In-house training Service Design Thinking

7,017 views

Published on

DesignThinkers offers the In-house Training
Service Design Thinking:
Learning by Doing
During the training we will answer the following questions:

> How can we use Service Design methods and tools to build sustainable relationships with customers?

> How can we design and operate services or product-service systems to become a stronger and more competitive brand?

Please contact us for more information: info@designthinkersgroup.com

Published in: Business, Education

In-house training Service Design Thinking

  1. 1. DesignThinkers offers the In-house TrainingService Design Thinking:Learning by Doing
  2. 2. During the training we will answer the following questions:> How can we use Service Design methodsand tools to build sustainable relationshipswith customers?> How can we design and operate servicesor product-service systems to become astronger and more competitive brand?
  3. 3. We offer two levels:> Foundation course> Practitioners course
  4. 4. We will practice tools and methodslike Context Mapping, Value NetworkMapping & Analysis, CustomerJourney Mapping, Prototyping,Roadmapping, Blueprinting,Business Modelling, Culture Scan,Incentive Scan, Service InnovationCanvas...etc.
  5. 5. DesignThinkers is one of the co-authors of ’This is Service DesignThinking’. As part of the Training wecan use the book as a source ofknowledge and inspiration during andafter the training.The book can be ordered and delivered through us before thetraining or is handed out on the first day of the training.
  6. 6. This hands-on training is tailor-madeand can be build around a realproject or challenge yourorganization or team is facing. Theaim is to learn by doing and createreal insights and solutions for yourorganization during the training.
  7. 7. The training has a flexible setup, sowe can adjust it to your needs tocreate maximum value for yourorganization. We can focus theentire training on specific tools ordiscuss case studies or havemultiple sessions.
  8. 8. > Basic: The Foundation CourseThis high energy 4 hour course will give a common level of understanding of the principles; key tools; terminology;etc. We will work in small groups on a relevant topic.Part1 > TheoryA short and interactive introduction into Service Design Thinking. What is it, where does it come from and why now?What are the challenges? What are the main Schools of thought’ within Service Design? What are the key cases?Where can you find more information?Part 2 > Learning By DoingThe focus of the course will be on this hands-on part, learning by doing. The tools we will practice are:Tools for Exploring: e.g. Context Mapping, Stakeholder Mapping, Value Network AnalysisTools for Designing: e.g. Customer Journey Mapping, Brainstorming, Prototyping, BlueprintingPrice for the basic course starts at EUR 275,= p.p. with a minimum of 5 persons. Please contact us for pricesfor larger groups. The basic training takes up 4 hours and can take place at any location. We can also offer you ourcreative space in Amsterdam.
  9. 9. > Advanced: The Practitioners CourseThis course can be co-developed and tailor-made with the client and will focus on a real project or challenge theparticipants are facing.The training can take up 1, 2 or 3 days.Part 1 > Exploring: What Is The Context?During this part we will use tools to explore the case, the bigger context, we will re-frame the question, ask WHYwe do what we do, map stakeholders and discover how values flow through our value network. We will uncoverand visualize existing expectations and perceptions within the company & the team. Tools: e.g. StakeholderMapping, Customer Journey Mapping, Value Network Mapping, Context Mapping, Value NetworkAnalysis.Part 2 > (Re-)Designing: What Do We Offer?During this part we will explore how to co-create real value with customers and create a unique proposition.Tools: e.g. Customer Journey Mapping, Scenario Building, Business Modelling.Part 3 > Building & Execution: How do we do it?During this part we will explore how we will build and organize the new offering. How is the value creationsupported by people, touchpoints, organisation and enableing systems? What are the organizationalrequirements? Culture, Enabling systems, Knowledge, Skills? We will create a comprehensive roadmap forimplementation. Tools: e.g. prototyping, blueprinting, Incentive Scan, Roadmapping.Part 4 > Reflection: What worked? What did not work?Final presentations. We will use the Service Innovation Canvas to Visualize the new concepts. What did welearn? Sharing personal experiences amongst all team members. Tools: Visualization.Please contact us for prices for the advanced course. The course can take place at any location. We canalso offer you our creative space in Amsterdam.
  10. 10. Who are we?
  11. 11. DesignThinkers is a design drivenService Innovation Agency for a NewEra. We believe in the importance ofcreative thinking and doing,facilitating ongoing conversationsand learning by doing.
  12. 12. Our approach: Service Design Thinking,Designing eco-systems of connectedproducts, services, communications,organizations and environments, withpeople and for people to enable andsupport the co-creation of value.
  13. 13. We help organizations designBrands, Product Service Systemsand Cultures of Trust. To strengthentheir capability to innovate andenable the co-creation of value withall stakeholders.
  14. 14. We facilitate the conversation onService Design Thinking, developingand running the Design ThinkingNetwork with over 2700professionals from all over theglobe... and growing fast.
  15. 15. We are an internationalnetwork with partners inGermany, U.S.A., Chile, Austria,U.K., Spain, Norway and TheNetherlands.
  16. 16. Our goal is to createsustainable business based ona long term and humancentered vision.
  17. 17. Our Customers.
  18. 18. PHILIPS, TELENOR, AEGON, VODAFONE, NOVABASE,TRYG, JMNET KOREA, UNITED NATIONS, NS &PRORAIL (DUTCH RAILWAYS), DUTCH MINISTRY OFECONOMIC AFFAIRS, VOLKSWAGEN AG, GASUNIE,TELEGRAAF MEDIA GROUP, GRUPO COPESA, CISCO,GREENPEACE, UPC, DSM, MARE RESEARCH, CITYOF AMSTERDAM, SHELL, POSTEN, STOREBRAND,MIELE, HOLLAND BRANDING, AGENTSCHAP NL,RABOBANK, NFIA, SCHIPHOL, VELDHOVEN GROUP,AMSTERDAM INNOVATION MOTOR.
  19. 19. www.designthinkersgroup.comHerengracht 265, 1016 BJ AmsterdamThe NetherlandsTel: +31 (0)20 471 00 70info@designthinkersgroup.comTwitter @designthinkers

×