Uploaded byDave Aquino
A Closer Look at Communications - student project
The document outlines communication strategies for Potluck Cafe and Catering, highlighting their challenges and target market in the Downtown Eastside. It identifies opportunities for improvement, such as enhancing brand awareness through storytelling and targeted campaigns. Recommendations include creating a blog, a targeted email campaign, and an in-store presentation menu to better engage with the community and improve visibility.
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A Closer Look at Communications - student project
- 1. A CLOSER LOOKAT COMMUNICATIONS prepared for Potluck Cafe and Catering daveAQUINO
- 2. AGENDA Potluck. Who arewe? The Challenge Current Audience Target Market Current Communications The Opportunities Recommendations Questions
- 3. AGENDA Potluck. Who arewe? The Challenge Current Audience Target Market Current Communications The Opportunities Recommendations Questions
- 4. AGENDA Potluck. Who arewe? The Challenge Current Audience Target Market Current Communications The Opportunities Recommendations Questions
- 5. AGENDA Potluck. Who arewe? The Challenge Current Audience Target Market Current Communications The Opportunities Recommendations Questions
- 6. AGENDA Potluck. Who arewe? The Challenge Current Audience Target Market Current Communications The Opportunities Recommendations Questions
- 7. AGENDA Potluck. Who arewe? The Challenge Current Audience Target Market Current Communications The Opportunities Recommendations Questions
- 8. AGENDA Potluck. Who arewe? The Challenge Current Audience Target Market Current Communications The Opportunities Recommendations Questions
- 9. AGENDA Potluck. Who arewe? The Challenge Current Audience Target Market Current Communications The Opportunities Recommendations Questions
- 10. AGENDA Potluck. Who arewe? The Challenge Current Audience Target Market Current Communications The Opportunities Recommendations Questions
- 11.
- 13. “a potluck isa gathering of people where each person or group of people contributes a dish of food to be shared among the group ” online dictionary
- 14. So, what isPotluck?
- 15. • Downtown Eastside • professional cafe and catering
- 17. • leader in social enterprise • community economic development • revenue social programs • environmentally responsible
- 18. “catering to ourcommunities”
- 19.
- 20. How can weimprove our communications?
- 21.
- 23. • DTES foot traf c • transit passengers • drivers going in/out of Downtown
- 24.
- 25. • residents of the DTES • corporate clients • non-pro t organizations • private events
- 26. • residents of the DTES • corporate clients • non-pro t organizations • private events
- 27.
- 34.
- 35. 1. Potluck storiesare not emphasized 2. minimal awareness of event catering 3. reactive marketing approach 4. low brand exposure Downtown 5. on-site catering menu is unavailable
- 36. 1. Potluck storiesare not emphasized 2. minimal awareness of event catering 3. reactive marketing approach 4. low brand exposure Downtown 5. on-site catering menu is unavailable
- 37. 1. Potluck storiesare not emphasized 2. minimal awareness of event catering 3. reactive marketing approach 4. low brand exposure Downtown 5. on-site catering menu is unavailable
- 38. 1. Potluck storiesare not emphasized 2. minimal awareness of event catering 3. reactive marketing approach 4. low brand exposure Downtown 5. on-site catering menu is unavailable
- 39. 1. Potluck storiesare not emphasized 2. minimal awareness of event catering 3. reactive marketing approach 4. low brand exposure Downtown 5. on-site catering menu is unavailable
- 40. 1. Potluck storiesare not emphasized 2. minimal awareness of event catering 3. reactive marketing approach 4. low brand exposure Downtown 5. on-site catering menu is unavailable
- 41.
- 42. 1. Potluck storiesare not emphasized
- 43. 1. Potluck storiesare not emphasized • create a Potluck blog
- 45. • engages the community • shares current stories • takes advantage of web traf c • ease of maintenance • low cost
- 46. 2. minimal awarenessof event catering 3. reactive marketing approach
- 47. 2. minimal awarenessof event catering 3. reactive marketing approach • create a targeted e-mail campaign
- 49. • reconnect with customers • creates awareness of other services • proactive approach • minimal impact on environment
- 50. 4. low brandexposure Downtown
- 51. 4. low brandexposure Downtown • create the social cookie campaign
- 55. • builds brand awareness • engages customers • shares the Potluck story • exible labeling for other products * consider alternative packaging methods such as plant based cellophane, soy-based inks, and biodegradable adhesives
- 56. 5. on-site cateringmenu is unavailable
- 57. 5. on-site cateringmenu is unavailable • create an in-store presentation menu
- 59. • convenience • saves money on printed copies • binder format = exible, menu items • exible labeling • 9 x 7 binder ts current menu layout * consider double-sided printing, FSC certi ed paper, rebinder or naked binder for 97% - 100% post consumer FSC certi ed binders, consider referring customers to website for catering menu requests
- 60. How can weimprove our communications?
- 61. • create a Potluck blog • create a targeted e-mail campaign • create the social cookie campaign • create an in-store presentation menu
- 62.
- 63.