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SOCIAL MEDIA IN 2011:
WHAT'S NEW AND WHAT
      MATTERS?
       2011 SaskCulture
HAMLET, ACT 1, SCENE 3


Laertes is leaving to study in
France. Polonius, his father,
offers him some advice.
With hoops of steel
“It is a constant surprise to those of
  us over a certain age, let’s say 30,
 that large parts of our life can end
up online. But that’s not a behaviour
anyone under 30 has had to unlearn.
   They are soaking in the Web.”


                         Clay Shirky
LESSONS


Teach your staff--digital natives and
immigrants alike--about privacy.

A small but increasing part of the online
conversation about you is invisible to
your organization.
Neither a
borrower
nor a
lender be
Entertain
            Advise
Educate
 Deliver Value
  Inform   Incite
Inspire        Amuse
LESSONS



You are not the only authority.

Respect the cocktail party rule.
Do not dull thy palm
LESSONS


If you’re an early adopter, feel free to
kick the tires.

Don’t invest until there’s indications of
widespread adoption.
And they in France
LESSONS


It’s early days for these tools and
technologies, but they’re here to stay.

Explore how you can deepen the
connections between offline and online
activities.
Be thou
familiar, but
by no means
      vulgar
LESSONS


Consider how your website looks on
mobile devices.

Apps are expensive, and most of them
fail to meet expectations.
Those friends thou hast
Crowd - Knows about theatre company

Community - Has attended a show

Congregation - Has attended multiple shows

Committed - Subscriber, first-time volunteer

Core - Board members, volunteers & donors
LESSONS



Rethink your online audiences.

Communicate with the Core differently
than you’d communicate with the Crowd.
Entertainment of each
LESSONS


Your organization is comprised mostly of
people. Feature them.

Make the audience the heroes of your
stories.
Beware of
entrance to
  a quarrel
To thine own self be true
“Google is a reputation
 management system.”
              Clive Thompson
LESSONS



Don’t lie on the Internet.

The Internet never forgets.
QUESTIONS?
  Darren Barefoot
darren@capulet.com

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SaskCulture Annual Gathering Keynote

Editor's Notes

  1. \n
  2. \n
  3. Privacy and Google+\n
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  5. \n
  6. \n
  7. Curation\n
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  12. Don’t sweat new things\n
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  17. Real-world connections\n
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  19. Derby Museum\nPoints to Wikipedia - stuck on with blue tack\nhttp://en.wikipedia.org/wiki/Wikipedia:GLAM/Derby/QR_code_experiment\n
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  24. Multiple platforms \nAlso, different tones for different channels\n
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  26. Google predicts that 44% of total searches for last minute gifts and store locator terms will be from mobile devices\n
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  30. Engagement ladder\n
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  33. Storytelling\n
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  39. Gamefication\nDon’t get engaged with trolls online\n
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  44. Authenticity\n
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