10 Secrets of Email Optimization

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10 Secrets of Email Optimization -

My presentation from the 2011 eTourism Summit in SF, September 29, 2011.

http://waldowsocial.com/

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10 Secrets of Email Optimization

  1. 1. DJ Waldow eTourism Summit 9/29/11 Flickr: electronic_van 10 Secrets of Email Optimization
  2. 2. Waldow Social.
  3. 3. 10 Secrets of Email Optimization 1. Grow Your List. 2. Say Thank You & Set Expectations. 3. Send a Welcome Email. 4. Remember the Anatomy of an Email. 5. Integrate Social Media. 6. Ensure Emails Are Timely, Targeted, & Valuable. 7. Give ‘Em a Chance to Get Delivered. 8. Best Practices (break the rules). 9. Test. Test. Test. 10. Consider Remarketing. The Next 32 Minutes
  4. 4. "You live ordie by yourdatabase."   -- Jeff Pulver
  5. 5. Grow Your List (make it easy).
  6. 6. Grow Your List (add some humor).
  7. 7. Grow Your List (get creative).
  8. 8. http://cptr.it/email Grow Your List (use a QR code).
  9. 9. Grow Your List (but please don’t do this!).
  10. 10. 1. Make it obvious. 2. Make it easy. 3. Ask post-registration. 4. Use humor. 5. Get creative. 6. Use a QR code. 7. Use social media. 8. Explain the sign up process. 9. Send a welcome email. 10. Provide incentive. 11. Consider a popup. 12. Big arrows. WIIFM? 13. Offline. 13 Ways to Grow Your Email List.
  11. 11. Say Thank You & Set Expectations.
  12. 12. Say Thank You & Set Expectations.
  13. 13. Send a Welcome Email.
  14. 14. From Name Subject Line Preheader Header Navigation Main Call to Action Secondary Call(s) to Action Social Icons Footer Remember the Anatomy of an Email.
  15. 15. Remember the Anatomy of an Email.
  16. 16. Remember the Anatomy of an Email.
  17. 17. Integrate Social Media.
  18. 18. Integrate Social Media.
  19. 19. Ensure Emails are Timely, Targeted & Relevant.
  20. 20. Ensure Emails are Timely, Targeted & Relevant.
  21. 21. Wednesday only: Deals so good theyre gone at midnight Ensure Emails are Timely, Targeted & Relevant.
  22. 22. Give ‘Em a Chance To Get Delivered.
  23. 23. Give ‘Em a Chance To Get Delivered.
  24. 24. Best Practices (break the rules).
  25. 25. Best Practices (break the rules).
  26. 26. Test. Test. Test.
  27. 27. Consider Remarketing.
  28. 28. 1. Grow Your List. 2. Say Thank You & Set Expectations. 3. Send a Welcome Email. 4. Remember the Anatomy of an Email. 5. Integrate Social Media. 6. Ensure Emails Are Timely, Targeted, & Valuable. 7. Give ‘Em a Chance to Get Delivered. 8. Best Practices (break the rules). 9. Test. Test. Test. 10. Consider Remarketing. 10 Secrets of Email Optimization.
  29. 29. http://cptr.it/email Waldow Social. Let’s Keep in Touch.
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