Nexum AG is a digital media consultancy and agency. Niels Anhalt introduces the concept of "multi-context" as mobile devices and their usage evolves beyond a single device or screen. Multi-context considers the various technical, personal, physical, social, and situational factors that define the context of how media is consumed. Understanding context will be important as computing technologies become more context-aware across multiple devices and input/output options.

1. nexum AG is consultancy and agency for digital media.
Mobile Go Home!
Welcome Multi-Context!
Niels Anhalt, Member of the board, nexum AG
Berlin, 26th of May 2012

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Source: http://www.gartner.com/it/page.jsp?id=1278413
The Mobile Revolution takes place
and will change the way we use the
web.

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and the whole world is talking about
Mobile…

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but,
that’s just the beginning
of the story…

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Welcome Multi-Device!

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We will never have back the time,
where we can concentrate on only
one device.

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Source: http://createordie.de/cod/news/Max-2010-%26ndash%3B-Adobe-erobert-die-vier-Screens-057350.html
Many concentrate on multi-screen
scenarios emphasizing the output
dimension of multi-device strategies.

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But we also have to consider various
and multiple input options
http://www.plxdevices.com/plxwave/info.html

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http://leapmotion.com/

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But we also have to consider various
and multiple input options
http://www.plxdevices.com/plxwave/info.html

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And perhaps unexpected and unkown
combinations of input options

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And perhaps unexpected and unkown
combinations of input options

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and perhaps unexpected and unkown
combinations of input options

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and even unexpected and unkown
combinations of output options
Source: http://www.multiscreen-experience.com/?page_id=47

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Multi-Device
=
Multi-Output-Options
+
Multi-Input-Options
(in any combination)

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But should we focus on devices?
Or rather on users and their needs!

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http://www.useit.com/alertbox/mobile-vs-full-sites.html

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What does mobile mean?
On the rush?
Not much time?
ttp://www.flickr.com/photos/andertho/39059732/sizes/l/in/photostream/

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On the rush?
Not much time?
Really?
http://http://www.flickr.com/photos/14589121@N00/247300743/sizes/o/in/photostream//

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Are the three-fourths of Americans
that report they would use their
mobile phones in the bathroom
really mobile?
http://www.flickr.com/photos/epsos/6749839107/sizes/l/in/photostream/

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Mobile device = Mobile context
= on the rush = less content?
http://www.flickr.com/photos/epsos/6749839107/sizes/l/in/photostream/

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Bild Couch / iPad
Is an iPad a mobile device, when
most of the user use within a
stationary wifi network?

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Mobile Device
Mobile Context

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„Mobile“ Context
is not really defined.

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http://dictionary.reference.com/browse/context
What does context mean?

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CONTEXT OF USE WITHIN USABILITY ACTIVITIES
MARTIN MAGUIRE
Published in: Int. J. Human-Computer Studies (2001)
To analyse the circumstances
the „Context of use“-method
might help!

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Technical Enviroment
• Device (Hardware,Software)
• Network
• Other Equipment
Personal Physical
Circumstances Enviroment
• Knowledge, Skills
• Attitude,
Multi-Context • Weather conditions
• Movement
Motivation
• Noise
• Mental State
Social Enviroment
• Relation to surrounding people
• Amount of surrounding people
• Attitude of surrounding people

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Source: http://www.gartner.com/it/page.jsp?id=1190313
context-aware
computing technologies
are on their way…

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Mobile go home!
Welcome Multi-Context!

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Thank you!
Niels Anhalt, member of the board
niels.anhalt@nexum.de
Tel. +49 221 56 939 4121
nexum AG
Maarweg 149 – 161, 50825 Cologne