Law Society National Property Conference - Marketing in a Social Age
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The document appears to be a series of slides from a presentation by Conscious Solutions about marketing in the social media age. The slides discuss topics like Maslow's hierarchy of needs, social media engagement models, issues Greggs had with their logo on social media, rules for social media use, and how to create effective content and videos for social media.
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Law Society National Property Conference - Marketing in a Social Age
- 2. Conscious Solutions Maslow’s New Hierarchy of Needs & Lingo Bingo
- 3. Conscious Solutions Social Media Engagement Model Unengaged Highly Engaged Un Targeted Highly Targeted CONNECT BROADCAST CONVERSE SHARING
- 4. Conscious Solutions Greggs’ “problems” with a logo! Story
- 5. Conscious Solutions It’s just not funny!
- 8. Conscious Solutions Rule No.2 of social media. It’s a private conversation in public
- 9. Conscious Solutions Rule No.3 of social media. If you had to tell your mum what you said, would she approve?
- 12. Conscious Solutions Local Marketing & Advertising
- 14. Conscious Solutions How to get content?
- 16. Conscious Solutions Moz - 2015 Local Search Ranking Factors
- 17. Conscious Solutions Different search radius per keyword
- 19. Conscious Solutions Use a map from Google My Business
- 25. Conscious Solutions This is why you need to care 34%of all website traffic
- 26. Conscious Solutions 14 sensors…yes FOURTEEN! Accelerometer Gyroscope Magnetometer Barometer Proximity Light sensor Touch screen GPS Wifi Bluetooth Microphone NFC:Near Field Camera: Front Camera: Back
- 27. Conscious Solutions Google Now – anyone use it?
- 28. Conscious Solutions Wow…what a shift in usage amount & device!
- 29. Conscious Solutions 38% searched at least 1 time per month on mobile
- 30. Conscious Solutions 50% use a browser. 40% use maps
- 31. Conscious Solutions Responsive v Standalone Mobile
- 32. Conscious Solutions 100.0 30.0 22.5 7.5 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 100.0 All Mobile Brand Non Brand % of Searches What is the likely impact on your website?
- 34. Conscious Solutions The Hierarchy of Belief
- 35. Conscious Solutions So how do we make a video David?
- 37. Conscious Solutions So, who’s doing it well?
Editor's Notes
- Melissa