×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Digiday Mobile with Appsnack: The Three R’s of Mobile Advertising: Relevance, ROI and Rich Media

by on Dec 13, 2012

  • 696 views

Agencies and advertisers are faced with three core considerations when looking at a mobile ad strategy: Relevance to the audience, platform effectiveness or ROI, and rich media considerations to ...

Agencies and advertisers are faced with three core considerations when looking at a mobile ad strategy: Relevance to the audience, platform effectiveness or ROI, and rich media considerations to capitalize on the possibilities of the mobile screen. A lot has happened in advertising on the non-mobile Web, and it’s all about to happen again, but faster, in the mobile Web.
Presenter: Sandy Shanman, general manager, Appsnack

Statistics

Views

Total Views
696
Views on SlideShare
696
Embed Views
0

Actions

Likes
0
Downloads
9
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via SlideShare as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

Digiday Mobile with Appsnack: The Three R’s of Mobile Advertising: Relevance, ROI and Rich Media Digiday Mobile with Appsnack: The Three R’s of Mobile Advertising: Relevance, ROI and Rich Media Presentation Transcript