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Social Lab


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The Hyper Island Social Lab is a 3-day course in Singapore, focusing on developing social media strategies while working on a live brief with a live client.

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Social Lab

  2. 2. Hello! I’m Paviter Singh, Relationship Manager at Hyper Island in Singapore. I work very closely with all our Labs and will be happy to answer any questions which you may have via email or over a coffee. INTRODUCTION
  3. 3. If there's only ONE place you can go to for a learning experience on the insights of social, this is it. - Janet, Digital/Social Media Strategist, Singapore Press Holdings
  4. 4. THE JOURNEY DAY 1: Introductions Client Brief Talks + Workshops DAY 2: Recap on previous day’s learnings. Rapid prototyping DAY 3: Presentations to client and industry panel. Learning how to apply what you have learnt back at work. A Lab is an intensive 3-day course which focuses on a specific topic, such as Social Media, User Experience, Data or Digital Marketing. In a Lab, you will get the opportunity to engage in workshops conducted by industry experts, while working in groups on a real client and real brief. The lab is not a straight line. It’s filled with highs and lows, successes and set-backs. Throughout, we place equal emphasis developing skills around the “What” (the topic you are learning about) and the “How” (how to actually implement it in your workplace/team).
  5. 5. THE WHAT during the social lab, you will be: • Working with reputation measurement and management • Understanding Digital Storybuilding • Integrating social into existing campaigns and services • Applying data insights into social campaigns • Develop better insights into your target audience • Exploring the social context locally and globally: platforms, technologies and trends • Looking at the changes in consumer behaviour • Exploring participation: joining conversations and communities • Evaluate tools for listening and responding • Looking at engagement, KPIs, social analytics and visualisation
  6. 6. THE HOW The aim of the Lab is to create a safe place to fail. A chance for you to try new things, that may or may not work - at the Lab it’s the doing that counts - not the result! One week before the course starts you’ll be invited to a social network to meet your group and your HI team. Throughout the 3-days you will have plenty of discussions with your peers, this is where a lot of the learnings happen. Present your ideas back to the client, get feedback and evaluate with your group. Lectures with international and local practitioners who will share their knowledge and experience.
  7. 7. DETAILS DATES 8 - 10 December 2015 TIMINGS 9am - 6pm FEES S$2,889 w/GST (S$2,700) SAY HELLO For more information and to meet us, contact our Relationship Manager, Paviter Singh. Email: Phone: +65 9299 1544 Visit us: 991B Alexandra Road #03-08/11 Singapore 119970
  8. 8. “I gained powerful tools to apply in the real world in our agency. I loved every bit of this course.” - Garreth Wills, Creative Head of Digital at Bashful
  9. 9. JONATHAN BRIGGS CO-FOUNDER HYPER ISLAND LinkedIn Jonathan is a thought leader and educator in the digital, innovation and technology space who believes passionately in delighting the customer whether online, via their mobile or in-store. He is Co-Founder of Hyper Island and the OTHER media. With over 15 years commercial experience and 25 in higher education Member of Unilever’s Digital Advisory Board, Co-founder of Hyper Island and The Other Media, Previously full professorship at Kingston University. POTENTIAL DELIVERY TEAM JESPER ASTROM LinkedIn Economics, Statistics & Public Administration, Göteborgs universitet International School of Brussels Member of Medierådet, ECPAT Sweden I create delightful communication that is shared between consumers and build consumer journeys without friction. When successful, this leads to growth. Data, links, people, content and the technology that best suits the given purpose are my raw materials. I do this for my own brands as well as clients.
  10. 10. OUR METHODOLOGY The Hyper Island methodology is founded on a learner-centred, experience-based approach. 
 We create facilitated learning journeys, where discovering, uncovering, applying and reflecting is all part of the process by which participants learn useful skills and knowledge they can apply right away. GLOBAL NETWORK OF EXPERTS We work with world-leading industry experts to provide the most cutting edge content COLLABORATION Collaboration is the modern core competence in a world of complexity and constant change LEARN BY DOING Build, create, experiment! People learn best through active doing and making ABOUT HYPER ISLAND REAL WORLD READY We build learning around real examples and tasks to make it immediately relevant and useful
  11. 11. METHODOLOGY We have created facilitated learning journeys that combine the most effective learning techniques and tools to achieve the greatest impact. We harness technology to enhance learning, building an effective blend of ‘in-person’ and ‘online’ learning, using tools like social communities, content platforms, video-conferencing and online collaboration tools. TRAINING EXPERIENCES Workshops, work-based challenges, tasks, events, etc. CURATED CONTENT Curated videos, articles, books and other learning resources NETWORK Peer collaboration, knowledge sharing and reflection COACHING Individual and group coaching and mentoring MEASURING PROGRESS Assessment, action planning and progress-tracking TOOLBOX Tools & Metods from Hyper Island and our network PARTICIPANT
  12. 12. E-mail me Call me +65 9299 1544 THANK YOU @pavitersingh paviter.singh