2009 Association Technology Conference & Expo  Designing a User-Focused Website:  How to Fly Solo and When to Get Help Wil...
Today’s Agenda <ul><li>Quick definitions </li></ul><ul><li>Get started creating a good user experience </li></ul><ul><ul><...
Usability <ul><li>After all, usability really just means that making sure that something works well: that a person of aver...
User Experience <ul><li>People feel happy before, during and after they have used your product </li></ul>Peter Morville
Why and When Usability is Important <ul><li>Always! </li></ul>
When to think about User Experience <ul><li>Now! </li></ul>
Case Study:  American Speech-Language-Hearing Association <ul><li>Goal: Increase Web site usability and improve findabilit...
Data Analysis Survey Data, Web Analytics, Search Logs
Research Know Thy User Surveys, Interviews, Personas
Testing <ul><li>“ASHA logo” </li></ul><ul><li>“Picture of a woman” </li></ul><ul><li>“Quick Tasks” </li></ul><ul><li>“Cert...
Testing
ASHA User Test Clips
Before & Test Version <ul><li>Before </li></ul><ul><li>Test </li></ul>
Post-test Version
Catholic Health Association <ul><li>Goal: Gather benchmark user feedback, and evaluate content labeling and organization <...
Independent Bankers Association of Texas <ul><li>Goal:  Gather user feedback on community functionality, new content and n...
Tools & Techniques <ul><li>Site/search analytics </li></ul><ul><li>Clicktale, Userfly </li></ul><ul><li>User feedback </li...
One more thing about Site Analytics <ul><li>Keep it simple! </li></ul>
Research Methods From useit.com
Methods based on questions From useit.com
Take Aways <ul><li>Make decisions based on data and research </li></ul><ul><li>Resources are readily available or easily a...
<ul><li>Will Fisher </li></ul><ul><li>301/296-8689 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.asha.org </li><...
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Designing a User Focused Website

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  • Designing a User Focused Website

    1. 1. 2009 Association Technology Conference & Expo Designing a User-Focused Website: How to Fly Solo and When to Get Help Will Fisher, American Speech – Language – Hearing Association Dina Lewis, CAE, Distilled Logic January 27, 2009 Connecting Great Ideas and Great People
    2. 2. Today’s Agenda <ul><li>Quick definitions </li></ul><ul><li>Get started creating a good user experience </li></ul><ul><ul><li>Case studies </li></ul></ul><ul><ul><li>Tool & techniques </li></ul></ul><ul><li>What are your road blocks? </li></ul>
    3. 3. Usability <ul><li>After all, usability really just means that making sure that something works well: that a person of average (or even below average) ability and experience can use the thing - whether it's a Web site, a fighter jet, or a revolving door - for its intended purpose without getting hopelessly frustrated. - Steve Krug, Don't Make Me Think </li></ul>
    4. 4. User Experience <ul><li>People feel happy before, during and after they have used your product </li></ul>Peter Morville
    5. 5. Why and When Usability is Important <ul><li>Always! </li></ul>
    6. 6. When to think about User Experience <ul><li>Now! </li></ul>
    7. 7. Case Study: American Speech-Language-Hearing Association <ul><li>Goal: Increase Web site usability and improve findability of ASHA Web content </li></ul><ul><li>Tactics & Results: Interviews, Data Analysis, Testing, More Research, Testing </li></ul>
    8. 8. Data Analysis Survey Data, Web Analytics, Search Logs
    9. 9. Research Know Thy User Surveys, Interviews, Personas
    10. 10. Testing <ul><li>“ASHA logo” </li></ul><ul><li>“Picture of a woman” </li></ul><ul><li>“Quick Tasks” </li></ul><ul><li>“Certification” </li></ul><ul><li>“Careers” </li></ul>
    11. 11. Testing
    12. 12. ASHA User Test Clips
    13. 13. Before & Test Version <ul><li>Before </li></ul><ul><li>Test </li></ul>
    14. 14. Post-test Version
    15. 15. Catholic Health Association <ul><li>Goal: Gather benchmark user feedback, and evaluate content labeling and organization </li></ul><ul><li>Tactics & Result: User survey and card sort exercises </li></ul>
    16. 16. Independent Bankers Association of Texas <ul><li>Goal: Gather user feedback on community functionality, new content and new site design </li></ul><ul><li>Tactics & Result: Usability testing </li></ul>
    17. 17. Tools & Techniques <ul><li>Site/search analytics </li></ul><ul><li>Clicktale, Userfly </li></ul><ul><li>User feedback </li></ul><ul><ul><li>Surveys </li></ul></ul><ul><ul><li>Emails </li></ul></ul><ul><ul><li>Interviews </li></ul></ul><ul><ul><li>Card sorting </li></ul></ul><ul><li>User testing </li></ul><ul><ul><li>Five Second Test </li></ul></ul><ul><ul><li>Morae </li></ul></ul><ul><ul><li>Uservue </li></ul></ul>
    18. 18. One more thing about Site Analytics <ul><li>Keep it simple! </li></ul>
    19. 19. Research Methods From useit.com
    20. 20. Methods based on questions From useit.com
    21. 21. Take Aways <ul><li>Make decisions based on data and research </li></ul><ul><li>Resources are readily available or easily accessible </li></ul><ul><li>Know thy user </li></ul><ul><li>Usability research = $$$ </li></ul>
    22. 22. <ul><li>Will Fisher </li></ul><ul><li>301/296-8689 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.asha.org </li></ul><ul><li>Twitter: wfisher </li></ul><ul><li>Dina Lewis, CAE </li></ul><ul><li>202/320-3060 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.distilledlogic.net </li></ul><ul><li>Twitter: dinalew </li></ul>Connecting Great Ideas and Great People

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