9. What is Social Media?
“Social Media is a group of Internet-based applications that build
on the ideological and technological foundations of Web 2.0, and
allow the creation and exchange of User Generated Content”
Kaplan, 2009
16. • 845 Million MONTHLY Active Users
– 80% Outside US and Canada
• 50 % use the site DAILY
• 425 Million monthly MOBILE users
• Available in 70 Languages
Facebook.com - Dec 2011
17. • Build a community; engage; influence
• Learn from your Insights
– who are your community? What can you learn?
– what do they like on your page, Video/Posts/ Photos?
– when do they like it- Monday , Wednesday?
• Segment your community and target accordingly
31. • 175,000,000+ active users
• 20+ languages
• 340,000,000 Tweets per day
• Remember – it’s a crowded space and your
message can get lost
32. twitter – 140 characters including
spaces
Remember to leave space for re-tweets!
33. Twitter Marketing Tips
• Know who you are targeting and what the message is
• Create dialogue don’t just push promotions
• Share information and ideas
• Ask thoughtful Questions to encourage interaction
• Don’t over promote
• Be Helpful
38. The Professional
Network
MISSION: Connect the world’s professionals
to make them more productive and successful
• Provide ability to own and manage one’s own professional identity
• Curate professional context
• Turn relationships and information into business opportunity
• Largest advertising platform for B2B (4x WSJ)
Source: LinkedIn.com
39. Truly Global
100M+ members
+1M / 6 days, >1 new member / second
CAN 4%
EU 26%
IND 8%
USA 44%
BRZ 2%
AUS 2%
Source: LinkedIn.com
40.
41. Profile Craft an informative
profile headline
Upload a good photo
42. Profile
Complete your entire profile,
Including previous jobs
43. Profile
Fill in each section. Try and use
keywords as these are
searchable…
44. What’s your Company Page?
• Central Hub for your brand
• Engagement Tool
• How you grow your business virally (WOM)
• Rich source of analytics
45. Why create a Company Page?
• Used as a reference tool
• Engage followers/potential clients
• Promote your employment brand
50. How to increase awareness of your
company page:
• Embed a “follow us on LinkedIn” button on
your website.
• Add your Linked In URL to your e-mails and
newsletters.
• Promote your company page through LinkedIn
advertising.
59. Put Google to work for you
1. Go to http://www.google.com/alerts
2. Enter the keyword / phrase that you would like Google to search for
3. Choose “Everything” in order to search all content on the Web
4. Choose how often (once a day recommended)
5. Enter E-Mail address where you want results delivered
6. Alerts delivered directly to your inbox
68% female, aged 25 – 44Strong Irish and Dublin Presence
Photos
DemographicsAverage Age44Average HHI$105,731HHI>$150K22%College Grad78%2.8M Small Business Owners8M Senior ExecutivesCXO at every F500 companyOther Facts# of Company Profiles> 1M# of People Searches (2010)> 2B# of Pageviews / month1.3B+Fortune 100 Customers> 75%# of Groups> 620K# of Members in Groups13M+
The reception of your company page- the overview tab provides a friendly introduction to your brand, When a member visits this tab, they see everyone in their network who works on your company, your company blog posts and twitter feeds.
This section provides you with a unique opportunity to interact with millions of passive and active job seekers on LinkedIn.>
Here you can highlight products and services to your target audience. Here you can see and make recommendations on products and services.>Personalise your content for your target audience
You can use the analytics on this page to understand the composition of your base followers. Who are they, what they do and what products and services interest them.