Digital Winners 2013: Aleksander stensby

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Digital Winners 7-8 November:
Advanced social media analytics for global brands, Aleksander Stensby

Published in: Social Media, Technology, Business
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Digital Winners 2013: Aleksander stensby

  1. 1. Social Intelligence and Analytics for Consumer Brands Aleksander M. Stensby COO & Co-founder Integrasco
  2. 2. 1,150,000,000+ 500,000,000+ 500,000,000+ 238,000,000+ 130m+ 70m+ Page 2
  3. 3. The ability to capture, interpret, and act in real time based on signals from social media in the context of other enterprise data will become a tremendous competitive advantage over time. Altimeter Group
  4. 4. 360° Locate where people are talking about you … .com Company Blog Operator data Survey data Market data Internal comms CRM data 4
  5. 5. Measurement…
  6. 6. ??? ??? ??? ??? ??? ???
  7. 7. iPhone 4S announced and released iPhone announced iPhone released iPhone 3G announced and released iPhone 3GS announced and released iPhone 4 announced and released iPhone 5 announced and released iPhone 5s / 5c announced
  8. 8. Page 9
  9. 9. Page 10
  10. 10. telenor
  11. 11. telenor
  12. 12. telenor NOT arena
  13. 13. telenor VS chess
  14. 14. htc
  15. 15. ((htc) OR ((htc OR subject:htc) AND (content:"mozart" OR subject:"mozart")) OR (( ((htc OR subject:htc) AN (content_exact:"pro 7" OR subject_exact:"pro 7") ) OR ((htc OR subject:htc) AND (content_exact:"7 pro" OR subject_exact:"7 pro") ) OR ("htc arrive" OR subject:"htc arrive") )) OR ((htc OR subject:htc) AND (content:"surround" OR subject:"surround") ) OR (( ( (htc OR subject:htc) AND (trophy OR spark OR subject:(trophy OR spark)) ) OR trophy7 OR 7trophy OR "trophy 7" OR "7 trophy" OR subject:(trophy7 OR 7
  16. 16. Page 18
  17. 17. Page 19
  18. 18. Collect, analyse and filter data…
  19. 19. …and with intelligence
  20. 20. …make strategic and tactical decisions
  21. 21. Thank You

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