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Evaluation of the campaign 
OBESSU Council of Members – December, 8th 2013 – Brussels, Belgium 
1
Timeline 
Dec 11 
• Internal launch of the campaign at the 
COMEM/7thESSC «New Skills for new Schools», Oslo 
Jan 12 
•Survey among members: «What is VET really like?» 
May 12 
• Presenting the campaign for the EU Commission’s 
Unit on VET 
2
3 
10th May 
12 
•The campaign website www.obessu.org/VET 
goes viral! 
16th May 
12 
• External launch of the campaign at YOFEST in front 
at the European parliament 
14th July 
12 
•The participants of the OBESSU conference 
in Copenaghen Claimed their Voice 
14-16th 
Sep 12 
•The first meeting of the VET working group 
meeting in Lisbon, Portugal
4 
Oct 12 
•The project for YOUVET training is accepted 
1-3th Dec 
12 
• VET working group meets in Rome to set YOUVET 
agenda 
11.02 – 6.03 
2013 
•YOUVET online Training! 
7.03 – 12.03 
2013 
•YOUVET onsite training in Brussels
5 
14-17.06 
2013 
• The WG VET meeting in Amsterdam to evaluate the 
progress after YOUVET 
2-3.07 
2013 
• OBESSU takes part as an observer to the Advisory 
Commettee of Vocational training (ACVT) 
Fall 2013 
• The WG runs a survey for the Member organisations 
to map their involvement in VET field. 
3-6.12 2013 
• Last evaluation meeting of the WG in London
Evaluation of each outcome 
6 
Based on the objectives of the initial concept paper of the campaign: 
1. Encourage Member organisations to work on VET 
2. Raise awareness and respect of VET 
3. Value VET as a valid educational path/option 
4. Make VET more attractive 
5. Making OBESSU a VET stakeholder in Europe
1) Encourage Member 
organisations to work on VET… 
…and include VET in their policy! 
7
1.1) What has been done? 
YOUVET training 
More tools on VET for member organisations 
Improved communication of the topic 
8
1.2) Outcomes 
Improved knowledge on national and European policies 
Concrete campaigning and lobbying tools 
More member organisations working on VET 
9
2) Raise awareness and respect of 
VET 
10
2.1) What has been done? 
Infographics 
External representations 
Policy papers 
Claim Your Voice Online focus on Facebook and Twitter 
11
2.2) Outcomes 
Very hard to notice 
Increased awareness of Member organisations in the 
fields of VET 
12
3) Value VET as a valid 
educational path/option 
13
3.1) Outcomes 
Considerable loss of prejudice in OBESSU 
VET students and student unions bring additional value to 
the internal discussions 
National campaign and actions on the topic 
14
4) Make VET more attractive 
15
4.1) What has been done? 
Videos 
Communication materials 
Meeting with school student VET organisation not yet 
member of OBESSU 
Involevement in the European Alliance for 
Apprenticeships 
National Campaign 
16
4.2) Outcomes 
Public opinion started to see valuable and positive 
aspects of VET 
More participation to the European debate on the topic 
of attractiveness of VET 
17
5) Making OBESSU a VET 
stakeholder in Europe 
18
5.1) What has been done? 
Lobbying 
External representation 
19
5.2) Outcomes 
OBESSU is now recognised as foundamental stakeholder on VET by: 
EC/DG EAC EC/DG EMPL YFJ ETUC CEDEFOP ACVT 
EAfA EVTA EQAVET Sirius network NUS Nationals eg 
CIMO
Thank you all for contributing to 
Claim Your Voice! 
21
The VET working group is 
composed by 
• Giuseppina Tucci (UdS) 
• Triin Roos (ESCU) 
• Musa Jallow (SAKKI) 
• Daniele Di Mitri (Board) 
• Tiia Meuronen (Secretariat) 
If the students are co-operating today, surely there 
is hope for tomorrow - Ivison Macadam 
22

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Claim Your Voice - Presentation of the results of the campign for VET students

  • 1. Evaluation of the campaign OBESSU Council of Members – December, 8th 2013 – Brussels, Belgium 1
  • 2. Timeline Dec 11 • Internal launch of the campaign at the COMEM/7thESSC «New Skills for new Schools», Oslo Jan 12 •Survey among members: «What is VET really like?» May 12 • Presenting the campaign for the EU Commission’s Unit on VET 2
  • 3. 3 10th May 12 •The campaign website www.obessu.org/VET goes viral! 16th May 12 • External launch of the campaign at YOFEST in front at the European parliament 14th July 12 •The participants of the OBESSU conference in Copenaghen Claimed their Voice 14-16th Sep 12 •The first meeting of the VET working group meeting in Lisbon, Portugal
  • 4. 4 Oct 12 •The project for YOUVET training is accepted 1-3th Dec 12 • VET working group meets in Rome to set YOUVET agenda 11.02 – 6.03 2013 •YOUVET online Training! 7.03 – 12.03 2013 •YOUVET onsite training in Brussels
  • 5. 5 14-17.06 2013 • The WG VET meeting in Amsterdam to evaluate the progress after YOUVET 2-3.07 2013 • OBESSU takes part as an observer to the Advisory Commettee of Vocational training (ACVT) Fall 2013 • The WG runs a survey for the Member organisations to map their involvement in VET field. 3-6.12 2013 • Last evaluation meeting of the WG in London
  • 6. Evaluation of each outcome 6 Based on the objectives of the initial concept paper of the campaign: 1. Encourage Member organisations to work on VET 2. Raise awareness and respect of VET 3. Value VET as a valid educational path/option 4. Make VET more attractive 5. Making OBESSU a VET stakeholder in Europe
  • 7. 1) Encourage Member organisations to work on VET… …and include VET in their policy! 7
  • 8. 1.1) What has been done? YOUVET training More tools on VET for member organisations Improved communication of the topic 8
  • 9. 1.2) Outcomes Improved knowledge on national and European policies Concrete campaigning and lobbying tools More member organisations working on VET 9
  • 10. 2) Raise awareness and respect of VET 10
  • 11. 2.1) What has been done? Infographics External representations Policy papers Claim Your Voice Online focus on Facebook and Twitter 11
  • 12. 2.2) Outcomes Very hard to notice Increased awareness of Member organisations in the fields of VET 12
  • 13. 3) Value VET as a valid educational path/option 13
  • 14. 3.1) Outcomes Considerable loss of prejudice in OBESSU VET students and student unions bring additional value to the internal discussions National campaign and actions on the topic 14
  • 15. 4) Make VET more attractive 15
  • 16. 4.1) What has been done? Videos Communication materials Meeting with school student VET organisation not yet member of OBESSU Involevement in the European Alliance for Apprenticeships National Campaign 16
  • 17. 4.2) Outcomes Public opinion started to see valuable and positive aspects of VET More participation to the European debate on the topic of attractiveness of VET 17
  • 18. 5) Making OBESSU a VET stakeholder in Europe 18
  • 19. 5.1) What has been done? Lobbying External representation 19
  • 20. 5.2) Outcomes OBESSU is now recognised as foundamental stakeholder on VET by: EC/DG EAC EC/DG EMPL YFJ ETUC CEDEFOP ACVT EAfA EVTA EQAVET Sirius network NUS Nationals eg CIMO
  • 21. Thank you all for contributing to Claim Your Voice! 21
  • 22. The VET working group is composed by • Giuseppina Tucci (UdS) • Triin Roos (ESCU) • Musa Jallow (SAKKI) • Daniele Di Mitri (Board) • Tiia Meuronen (Secretariat) If the students are co-operating today, surely there is hope for tomorrow - Ivison Macadam 22