Buzz Marketing
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The document discusses buzz marketing, also known as word-of-mouth marketing. It notes that buzz marketing relies on positive conversations between customers, employees, and investors to promote brands in an organic way. While difficult to control, buzz marketing can be an effective way to increase brand awareness, build relationships with customers, and influence purchase decisions through social media platforms. The document also provides examples of companies that have successfully utilized buzz marketing strategies.
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Buzz marketing ppt
Buzz marketing is a low-cost marketing technique that relies on word-of-mouth recommendations to generate interest in a product or service. It works by identifying influential customers to try a product and encourage them to talk about their experience with others in their social networks. Buzz marketing can be an effective way to reach many potential customers faster than traditional advertising. However, companies have little control over buzz marketing and there is a risk of negative word-of-mouth spreading. The document provides examples of successful buzz marketing campaigns and discusses challenges in sustaining buzz over the long term.
Buzz marketing
Buzz marketing aims to generate publicity and excitement through surprising events rather than traditional advertising. It uses unconventional activities to engage customers and create buzz and discussions about a product. Key aspects are identifying the target customer, having a unique product quality, building reputation, and creating buzz through multi-channel communications integrating mail, SMS, and web to reach audiences. The goal is for customers to talk about the product and experience.
Buzz marketing
This document discusses buzz marketing and word-of-mouth (WOM) promotion. It defines buzz marketing as creating talk around a product, service, brand or company by having influential consumers try and discuss their experiences. It identifies different types of people who spread buzz, from innovators to the general public. The document also outlines steps to launch a WOM campaign, including identifying key influencers to spread the word and encouraging them to share their experiences. It analyzes the strengths, weaknesses, opportunities and threats of WOM marketing.
Digital Marketing Strategy 101
REUPLOAD - Originally uploaded 27th February 2013, Slideshare wasn't previewing this because of some glitch, so I've re-uploaded. Hopefully this works.
I was recently asked to give a crash course in developing effective digital strategies. Because I have a contrary streak and think that digital isn't a separate entity, I presented what I think are the key principles in developing marketing strategies instead. It's an intro to strategy in a lot of ways, but hopefully it will be useful/interesting to a few people.
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Read More: http://www.growthsecrets.in/digital-marketing-strategy/
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Step 2:Analyse every area of the business
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Read More: http://www.growthsecrets.in/digital-marketing-strategy/
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This document summarizes a seminar presentation on guerrilla marketing. It defines guerrilla marketing as an unconventional marketing tactic that uses surprise and personal interactions to promote products with smaller budgets compared to traditional marketing. Examples of guerrilla marketing campaigns from companies like Nike, Jeep, and FedEx are provided. Both the pros and cons of guerrilla marketing are discussed. While it allows for creativity and publicity, it also carries risks of backlash or misunderstanding if not implemented carefully. In conclusion, guerrilla marketing works best for risk-taking businesses, especially with social media enabling widespread promotion.
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Buzz marketing ppt
Buzz marketing is a low-cost marketing technique that relies on word-of-mouth recommendations to generate interest in a product or service. It works by identifying influential customers to try a product and encourage them to talk about their experience with others in their social networks. Buzz marketing can be an effective way to reach many potential customers faster than traditional advertising. However, companies have little control over buzz marketing and there is a risk of negative word-of-mouth spreading. The document provides examples of successful buzz marketing campaigns and discusses challenges in sustaining buzz over the long term.
Buzz marketing
Buzz marketing aims to generate publicity and excitement through surprising events rather than traditional advertising. It uses unconventional activities to engage customers and create buzz and discussions about a product. Key aspects are identifying the target customer, having a unique product quality, building reputation, and creating buzz through multi-channel communications integrating mail, SMS, and web to reach audiences. The goal is for customers to talk about the product and experience.
Buzz marketing
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REUPLOAD - Originally uploaded 27th February 2013, Slideshare wasn't previewing this because of some glitch, so I've re-uploaded. Hopefully this works.
