How to leverage a meaningful online presence

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  • How to leverage a meaningful online presence

    1. 1. So Just What is This Internet Thing Anyway
    2. 2. So Just What is This Internet Thing Anyway How to create & leverage a meaningful online experience
    3. 3. So Just What is This Internet Thing Anyway How to create & leverage a meaningful online experience Peter Kaizer Web/Multimedia Director - Catholic Relief Services
    4. 4. A little about me
    5. 5. A little about me • 10 years in the online space
    6. 6. A little about me • 10 years in the online space • 10 years as the Director of CRS’ online program
    7. 7. A little about me • 10 years in the online space • 10 years as the Director of CRS’ online program • Worked with the Baltimore Arch Dioceses CC Chapter
    8. 8. A little about me • 10 years in the online space • 10 years as the Director of CRS’ online program • Worked with the Baltimore Arch Dioceses CC Chapter • Worked with many other Non Profit clients
    9. 9. A little about me • 10 years in the online space • 10 years as the Director of CRS’ online program • Worked with the Baltimore Arch Dioceses CC Chapter • Worked with many other Non Profit clients • Spent 18 years making handmade pottery
    10. 10. The Internet is NOT what it used to be
    11. 11. The Internet is NOT what it used to be • Four out of five U.S. adults go online now.
    12. 12. The Internet is NOT what it used to be • Four out of five U.S. adults go online now. • 91% of adults in households with annual income exceeding $75,000 go online
    13. 13. The Internet is NOT what it used to be • Four out of five U.S. adults go online now. • 91% of adults in households with annual income exceeding $75,000 go online • 162+ million websites on the internet today.
    14. 14. The Internet is NOT what it used to be • Four out of five U.S. adults go online now. • 91% of adults in households with annual income exceeding $75,000 go online • 162+ million websites on the internet today. • If you build it they will not necessarily come
    15. 15. The Internet is NOT what it used to be • Four out of five U.S. adults go online now. • 91% of adults in households with annual income exceeding $75,000 go online • 162+ million websites on the internet today. • If you build it they will not necessarily come • A Web site is more of a piece of software than simply your annual report or brochure rendered on a screen online
    16. 16. The Internet is NOT what it used to be • Four out of five U.S. adults go online now. • 91% of adults in households with annual income exceeding $75,000 go online • 162+ million websites on the internet today. • If you build it they will not necessarily come • A Web site is more of a piece of software than simply your annual report or brochure rendered on a screen online • Marketing is now about a conversation
    17. 17. The Internet has grown enormously in the past 20 years and is now the most important tool a non-profit can have to build relationships with constituents and supporters.
    18. 18. The Internet has grown enormously in the past 20 years and is now the most important tool a non-profit can have to build relationships with constituents and supporters. •Your web site is not the only place supporters will interact with you
    19. 19. The Internet has grown enormously in the past 20 years and is now the most important tool a non-profit can have to build relationships with constituents and supporters. •Your web site is not the only place supporters will interact with you •Content has come off the desktop
    20. 20. The Internet has grown enormously in the past 20 years and is now the most important tool a non-profit can have to build relationships with constituents and supporters. •Your web site is not the only place supporters will interact with you •Content has come off the desktop •It’s on Social Network sites
    21. 21. The Internet has grown enormously in the past 20 years and is now the most important tool a non-profit can have to build relationships with constituents and supporters. •Your web site is not the only place supporters will interact with you •Content has come off the desktop •It’s on Social Network sites •On mobile devices
    22. 22. The Internet has grown enormously in the past 20 years and is now the most important tool a non-profit can have to build relationships with constituents and supporters. •Your web site is not the only place supporters will interact with you •Content has come off the desktop •It’s on Social Network sites •On mobile devices •In text messages
    23. 23. The Internet has grown enormously in the past 20 years and is now the most important tool a non-profit can have to build relationships with constituents and supporters. •Your web site is not the only place supporters will interact with you •Content has come off the desktop •It’s on Social Network sites •On mobile devices •In text messages •In tweets & facebook status updates
    24. 24. The Internet has grown enormously in the past 20 years and is now the most important tool a non-profit can have to build relationships with constituents and supporters. •Your web site is not the only place supporters will interact with you •Content has come off the desktop •It’s on Social Network sites •On mobile devices •In text messages •In tweets & facebook status updates •In blog posts & comments (your’s & others)
