“ I think it’s the way to reach fragmented audiences. The model before was you could take a shotgun approach through newspapers and traditional media like TV and it would be very effective.
Now audiences are looking for communication resources that are specific to their interests so it’s harder to reach them traditionally. But you can still connect with them through social media and viral marketing.”
We created a W3C standard compliant website so that it can be used as an effective communication vehicle to easily publish content ( audio, images, video and text ), sell and promote tickets to the Haunt Attraction and utilize the website as the hub for all online marketing, promotions and social media campaigns by measuring and targeting users.