Responsive Design: Let's get Responsive!

Let’s Get Responsive!
How getting responsive will improve your user relationships.

Courtney Jordan
New York State ITS Health & Human Services Cluster

● Front-End Designer
● Graphic Artist
● Typographer
● Photographer
Twitter: @court_jordan
GitHub: courtney-jordan

● Minecraft Enthusiast

Career Center Locator
http://labor.ny.gov/career-center-locator/

Department of Labor’s
next upcoming
Responsive Website
that went live in
January 2014.

Desktop

Mobile

Ride Safe New York
http://www.labor.ny.gov/ridesafeny/

Department of Labor’s
first Responsive Website
went live in November of
2013.

Desktop

Mobile

When a website
responds to the
device it’s loaded on.

http://insights.iddigital.com.au/wp-content/uploads/2013/04/responsive-templates.jpg

Includes but Not Limited Too...

•
•
•
•
•

Television
Computers
Tablets
Mobile Phone
Gaming Consoles

“It’s not like people will use their
mobile device to view our website...”

http://www.trinitydigitalmarketing.com/mobile-on-the-rise-infographic

61% of people have a better opinion of brands
when they offer a good mobile experience.
- Latitude Research
http://files.latd.com/Latitude-Next-Gen-Retail-Study.pdf

“Day by day, the number of devices, platforms,
and browsers that need to work with your site grows.
Responsive web design represents a fundamental shift
in how we’ll build websites for the decade to come.”
-Jeffrey Veen, CEO and Founder of TypeKit

“ Going forward, every project to create or redesign a
public facing New York State website must implement
a responsive web design.”
- Kishor Bagul
NYS Chief Technology Officer
GTC, September 19, 2013

It’s happening. More than 20
live/in-progress RWD Projects!

Ride Safe New York
Responsive Redesign Project

Homepage
Created in early
2000s with current
trends at the time.
Selected as a
candidate to test out
responsive

Parents
Page that included
safety tips for parents
to follow with children
while attending theme
parks.

Kids
Page that included
safety tips for children
to follow while
attending theme parks
and enjoying park
rides.

Regulations/
Rules
Page that included
regulations, records
and other information
surrounding park
safety.

Step One: Content Analysis
Analytics
Analytics used to view overall page traffic.
This process helped in assistance with
keeping/removing pages.

Step One: Content Analysis
Page Inventory Review
● Editing
● Updating
● Removal of Stale Content/Pages

Multiple listings
for one page

2

1

Titles not
descriptive enough

3

Content, Images,
Fonts and
Color have busy
appearance

low page visits

Step Two: Content Layout
Starting from the “Mobile” perspective and
working up to the desktop perspective.
●
●
●
●
●

Content
Navigation
Images
Interaction
Styles - Typography, White Space and Color

Content
Establish the Content first! You’ll need to ask
yourself
● How will the content flow on
mobile?
● How will the content flow on
desktop?

Navigation
Navigation should be responsive across
all devices. There are many solutions
that handle navigation responsively.
● Top Nav
● Toggle
● Off-Canvas Flyout
http://foundation.zurb.com

Navigation: Top Nav
● Easy to implement
● No Css

● No Javascript

http://www.abookapart.com/

Navigation: Toggle
● Menu slides opens in the header
● Easy to implement

● Easy to scale from mobile to
desktop
http://www.starbucks.com/

Navigation: Off-Canvas Flyout
● Reveals a column of navigation
that
can be as long as the page itself.
● Lots of breathing room
● Add many navigation items
http://nys-its.github.io/go-responsive

Images
As content should be responsive, so should the
images. There are many solutions that handle images
responsively.
●
●
●

Picture Element
Adaptive Images
Max-Width
http://responsiveimages.org

Images: Picture Element
●

A markup pattern that allows
developers to declare multiple
sources for an image.

● Media queries control how images
are presented to users.
http://responsiveimages.org

Images: Adaptive Images
●

Detects images through serverside that creates, caches and
delivers resized images per
screen size.