    25. 25. The Internet has grown enormously in the past 20 years and is now the most important tool a non-profit can have to build relationships with constituents and supporters. •Your web site is not the only place supporters will interact with you •Content has come off the desktop •It’s on Social Network sites •On mobile devices •In text messages •In tweets & facebook status updates •In blog posts & comments (your’s & others) •In RSS feeds
    26. 26. The Internet has grown enormously in the past 20 years and is now the most important tool a non-profit can have to build relationships with constituents and supporters. •Your web site is not the only place supporters will interact with you •Content has come off the desktop •It’s on Social Network sites •On mobile devices •In text messages •In tweets & facebook status updates •In blog posts & comments (your’s & others) •In RSS feeds •In Google Alerts
    27. 27. The Internet has grown enormously in the past 20 years and is now the most important tool a non-profit can have to build relationships with constituents and supporters. •Your web site is not the only place supporters will interact with you •Content has come off the desktop •It’s on Social Network sites •On mobile devices •In text messages •In tweets & facebook status updates •In blog posts & comments (your’s & others) •In RSS feeds •In Google Alerts
    28. 28. The Recipe
    29. 29. The Recipe For a great online experience that will serve your users needs:
    30. 30. The Recipe For a great online experience that will serve your users needs: • A great web site
    31. 31. The Recipe For a great online experience that will serve your users needs: • A great web site • Search optimization
    32. 32. The Recipe For a great online experience that will serve your users needs: • A great web site • Search optimization • A blog (YES you NEED one!!)
    33. 33. The Recipe For a great online experience that will serve your users needs: • A great web site • Search optimization • A blog (YES you NEED one!!) • Web Multimedia (video, slideshows, visual storytelling)
    34. 34. The Recipe For a great online experience that will serve your users needs: • A great web site • Search optimization • A blog (YES you NEED one!!) • Web Multimedia (video, slideshows, visual storytelling) • Email marketing
    35. 35. The Recipe For a great online experience that will serve your users needs: • A great web site • Search optimization • A blog (YES you NEED one!!) • Web Multimedia (video, slideshows, visual storytelling) • Email marketing • RSS
    36. 36. The Recipe For a great online experience that will serve your users needs: • A great web site • Search optimization • A blog (YES you NEED one!!) • Web Multimedia (video, slideshows, visual storytelling) • Email marketing • RSS • Social Media & Networks & Web2.0
    37. 37. The Recipe For a great online experience that will serve your users needs: • A great web site • Search optimization • A blog (YES you NEED one!!) • Web Multimedia (video, slideshows, visual storytelling) • Email marketing • RSS • Social Media & Networks & Web2.0 • Management & governance
    38. 38. Web site
    39. 39. Web site First things first:
    40. 40. Web site First things first: • Who is your audience (your users they are your biggest asset) and this experience is for them!
    41. 41. Web site First things first: • Who is your audience (your users they are your biggest asset) and this experience is for them! • Demographic info
    42. 42. Web site First things first: • Who is your audience (your users they are your biggest asset) and this experience is for them! • Demographic info • Interview a few users
    43. 43. Web site First things first: • Who is your audience (your users they are your biggest asset) and this experience is for them! • Demographic info • Interview a few users • Is your online presence for your beneficiaries also
    44. 44. Web site First things first: • Who is your audience (your users they are your biggest asset) and this experience is for them! • Demographic info • Interview a few users • Is your online presence for your beneficiaries also • What are you trying to communicate to your audience
    45. 45. Web site
    46. 46. Web site What are the engagement pathways are you creating online
    47. 47. Web site What are the engagement pathways are you creating online • Online donations
    48. 48. Web site What are the engagement pathways are you creating online • Online donations • Advocacy
    49. 49. Web site What are the engagement pathways are you creating online • Online donations • Advocacy • Awareness
    50. 50. Web site What are the engagement pathways are you creating online • Online donations • Advocacy • Awareness • Viral Marketing
    51. 51. Web site
    52. 52. Web site Components of a great web site:
    53. 53. Web site Components of a great web site: • Brand identity
    54. 54. Web site Components of a great web site: • Brand identity • Information Architecture
    55. 55. Web site Components of a great web site: • Brand identity • Information Architecture • Primary Navigation
    56. 56. Web site Components of a great web site: • Brand identity • Information Architecture • Primary Navigation • Secondary Navigation
    57. 57. Web site Components of a great web site: • Brand identity • Information Architecture • Primary Navigation • Secondary Navigation • Graphic Design
    58. 58. Web site Components of a great web site: • Brand identity • Information Architecture • Primary Navigation • Secondary Navigation • Graphic Design • Typography
    59. 59. Web site Components of a great web site: • Brand identity • Information Architecture • Primary Navigation • Secondary Navigation • Graphic Design • Typography • Usability, Usability, Usability!!
