The Squishy Future of Content

13,490 views

Published on

With the adoption of responsive design, we’re finding that our pixel-perfect content is no longer being placed in pixel-perfect boxes on pixel-perfect websites. Placeholder content no longer suffices during development. Copy-and-paste doesn’t work in migrating between designs. Rather, website design is more strongly informed by our content than ever before. With these changes we need to rethink how content affects our development workflow as well as understand how content and messaging affect layouts.

• Learn why you need to be an advocate for content at all phases of a project.
• Explore the fundamental content types and content rules that will shape how your content flows and is viewed by visitors.
• Learn how content choreography can help you keep your most important message the focus of your site.

Published in: Design, Technology

The Squishy Future of Content

  1. The Squishy Future of Content Dave Olsen, @dmolsen WVU University Relations - Web Confab Higher Ed, November 2013
  2. @dmolsen dmolsen.com
  3. THE SQUISHY FUTURE OF CONTENT I. Where We Are II. Opportunity to Reboot III. Starting Small IV. Content Choreography V. Where We’re Going
  4. I. WHERE WE ARE http://flic.kr/p/87gkH5
  5. Linear Workflow THROW IN SOME CONTENT THINK ABOUT USERS DESIGN FRONT-END BACK-END courtesy Ben Callahan, Sparkbox LAUNCH!
  6. Pixel Perfect Designs http://flic.kr/p/8cPU9D
  7. CONTENT GOES HERE
  8. Linear Workflow THROW IN SOME CONTENT THINK ABOUT USERS DESIGN FRONT-END BACK-END courtesy Ben Callahan, Sparkbox LAUNCH!
  9. *facepalm* http://flic.kr/p/69ZZhR
  10. “My God, it’s full of devices...” http:/ /flic.kr/p/gS7txD
  11. It’s Overwhelming! http://flic.kr/p/6qidN1
  12. II. OPPORTUNITY TO REBOOT http://bit.ly/1gwTc6V
  13. futurefriend.ly
  14. stand-in slide FLUID LAYOUT ANIMATION
  15. http://flic.kr/p/9ux7kJ Content Flows Like Water?
  16. http://flic.kr/p/8AE4ha glasses with chunky content
  17. http:/ /flic.kr/p/fJ9GEX
  18. The Reality: Chunky Water http:/ /flic.kr/p/6DxS9D
  19. Layout informs content. Content informs layout.
  20. this is really important... Neither is more important than the other.
  21. a Future Friendly truth... Our existing standards, workflows, & infrastructure won’t hold up.
  22. “1 Deliverable” Workflow CONTENT UX BACK-END DESIGN FRONT-END courtesy Ben Callahan, Sparkbox
  23. ( No More Pixel Perfection http://flic.kr/p/8cPU9D
  24. Process Waterfall Photoshop Lorem Ipsum The Death of Lorem Ipsum http:/ /flic.kr/p/a2AZv1 http://flic.kr/p/7M8Uf5
  25. We Need to Build Teams WRITERS DEVELOPERS DESIGNERS http://flic.kr/p/fhQFu
  26. III. STARTING SMALL http://flic.kr/p/bpVs1E
  27. Identify a Small Project http://flic.kr/p/5Tbchf
  28. “1 Deliverable” Workflow CONTENT UX BACK-END DESIGN FRONT-END courtesy Ben Callahan, Sparkbox
  29. styletil.es
  30. Identifying Content Examples http://flic.kr/p/6DhBCd
  31. SELECT TYPES OF CONTENT CHUNKS I. Media II. Forms III. Tables IV. Maps V. Carousels
  32. stand-in slide MEDIA ANIMATION
  33. stand-in slide FORM ANIMATION
  34. stand-in slide TABLE EXAMPLE
  35. stand-in slide TABLE EXAMPLE
  36. stand-in slide TABLE EXAMPLE
  37. Exterminate the Carousels! Exterminate the Carousel!
  38. bit.ly/ZtqUmV
  39. Developing a Component Style Guide Styleguide http://flic.kr/p/9VewrY
  40. IV. CONTENT CHOREOGRAPHY http://flic.kr/p/49YSYK
  41. “1 Deliverable” Workflow CONTENT UX BACK-END DESIGN FRONT-END courtesy Ben Callahan, Sparkbox
  42. Wireframing & Layout
  43. ELEMENTS OF CONTENT CHOREOGRAPHY I. Defining a Layout II. Content-based Breakpoints III. Content Layering IV. Interdigitation V. When to Remove Content
  44. FINDING MEANING IN ORDER I. Sequential Order II. Visual Hierarchy III. Associative Connections IV. Usage Patterns from “Responsive Layouts Beyond the Sidebar” by Jen Simmons http:/ /responsivelayouts.jensimmons.com
  45. Content-based Breakpoints http://bit.ly/12xuLR1
  46. CONTENT-BASED BREAKPOINTS: LINE LENGTH RULES
  47. CONTENT LAYERING: MINIMIZING INFORMATION III { only viewable after selecting an element...
  48. CONTENT LAYERING: TAKE ADVANTAGE OF Z-INDEX III also only viewable after selecting an element...
  49. INTERDIGITATION: CHANGE SOURCE ORDER BASED ON VIEWPORT Title Desc. Buy! Title Description Buy! Specs Related Specs changing order to encourage an action Related
  50. NEVER REMOVE CONTENT! Exterminate the Carousel!
  51. V. WHERE WE’RE GOING http://flic.kr/p/8BPQ2q
  52. Leaving Layout Behind http://flic.kr/p/7V8ZUR
  53. Ever Expanding Outlets for Content http:/ /flic.kr/p/ejCiT2
  54. http://bit.ly/15w4AZc
  55. Content Shifting http://flic.kr/p/96Hbsq
  56. Dumb Blobs vs. Smart Chunks http:/ /flic.kr/p/5DdC9v
  57. Layout informs content. Content informs layout. Both inform architecture.
  58. SUMMING UP http://flic.kr/p/byKgrf
  59. “1 Deliverable” Workflow CONTENT UX BACK-END DESIGN FRONT-END courtesy Ben Callahan, Sparkbox
  60. OUR NEW PROCESS I. Start Small: Chunks & Style II. Prioritize Your Content III. Wireframe in the Browser IV. Content-based Breakpoints IV. Profit
  61. Real content is critical to the entire process. Be an advocate for it early & often.
  62. This sh!t is complicated. Don’t get discouraged. Modern web design can’t be done by one person. Find help, be helpful & reboot.
  63. Maybe By Being Future Friendly... http://flic.kr/p/7jWpEb
  64. ...and Forging Future-Ready Partnerships... http://flic.kr/p/gidRPX
  65. ...we can find unicorns & rainbows.
  66. http://flic.kr/p/agyEkb
  67. building.seesparkbox.com
  68. THANKS TO... Ben Callahan @bencallahan Brad Frost @brad_frost Eileen Webb Chris Coyier @webmeadow @chriscoyier Doug Gapinski @douggapinski
  69. THANKS FOR LISTENING! QUESTIONS?
  70. @dmolsen dmolsen.com

×