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Seven Deadly Sins: Lessons for Avoiding Social Media Disasters

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Slides from a 'seven deadly sins' talk we often give, and usually include in our all-day workshops: http://capulet.com/smm.

Published in: Technology, Business

Seven Deadly Sins: Lessons for Avoiding Social Media Disasters

  1. Seven Deadly sins: lessons for avoiding social media disasters
  2. Pride goeTH before the fall
  3. lesson 1: add value, not ego
  4. heed thy tone
  5. Lesson 2: get to know your audience
  6. Foist not Thine Spam Upon Yon Rabble
  7. Lesson 3: Spam, and you’ll suffer
  8. ignore not the masses
  9. Lesson 4: Monitor the Web (all the time, every Day)
  10. Be not rude
  11. Lesson 5: the web is a public place
  12. abandon not Thy Blog
  13. Lesson 6: allocate enough Resources
  14. Thou Shall Not Deceive
  15. "You should also check out the Krave (motorola.com/krave). It has a digital QWERTY keyboard and its narrower then the iPhone.” "I wonder if this could be done on the Motorola Krave?" "I'm so glad my boss isn't like that! I'm working with Motorola right now, and became a huge fan of the Krave (motorola.com/ krave). I especially like the full touch screen display and html web browser. It's awesome!"
  16. “Google is a reputation management system.” - Clive Thompson, Wired
  17. Lesson 7: don’t lie on the internet
  18. Questions?
  19. www.capulet.com www.friendswithbenefitsbook.com @julieszabo @dbarefoot
  20. Images courtesy of the Flickr users antmoose, Lawrence OP, Kris Krug and Sacred Destinations.

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