We've assisted clients with their content strategies for years through multiple channels and mediums. More often than not, the opportunities to increase engagement and conversion rates is by focusing on the gaps in your content strategies.

1. Finding the Gaps in Your Content Strategy

2. “While quality of content is paramount to our
clients’ success, it’s no longer a question of
“how much” content to write. All of our clients
recognize they are now publishers. The new
question is “what” do they write. Our job is
finding the gaps in our clients’ content
strategies and developing solutions that best
fill those gaps.”
Douglas Karr
CEO, DK New Media
Gaps in the Strategy:

3. Media Mix:

4. • Audit Questions & Answers – check your Sent folders (especially your business
development / sales team)
Gap #1: Answers

5. • Competition – What are your clients ranking on that you would want to? (Use a tool like
SEMRush to check)
Gap #2: Competition

6. • Trends – What trends are happening with those keywords over time?
http://google.com/trends (Find out the best period to plan your content and use an
editorial calendar – Kapost, Coschedule, Edit Flow)
Gap #3: Trends

7. • Related Terms – It’s not just about what YOU sell, it’s about the audience and what
information THEY are seeking. Providing content that helps your prospects (Check the
footer of your search in Google for other related terms)
Gap #4 Related Topics

8. • Location Topics – Ranking local doesn’t preclude you from ranking national or
international! Talk about businesses and locations to rank regionally and often you’ll find
you rank on broader non-location terms.
Gap #5 Location:

9. • Provide Value – Too many content strategies focus around the brand, the product or
service. Your content should be focused around your audience. Helping your audience
succeed will ensure trust and authority builds momentum – leading to a conversion. Curate
great content from trusted sources to further the engagement.
Gap #6 Value:

10. How to Compete:
1. Analysis - Analyze the winning pages’
structure, site hierarchy, embedded
mediums, titles, headings, and
subheadings so that you can develop a
much better page. Infographics and
videos are fantastic for this.
2. Shareworthy - Ensure your page is easily
shareable, effectively utilizing
microformats and social sharing buttons
to maximize its reach.
3. Promote – Purchase targeted
advertising to ensure you outreach your
competitor.

11. We Can Assist:
1. Analysis – We have access to world-class enterprise tools and resources to carefully
analyze your strategy. For large publishers, we’ve even implemented Big Data solutions
to combine disparate sources to produce recommendations.
2. Shareworthy – We develop infographics, interactive microsites, whitepapers, ebooks
and videos for some of the largest brands online, with unmatched success at driving
shares and conversions. We effectively allocate resources to minimize expenditures by
streamlining how content is developed for different mediums and different levels of
audience purchase intent.
3. Promote – Our social advertising model has proved to lower cost-per-lead, increase
response rates and improve overall marketing return on investment.
Contact info@dknewmedia.com for more information.