I was recently asked to give a crash course in developing effective digital strategies. Because I have a contrary streak and think that digital isn't a separate entity, I presented what I think are the key principles in developing marketing strategies instead. It's an intro to strategy in a lot of ways, but hopefully it will be useful/interesting to a few people.
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Process to create a best digital marketing strategy.
4 Step Process - To Create Best Digital Marketing Strategy for 2018.
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Step 1 : Define your Goals and Objective of strategy
Step 2:Analyse every area of the business
Step 3:Creating Effective Plan
Step 4:Measure every actions
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Guerilla marketing
This document summarizes a seminar presentation on guerrilla marketing. It defines guerrilla marketing as an unconventional marketing tactic that uses surprise and personal interactions to promote products with smaller budgets compared to traditional marketing. Examples of guerrilla marketing campaigns from companies like Nike, Jeep, and FedEx are provided. Both the pros and cons of guerrilla marketing are discussed. While it allows for creativity and publicity, it also carries risks of backlash or misunderstanding if not implemented carefully. In conclusion, guerrilla marketing works best for risk-taking businesses, especially with social media enabling widespread promotion.
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360-degree marketing is an integrated marketing strategy that combines traditional marketing tools with new social media and user-generated content platforms. It aims to engage with customers through online and offline channels to listen to conversations and foster two-way interactions. Key aspects include maintaining a brand presence on social networks, responding to user comments, and leveraging user feedback to improve products through testing communities. Done effectively, 360-degree marketing can increase brand awareness, customer loyalty, product quality, and sales.
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- Digital marketing is easier, more affordable and effective than traditional marketing.
- It involves creating the right content for audiences and distributing it across appropriate digital channels and contexts.
- Popular digital marketing channels include search engine marketing and social media marketing.
- To get started, companies should create a digital marketing strategy by defining objectives, channels, audiences and content before optimizing their efforts.
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Like many of us, you've probably heard the rumor that print marketing is dead. Well, we think it's time to squash that rumor.
Adding a print component to digital marketing strengthens your campaigns and increases conversion, retention, and sales. Then, when print and promotional marketing are seamlessly automated, you can transform the customer experience by engaging in a 1:1 dialogue that is memorable, tangible, and high-impact.
Join this month's LaunchPoint webinar to find out how Mathnasium uses PrintingForLess.com and Marketo to automate print marketing as part of a national, multi-channel campaign to drive brand awareness and membership.
You'll discover how to:
- Seamlessly automate your print marketing
- Drive customer engagement and action through a more meaningful channel
- Increase sales efficacy by making more timely and relevant sales calls
USATT Conference
Learn from some of the most influential professionals in the beverage industry at the USA Trade Tasting educational conference on 23rd March, 2016. These presentations from industry leaders on today's leading ideas on marketing, sales and distribution will challenge and inspire you to grow your beverage company.
The conference will have TED-Style talks where speakers will give you insight into what strategies and standards the industry's top thinkers are using to shape the marketplace around you. There will be 6 keynotes with 30 minute each and 8 speakers with 15 min bold talks.
Buzz marketing by Al Saud Razzaq
The document discusses various marketing strategies including buzz marketing, event marketing, and cause marketing. Buzz marketing refers to positive word-of-mouth promotion between consumers, employees, investors, and others using social media. Event marketing involves integrating communications around an event theme. Cause marketing aims to create social value by connecting brands with nonprofit causes. The document provides examples and analyses the benefits and challenges of these approaches.
Purple News_04.15
This document summarizes the Spring 2015 issue of the Purple News newsletter from Nine Wholesale. Key points include:
- The Managing Director Nick Webster welcomes readers and announces a new office location and racing sponsorship.
- Ofcom plans changes to broadband switching and non-geographic telephone numbers that partners need to be aware of.
- The Group Marketing Director discusses storytelling lessons from actor Kevin Spacey's keynote about creating engaging content.
- The Group Commercial Product Director analyzes Apple's ecosystem approach and what partners can learn.
