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The Rev Project

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Our process for revitalizing "problem-child" products -- and political campaigns!

Published in: Business
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The Rev Project

  1. 1. Benefits of REV REV’s innovative 5-day schedule allows you to: SAVE time for internal team DECREASE time to market REVITALIZE brands instantly INCREASE ROI vs. traditional marketing ADAPTANDADJUST to market changes before competition
  2. 2. Execute the plan internally Use your existing agency Hire the REV team to complete the execution By Completion of Friday, You Will Receive: Fully executable marketing plan draft Creative brief Creative concept Media strategy With the option to:
  3. 3. The REV Team
  4. 4. Schedule Monday 12:00 – 5:30 Tuesday 8:30 – 5:30 Wednesday 8:30 – 5:30 Thursday 8:30 – 5:30 Friday 8:30 – 12:00 Defining Market Opportunities Customer Definition and Analysis Customer Definition and Analysis (con’t from day one) Competitive Analysis Differential Advantage and Strategic Positioning Value Proposition and Positioning Executive Summary Clients Leave Concept Development Concept Review Concept Development Media Strategy Executable Elements / Implementation and Measurement Project Review REV Plan Development Next Steps Client Sign-Off Review REV Plan
  5. 5. Overview of Topics Examine existing market vs. potential market (current trends, 3-5 years into the future) Build out planning assumptions to better inform future creative and strategies Clearly define all direct and indirect competition within the market Assess our strengths and weaknesses Leverage market opportunities/insights to expose and overcome competitor’s marketing Create GOST (Goals, Objectives, Strategic Initiatives, Tactics) Chart Reexamine analysis for gaps in information Build creative brief to hand off to creative team Explore target audience and best media practices Brainstorm comprehensive media strategy Present media options for client sign-off Create an influencer map to discover targeted audiences/influencers and how best to reach them Define customer wants and needs and how they relate to the product, service or business platform Create Need-based Customer Segment that will service as the base for differentiation and defining messaging and media tactics II. CUSTOMER DEFINITION & ANALYSIS Pinpoint exact differential advantage Analyze existing information to foment positioning awareness Identify areas of strength within the brand to leverage for potential wins Leverage creative brief to create multiple concept options and master creative Present concept options for client sign-off Revise and refine creativefor purposes of getting it to at least 80% completion by final day Develop and deliver a value proposition based on key insights and findings Examine the viability of the determined value proposition Create a final positioning statement Refine strategy for execution, including implementation plan Identify key metrics for success Client sign-off on strategy and metrics III. COMPETITIVE ANALYSISI. DEFINING MARKET OPPORTUNITIES IV. STRATEGIC POSITIONING V. VALUE & PROPOSITION & POSITIONING VI. EXECUTIVE SUMMARY VII. CONCEPT DEVELOPMENT VIII. MEDIA STRATEGY (SIMULTANEOUS TO VII) IX. EXECUTABLE ELEMENTS / MEASUREMENT
  6. 6. Examples Of Schools And Companies We Help About Impact Planning
  7. 7. Some Industries We Serve About Impact Planning
  8. 8. Where We Work All countries highlighted in red About Impact Planning
  9. 9. Our Services About Response Marketing
  10. 10. We Work With National Brands About Response Marketing
  11. 11. Our Work Recognized nationally & internationally for creativity & results About Response Marketing
  12. 12. Carolyn Walker Mary Abbazia cwalker@thepowertoprovoke.com +1 (203) 687-6494 Mobile mabbazia@impactplan.com +1 (203) 722-0908 Mobile

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