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Digiday Mobile with Appsnack: The Three R’s of Mobile Advertising: Relevance, ROI and Rich Media
 

Digiday Mobile with Appsnack: The Three R’s of Mobile Advertising: Relevance, ROI and Rich Media

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Agencies and advertisers are faced with three core considerations when looking at a mobile ad strategy: Relevance to the audience, platform effectiveness or ROI, and rich media considerations to ...

Agencies and advertisers are faced with three core considerations when looking at a mobile ad strategy: Relevance to the audience, platform effectiveness or ROI, and rich media considerations to capitalize on the possibilities of the mobile screen. A lot has happened in advertising on the non-mobile Web, and it’s all about to happen again, but faster, in the mobile Web.
Presenter: Sandy Shanman, general manager, Appsnack

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  • Appsnack provides the most engaging creative were your customers engage the most. right people were engage the most
  • Take over user screens with engaging expandable banner experiences
  • We help brands and their agencies build engaging creative and reach their audience at scale, across mobile optimized websites and applications. From creative development and mobile ad delivery to measuring results, Appsnack makes mobile advertising simple.
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Digiday Mobile with Appsnack: The Three R’s of Mobile Advertising: Relevance, ROI and Rich Media Digiday Mobile with Appsnack: The Three R’s of Mobile Advertising: Relevance, ROI and Rich Media Presentation Transcript

  • Engage mobile audiences...Appsnack helps brands and their agencies build rich, engaging, app-like creative experiencesthat reach audiences at scale, across mobile and tablet. Appsnack is a division of Exponential Interactive – a global provider of advertising intelligence and digital media solutions. Exponential provides Appsnack the ability to leverage: •A presence in more than 26 countries •700+ employees worldwide •The e-X Advertising Intelligence Platform •Exponential’s massive proprietary database •More than 450m unique users every month 2
  • Engage mobile audiences...The worldshelps brands and their agencies build solutions for display, video andexperiencesAppsnack largest brands choose Exponential’s rich engaging app-like creative now mobilethat reach audiences at scale, across mobile and tablet. Automotive Consumer Technology Retail Travel Telecom Goods Appsnack is a division of Exponential Interactive – a global provider of advertising intelligence and digital media solutions. Exponential provides Appsnack the ability to leverage: •A presence in more than 26 countries •700+ employees worldwide •The e-X Advertising Intelligence Platform •Exponential’s massive proprietary database •More than 450m unique users every month 3
  • “Mobile monetization levels …We are living in a post-PC world… could surpass desktop within 1-3Years” - Mary Meeker (Internet Trends – 5/30) 56% 62% of the worldwide 6.4 B population has a increase in mobile device* 24% annual ad spend on mobile* worldwide ad spend across mobile 1.4 B of all mobile users have a Smartphone people access the or tablet* internet via their mobile device**eMarketer Metrics (Mobile, worldwide 2012) 4
  • ...but it’s not just about devices... 5
  • It’s about engaging with your audience where theyengage the most... 6
  • …in content they love regardless of operating system,carrier, and consumption environment. Mobile web Mobile optimized In-app Snack Bar MMA Ad Units 7
  • Audience engagement starts with the right creative • Appsnack provides the most dynamic, relevant and engaging mobile ad formats available • We create and deliver engaging app-like creative units • Our ads have the ability to deliver full-screen, custom rich-media brand experiences using any assets and functionality, including location- based features 8
  • Full-page expandable: user initiated engagement 9
  • Transform data into intelligence Aggregate over with associated attributes Segment users 2 billion daily datatopics Contextualize based on 50,000 events Content Location Demographics Device All of the above Right I am into fine I’m a 35 years I own an person, right wine and in the I live in old and married iPhone place, right time market for a Chicago, Il with 2 children and iPad alongside the luxury car right content 10
  • Transform data into intelligenceReach your audience at scale ...with access to thousands of publishers acrossusers Reach more than 450 million unique monthly mobile and tablet worldwide… Content Location Demographics Device All of the above The right person, I am into fine in the right I’m a 35 years I own an wine and in the I live in place, at the old and married iPhone and iPad market for a Chicago, Il right time with 2 children luxury cars along the right content 11
  • The Appsnack advantage… We helps brands and their agencies build rich, engaging, app-like creative experiences that reach audiences at scale, across mobile and tablet.Engaging app- Intelligent Reach your like ad units targeting audience at scale Mobile audiences engaged 12
  • Thank YouSandy ShanmanGeneral Manager, AppsnackSandy.Shanman@appsnack.com 13