Ways to use social media and other Internet tools to improve member communication and association/personal management. Presented at the American Nurses Association Leadership Day, October, 2008

1. The Latest in
Association Technology
ANA Leadership Development Day
October 31, 2008

2. Agenda
• Setting the Stage
• Practical Tips You Can Use Now
• Real-World Examples You Can Adapt
• What’s Next?
• Resource List

3. Setting the Stage

4. Setting the Stage

5. Compare.com Site Usage

6. How Associations Should Respond
• Enable access/involvement how and when
members want it
• Experiment
• Research, research, research...and use
the data!

7. Practical Tips: LogMeIn

8. Practical Tips: delicious

9. Practical Tips: Google Reader

10. Practical Tips: YouSendIt

11. Practical Tips: TinyURL

12. Practical Tips: Google...

13. Practical Tips: Google Docs

14. Practical Tips: 5 second test

15. Real World: Social Media
Marketing
Source: www.beingpeterkim.com

16. Real World: Facebook

17. Facebook Page vs. Group

18. Real World: LinkedIn

19. Real World: LinkedIn
Collaborate & communicate with:
• file sharing
• project management
• business trips

20. Real World: Twitter

21. Real World: Twitter

22. Real World: Blogs

23. Real-world: Blogs

24. Real World: Blogs

25. Real World: You Tube

26. Real World: YouTube

27. Real World: Wikis

28. Real World: Wikis

29. Real World: Community
MyIBAT
www.ibat.org

30. Real World: Community
Newsfeed
Poll

31. What’s Next…When Did We Start
Trusting Strangers?

32. What’s Next…When Did We Start
Trusting Strangers?

33. What’s Next: Mobile Site Access

34. Mobile Site Access

35. Software as a Service
SaaS
• Application is hosted as a service provided
to customers across the Internt
• Rent instead of own
• Examples: Hotmail, Salesforce

36. Gilbert’s Principles of
Social Media Strategy
• Don't Take It Personally
• Tell the Truth
• Make Their Job Easy
• Be a Useful Source
• Prioritize Your Efforts
http://tinyurl.com/3onryn

37. Resource List
• www.pewinternet.org • www.memberfuse.com
(used on IBAT.org site)
• www.facebook.com
• www.asaecenter.org/wiki
• www.linkedin.com
• www.rims.org
• www.bloglines.com
• www.ibat.org
• www.delicious.com
• http://blogs.asaecenter.org
• http://tinyurl.com/646zcz
• www.higherlogic.com
(Universal McCann report)
(used on rims.org website)
• www.myamphi.com
(used on ANA NurseSpace)

38. • www.associationsocialmedia.com
• www.onlinemarketerblog.com
• www.readwriteweb.com
• www.compare.com
• www.beingpeterkim.com/2008/09/ive-been-
thinki.html
• www.gilbertcenter.org
• www.hcplive.com/mdnglive/Nurses_Notes
• www.fivesecondtest.com

39. Thank You!
• Download this presentation at
http://www.distilledlogic.net/resources/presentations.html
• Contact me at 202/320-3060 or
dina@distilledlogic.net