    60. 60. Web site Components of a great web site: • Brand identity • Information Architecture • Primary Navigation • Secondary Navigation • Graphic Design • Typography • Usability, Usability, Usability!! • User testing!
    61. 61. Lets look at a few…
    62. 62. Lets look at a few…
    63. 63. Lets look at a few…
    64. 64. Lets look at a few…
    65. 65. Lets look at a few…
    66. 66. Some components
    67. 67. Some components Donate widget on every page
    68. 68. Some components Donate widget on every page
    69. 69. Some components Donate widget on every page
    70. 70. Some components Donate widget on every page Email sign up widget on every page
    71. 71. Some components Donate widget on every page Email sign up widget on every page
    72. 72. Some components Donate widget on every page Email sign up widget on every page
    73. 73. Some components Donate widget on every page Email sign up widget on every page Easy sharing on every story
    74. 74. Some components Donate widget on every page Email sign up widget on every page Easy sharing on every story
    75. 75. Some components Donate widget on every page Email sign up widget on every page Easy sharing on every story
    76. 76. Some components Donate widget on every page Email sign up widget on every page RSS Easy sharing on every story
    77. 77. Some components Donate widget on every page Email sign up widget on every page RSS Easy sharing on every story
    78. 78. Footer is an underused part of most web sites
    79. 79. Footer is an underused part of most web sites
    80. 80. Footer is an underused part of most web sites
    81. 81. What is the one thing that will change the way you need to think about your web site and your overall online experience:
    82. 82. What is the one thing that will change the way you need to think about your web site and your overall online experience:
    83. 83. What is the one thing that will change the way you need to think about your web site and your overall online experience:
    84. 84. What is the one thing that will change the way you need to think about your web site and your overall online experience: What’s the other thing that will change the way you need to think about your online experience
    85. 85. What is the one thing that will change the way you need to think about your web site and your overall online experience: What’s the other thing that will change the way you need to think about your online experience
    86. 86. What is the one thing that will change the way you need to think about your web site and your overall online experience: What’s the other thing that will change the way you need to think about your online experience
    87. 87. What is the one thing that will change the way you need to think about your web site and your overall online experience: What’s the other thing that will change the way you need to think about your online experience
    88. 88. What is the one thing that will change the way you need to think about your web site and your overall online experience: What’s the other thing that will change the way you need to think about your online experience
    89. 89. Search optimization & marketing
    90. 90. Search optimization & marketing If you build it they will not necessarily come
    91. 91. Search optimization & marketing If you build it they will not necessarily come Organic optimization
    92. 92. Search optimization & marketing If you build it they will not necessarily come Organic optimization • Write for humans & robots
    93. 93. Search optimization & marketing If you build it they will not necessarily come Organic optimization • Write for humans & robots • Keyword density
    94. 94. Search optimization & marketing If you build it they will not necessarily come Organic optimization • Write for humans & robots • Keyword density • Write for how your content might be found
    95. 95. Search optimization & marketing If you build it they will not necessarily come Organic optimization • Write for humans & robots • Keyword density • Write for how your content might be found • Use Google free tools
    96. 96. Search optimization & marketing If you build it they will not necessarily come Organic optimization • Write for humans & robots • Keyword density • Write for how your content might be found • Use Google free tools • Consider Paid Search as well
    97. 97. Search optimization & marketing Paid Search via Google AdWords
    98. 98. Search optimization & marketing Paid Search via Google AdWords
    99. 99. Search optimization & marketing Paid Search via Google AdWords
    100. 100. A Blog (can I do that)
    101. 101. A Blog (can I do that) Some Blog basics:
    102. 102. A Blog (can I do that) Some Blog basics: • A blog IS a web site (not something that only crazy outspoken people have)
    103. 103. A Blog (can I do that) Some Blog basics: • A blog IS a web site (not something that only crazy outspoken people have) • It’s the best place to have a dialog with your supporters
