& !"#$%
($!).!(   ,,                & !"#$%      +                             (    -                                $       *    ...
($!).!
“Research current situation” ($!).!
“Research current situation”   DELIVERABLES:                               / Stakeholders map                             ...
(   $$      )(        !
(          “Translating insights into   $$       ideas and new opportunities”      )(        !
(          “Translating insights into   $$       ideas and new opportunities”      )(        !            DELIVERABLES:   ...
(*   )+!      )
)                  )+!               (*“Designing new services orproduct/ service combinations ”
)                                            +!DELIVERABLES:                                           )/ Service blueprin...
)            +!       *     +-   ,,(
(                       ,,                         +-                           *“Going to market”                        ...
DELIVERABLES:/ Rollout/ Execution strategy & campaign/ Implementing touchpoints                                           ...
“Research current situation” ($!).!
($!).!(   ,,                & !"#$%      +                             (    -                                $       *    ...
& !"#$%
AmsterdamFebruary 2011
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DO THINK

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A model for continuous learning and adaptability developed by DesignThinkers to design healthy people centered cultures and sustainable organizations.

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  • Transcript of "DO THINK"

    1. 1. & !"#$%
    2. 2. ($!).!( ,, & !"#$% + ( - $ * $) +! (! ) !) )+ (*
    3. 3. ($!).!
    4. 4. “Research current situation” ($!).!
    5. 5. “Research current situation” DELIVERABLES: / Stakeholders map / Context map / Benchmark report / Customer Journey map / Touchpoint analysis / Ethnographic report / Jobs & Outcomes analyses ($!).!
    6. 6. ( $$ )( !
    7. 7. ( “Translating insights into $$ ideas and new opportunities” )( !
    8. 8. ( “Translating insights into $$ ideas and new opportunities” )( ! DELIVERABLES: / Concepts / Moodboards / Scenario’s / Prototypes
    9. 9. (* )+! )
    10. 10. ) )+! (*“Designing new services orproduct/ service combinations ”
    11. 11. ) +!DELIVERABLES: )/ Service blueprint (*/ Service ecosystem/ Training people/ Look-and-Feel/ Building touchpoints/ Marketing strategy “Designing new services or/ Developing campaign product/ service combinations ”
    12. 12. ) +! * +- ,,(
    13. 13. ( ,, +- *“Going to market” +! )
    14. 14. DELIVERABLES:/ Rollout/ Execution strategy & campaign/ Implementing touchpoints (/ Facilitating ongoing conversations/ Co-creating value ,,/ Highly competitive service organisation +- *“Going to market” +! )
    15. 15. “Research current situation” ($!).!
    16. 16. ($!).!( ,, & !"#$% + ( - $ * $) +! (! ) !) )+ (*
    17. 17. & !"#$%
    18. 18. AmsterdamFebruary 2011
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