The document discusses how to create "Remarkables", which are word-of-mouth marketing campaigns that cut through online noise by being emotionally engaging, sharing surprising information, and inspiring others. It provides examples of successful Remarkables campaigns and tips for making campaigns remarkable, such as changing the medium of the message, riffing on what the web loves, enabling user contributions, and building something useful. Metrics for measuring the success of Remarkables like website traffic, social media uptake, and achieving campaign objectives are also outlined.
11. Remarkables
• Cut through online noise
• Recruit new customers
• Inspire actions & activities
• Connect with influencers
• Tell a story
• Increase attention
• Improve web presence and
SEO
43. • Set clear campaign objectives
• Match objectives with measurable, online actions
• Top referring sites are key—keep an eye on them
• Measure campaign success against conversion
rates
• Measure social media uptake
44. Does it Really Work?
Doubled Website Traffic
Covered in top industry
blogs
National media
coverage
Fully-funded project