- Openreach trials new 500Mbps copper connection technology and seeks partner feedback.
Lecture 11: Ch. 16 | Int'l Marketing-MKTG 335-G | Chad Jardine, Utah Valley U...
Chapter 16: Marcom
This presentation is part of a series of lectures by Chad Jardine, teaching MKTG 335-G, International Marketing at Utah Valley University, 2015–2017.
International marketing is a fascinating topic and I hope publishing my lectures will inform and educate. It's important to note that this is NOT an online course. The video contains lecture content only and is presented without the course context where assignments, exams, and a schedule of other coursework would be included. Enjoy!
IAB Mixx Awards Promo Strategy for GumGum - J351B - USC Final Presentation - ...
These are slides from a final presentation for USC's Annenberg Public Relation Dept's J352B course with Stefan Pollack (Fall 2013 - Dec 5, 2013)
IAB Mixx Awards
Promotional Strategy for GumGum
J351B
USC Final Presentation
Pollack
Fall 2013
Advertisement
The document discusses various types and objectives of advertising. It provides an overview of different advertising media, including their advantages and disadvantages. Key points covered include the importance of positioning a product, factors to consider in planning effective advertising messages like gaining attention and driving action, and techniques such as using celebrities or role models in marketing. The document also mentions testing advertisements for effectiveness.
MKT 500 Week 5 Scenario The Stages of the Product Life CycleSli.docx
MKT 500 Week 5 Scenario: The Stages of the Product Life Cycle
Slide #
Scene #
Narration
Slide 1
Scene 1
[Ed, Samantha – Ed’s Office]
Ed and Samantha meet in the morning to discuss the next steps in the tablet PC launch.
MKT500_5_1_Ed-1: Hello, Samantha. How are you this morning?
MKT500_5_1_Samantha-1: I’m doing fantastic. I’m really excited about this project. I felt energized after our meeting with Carl last week when we presented our ideas for our branding strategy.
MKT500_5_1_Ed-2: I’m glad to hear that! I just left Carl’s office, and he had some valid questions. The most important question for us to consider next was, “Once we launch the new tablet and enjoy the honeymoon period, what is in store for Golds Reling in the years that follow?”
MKT500_5_1_Samantha-2: I see, so Carl wants us to focus on the life cycle of the product next?
MKT500_5_1_Ed-3: Correct. As you may recall from various Strayer marketing classes, the product life cycle is a popular metaphor in marketing to describe the evolution and duration of a product in the marketplace.
MKT500_5_1_Samantha-3: Yes. I recall that the stages within this life cycle are market introduction, market growth, maturity, and decline.
Sales and profits behave predictably during the different stages, and the marketing actions that are thought to be optimal during each stage are also clearly prescribed.
MKT500_5_1_Ed-4: You’re absolutely right. You’ll also recall, what occurs in each stage of the product life cycle.
Slide 2
Interaction
Click the stages of the product life cycle to learn more about each.
Market Introduction: During this stage a company brings a new product, including both goods and services, into the marketplace with heavy marketing spending. Promotion techniques used include advertising, samples, coupons, et cetera.
Strategically, prices might start low, a strategy known as penetration, but they often start high in order to recoup development costs, a strategy known as skimming. The company uses limited distribution and sales are also low.
Market Growth: This stage is characterized by accelerated sales, rise in profits, stronger customer awareness, greater distribution channel coverage, and entry of competitors. The company might be able to begin increasing prices. Advertising is intended to persuade customers as to the brand’s superiority compared to competitors.
Market Maturity: During this stage the advertising continues to persuade customers about the brand’s relative advantages and serves as a reminder to buy the product; products may proliferate to a fuller product line to satisfy more segments of customers. There is more competition; sales grow but profits decline; strong competitors gain market share and weaker firms begin to fall out of the marketplace; and the product offerings of different firms often begin to homogenize. Instead of reducing prices, the firms should try to find new benefits and either increase, or at least maintain current prices.
Market ...
