This marketing plan document outlines the key components of developing an effective marketing strategy including conducting external and internal analysis, defining objectives and target markets, and creating a marketing program. The plan involves analyzing industry trends, competitors, and customer demand to determine an appropriate business strategy. It also includes projecting effective demand and market share over the planning period based on the marketing mix of product, price, promotion, and place.

1. Marketing Plan

4. Ansoff Strategy EXISTING NEW NEW EXISTING PENETRATION PROD. DEV MARKT. DEV DIVERSIVICATION

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17. Competitive Model Among Industry Substitute Buyer New Entrance Supplier