The document discusses various ways for bloggers to monetize their blogs effectively, including direct advertising, affiliate programs, donations, merchandising, consulting, and speaking engagements. It notes some well-known blogs that earn thousands of dollars per month and mentions challenges independent bloggers face in business development. Fragmentation of online audiences and inventory limitations challenge large publishers and advertisers. Partnering with advertising networks or representation agencies can help bloggers generate more stable revenue streams. Indian bloggers should consolidate to capture more of the growing advertising market.

1. Blogging Superstars :How to monetize a blog effectively? Presenter Mohit Maheshwari

2. 1 Professional bloggers First time bloggers Part time bloggers Non Bloggers Others Lets size up the audience

3. 2 Bloggers are Superstars and…………… Superstars blog !!!!! Look who’s blogging…….

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8. 2 Superstars need to be paid well….. 3 Examples of Blogs making Money

9. 2 Johnchow.com - $12-$15k per month

10. 2 PerezHilton.com = $40K –$80K per month

11. 2 MARIO ARMANDO LAVANDEIRA JR., better known as Perez Hilton

12. 2 Autoblog.com = Sold To AOL for $25 million

13. 2 Direct Sell advertising directly Sell advertising via Search based ad networks – Google Ad sense Sell your services/products Affiliate Programs Sponsorship Become part of a Blog channel on an AD network Donations Merchandising Indirect Blog Consulting Blog Guest Writing Non-Blog Writing Speaking engagements Some ways to Make Money From a Blog

14. 3 Sales talent is scarce , expensive and on the move Advertiser Target market and domain identification needs market research Too small to be significant and worth time of advertisers and media planners Networking , credibility with advertisers , agencies important Too many choices – Physical sales team, Multiple Ad networks, Affiliate networks Challenges in business development for independent bloggers

15. 4 The online challenge Enterprise publishers, media agencies and brand advertisers are facing two major challenges: Fragmentation and inventory limitations. Why small can be BIG in today’s Internet

16. 5 Why small can be BIG in today’s Internet Fragmentation With the rise in popularity of UGC and the increasing sophistication of internet usage, users are visiting more sites. 5 years ago you could of reached 40% of the total online audience with just the top 5 websites. Today the same top 5 websites will only reach an average 15% of the total online audience Publishers are losing market share, whilst media agencies and advertisers are finding it harder to reach their audience

17. 6 Why small can be BIG in today’s Internet Inventory Limitations Online advertising budgets are growing internationally by @20 – 30% per annum Established websites page views are only growing by 5 – 10% pa Enterprise publishers have established media sales operations and great relationships with agencies and big brand advertisers. Where publishers regularly ‘sell out’ of certain sections, advertisers would buy more inventory, if it were available Up until now publishers have faced the choice of either: Creating more very expensive content ‘in house’, buy competitors websites or be satisfied with the current level of advertising revenue.

18. 9 Revenue Generation Options Appoint Site representation agency – CPM , Exclusive time based Slot buys , CPC Exclusive , Semi Exclusive ventures Extended / Outsourced sales force Personal touch Usually meets set targets Great for regional publishers and with limited sales network

19. 10 Revenue Generation Options Major Search engines and their content network – CPC Based: Google Ad sense , Yahoo! Search Network ,MSN Ad Center Widely used and almost a default option for web publishers Many success stories have been built using Google Ad sense Sometime does a poor job in monetizing premium blog content and web applications / services . For Eg Premium blogs , websites get high revenue by consolidating together in an ad network and which does ad sales – Federated media , Glam.com , Gawker media blogs

20. 11 Revenue Generation Options Join Geography , Vertical specific Ad networks – CPM , CPC Indian ad networks market is set to grow and time is right to consolidate fragmented Indian traffic. New ad networks focusing on Verticals are coming up – Travel ( a leading agency from India), British Asian Audiences ( a leading dot com group from India) Technology ( Tonic Tag) Still early days in the ad network market in India Right time to partner since more attention span by networks Builds alternate revenue streams which can be forecasted over a period of time

21. 12 Choosing the right ad sales partner Check experience and background of top management Current advertisers and advertiser relationships in the marketplace Business plan and model Sales team and quality of business developers Establish Trust Long term relationship essential for success

22. 2 Indian bloggers need to come together and grad the advertising pie !! Blogger needs a Federated India 

23. 13 We are partnering with technology bloggers and websites in India Call / SMS : 9811334576 Email : mohit@tonictag.com