Obama 2012 Volunteer Workshop

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3 hour workshop designed for new and experienced volunteers for the Obama for America 2012 Presidential Campaign. The workshop focused on motivating volunteers to get involved, preparing them with canvassing and phone-banking skills, and giving them an opportunity to connect with other volunteers. I facilitated the workshop to over 200 volunteers, with the help of over 20 experienced volunteers leading activities and discussions.

Published in: News & Politics
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Obama 2012 Volunteer Workshop

  1. 1. @andreplaut www.andreplaut.com
  2. 2. Welcome to the Obama 2012 Volunteer Workshop
  3. 3. GET TO know EACH OTHER
  4. 4. TRAINING EXPECTATIONS
  5. 5. TONIGHT’S AGENDA HOW FAR we’ve COME WHERE DO you FIT? VOLUNTEER SKILLS RESOURCES
  6. 6. HOW FAR we’ve COME
  7. 7. JULY 2004 !"#$%&'()% +'()$+', %$+-"+()$+
  8. 8. FEBRUARY 2007 $.'#' '++$/+%"0 &/+ 1$& $11)%"
  9. 9. JANUARY 2008 $.'#' 2)+0 )$2' %'/%/0
  10. 10. AUGUST 2008 $.'#' '%%"3(0 (4" +$#)+'()$+
  11. 11. NOVEMBER 2008 .'&'%5 $.'#' ."%$#"0 44(4 3&"0)!"+(
  12. 12. FEBRUARY 2009 &"%$-"&7 '%( Putting America back to work.
  13. 13. FEBRUARY 2009 &"%$-"&7 '%(
  14. 14. Delivering affordable health care. MARCH 2010 '11$&!'.," %'&" '%(
  15. 15. Progress for the LGBT Community. DECEMBER 2010 &"3"',"! “!$+’( '05, !$+’( (",,”
  16. 16. DECEMBER 2011 "+! $1 (4" 2'& )+ )&'<
  17. 17. Student Loan Reform Eliminating Osama Bin Laden START Treaty Lilly Ledbetter Fair Pay Restoration Act Hate Crimes Prevention Act Lowered Taxes for 95% of Americans Reducing Dependence on Foreign Oil Wall Street Reform
  18. 18. WHY we’re HERE
  19. 19. YOU are THE CAMPAIGN
  20. 20. WHERE DO you FIT?
  21. 21. In 2008...
  22. 22. “Our secret weapon, day in and day out, was our army of volunteers, real people who brought Obama’s message and ideas to their neighbors, co-workers, and fellow citizens.” - David Plouffe Obama 2008 Campaign Manager
  23. 23. Volunteer Responsibilities Connecting & Registering Voters Recruiting New Volunteers Brand Ambassadors of the Campaign Spreading the Message
  24. 24. Volunteer Tasks Canvassing Phone Banking Hosting Events Grassroots Fundraising Social Networking
  25. 25. The Impact of Volunteering
  26. 26. The Impact of Volunteering 1 in 14
  27. 27. The Impact of Volunteering
  28. 28. VOLUNTEER SKILLS
  29. 29. Canvassing Phone Banking  ✆
  30. 30. LISTEN and CONNECT
  31. 31. Make it Personal Starting a Conversation Ask Questions Active Listening Set a Goal or Objective
  32. 32. Asking Questions: Activity
  33. 33. Asking Questions: Activity “I voted for him in 2008, but I don’t know if I will in 2012.”
  34. 34. Asking Questions: Activity “I’m definitely voting for President Obama in November.”
  35. 35. Have Fun! Connecting with Voters Get Excited Agree to Disagree Share a Personal Story
  36. 36. Respect. Empower. Include. Win.
  37. 37. Share a Personal Story: Activity
  38. 38. Share a Personal Story: Activity “I’m disappointed in President Obama. I don’t think he’s done enough.”
  39. 39. Share a Personal Story: Activity “I’d love to volunteer, but I don’t have enough time.”
  40. 40. A Commitment Creating a Plan Recruiting Volunteers Follow Up Where, When, How
  41. 41. RESOURCES
  42. 42. Media Content Fundraising Policies & Accomplishments Events BarackObama.com
  43. 43. @andreplaut www.andreplaut.com
  44. 44. @andreplaut andreplaut@gmail.com www.andreplaut.com Designed & Delivered by Andre Plaut

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