Agneesh Prosad Ray has extensive experience in marketing roles at SABMiller India. Some of his responsibilities and accomplishments include launching Peroni Nastro Azzurro and Miller High Life in India, executing brand events and activations, managing key accounts, overseeing third party vendors, and conceptualizing social media initiatives. He organized numerous Foster's events promoting the "Art of Chilling" concept, including sunset parties, house parties, and office parties. Ray also led marketing programs for Foster's LOL evenings featuring comedian Weirdass.
Gracia Crysta Agata Kota has experience in marketing, promotions, social media management, and public relations. She currently owns a bakery business called Sweet Tummy and works as a social media officer for a real estate company. She obtained a Bachelor's degree in Communication with a focus on Marketing Communication.
product specification process
1.Set Target Specifications
2.Refine Specifications
3.Reflect on Results
concept generation process
1. Clarify the Problem
2. External Search
3. Internal Search
4. Systematic Exploration
5. Reflect on the solutions
This document provides contact information for Zahid Naser, a social media marketer. It lists his Skype, Facebook, Twitter, and LinkedIn profiles and includes links to pages where he can be hired for social media marketing services on Fiverr and another website.
MY Dandiya 2013 was planned as a follow up event to previous successful programs targeting students and housewives in Udaipur. The event aimed to celebrate the traditional Dandiya festival through a week of music, dancing and movies to engage youth, adults, families and children. Special guests were invited to honor the event, including local politicians and community leaders. Advertising for MY Dandiya 2013 would utilize methods such as FM radio, banners, posters, newspaper coverage and on-site promotion to generate awareness and sponsorship opportunities starting at Rs. 3,00,000 for presenters and Rs. 5,000 for venue banners.
Service design and business plan for Friendly Tours, providing curated travel experiences and peace of mind to gluten-free patients and their families. Student project by Jen Minarik, MSC 529 Marketing Strategy at Northwestern University, August 2013.
A Closer Look at Communications - student projectDave Aquino
Student Project
The Problem: Create and present design solutions for a local BC organization.
The Solution: Design recommendations were created and presented. The goal is to improve the current communication strategy for Potluck Cafe, a social enterprise in the Downtown Eastside of Vancouver.
How to build a story and store experience in Retail PESHWA ACHARYA
Reliance Fresh organized an event at one of its stores in Jaipur to welcome actor Saif Ali Khan and promote the movie "Love Aaj Kal". Activities included an autograph session and interaction with Saif inside the store and with customers outside, and a radio station promoted the event. Customers who spent Rs. 499 or more at any Reliance Fresh store could meet Saif and enter a contest to win prizes. The event helped boost awareness of Reliance Fresh. Future celebrity events could be improved with more lead time and ensuring better media coverage.
Gracia Crysta Agata Kota has experience in marketing, promotions, social media management, and public relations. She currently owns a bakery business called Sweet Tummy and works as a social media officer for a real estate company. She obtained a Bachelor's degree in Communication with a focus on Marketing Communication.
product specification process
1.Set Target Specifications
2.Refine Specifications
3.Reflect on Results
concept generation process
1. Clarify the Problem
2. External Search
3. Internal Search
4. Systematic Exploration
5. Reflect on the solutions
This document provides contact information for Zahid Naser, a social media marketer. It lists his Skype, Facebook, Twitter, and LinkedIn profiles and includes links to pages where he can be hired for social media marketing services on Fiverr and another website.
MY Dandiya 2013 was planned as a follow up event to previous successful programs targeting students and housewives in Udaipur. The event aimed to celebrate the traditional Dandiya festival through a week of music, dancing and movies to engage youth, adults, families and children. Special guests were invited to honor the event, including local politicians and community leaders. Advertising for MY Dandiya 2013 would utilize methods such as FM radio, banners, posters, newspaper coverage and on-site promotion to generate awareness and sponsorship opportunities starting at Rs. 3,00,000 for presenters and Rs. 5,000 for venue banners.
Service design and business plan for Friendly Tours, providing curated travel experiences and peace of mind to gluten-free patients and their families. Student project by Jen Minarik, MSC 529 Marketing Strategy at Northwestern University, August 2013.