    104. 104. A Blog (can I do that) Some Blog basics: • A blog IS a web site (not something that only crazy outspoken people have) • It’s the best place to have a dialog with your supporters • The secret sauce is the comment threads
    105. 105. A Blog (can I do that) Some Blog basics: • A blog IS a web site (not something that only crazy outspoken people have) • It’s the best place to have a dialog with your supporters • The secret sauce is the comment threads • A blog without comments is hardly worth doing
    106. 106. A Blog (can I do that) Some Blog basics: • A blog IS a web site (not something that only crazy outspoken people have) • It’s the best place to have a dialog with your supporters • The secret sauce is the comment threads • A blog without comments is hardly worth doing • Moderate comments
    107. 107. A Blog (can I do that) Some Blog basics: • A blog IS a web site (not something that only crazy outspoken people have) • It’s the best place to have a dialog with your supporters • The secret sauce is the comment threads • A blog without comments is hardly worth doing • Moderate comments • A blog is one of your BEST search optimization tools
    108. 108. A Blog (can I do that) Some Blog basics: • A blog IS a web site (not something that only crazy outspoken people have) • It’s the best place to have a dialog with your supporters • The secret sauce is the comment threads • A blog without comments is hardly worth doing • Moderate comments • A blog is one of your BEST search optimization tools • Every new or updated post alerts the Search Engines (remember the robots they need to be feed too)
    109. 109. A Blog (yes you can do that)
    110. 110. A Blog (yes you can do that) More Blog basics:
    111. 111. A Blog (yes you can do that) More Blog basics: • Your editorial tone should be different more informal, reflective, conversational
    112. 112. A Blog (yes you can do that) More Blog basics: • Your editorial tone should be different more informal, reflective, conversational • Keep posts short
    113. 113. A Blog (yes you can do that) More Blog basics: • Your editorial tone should be different more informal, reflective, conversational • Keep posts short • Post often (remember every new post is robot food)
    114. 114. A Blog (yes you can do that) More Blog basics: • Your editorial tone should be different more informal, reflective, conversational • Keep posts short • Post often (remember every new post is robot food) • Use Categories & Tags
    115. 115. A Blog (yes you can do that) More Blog basics: • Your editorial tone should be different more informal, reflective, conversational • Keep posts short • Post often (remember every new post is robot food) • Use Categories & Tags • Ask your visitors questions
    116. 116. A Blog (yes you can do that) More Blog basics: • Your editorial tone should be different more informal, reflective, conversational • Keep posts short • Post often (remember every new post is robot food) • Use Categories & Tags • Ask your visitors questions • A blog is a good informal survey tool
    117. 117. Web Multimedia
    118. 118. Web Multimedia The Web is about storytelling
    119. 119. Web Multimedia The Web is about storytelling • A picture is worth… well they say 1,000 words
    120. 120. Web Multimedia The Web is about storytelling • A picture is worth… well they say 1,000 words • Photos tours and web video are compelling storytelling vehicles
    121. 121. Web Multimedia The Web is about storytelling • A picture is worth… well they say 1,000 words • Photos tours and web video are compelling storytelling vehicles • Broadband usage is increasing
    122. 122. Web Multimedia The Web is about storytelling • A picture is worth… well they say 1,000 words • Photos tours and web video are compelling storytelling vehicles • Broadband usage is increasing • Flash Video technology makes it easy to deliver multimedia & video content seamlessly
    123. 123. Web Multimedia The Web is about storytelling • A picture is worth… well they say 1,000 words • Photos tours and web video are compelling storytelling vehicles • Broadband usage is increasing • Flash Video technology makes it easy to deliver multimedia & video content seamlessly • Most media sites are doing it so it’s expected
    124. 124. Web Multimedia The Web is about storytelling • A picture is worth… well they say 1,000 words • Photos tours and web video are compelling storytelling vehicles • Broadband usage is increasing • Flash Video technology makes it easy to deliver multimedia & video content seamlessly • Most media sites are doing it so it’s expected • We are now in the YOUTUBE age
    125. 125. Web Multimedia
    126. 126. Web Multimedia
    127. 127. Web Multimedia
    128. 128. Web Multimedia
    129. 129. Web Multimedia
    130. 130. Email Marketing
    131. 131. Email Marketing • For most organizations the point of entry in an email
    132. 132. Email Marketing • For most organizations the point of entry in an email • Drives to an online destination with a call to action.
