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Digital Duncan
Digital Duncan

Marketing Products, Services or Unique Ideas: Using WordPress and Social Media

EducationTechnologyBusiness
1 of 83
Marketing Products, Services or Unique Ideas : Using WordPress and Social Media Aaran Duncan, Digital Deceptions Glenn McKnight, Global Catalysts Consulting
Presentation Agenda 1.  About Us 2.  Social Media Basics 3. The Power of Wordpress 4. Intro to WordPress
1. About Us:    Glenn McKnight ,[object Object],[object Object],[object Object],[object Object]
1. About Us ,[object Object],[object Object],[object Object],www.digitaldeceptions.ca
 
2. Social Media
What is Social Media ,[object Object],[object Object]
Growth ,[object Object],[object Object],[object Object],[object Object],[object Object],socialstudiezblog.wordpress.com/2009/07/21/the-ultimate-social-media-marketing-guide/  
It's not your grand-daddy's internet ,[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
Rethink Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media is Inbound Marketing ,[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ I’m 48. I don’t understand this Social Media stuff.” ,[object Object],[object Object]
Business Cocktail Party Advice ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media = Cocktail Party ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Project Example: CharityHaunt.ca ,[object Object]
 
We did this by using  WordPress, Facebook, YouTube and Google Analytics
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Marketing Tips for SM-Publishing ,[object Object],[object Object],[object Object]
 
Monitor What’s Published
 
 
 
 
Monitor What’s Published
Monitor What’s Published
Promote Flattering Content
 
 
 
Marketing Tips for SM-Share ,[object Object],[object Object],[object Object],[object Object]
 
 
 
 
Marketing Tips for SM-Network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Lets look at some Social Media stats
modernlifeblogs.com
Facebook Fans & Activity
mashable.com/2011/10/21/facebook-infographic
Other Metrics ,[object Object],[object Object],[object Object],[object Object]
Part Three:  Wordpress
History ,[object Object],[object Object],[object Object],[object Object]
WordPress comes in 2 flavours
WordPress.com ,[object Object]
 
WordPress.org ,[object Object]
 
en.wordpress.com/stats/
wordpress.org/download/counter
From July to Dec 2011 WordPress 3.2 downloaded  15 Million Times
 
 
15.7% of the top million websites run WordPress (the nearest competitor has 2.8%) w3techs.com
WordPress is a CMS (Content Management System)
Why use a CMS? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WordPress is written in PHP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WordPress is Extensible
wordpress.org/extend/plugins/ 
wordpress.org/extend/themes/ 
wordpress.org/extend/mobile/ 
Active Developement core.trac.wordpress.org/
The Best Part
The Community
wordpress.org/support
wordpress.stackexchange.com
codex.wordpress.org/Mailing_Lists
central.wordcamp.org
wordpress.tv
wordpressfoundation.org
Now Let Me Introduce You To WordPress

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Durham pc-user-group-presentation

Editor's Notes

  1. Do you have a picture of Matt?   Your picture from the back on WordCamp is a good idea