Enterprise Software Pricing: Approaching the Tipping Point for a Collapse?

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Most software buyers are struggling to achieve a level of effective software usage that delivers promised business results. As visibility into software utilization continues to increase, many software providers will find their license/maintenance prices under immense pressure to decline. While posing a significant revenue risk, proactive software providers can turn this challenge into a new revenue opportunity. Learn the 4 critical leadership acts that software executives must make to maintain sustainable revenue growth.

Business

Enterprise Software Pricing:
Approaching the Tipping Point for a Collapse?

April, 2008

Chris Dowse
CEO, Neochange

1

Enterprise Software Pricing: Approaching the Tipping Point for a Collapse?

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