    133. 133. Email Marketing • For most organizations the point of entry in an email • Drives to an online destination with a call to action. • Make a donation
    134. 134. Email Marketing • For most organizations the point of entry in an email • Drives to an online destination with a call to action. • Make a donation • Advocate
    135. 135. Email Marketing • For most organizations the point of entry in an email • Drives to an online destination with a call to action. • Make a donation • Advocate • Tell your friends
    136. 136. Email Marketing
    137. 137. Email Marketing A few Email best practices:
    138. 138. Email Marketing A few Email best practices: • Brand your emails consistent with your online presence
    139. 139. Email Marketing A few Email best practices: • Brand your emails consistent with your online presence • Keep it short
    140. 140. Email Marketing A few Email best practices: • Brand your emails consistent with your online presence • Keep it short • Always create a text only version
    141. 141. Email Marketing A few Email best practices: • Brand your emails consistent with your online presence • Keep it short • Always create a text only version • Have a link to online version at top
    142. 142. Email Marketing A few Email best practices: • Brand your emails consistent with your online presence • Keep it short • Always create a text only version • Have a link to online version at top • Suggest adding sender email to address book
    143. 143. Email Marketing A few Email best practices: • Brand your emails consistent with your online presence • Keep it short • Always create a text only version • Have a link to online version at top • Suggest adding sender email to address book • Follow CanSpam guidelines
    144. 144. Email Marketing A few Email best practices: • Brand your emails consistent with your online presence • Keep it short • Always create a text only version • Have a link to online version at top • Suggest adding sender email to address book • Follow CanSpam guidelines • ALWAYS have an opt out mechanism
    145. 145. Email Marketing
    146. 146. Email Marketing Link to web version
    147. 147. Email Marketing Link to web version
    148. 148. Email Marketing Link to web version
    149. 149. Email Marketing Forward to friend Link to web version
    150. 150. Email Marketing Forward to friend Link to web version
    151. 151. Email Marketing Keep it short & link to Forward to friend Web site Link to web version
    152. 152. Email Marketing Keep it short & link to Forward to friend Web site Link to web version
    153. 153. Email Marketing Keep it short & link to Forward to friend Web site Link to web version
    154. 154. Email Marketing
    155. 155. Email Marketing More Email best practices:
    156. 156. Email Marketing More Email best practices: • Limit your use of images
    157. 157. Email Marketing More Email best practices: • Limit your use of images • DON’T just cut up an image to display with html (use real html text)
    158. 158. Email Marketing More Email best practices: • Limit your use of images • DON’T just cut up an image to display with html (use real html text) • Email clients (outlook, apple mail, Thunderbird, lotus notes, eudora, etc) are inconsistent in their interpretation of html
    159. 159. Email Marketing More Email best practices: • Limit your use of images • DON’T just cut up an image to display with html (use real html text) • Email clients (outlook, apple mail, Thunderbird, lotus notes, eudora, etc) are inconsistent in their interpretation of html • And then there are all the web mail clients (AOL, Yahoo, Gmail, etc)
    160. 160. Social Media &Networks
    161. 161. Social Media &Networks A recent poll revealed that more people use Social Media than Web Based email
    162. 162. Social Media &Networks A recent poll revealed that more people use Social Media than Web Based email How To Successfully Raise Money Using Social Networks and Web 2.0
    163. 163. Social Media &Networks A recent poll revealed that more people use Social Media than Web Based email How To Successfully Raise Money Using Social Networks and Web 2.0
    164. 164. Social Media &Networks A recent poll revealed that more people use Social Media than Web Based email How To Successfully Raise Money Using Social Networks and Web 2.0 (yeah, right.)