A Closer Look at Communications - student projectDave Aquino
Student Project
The Problem: Create and present design solutions for a local BC organization.
The Solution: Design recommendations were created and presented. The goal is to improve the current communication strategy for Potluck Cafe, a social enterprise in the Downtown Eastside of Vancouver.
How to build a story and store experience in Retail PESHWA ACHARYA
Reliance Fresh organized an event at one of its stores in Jaipur to welcome actor Saif Ali Khan and promote the movie "Love Aaj Kal". Activities included an autograph session and interaction with Saif inside the store and with customers outside, and a radio station promoted the event. Customers who spent Rs. 499 or more at any Reliance Fresh store could meet Saif and enter a contest to win prizes. The event helped boost awareness of Reliance Fresh. Future celebrity events could be improved with more lead time and ensuring better media coverage.
Happy Fathers Day 2016 Text Messages and WishesBest Message
Best collection of sweet happy fathers day 2016 wishes and quotes you can share on WhatsApp and Facebook. Here are some most beautiful fathers day text messages and sayings for friends, daughter, son, husband and grandfather.
Rafiq Kashmiri is an experienced automotive spare parts professional seeking a new opportunity. He has over 25 years of experience managing spare parts sales, inventory planning and control, logistics, and warehousing operations. Currently an Assistant Parts Manager at DOMASCO in Qatar, his previous roles include Inventory Controller and Supervisor of Parts Sales. He is proficient in SAP, inventory management systems, and Microsoft Office applications.
Big 5 Safari Destinations experts covering from the basic bush camp safari experience to the luxury and up-market safari lodge. www.safaridestinations.co.za
"Complementing Snow Cover Estimation with Analysis of Web Public Images"PasiniPolimi
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Derechos y garantías constitucionales. yulirma rea.Ijauris Rea
Este documento resume los principales derechos, deberes y garantías constitucionales establecidos en la Constitución de la República Bolivariana de Venezuela de 1999. Se clasifican los derechos en civiles, políticos, sociales, culturales, educativos, económicos, de los pueblos indígenas y ambientales. Para cada categoría, se enumeran los derechos correspondientes, los deberes asociados y las garantías del Estado.
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Internal parasites (GI worms) are the primary health problem affecting sheep. The barber pole worm (Haemonchus contortus) is the worm of primary concern. It is a blood-sucking parasite that causes blood and protein loss (anemia) and edema (“bottle jaw”). Worms have developed resistance to most of the anthelmintics (dewormers). Therefore, it is important to worm only as needed. Bringing sheep onto “virgin land” require careful consideration when managing parasites. Studies have found that they can survive on a site for 180 after sheep leave. Rotational grazing is important, not only to have an intensive controlled “mow”, but in controlling parasites.
Jagran Solutions provides brand activation and consumer engagement services across India. They organize various events, launches, activations, and programs. Case studies showcase work for clients in areas like events, promotions, product launches, and activating rural and emerging markets in India.
Ice cream can also trend on social media if it's mixed in equal proportions of sugar and sense. Havmor's latest friendship day campaign teaches how Ice cream lovers walk Ice cream and talk Ice cream.
Riding Warrior is an experiential marketing and event management company that has been providing creative branding solutions since 2009. They offer a full range of services including below-the-line activations, events, retail solutions, and fabrication support. Some of their clients include HPCL, Panasonic, Kingfisher, MAX, Eureka Forbes, and Zee Learn. They aim to deliver innovative, transformative, and cost-effective solutions for their clients.
The document outlines the launch campaign for The Burger Girl, a US-based fast food chain entering the Indian market. The campaign will focus on launching an outlet in Delhi's Satya Niketan area to target local youth aged 16-24 and generate buzz. Key elements of the campaign include inviting a celebrity to launch a pre-launch event, creating branded creatives across press, radio, outdoor advertising and menus, and coordinating all activities including a budget of approximately 30 lacs rupees. The goal is to establish The Burger Girl's brand identity and sell 300 franchise outlets across India over time.
Venkatesh Nayak, also known as Venky, graduated with a Bachelor's degree in Arts from Bangalore University and a post-graduate diploma in Broadcast Journalism from the Indian Institute of Journalism and New Media. He has worked on social media and digital marketing campaigns for brands like Miller High Life, Durex, TVS Scooty, MakeMyTrip, Myntra, and Fastrack. For Fastrack, some of his campaigns included "Arm Yourself" to promote a military-inspired watch collection and "Change the Name" to get more fans for the Fastrack Facebook page within a set time period.
