A model for continuous learning and adaptability developed by DesignThinkers to design healthy people centered cultures and sustainable organizations.

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3. “Research current situation”
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4. “Research current situation” DELIVERABLES:
/ Stakeholders map
/ Context map
/ Benchmark report
/ Customer Journey map
/ Touchpoint analysis
/ Ethnographic report
/ Jobs & Outcomes analyses
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DELIVERABLES:
/ Concepts
/ Moodboards
/ Scenario’s
/ Prototypes

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“Designing new services or
product/ service combinations ”

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DELIVERABLES:
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/ Service blueprint
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/ Service ecosystem
/ Training people
/ Look-and-Feel
/ Building touchpoints
/ Marketing strategy “Designing new services or
/ Developing campaign product/ service combinations ”

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“Going to market”
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13. DELIVERABLES:
/ Rollout
/ Execution strategy & campaign
/ Implementing touchpoints
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/ Facilitating ongoing conversations
/ Co-creating value
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/ Highly competitive service organisation
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18. Amsterdam
February 2011