Website Planning is Fun & Easy (yeah, right!)

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  • Andrea talks about first two pointsDebra adds to comments and talks about staff/association culture impact on strategy & projects; communicating up and down
  • Website Planning is Fun & Easy (yeah, right!)

    1. 1. Website Planning is Fun & Easy (yeah, right!) D ecember 5, 2013 10:15 – 11 :15 a.m. H ashtag : #tech 13 LL 3 Debra BenAvram, CAE Andrea Lange Dina Lewis, CAE @techconf #tech13LL3
    2. 2. How does your Web project make you feel ? Images courtesy of marin & Clare Bloomfield / FreeDigitalPhotos.net @techconf #tech13LL3
    3. 3. We have stories! • To help you establish or tweak your digital communications strategy @techconf #tech13LL3
    4. 4. We have tips! • To help you engage members, staff, and users • To understand user and stakeholder needs • To work with partners to deliver your vision @techconf #tech13LL3
    5. 5. We have a mission! • To help you to better manage your digital operations and to prepare for Web upgrades and redesigns @techconf #tech13LL3
    6. 6. Sample Process Develop audience profiles & goals Conduct user research Launch Web/Digital Team Develop & Test Audit/Analyze Content Develop /validate information architecture
    7. 7. Crafting a Digital Strategy • Use your association’s strategic goals • Conduct a technology audit • Know your culture @techconf #tech13LL3
    8. 8. Sample Statement @techconf #tech13LL3
    9. 9. Engage & Learn • Your Users • Research Tips • The Value of Data Take the card sort exercise: http://goo.gl/SQ2Iff @techconf #tech13LL3
    10. 10. Value of Data @techconf #tech13LL3
    11. 11. Working with Partners • How to Prepare • What to Look For @techconf #tech13LL3
    12. 12. Results @techconf #tech13LL3
    13. 13. Results @techconf #tech13LL3
    14. 14. Results [Placeholder—will show/review results from session exercise] @techconf #tech13LL3
    15. 15. An Easier, Funner Web World • • • • Create/Tweak your digital strategy Know your culture and your users Make data-driven decisions Find and nurture good partnerships @techconf #tech13LL3
    16. 16. Contact Us Debra BenAvram, CAE CEO American Society for Parenteral & Enteral Nutrition debrab@nutritioncare.org 301.587.6315, ext. 126 Andrea Lange Web & Online Communications Manager American Podiatric Medical Association ahlange@apma.org 301-581-9223 Dina Lewis, CAE President Distilled Logic dina@distilledlogic.net 202.320.3060 @techconf #tech13LL3

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