● No additional markup needed
● Reduces page load
http://adaptive-images.com

Images: Max-Width
●

Setting max-width to 100% will
scale the image within its container

● It works but it’s not optimal

Interactions
Interactions change from mobile to desktop.
●
●

Touch vs Mouse
Components change to fit device

http://www.uxbooth.com/articles/designing-for-mobile-part-2-interaction-design/

Touch vs Mouse
● Tap instead of Click
● Finger is the cursor
● Finger Friendly

http://windows.microsoft.com/enus/windows-8/touch-swipe-tapbeyond

Touch vs Mouse:
Finger Friendly
Donate and Adopt
buttons have
larger target sizes
at mobile level.
http://worldwildlife.org

Touch vs Mouse:
Finger Friendly
Touch Targets
very small,
difficult to
navigate.
http://www.apple.com

Components change to fit device
● Landscape and Portrait
● Content shouldn’t be
removed, only reflowed

Styles
After Content and Navigation have been established
it’s time to style the page. Style should be the last
factor when creating a website.
●
●
●

Typography
White Space
Color

Arial

Styles: Typography

http://cloudfront6.ia.net/wpcontent/uploads/2012/05/responsive-typography-typesizes.png

● Line Height
● Line Length
● Resizable/Readable
Typeface

Styles: Typography
Line Height
An equal amount of space
above and below a line of text.

http://smad.jmu.edu/shen/webtype/lineheight.html

Styles: Typography
Line Length
Line Length is the length of
characters used on a line of text.

http://smad.jmu.edu/shen/webtype/linelength.ht
ml

Styles: Typography
Resizable/Readable Typeface
● Type should be resized and
readable across multiple devices
when responsive.
● Ems
http://www.joomlacreator.com/sites/default/files/web_fonts.gif

Typography - Proxima Nova
This font is readable
and scales nicely to
lower resolutions.

https://typekit.com/fonts/proxima-nova

https://typekit.com/fonts

Typography - Reenie Beanie
This font looks nice
but doesn’t scale well
on lower resolutions.
As you can see at
becomes smaller very
hard to read and lead
to eyestrain.
https://typekit.com/fonts/reenie-beanie

Styles: White Space
Empty Space between and
around elements on a website
White Space helps content to
be more legible

http://owltastic.com


Effective

Styles: Color
Contrast

Not as
Effective

Choose appropriate color hues, lightness
& darkness to prevent eye strain and
help users with visions impairments.

Effective

Color contrasts vary across devices.
A white background on mobile can cause
eye strain because it’s too bright.

Not as
Effective

Styles: Layout Consistency
Branding, Color and Typography
within the layout should remain
consistent across all devices.
Content shouldn’t change
however type and images can be
re-sized to better fit devices
accordingly.
http://www.microsoft.com/en-us/default.aspx

Step Three
...
Building the Website

Step Three: Building the Website
Putting it all together
After establishing the look/feel of the site it’s time to
start building!
●
●
●

Download Framework
Write HTML/CSS/JS
Tweak and Fine Tuned

Framework
●

Excelsior Web Framework (EWF)
○ Features
○ Easy to Use

large-6

HTML
Set up content within responsive
grid
using columns that respond to different
device screen resolutions.

<div class="small-12 large-6 columns">
small-12 uses the whole grid to shows
image on mobile displays
large-6 uses half of the grid to shows
image on larger displays

small-12

CSS
●
●

CSS
Media Queries
○ default (mobile)
○ 48em = 768px (tablet)
○ 56em = 869px (tablet)
○ 80em = 1280px (desktop)

Tweak and Fine Tuned
After testing we made adjustments until
satisfaction was met.

Responsive Framework: Foundation
● Loads of documentation
● Easy to customize

● Offers on-site training

http://foundation.zurb.com/

Responsive Framework: Bootstrap
● Popular on Github
● Easy to customize

● IE8 Friendly

http://getbootstrap.com/

Other Responsive Frameworks

http://semantic-ui.com/
http://jalxob.com/cool-kitten/

● Parallax scrolling

● Semantic HTML

● Lightweight

● Growing on Github

Responsive Web Design
by Ethan Marcotte

http://www.abookapart.com/products/responsive-web-design

CODEPEN
Great tool for
responsive demos.
Real-Time Results!
Example:http://codepen.io/CourtneyJordan/pen/mBvug

http://codepen.io/

Font Resources
Free
●

http://www.fontsquirrel.com/

●

https://www.google.com/fonts

Purchase
●

http://www.fonts.com/

●

https://typekit.com/

Check to see if fonts
are commercial free
to avoid legal woes!

Responsive Patterns
by Brad Frost

Offers a collection of
responsive patterns
It’s also responsive!

http://bradfrost.github.io/this-is-responsive/patterns.html

Responsive Navigation Patterns
by Brad Frost

Offers a collection of
responsive navigation
patterns
http://bradfrostweb.com/blog/web/responsive-nav-patterns

Which is also
responsive!

PXtoEM
by Brian Cray

Convert your
pixels to ems
with ease!

http://pxtoem.com/

Responsive Design: Let's get Responsive!

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