DesignThinkers offers the In-house Training Service Design Thinking: Learning by Doing During the training we will answer the following questions: > How can we use Service Design methods and tools to build sustainable relationships with customers? > How can we design and operate services or product-service systems to become a stronger and more competitive brand? Please contact us for more information: info@designthinkersgroup.com

1. DesignThinkers offers the In-house Training
Service Design Thinking:
Learning by Doing

2. During the training we will answer the following questions:
> How can we use Service Design methods
and tools to build sustainable relationships
with customers?
> How can we design and operate services
or product-service systems to become a
stronger and more competitive brand?

3. We offer two levels:
> Foundation course
> Practitioners course

4. We will practice tools and methods
like Context Mapping, Value Network
Mapping & Analysis, Customer
Journey Mapping, Prototyping,
Roadmapping, Blueprinting,
Business Modelling, Culture Scan,
Incentive Scan, Service Innovation
Canvas...etc.

5. DesignThinkers is one of the co-
authors of ’This is Service Design
Thinking’. As part of the Training we
can use the book as a source of
knowledge and inspiration during and
after the training.
The book can be ordered and delivered through us before the
training or is handed out on the first day of the training.

6. This hands-on training is tailor-made
and can be build around a real
project or challenge your
organization or team is facing. The
aim is to learn by doing and create
real insights and solutions for your
organization during the training.

7. The training has a flexible setup, so
we can adjust it to your needs to
create maximum value for your
organization. We can focus the
entire training on specific tools or
discuss case studies or have
multiple sessions.

8. > Basic: The Foundation Course
This high energy 4 hour course will give a common level of understanding of the principles; key tools; terminology;
etc. We will work in small groups on a relevant topic.
Part1 > Theory
A short and interactive introduction into Service Design Thinking. What is it, where does it come from and why now?
What are the challenges? What are the main 'Schools of thought’ within Service Design? What are the key cases?
Where can you find more information?
Part 2 > Learning By Doing
The focus of the course will be on this hands-on part, learning by doing. The tools we will practice are:
Tools for Exploring: e.g. Context Mapping, Stakeholder Mapping, Value Network Analysis
Tools for Designing: e.g. Customer Journey Mapping, Brainstorming, Prototyping, Blueprinting
Price for the basic course starts at EUR 275,= p.p. with a minimum of 5 persons. Please contact us for prices
for larger groups. The basic training takes up 4 hours and can take place at any location. We can also offer you our
creative space in Amsterdam.

9. > Advanced: The Practitioners Course
This course can be co-developed and tailor-made with the client and will focus on a real project or challenge the
participants are facing.The training can take up 1, 2 or 3 days.
Part 1 > Exploring: What Is The Context?
During this part we will use tools to explore the case, the bigger context, we will re-frame the question, ask WHY
we do what we do, map stakeholders and discover how values flow through our value network. We will uncover
and visualize existing expectations and perceptions within the company & the team. Tools: e.g. Stakeholder
Mapping, Customer Journey Mapping, Value Network Mapping, Context Mapping, Value Network
Analysis.
Part 2 > (Re-)Designing: What Do We Offer?
During this part we will explore how to co-create real value with customers and create a unique proposition.
Tools: e.g. Customer Journey Mapping, Scenario Building, Business Modelling.
Part 3 > Building & Execution: How do we do it?
During this part we will explore how we will build and organize the new offering. How is the value creation
supported by people, touchpoints, organisation and enableing systems? What are the organizational
requirements? Culture, Enabling systems, Knowledge, Skills? We will create a comprehensive roadmap for
implementation. Tools: e.g. prototyping, blueprinting, Incentive Scan, Roadmapping.
Part 4 > Reflection: What worked? What did not work?
Final presentations. We will use the Service Innovation Canvas to Visualize the new concepts. What did we
learn? Sharing personal experiences amongst all team members. Tools: Visualization.
Please contact us for prices for the advanced course. The course can take place at any location. We can
also offer you our creative space in Amsterdam.

11. Who are we?

12. DesignThinkers is a design driven
Service Innovation Agency for a New
Era. We believe in the importance of
creative thinking and doing,
facilitating ongoing conversations
and learning by doing.

13. Our approach: Service Design Thinking,
Designing eco-systems of connected
products, services, communications,
organizations and environments, with
people and for people to enable and
support the co-creation of value.

14. We help organizations design
Brands, Product Service Systems
and Cultures of Trust. To strengthen
their capability to innovate and
enable the co-creation of value with
all stakeholders.

15. We facilitate the conversation on
Service Design Thinking, developing
and running the Design Thinking
Network with over 2700
professionals from all over the
globe... and growing fast.

16. We are an international
network with partners in
Germany, U.S.A., Chile, Austria,
U.K., Spain, Norway and The
Netherlands.

17. Our goal is to create
sustainable business based on
a long term and human
centered vision.

18. Our Customers.

19. PHILIPS, TELENOR, AEGON, VODAFONE, NOVABASE,
TRYG, JMNET KOREA, UNITED NATIONS, NS &
PRORAIL (DUTCH RAILWAYS), DUTCH MINISTRY OF
ECONOMIC AFFAIRS, VOLKSWAGEN AG, GASUNIE,
TELEGRAAF MEDIA GROUP, GRUPO COPESA, CISCO,
GREENPEACE, UPC, DSM, MARE RESEARCH, CITY
OF AMSTERDAM, SHELL, POSTEN, STOREBRAND,
MIELE, HOLLAND BRANDING, AGENTSCHAP NL,
RABOBANK, NFIA, SCHIPHOL, VELDHOVEN GROUP,
AMSTERDAM INNOVATION MOTOR.

20. www.designthinkersgroup.com
Herengracht 265, 1016 BJ Amsterdam
The Netherlands
Tel: +31 (0)20 471 00 70
info@designthinkersgroup.com
Twitter @designthinkers