    165. 165. Social Networks Ten reasons to enter into social networking anyway:
    166. 166. Social Networks Ten reasons to enter into social networking anyway: 1. Everybody’s doing it. 
    167. 167. Social Networks Ten reasons to enter into social networking anyway: 1. Everybody’s doing it.  2. The incredibly powerful, viral nature of these sites.  
    168. 168. Social Networks Ten reasons to enter into social networking anyway: 1. Everybody’s doing it.  2. The incredibly powerful, viral nature of these sites.   3. Online actions inspire “real world” conversations. 
    169. 169. Social Networks Ten reasons to enter into social networking anyway: 1. Everybody’s doing it.  2. The incredibly powerful, viral nature of these sites.   3. Online actions inspire “real world” conversations.  4. Directly communicate with a target audience. 
    170. 170. Social Networks Ten reasons to enter into social networking anyway: 1. Everybody’s doing it.  2. The incredibly powerful, viral nature of these sites.   3. Online actions inspire “real world” conversations.  4. Directly communicate with a target audience.  5. A new opportunity to tell your story.
    171. 171. Social Networks Ten reasons to enter into social networking anyway: 1. Everybody’s doing it.  2. The incredibly powerful, viral nature of these sites.   3. Online actions inspire “real world” conversations.  4. Directly communicate with a target audience.  5. A new opportunity to tell your story. 6. Increasing awareness.
    172. 172. Social Networks Ten reasons to enter into social networking anyway: 1. Everybody’s doing it.  2. The incredibly powerful, viral nature of these sites.   3. Online actions inspire “real world” conversations.  4. Directly communicate with a target audience.  5. A new opportunity to tell your story. 6. Increasing awareness. 7. Establish relationships with younger donors/supporters.
    173. 173. Social Networks Ten reasons to enter into social networking anyway: 1. Everybody’s doing it.  2. The incredibly powerful, viral nature of these sites.   3. Online actions inspire “real world” conversations.  4. Directly communicate with a target audience.  5. A new opportunity to tell your story. 6. Increasing awareness. 7. Establish relationships with younger donors/supporters. 8. Consistent contact information. 
    174. 174. Social Networks Ten reasons to enter into social networking anyway: 1. Everybody’s doing it.  2. The incredibly powerful, viral nature of these sites.   3. Online actions inspire “real world” conversations.  4. Directly communicate with a target audience.  5. A new opportunity to tell your story. 6. Increasing awareness. 7. Establish relationships with younger donors/supporters. 8. Consistent contact information.  9. Enhanced user experience. 
    175. 175. Social Networks Ten reasons to enter into social networking anyway: 1. Everybody’s doing it.  2. The incredibly powerful, viral nature of these sites.   3. Online actions inspire “real world” conversations.  4. Directly communicate with a target audience.  5. A new opportunity to tell your story. 6. Increasing awareness. 7. Establish relationships with younger donors/supporters. 8. Consistent contact information.  9. Enhanced user experience.  10. The number of users on these sites
    176. 176. Social Networks
    177. 177. Social Networks The main ones to pay attention to:
    178. 178. Social Networks The main ones to pay attention to: • Facebook (just past 200 million users)
    179. 179. Social Networks The main ones to pay attention to: • Facebook (just past 200 million users) • My Space (over100 million users)
    180. 180. Social Networks The main ones to pay attention to: • Facebook (just past 200 million users) • My Space (over100 million users) • You Tube 70,000 new videos a day
    181. 181. Social Networks The main ones to pay attention to: • Facebook (just past 200 million users) • My Space (over100 million users) • You Tube 70,000 new videos a day • Twitter (micro blogging/lifecasting 140 characters at a time) Approaching 19 million users
    182. 182. Social Networks
    183. 183. Social Networks Brand your presence on these sites
    184. 184. Social Networks Brand your presence on these sites
    185. 185. Social Networks Brand your presence on these sites
    186. 186. Social Networks Brand your presence on these sites
    187. 187. Social Networks Brand your presence on these sites
    188. 188. A few tricks we’ve tried. Join forces with your supporters
    189. 189. Contests and giveaways
    190. 190. Contests and giveaways 225 new fans in 9 days - 5x the rate we would typically see over the same time
    191. 191. Social Networks
    192. 192. Social Networks Setting goals: “Help us reach 1,000 friends!”
