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5 paths to web 2.0 profits
5 paths to web 2.0 profits
5 paths to web 2.0 profits
5 paths to web 2.0 profits
5 paths to web 2.0 profits
5 paths to web 2.0 profits
5 paths to web 2.0 profits
5 paths to web 2.0 profits
5 paths to web 2.0 profits
5 paths to web 2.0 profits
5 paths to web 2.0 profits
5 paths to web 2.0 profits
5 paths to web 2.0 profits
5 paths to web 2.0 profits
5 paths to web 2.0 profits
5 paths to web 2.0 profits
5 paths to web 2.0 profits
5 paths to web 2.0 profits
5 paths to web 2.0 profits
5 paths to web 2.0 profits
5 paths to web 2.0 profits
5 paths to web 2.0 profits
5 paths to web 2.0 profits
5 paths to web 2.0 profits
5 paths to web 2.0 profits
5 paths to web 2.0 profits
5 paths to web 2.0 profits
5 paths to web 2.0 profits
5 paths to web 2.0 profits
5 paths to web 2.0 profits
5 paths to web 2.0 profits
5 paths to web 2.0 profits
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5 paths to web 2.0 profits

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This is a webinar presentation I recently wrote and delivered on how companies can leverage the full benefits of web 2.0 technology and social software

This is a webinar presentation I recently wrote and delivered on how companies can leverage the full benefits of web 2.0 technology and social software

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  • Great!
    Well, do visit http://www.thinkedynamic.com/web-expertise/web-strategy-3/sitecore-cep-%E2%80%93-the-inflexion-point to know about Sitecore's (CEP) “Customer Engagement Platform” .
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  • Sitecore Content Management Solutions Sitecore is a trademark of Sitecore A/S. All other brand and product names are the property of their respective holders. Copyright © 2001-2003 Sitecore A/S. All Rights Reserved.” Page
  • Transcript

