Monetizing blogs effectively

Blogging Superstars :How to monetize a blog effectively? Presenter Mohit Maheshwari

1
Professional bloggers
First time bloggers
Part time bloggers
Non Bloggers
Others
Lets size up the audience

2 Bloggers are Superstars and…………… Superstars blog !!!!! Look who’s blogging…….

2 Superstars need to be paid well….. 3 Examples of Blogs making Money

2 Johnchow.com - $12-$15k per month

2 PerezHilton.com = $40K –$80K per month

2 MARIO ARMANDO LAVANDEIRA JR., better known as Perez Hilton

2 Autoblog.com = Sold To AOL for $25 million

2
Direct
Sell advertising directly
Sell advertising via Search based ad networks – Google Ad sense
Sell your services/products
Affiliate Programs
Sponsorship
Become part of a Blog channel on an AD network
Donations
Merchandising
Indirect
Blog Consulting
Blog Guest Writing
Non-Blog Writing
Speaking engagements
Some ways to Make Money From a Blog

3
Sales talent is scarce , expensive and on the move
Advertiser Target market and domain identification needs market research
Too small to be significant and worth time of advertisers and media planners
Networking , credibility with advertisers , agencies important
Too many choices – Physical sales team, Multiple Ad networks, Affiliate networks
Challenges in business development for independent bloggers

4 The online challenge Enterprise publishers, media agencies and brand advertisers are facing two major challenges: Fragmentation and inventory limitations. Why small can be BIG in today’s Internet

5 Why small can be BIG in today’s Internet
Fragmentation
With the rise in popularity of UGC and the increasing sophistication of internet usage, users are visiting more sites.
5 years ago you could of reached 40% of the total online audience with just the top 5 websites.
Today the same top 5 websites will only reach an average
15% of the total online audience
Publishers are losing market share, whilst media agencies
and advertisers are finding it harder to reach their audience

6 Why small can be BIG in today’s Internet
Inventory Limitations
Online advertising budgets are growing internationally by @20 – 30% per annum
Established websites page views are only growing by 5 – 10% pa
Enterprise publishers have established media sales operations and great relationships with agencies and big brand advertisers.
Where publishers regularly ‘sell out’ of certain sections,
advertisers would buy more inventory, if it were available
Up until now publishers have faced the choice of either: Creating more very expensive content ‘in house’, buy competitors websites or be satisfied with the current level of advertising revenue.

9 Revenue Generation Options
Appoint Site representation agency – CPM , Exclusive time based Slot buys , CPC
Exclusive , Semi Exclusive ventures
Extended / Outsourced sales force
Personal touch
Usually meets set targets
Great for regional publishers and with limited sales network

Major Search engines and their content network – CPC Based:
Google Ad sense , Yahoo! Search Network ,MSN Ad Center
Widely used and almost a default option for web publishers
Many success stories have been built using Google Ad sense
Sometime does a poor job in monetizing premium blog content and web applications / services .
For Eg Premium blogs , websites get high revenue by consolidating together in an ad network and which does ad sales – Federated media , Glam.com , Gawker media blogs

Join Geography , Vertical specific Ad networks – CPM , CPC
Indian ad networks market is set to grow and time is right to consolidate fragmented Indian traffic.
New ad networks focusing on Verticals are coming up –
Travel ( a leading agency from India),
British Asian Audiences ( a leading dot com group from India)
Technology ( Tonic Tag)
Still early days in the ad network market in India
Right time to partner since more attention span by networks
Builds alternate revenue streams which can be forecasted over a period of time

12 Choosing the right ad sales partner
Check experience and background of top management
Current advertisers and advertiser relationships in the marketplace
Business plan and model
Sales team and quality of business developers
Establish Trust
Long term relationship essential for success

2 Indian bloggers need to come together and grad the advertising pie !! Blogger needs a Federated India 

13 We are partnering with technology bloggers and websites in India Call / SMS : 9811334576 Email : mohit@tonictag.com

Monetizing blogs effectively

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