Mobile: the next frontier

by Mike Ellis on May 05, 2010

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A tour through the current mobile landscape, asking "why now for mobile?" and looking at some of the options and opportunities for institutions

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A tour through the current mobile landscape, asking "why now for mobile?" and looking at some of the options and opportunities for institutions

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Mobile: the next frontier — Presentation Transcript

mobile the next frontier mike ellis // museumnext // 30 th April 2010

I am Mike Ellis I have spent about ten years on the web I am a generalist, strategist, social(web)ist I work for a not for profit IT company called Eduserv my mum

L = ((friday + end of day) x overload) 1 _______________________________

+ (mobileisquitesexy x no comicsans )

geek test

http://xkcd.com/327/ hardcore geek

http://www.neologies.net/2007/03/html-tattoo.html amateur geek

http://boingboing.net/2006/11/02/hilarious-piechartvi.html (awake?)

why now for mobile

some stats

how to “do” mobile

some examples

I’ll be talking about…

“ Our preliminary approach: Activate the world. Provide hundreds of wireless computing devices per person per office, of all scales” Xerox PARC, 1996 http://sandbox.xerox.com/ubicomp why now?

..only now (14 years later) are we finally beginning to see a convergence of various factors… yes, but..

devices location network services content awareness

devices

networks

http://www.flickr.com/cameras content

services

location

awareness and marketing

facts ‘n’ figures

“ The speed and scale of the world's love affair with mobile phones was revealed yesterday in a UN report that showed more than half the global population now pay to use one.” The Guardian, 3 rd March 2009 http://www.guardian.co.uk/technology/2009/mar/03/mobile-phones1

the rise of the smartphone

http://gs.statcounter.com/#mobile_browser-GB-monthly-200812-201004 iPhone + iPod Touch BlackBerry Nokia / Sony Ericsson / Samsung top mobile OS in UK

http://bit.ly/cNvDSV ..and worldwide

http://gs.statcounter.com/#mobile_vs_desktop-ww-monthly-200812-201004 … compared to desktop April 2010: 2.18%

gigaom.com : http://bit.ly/X57SO app market size

the options

intimate always carried contextual always on ubiquitous multi-sensory parallel why mobile?

desktop mobile 30 minutes 30 seconds Planned Unplanned Sit forward Sit back Time No time Creating Consuming Focus Multitask Source: Tomi Ahonen book Mobile as 7th of the Mass Media, 2008 use case differences

Visit:

...“on the way to the museum”

...“engaging with the objects”

Non-visit:

Also - engaging with the objects!

gaming

some experience types

..but how do you actually “do” it...?

1. Adapt your existing site, or part of it

2. Have a distinct and separate mobile site

(example: powerhouse museum)

3. Build an App

Brooklyn...

http://bit.ly/9vVYJP = £1.79 From MW paper, roughly: > avg 17,600 downloads per week when free > avg 1,360 downloads per week when paid > Estimated revenue: £44,350 (after Apple) National Gallery

http://www.sciencemuseum.org.uk/launchpad/launchball/ Gaming...

3b. Build an app (without building an app) Build apps with existing skills: - Titanium Appcelerator - PhoneGap - Adobe CS5 - Next generation of Adobe AIR ?

4. Build a mobile web app

http://bit.ly/8I7ZBI nextstop.com

5. Don’t forget….

is there a final thought?

making use of capability

SMS: 100% Browser (including WAP): 95% MMS: 80% Camera: 73% Modern browser: 71% Bluetooth: 64% WIFI: 19% ..but balancing with ubiquity

thing person radius of opportunity radius of interest http://www.slideshare.net/pgolding/situational-web revisiting location

http://bit.ly/c0N098 augmented reality

location doesn’t require location capability!

more devices with GPS

more common use of QR and other codes

RFID (in-built to devices)

More accuracy

Someone, at some point, will crack internal waypointing...

all of these things are incoming for location

Next frontier http://www.flickr.com/photos/wolfgangstaudt/2242685012/ iphone http://www.flickr.com/photos/williamhook/2830319467/ convergence http://www.flickr.com/photos/bigberto/4045789444/ hands http://www.flickr.com/photos/gi/2879088619/ kid on phone http://www.flickr.com/photos/derekolson/2426200855/ network http://www.flickr.com/photos/cushinglibrary/3877849907/ wc http://www.flickr.com/photos/cijmyjune/163533194/ you are here http://www.flickr.com/photos/angermann/164830577/ photo op http://www.flickr.com/photos/dantaylor/43983289/ charts http://www.flickr.com/photos/nathanmac87/4415951740/ half the world http://www.flickr.com/photos/wwworks/440672445/ minifigs http://www.flickr.com/photos/levork/2250190008/ road ahead http://www.flickr.com/photos/blackcustard/425248582/ remember http://www.flickr.com/photos/pagedooley/3637831773/ crow http://www.flickr.com/photos/peasap/1303101703/ stool http://www.flickr.com/photos/evilerin/3331451077/ letter http://www.flickr.com/photos/darwinbell/286644213/ thanks to flickr people

eduserv.org.uk

slideshare.net/dmje

electronicmuseum.org.uk

@m1ke_ellis

thanks for listening!

Mobile: the next frontier

by Mike Ellis on May 05, 2010

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Mobile: the next frontier — Presentation Transcript