In this presentation, David Jenyns will talk about on how to do landing page optimisation. He will teach strategies that will surely help your webpages get the attention that it needs in a very competitive online marketplace.
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6. I’M LAZY
• Make everything easy
• Remove unnecessary steps
• Black text on white, easy to ready, big enough
• Don’t hide things from me - e.g. price
• Good website scent
7. THE NOT SO SECRET FORMULA
• Attention
• Interest
• Design
• Action
8. GET MY ATTENTION
• Videos (FTS)
• Photos (UTS)
• Headline
• Pattern interrupts
9. KEEP MY INTEREST
• Short copy (TSR)
• Long vs short copy
• Minimise distractions
• Offer above the fold
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10. BUILD MY DESIRE
• Bullets - www.melbourneSEOservices.com
• Benefits vs. features (WIIFM)
• Show me proof (demonstration + testimonials)
12. HEADTAGTIPS
• Titles should be to the point (3-6 words)
• Displayed in the SERPS
• Meet them in the conversation in the mind
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13. HEADTAGTIPS #2
• Description should sell and give a call to action
• Ask a question in the title and answer it in the description
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14. ON SITE COPY
• Short paragraphs
• Simple, clear, direct, no ambiguities or mixed meanings
• eg. How did you find this website? (enjoy or locate)
• Write to an 8th grade level
• It’s never about you... it’s about the user
15. DAVE’S SECRET
• Using amazon.com for headlines and bullets
• Starting building your list for day one
• Proof in what you say - David Jenyns story, testimonials, logos