    • 1. Sitecore 5 Paths to Web 2.0 profit
    • 2. About Sitecore <ul><li>Leading provider of enterprise-class .NET web content management and portal software for mid-to-large organizations </li></ul><ul><li>Presence </li></ul><ul><ul><li>San Francisco, Boston, Copenhagen, London, Munich, Brisbane , Stockholm and Amsterdam </li></ul></ul><ul><li>Stability </li></ul><ul><ul><li>Profitable since inception in 1999, same owners, same vision and same technology (.NET) </li></ul></ul><ul><li>Customers </li></ul><ul><ul><li>Over 1500 client installations managing over 6000 web sites worldwide </li></ul></ul><ul><li>Recognized </li></ul><ul><ul><li>Best Microsoft technology alignment, Microsoft ISV Partner of the Year 2003/2004, Microsoft Gold Partner </li></ul></ul><ul><ul><li>Gartner Cool Vendor 2008, </li></ul></ul><ul><ul><li>Gartner WCM Marketscope rank: Positive </li></ul></ul><ul><li>Supported </li></ul><ul><ul><li>Over 450 Sitecore Certified Partners worldwide, with over 100 in North America </li></ul></ul>
    • 3. Key Sitecore customers
    • 4. The perception problem of Web 2.0 <ul><li>“ Not in my company” syndrome </li></ul><ul><li>The business impact remains unclear </li></ul><ul><li>Process integration challenges </li></ul><ul><li>Control issues </li></ul><ul><li>Add in the challenges of a down economy and... </li></ul><ul><li>Goodbye Tolerance for risk… </li></ul><ul><li>You stay with what you know </li></ul>
    • 5. Now is the perfect time for Web 2.0
    • 6. How do you really put Web 2.0 to work? <ul><li>The 5 Paths: </li></ul><ul><li>Building trust and community between organizations and customers </li></ul><ul><li>Enhancing innovation through crowdsourcing and community collaboration </li></ul><ul><li>Fueling word of mouth marketing </li></ul><ul><li>Gaining customer understanding from user created content and continuous feedback </li></ul><ul><li>Improving customer service and satisfaction by allowing customers to help each other. </li></ul>
    • 7. Building trust and community <ul><li>Why Trust? </li></ul><ul><li>Organizations can no longer dictate their brands </li></ul><ul><ul><li>We must move from broadcasting our brand to being influencers </li></ul></ul><ul><ul><li>Credibility and trustworthiness is crucial </li></ul></ul><ul><ul><li>Our ability to influence is tied directly to our credibility </li></ul></ul><ul><li>We must harness our customers as brand defenders and brand champions </li></ul><ul><ul><li>Can’t do that without trust and commitment </li></ul></ul><ul><ul><li>Customers will tolerate much if they believe in you </li></ul></ul><ul><li>Trust overcomes fear of risk at the end of the purchase cycle </li></ul>
    • 8.  
    • 9.  
    • 10. So how do you build trust? <ul><li>Meet your customers online, and engage </li></ul><ul><li>Give them a platform to interact, and engage to solve their issues </li></ul><ul><li>Better they do it at your place than a somewhere you can’t control </li></ul><ul><li>Monitor everything being said about you, engage when you can help </li></ul><ul><li>Be honest, transparency goes a long way </li></ul><ul><li>Build tools and materials for your brand defenders </li></ul>
    • 11. How else can you leverage community? <ul><li>Communities naturally generate fans </li></ul><ul><ul><li>Harness their excitement and enthusiasm to spread to others </li></ul></ul><ul><ul><li>Encourage them to tell their stories and put them to work </li></ul></ul><ul><ul><li>Your most challenging customers can be your fiercest advocates </li></ul></ul><ul><ul><li>Reputation and content rating is a powerful way to encourage community </li></ul></ul><ul><ul><li>Blend community content seamlessly into your web experience to build a sense of safety </li></ul></ul><ul><ul><li>Communities will tell you what is most important to them </li></ul></ul>
    • 12.  
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    • 16. Enhancing innovation <ul><li>Customers are the best source for product enhancements requirements </li></ul><ul><li>Groups of people make collective decisions much better than even expert individuals do </li></ul><ul><ul><li>As long as a group includes a diverse set of people making independent decisions </li></ul></ul><ul><ul><li>It isn’t the number of experts in the group, but the diversity of the perspectives that count </li></ul></ul><ul><li>Decision markets predict sporting events and election results with greater accuracy </li></ul>
    • 17. Social computing changes how enterprises innovate February 2006, Forrester Big Idea “Social Computing”
    • 18.  
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    • 21. Fueling word of mouth marketing <ul><li>PR 2.0 </li></ul><ul><ul><li>Get out ahead of it, don’t let it come to you </li></ul></ul><ul><ul><li>Generate content the community wants </li></ul></ul><ul><ul><li>Syndicate, syndicate, syndicate </li></ul></ul><ul><ul><li>Make it easy for your community to syndicate, syndicate, syndicate </li></ul></ul><ul><li>Proactively generate goodwill moments </li></ul><ul><ul><li>This will fall out of building trust </li></ul></ul><ul><ul><li>Make it easy for your community to tell those stories </li></ul></ul><ul><li>Generate content, make yourself findable </li></ul>
    • 22. Be Findable <ul><li>Todd Defren @ Pr-squared.com </li></ul><ul><li>“ Social Media Marketing in tough times” </li></ul>
    • 23. Get connected everywhere… <ul><li>Todd Defren @ Pr-squared.com </li></ul><ul><li>“ Social Media Marketing in tough times” </li></ul>
    • 24.  
    • 25.  
    • 26. Gaining customer understanding <ul><li>Communities can often tell you far more than web analytics can </li></ul><ul><li>Gain customer insight based on how they interact in the community (blog, polls, comments, friends, groups) </li></ul><ul><li>Customers create the most value for you when you create the most value for them </li></ul>
    • 27.  
    • 28.  
    • 29. Improving customer service and satisfaction <ul><li>Customers can often solve problems for each other </li></ul><ul><li>When you are engaged in the community, customers are more apt to help each other </li></ul><ul><li>Companies and brands don’t foster loyalty, people do </li></ul><ul><li>Get visible, appoint personnel in the organization empowered to act in the community </li></ul><ul><li>Ensure lessons of the past are easily found and used </li></ul>
    • 30.  
    • 31. Summary <ul><li>The 5 Paths can lead to Web profits: </li></ul><ul><li>Building trust and community between organizations and customers </li></ul><ul><li>Enhancing innovation through crowdsourcing and community collaboration </li></ul><ul><li>Fueling word of mouth marketing </li></ul><ul><li>Gaining customer understanding from user created content and continuous feedback </li></ul><ul><li>Improving customer service and satisfaction by allowing customers to help each other. </li></ul>
    • 32. Questions? Darren Guarnaccia [email_address]

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