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Social	
  Media	
  Marketing	
  Resource	
  Guide	
  
“Be	
  Social.	
  Engage	
  With	
  Customers.	
  Empower	
  Your	
  Brand.”	
  
SOCIAL	
  MEDIA	
  MARKETING	
  WORKSHOP	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
                                                                                                                                                                                                                                                                    	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  



                                                                                                                                     Social Media Resource Guide
 Articles on Social Media

                                      Resource                                                                                                                                                                                                                                               Location
                                      Facebook Community Building Guide                                                                                                                                                                                                                      http://bit.ly/fb-com
                                      Online Reputation Management                                                                                                                                                                                                                           http://bit.ly/orm-gide
                                      Guide
                                      Social Media: To Outsource or Not?                                                                                                                                                                                                                     http://bit.ly/someout
                                      Writing a good blogpost                                                                                                                                                                                                                                http://bit.ly/gud-blog


 Relevant Videos on Social Media

                                      Resource                                                                                                                                                                                                                                               Location
                                      Social Media Revoluation 2012                                                                                                                                                                                                                          http://bit.ly/somero12
                                      Social Media in Plain English                                                                                                                                                                                                                          http://bit.ly/sm-dfn
                                      LinkedIn in Plain English                                                                                                                                                                                                                              http://bit.ly/linkedinpi


 Interesting Examples of Social Media

                                      Resource                                                                                                                                                                                                                                                                                         Location
                                      ICICI Bank                                                                                                                                                                                                                                                                                       http://bit.ly/a6Drlz
                                      Apple MacBook                                                                                                                                                                                                                                                                                    http://bit.ly/apl-mac
                                      Bday Wishes & Importance of Social Media                                                                                                                                                                                                                                                         http://bit.ly/bday-wish
                                      Indian Taxi Driver on YouTube                                                                                                                                                                                                                                                                    http://bit.ly/taxi-driver
                                      Will iPhone Blend?                                                                                                                                                                                                                                                                               http://bit.ly/iph-blend
                                      Unites Breaks Guitars                                                                                                                                                                                                                                                                            http://bit.ly/unitedbg



 Commercial Social Media Monitoring Tools

                                      Resource                                                                                                                                                                                                                Location
                                      SproutSocial                                                                                                                                                                                                            http://sproutsocial.com
                                      Nimble                                                                                                                                                                                                                  http://nimble.com
                                      TrackUr                                                                                                                                                                                                                 http://trackur.com
                                      Alterian                                                                                                                                                                                                                http://alterian.com
                                      Radian6                                                                                                                                                                                                                 http://bit.ly/rdn-6



	
  	
  
	
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  ©	
  Digital	
  Vidya	
  
SOCIAL	
  MEDIA	
  MARKETING	
  WORKSHOP	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
                                                                                                                                                                                                                                                                    	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  

 Tools for listening on Social Media

                                      Resource                                                                                                                                                                                                                Location
                                      Google Alerts                                                                                                                                                                                                           http://bit.ly/go-alerts
                                      Social Mention                                                                                                                                                                                                          http://bit.ly/soc-mentn
                                      SocialOomph                                                                                                                                                                                                             http://bit.ly/soc-omph
	
  

 Facebook Collection

                                      Resource                                                                                                                                                                                                                                                               Location
                                      Facebook for Business Guide                                                                                                                                                                                                                                            http://bit.ly/facbk-ads
                                      Tracking Facebook                                                                                                                                                                                                                                                      http://insidefacebook.com
                                      Facebook Benchmarking                                                                                                                                                                                                                                                  http://bit.ly/dvsmb
	
  

 Twitter Collection

                                      Resource                                                                                                                                                                                                            Location
                                      TweetDeck                                                                                                                                                                                                           http://tweetdeck.com
                                      HootSuite                                                                                                                                                                                                           http://hootsuite.com
                                      Twitter Lists                                                                                                                                                                                                       http://listorious.com
                                      Twitter Local Trends                                                                                                                                                                                                http://trendsmaps.com
                                      Twitter Benchmarking                                                                                                                                                                                                http://bit.ly/dvsmb
                                      Klout                                                                                                                                                                                                               http://klout.com
                                      Peerindex                                                                                                                                                                                                           http://peerindex.com
                                      Kred                                                                                                                                                                                                                http://www.kred.com
                                      TweetReach                                                                                                                                                                                                          http://tweetreach.com
                                      Find Influencers on Twitter                                                                                                                                                                                         http://tweet.grader.com/location
                                      Analyze Tweets                                                                                                                                                                                                      http://archivist.visitmix.com/



 Continuous Learning about Social Media

                                      Resource                                                                                                                                                                                                     Location
                                      Mashable                                                                                                                                                                                                     http://mashable.com
                                      Social Media Today                                                                                                                                                                                           http://socialmediatoday.com
                                      Social Media for B2B                                                                                                                                                                                         http://socialmediab2b.com
                                      DV Facebook Community                                                                                                                                                                                        http://facebook.com/digitalvidya
                                      DV LinkedIn Network                                                                                                                                                                                          http://bit.ly/dv-grp
                                      DV Twitter                                                                                                                                                                                                   http://twittter.com/MyDigitalVidya


	
  	
  
	
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  ©	
  Digital	
  Vidya	
  

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