Using Promotions & Social Media
This document discusses strategies for using promotions and social media to attract more visitors to trade show booths. It provides tips on effective trade show promotions, including offering attendees value in exchange for their time through giveaways, discounts, or experiences. It also stresses the importance of social media for trade show promotions. The document contains various articles on crafting promotional plans, using different social media platforms like LinkedIn and YouTube, and integrating promotions and social media for maximum trade show success.
118409100 case-study-zoom
This document provides a case study analysis of the brand positioning of Zoom TV, an Indian television channel focused on Bollywood entertainment. It begins with an executive summary that outlines the objective of analyzing Zoom TV's brand positioning compared to other lifestyle and entertainment channels. It then discusses concepts related to branding, positioning, and developing a positioning statement. The document provides background on the television industry and Bollywood entertainment channels in India. It introduces Zoom TV and discusses its target audience, programming, competitors, and distribution. It analyzes threats to the entertainment channel industry and opportunities for mobile platforms. The document concludes with recommendations to strengthen Zoom TV's brand positioning.
GMA: How To Review An Ad
Presentation given to the Georgetown Marketing Association on October 2, 2007 as an introduction to advertising and a basic primer for assessing it.
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Buzz Marketing
- 1. Buzz Marketing Douglas Tokuno
- 2. http://en.wikipedia.org/wiki/Buzz_marketing Buzz Marketing = Word of Mouth Marketing Hype among consumers Both execution technique and results Positive buzz is often a goal Oldest form of advertising, but new as marketing discipline
- 4. Some reasons for relying on Buzz Marketing
- 5. In fact buzz marketing is a talk between...
- 8. Investors...
- 9. … people !
- 10. Quick as the internet ...
- 12. We’re not in control
- 13. And can be a mess
- 14. People are using social media for many reasons : #1 – Keep in touch with friends or make new friends #2 – Professional purposes ( jobs, education, etc ) #3 – Participate in discussion groups, forums #4 – Personal marketing #5 – ...
- 15. Companies are using social media for other reasons: #1 – Brand awareness #2 – Relationship with customers #3 – News generation #4 – Influence buy decisions #5 – ...
- 17. Some benefits for sender and receiver of word of mouth marketing
- 18. It’s a new way to understand markets, not only a new communication channel.
- 19. Case: EA – Tiger Woods PGA TOUR
- 22. Embrace !
- 26. Empower !
- 27. Subject: WHQ Illumination for GM's 100th Anniversary A few years back we celebrated our 100th year in business…and what a great 100 years it was. On Tuesday, September 16th General Motors will be celebrating its 100th year anniversary. As a sign of goodwill and to offer our congratulations, WHQ will be illuminating the south side of the building Monday night commemorating their 100th Birthday. This will be accomplished by strategically opening and closing specific blinds on the south side of the building. On Monday, September 15 please do not change the position or direction of your blinds to ensure that WHQ is brightly illuminated for the 100th Anniversary of General Motors. We ask your cooperation and thank you for helping us make Ford Motor Company shine. Ford x GM?
- 28. Be creative!
- 29. It’s not only about products! It’s about PEOPLE!
- 31. Do you remember them?
- 32. Some challenges #1 – Measure how much it increases revenue #2 – Measure how much it engages users #3 – Deal with talk to everyone channel (CS 2.0)
- 33. Douglas Tokuno : douglastokuno@gmail.com MSN: douglastokuno@hotmail.com Linkedin : http://www.linkedin.com/in/douglastokuno/ Twitter : http://www.twitter.com/douglastokuno/ Facebook : http://www.facebook.com/home.php#/profile.php?id=735185686 Picasa : http//picasaweb.google.com/douglastokuno Blog : http://blogs.predicta.com.br/namedida/index.php/author/douglas-tokuno/ Delicious : http://delicious.com/douglastokuno Slideshare : http://www.slideshare.net/douglastokuno Youtube : http://www.youtube.com/douglastokuno/ Digg: http://digg.com/users/douglastokuno …