    193. 193. Social Networks Setting goals: “Help us reach 1,000 friends!”
    194. 194. Social Networks Cross-promote
    195. 195. Social Networks Cross-promote
    196. 196. Social Networks Cross-promote Footer of all CRS Community emails
    197. 197. Social Networks Emergencies
    198. 198. Social Networks Emergencies
    199. 199. Social Networks
    200. 200. Social Networks Who’s going to do this??? Get a Summer intern
    201. 201. Social Networks Who’s going to do this??? Get a Summer intern •Facebook: went from 351 to over 839 fans (now at 3,200)
    202. 202. Social Networks Who’s going to do this??? Get a Summer intern •Facebook: went from 351 to over 839 fans (now at 3,200) •MySpace: went from 45 to over 1300 friends (now over 2,000)
    203. 203. Social Networks Who’s going to do this??? Get a Summer intern •Facebook: went from 351 to over 839 fans (now at 3,200) •MySpace: went from 45 to over 1300 friends (now over 2,000) •Good writing skills are a must
    204. 204. Social Networks Who’s going to do this??? Get a Summer intern •Facebook: went from 351 to over 839 fans (now at 3,200) •MySpace: went from 45 to over 1300 friends (now over 2,000) •Good writing skills are a must •Invite, invite, invite
    205. 205. Social Networks Who’s going to do this??? Get a Summer intern •Facebook: went from 351 to over 839 fans (now at 3,200) •MySpace: went from 45 to over 1300 friends (now over 2,000) •Good writing skills are a must •Invite, invite, invite •Keep fresh content daily
    206. 206. Social Networks Who’s going to do this??? Get a Summer intern •Facebook: went from 351 to over 839 fans (now at 3,200) •MySpace: went from 45 to over 1300 friends (now over 2,000) •Good writing skills are a must •Invite, invite, invite •Keep fresh content daily •Keep up the level of interaction
    207. 207. Social Networks Who’s going to do this??? Get a Summer intern •Facebook: went from 351 to over 839 fans (now at 3,200) •MySpace: went from 45 to over 1300 friends (now over 2,000) •Good writing skills are a must •Invite, invite, invite •Keep fresh content daily •Keep up the level of interaction •What happens in September?
    208. 208. Management & governance
    209. 209. Management & governance Some things to consider:
    210. 210. Management & governance Some things to consider: • Who owns the online program
    211. 211. Management & governance Some things to consider: • Who owns the online program • Skill level of staff (web work IS a specialized skill)
    212. 212. Management & governance Some things to consider: • Who owns the online program • Skill level of staff (web work IS a specialized skill) • Analytics, Analytics, Analytics!
    213. 213. Management & governance Some things to consider: • Who owns the online program • Skill level of staff (web work IS a specialized skill) • Analytics, Analytics, Analytics! • Put Google Analytics on your site right now!
    214. 214. Resources Web sites: http://alistapart.com/ Blogging: http://www.problogger.net/ Email Marketing: http://www.campaignmonitor.com/resources/ Social Networks/Web2.0: http://beth.typepad.com/beths_blog/ http://www.readwriteweb.com/ http://mashable.com/
    215. 215. Thank you Feel free to contact me with questions: Peter Kaizer pkaizer@crs.org 410.951.7338 Facebook: search for me by name Twitter: http://twitter.com/pdkaizer AIM: pdkweb

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