• What is the problem trying to solve / itch
you want to scratch?
• How do you know there’s a need?
• What’s the project name / tagline
• Describe your approach (online / ofﬂine)
• What do you need to make it happen
(tech, non-tech, business support etc)
• How will you get people to use it?
• How make it sustainable including how
will you fund it?