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Mobile Go Home!
Welcome Multi-Context!
Niels Anhalt, Member of the board, nexum AG


Berlin, 26th of May 2012
2




Source: http://www.gartner.com/it/page.jsp?id=1278413




The Mobile Revolution takes place
and will change the way we use the
               web.
3




and the whole world is talking about
             Mobile…
4




           but,
that’s just the beginning
      of the story…
5




Welcome Multi-Device!
6




We will never have back the time,
where we can concentrate on only
           one device.
7




Source: http://createordie.de/cod/news/Max-2010-%26ndash%3B-Adobe-erobert-die-vier-Screens-057350.html




 Many concentrate on multi-screen
  scenarios emphasizing the output
dimension of multi-device strategies.
8




     But we also have to consider various
          and multiple input options
http://www.plxdevices.com/plxwave/info.html
9




http://leapmotion.com/
10




     But we also have to consider various
          and multiple input options
http://www.plxdevices.com/plxwave/info.html
11




And perhaps unexpected and unkown
   combinations of input options
12




And perhaps unexpected and unkown
   combinations of input options
13




and perhaps unexpected and unkown
   combinations of input options
14




     and even unexpected and unkown
      combinations of output options
Source: http://www.multiscreen-experience.com/?page_id=47
15




    Multi-Device
          =
Multi-Output-Options
          +
Multi-Input-Options
    (in any combination)
16




 But should we focus on devices?
Or rather on users and their needs!
17




http://www.useit.com/alertbox/mobile-vs-full-sites.html
18




                       What does mobile mean?
                            On the rush?
                          Not much time?
ttp://www.flickr.com/photos/andertho/39059732/sizes/l/in/photostream/
19




                                         On the rush?
                                        Not much time?
                                            Really?
http://http://www.flickr.com/photos/14589121@N00/247300743/sizes/o/in/photostream//
20




  Are the three-fourths of Americans
   that report they would use their
   mobile phones in the bathroom
            really mobile?


http://www.flickr.com/photos/epsos/6749839107/sizes/l/in/photostream/
21




         Mobile device = Mobile context
          = on the rush = less content?


http://www.flickr.com/photos/epsos/6749839107/sizes/l/in/photostream/
22




        Bild Couch / iPad

Is an iPad a mobile device, when
  most of the user use within a
     stationary wifi network?
23




Mobile Device


Mobile Context
24




  „Mobile“ Context
is not really defined.
25




  http://dictionary.reference.com/browse/context




What does context mean?
26




                     CONTEXT OF USE WITHIN USABILITY ACTIVITIES
                     MARTIN MAGUIRE
                     Published in: Int. J. Human-Computer Studies (2001)




To analyse the circumstances
the „Context of use“-method
         might help!
27



                      Technical Enviroment
                      • Device (Hardware,Software)
                      • Network
                      • Other Equipment




Personal                                                 Physical
Circumstances                                            Enviroment
• Knowledge, Skills
• Attitude,
                      Multi-Context                      • Weather conditions
                                                         • Movement
  Motivation
                                                         • Noise
• Mental State




                      Social Enviroment
                      • Relation to surrounding people
                      • Amount of surrounding people
                      • Attitude of surrounding people
28




Source: http://www.gartner.com/it/page.jsp?id=1190313




                          context-aware
                      computing technologies
                        are on their way…
29




     Mobile go home!
Welcome Multi-Context!
30




Thank you!
      Niels Anhalt, member of the board
      niels.anhalt@nexum.de
      Tel. +49 221 56 939 4121
      nexum AG
      Maarweg 149 – 161, 50825 Cologne

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Mobile Go Home - Welcome Multi-Context!

  • 1. nexum AG is consultancy and agency for digital media. Mobile Go Home! Welcome Multi-Context! Niels Anhalt, Member of the board, nexum AG Berlin, 26th of May 2012
  • 2. 2 Source: http://www.gartner.com/it/page.jsp?id=1278413 The Mobile Revolution takes place and will change the way we use the web.
  • 3. 3 and the whole world is talking about Mobile…
  • 4. 4 but, that’s just the beginning of the story…
  • 6. 6 We will never have back the time, where we can concentrate on only one device.
  • 7. 7 Source: http://createordie.de/cod/news/Max-2010-%26ndash%3B-Adobe-erobert-die-vier-Screens-057350.html Many concentrate on multi-screen scenarios emphasizing the output dimension of multi-device strategies.
  • 8. 8 But we also have to consider various and multiple input options http://www.plxdevices.com/plxwave/info.html
  • 10. 10 But we also have to consider various and multiple input options http://www.plxdevices.com/plxwave/info.html
  • 11. 11 And perhaps unexpected and unkown combinations of input options
  • 12. 12 And perhaps unexpected and unkown combinations of input options
  • 13. 13 and perhaps unexpected and unkown combinations of input options
  • 14. 14 and even unexpected and unkown combinations of output options Source: http://www.multiscreen-experience.com/?page_id=47
  • 15. 15 Multi-Device = Multi-Output-Options + Multi-Input-Options (in any combination)
  • 16. 16 But should we focus on devices? Or rather on users and their needs!
  • 18. 18 What does mobile mean? On the rush? Not much time? ttp://www.flickr.com/photos/andertho/39059732/sizes/l/in/photostream/
  • 19. 19 On the rush? Not much time? Really? http://http://www.flickr.com/photos/14589121@N00/247300743/sizes/o/in/photostream//
  • 20. 20 Are the three-fourths of Americans that report they would use their mobile phones in the bathroom really mobile? http://www.flickr.com/photos/epsos/6749839107/sizes/l/in/photostream/
  • 21. 21 Mobile device = Mobile context = on the rush = less content? http://www.flickr.com/photos/epsos/6749839107/sizes/l/in/photostream/
  • 22. 22 Bild Couch / iPad Is an iPad a mobile device, when most of the user use within a stationary wifi network?
  • 24. 24 „Mobile“ Context is not really defined.
  • 26. 26 CONTEXT OF USE WITHIN USABILITY ACTIVITIES MARTIN MAGUIRE Published in: Int. J. Human-Computer Studies (2001) To analyse the circumstances the „Context of use“-method might help!
  • 27. 27 Technical Enviroment • Device (Hardware,Software) • Network • Other Equipment Personal Physical Circumstances Enviroment • Knowledge, Skills • Attitude, Multi-Context • Weather conditions • Movement Motivation • Noise • Mental State Social Enviroment • Relation to surrounding people • Amount of surrounding people • Attitude of surrounding people
  • 28. 28 Source: http://www.gartner.com/it/page.jsp?id=1190313 context-aware computing technologies are on their way…
  • 29. 29 Mobile go home! Welcome Multi-Context!
  • 30. 30 Thank you! Niels Anhalt, member of the board niels.anhalt@nexum.de Tel. +49 221 56 939 4121 nexum AG Maarweg 149 – 161, 50825 Cologne