Physician Brand Marketing

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Considerations to think through while defining a medical practice branding strategy and image.

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Physician Brand Marketing

  1. 1. Branding Your Medical  Practice P i Kyle Blankenship Marketing Manager OnKua, LLC – Phyzoom y Need Marketing Assistance?  Call Today:  1+(614) 224‐2343 or Visit  http://www.phyzoom.com
  2. 2. What is Your Brand Identity? What is Your Brand Identity? •A Brand is a Set of Promises that a Practice Offers to its •A Brand is a Set of Promises that a Practice Offers to its  Followers •Your Brand Represents Your Practice •Demonstrates Value and Stability to Community  Members, Colleagues, Referral Partners, Staff, Current  Patients, Future Patients, etc. , , •Branding Helps Differentiate Your Practice from the  Competition and Provides Answer(s) to the Question: "Why  Should I Choose Your Practice? Should I Choose Your Practice?" Need Marketing Assistance?  Call Today:  1+(614) 224‐2343 or Visit  http://www.phyzoom.com
  3. 3. Tips for Uncovering Your Practice’s  Brand Identity d d 1. Your Practice’s Brand Identity Needs to Reflect More of the  Organization’s Best Traits: Organization’s Best Traits – Great Patient Care – Experience in the Specialty – Established Physicians y – New Technology/Procedures – Trustworthy 2. Identify the Type of Patient Base You Are Looking to Attract 3. 3 Brand Identity Needs to Remain Consistent i All M di B d Id tit N d t R i C i t t in All Mediums  – Patients Need to See a Consistent Message and Image in Order to Have an  Impact on Decisions (Website, eNewsletter, Social Media, TV, Print, Radio,  Direct Mail, etc.) – Remember: Practice Logo = Foundation of Your Brand b d f d 4. Be Patient – Market Penetration Does Not Happen Overnight Need Marketing Assistance?  Call Today:  1+(614) 224‐2343 or Visit  http://www.phyzoom.com
  4. 4. Think of Marketing as a Magnet… Think of Marketing as a Magnet… Your Website •Twitter •LinkedIn •Spreads Links to News and Other  •Professional Networking Site  •Facebook  Updates from Your Blog Page Referring People to your Web  •Make Short Announcements to  •Great Tool to Interact with  Page P Followers Patients, Referral Partners with  •Current Employees Can Update  •35% of Twitter Users Over the  Tips, Office Photos, etc.  their LinkedIn Accounts, Linking  Age of 30 •Over 400 Million Users  Viewers of Those Profiles to Your  •8.9 Million Visits on Twitter Per  •More than 20 Million  Company’s Page p y g Day Become Fans of  Become Fans of •50 Million Users Something Each Day •One New User Per Second Need Marketing Assistance?  Call Today:  •Median Age: 40 1+(614) 224‐2343 or Visit  http://www.phyzoom.com
  5. 5. Draw Visitors to Your Practice  Website b • Your Website Should Be the Most Prominent Part of Your  Marketing Plan • Goal of Social Media, Blogs, Search Engines is to Draw Users to  Your Site Your Site • Social Media Outlets Also Give Practices A New Way to  Interact with Patients, Referral Partners, Staff Members,  etc. t • Helps Build Relationships • Blog Allows Practices to Release Timely Information and Blog Allows Practices to Release Timely Information and  Updates About Themselves or the Industry • Tip: You Can Tie Your Blog to Twitter, Facebook, LinkedIn to Send  Out Uniform Updates From One Location Out Uniform Updates From One Location Need Marketing Assistance?  Call Today:  1+(614) 224‐2343 or Visit  http://www.phyzoom.com
  6. 6. Communication Strategy:  Before and After f d f Old Communication Strategy Old Communication Strategy New Communication Strategy New Communication Strategy • Outdated Website • New Website • Fax Newsletter Fax Newsletter • Blog • Direct Mail Flyers • Social Media • Low Reach, Limited Impact • E‐Newsletter • 24/7 A 24/7 Access to Content t C t t • No Analytics • Extended Reach, Lasting  Impact • Continuous Relationship  Building • Become an Industry Leader Become an Industry Leader Need Marketing Assistance?  Call Today:  1+(614) 224‐2343 or Visit  http://www.phyzoom.com
  7. 7. Need Help Creating a Brand Strategy for  Your Practice?  Connect With Us! Call:  1+(614) 224‐2343 E‐Mail: Sales@Phyzoom.com E‐Mail: Sales@Phyzoom com Visit:  http://www.phyzoom.com Twitter:  @phyzoom T itt @ h Become a Fan of Phyzoom on Facebook Need Marketing Assistance?  Call Today:  1+(614) 224‐2343 or Visit  http://www.phyzoom.com

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