My Pitch for a second year BA (Hons) Public Relations brief, to target;
-UK Print
-Females 25-40
-ABC1C2
Both the pitch itself and the supporting pitch document gained a grade of 85% (1st) and I attained a grade of 79% (1st) overall for the module.
Volkswagen maintains a strong presence on major social media platforms like Facebook, Twitter, YouTube and LinkedIn where they engage customers by sharing company updates, promotions and answering questions, while also using platforms like Twitter to listen to customer feedback and address any issues. They promote their 'Innovations for Everyone' program across social media and leverage viral content and contests to build excitement around new models and drive customers to dealerships.
Soil Tree is an experiential marketing company founded in 2009 that provides end-to-end solutions including events, promotions, exhibitions, and retail solutions. They focus on innovative and cost-effective campaigns for brands across India. Some of their clients include HPCL, Panasonic, Kingfisher, MAX, and Eureka Forbes for whom they have organized various events, roadshows, retail activations, and school programs.
Lokmat Grameen Khel - a unique initiative. Sports activation in rural area with massive promotions in Lokmat paper and in ground brand engagement opportunity. More than 20000 captive audience expected to be part of the event.
Happy Fathers Day 2016 Text Messages and WishesBest Message
Best collection of sweet happy fathers day 2016 wishes and quotes you can share on WhatsApp and Facebook. Here are some most beautiful fathers day text messages and sayings for friends, daughter, son, husband and grandfather.
Rafiq Kashmiri is an experienced automotive spare parts professional seeking a new opportunity. He has over 25 years of experience managing spare parts sales, inventory planning and control, logistics, and warehousing operations. Currently an Assistant Parts Manager at DOMASCO in Qatar, his previous roles include Inventory Controller and Supervisor of Parts Sales. He is proficient in SAP, inventory management systems, and Microsoft Office applications.
Big 5 Safari Destinations experts covering from the basic bush camp safari experience to the luxury and up-market safari lodge. www.safaridestinations.co.za
"Complementing Snow Cover Estimation with Analysis of Web Public Images"PasiniPolimi
Roman Fedorov invited lecture "Complementing Snow Cover Estimation with Analysis of Web Public Images" on Nov 09, 2015 in "Remote Sensing" class held by M. Cross, University of Colorado Denver, USA.
Derechos y garantías constitucionales. yulirma rea.Ijauris Rea
Este documento resume los principales derechos, deberes y garantías constitucionales establecidos en la Constitución de la República Bolivariana de Venezuela de 1999. Se clasifican los derechos en civiles, políticos, sociales, culturales, educativos, económicos, de los pueblos indígenas y ambientales. Para cada categoría, se enumeran los derechos correspondientes, los deberes asociados y las garantías del Estado.
Internal Parasite Management in Pasture-Based SheepLaura DeYoung
Internal parasites (GI worms) are the primary health problem affecting sheep. The barber pole worm (Haemonchus contortus) is the worm of primary concern. It is a blood-sucking parasite that causes blood and protein loss (anemia) and edema (“bottle jaw”). Worms have developed resistance to most of the anthelmintics (dewormers). Therefore, it is important to worm only as needed. Bringing sheep onto “virgin land” require careful consideration when managing parasites. Studies have found that they can survive on a site for 180 after sheep leave. Rotational grazing is important, not only to have an intensive controlled “mow”, but in controlling parasites.
Jagran Solutions provides brand activation and consumer engagement services across India. They organize various events, launches, activations, and programs. Case studies showcase work for clients in areas like events, promotions, product launches, and activating rural and emerging markets in India.
Ice cream can also trend on social media if it's mixed in equal proportions of sugar and sense. Havmor's latest friendship day campaign teaches how Ice cream lovers walk Ice cream and talk Ice cream.
Riding Warrior is an experiential marketing and event management company that has been providing creative branding solutions since 2009. They offer a full range of services including below-the-line activations, events, retail solutions, and fabrication support. Some of their clients include HPCL, Panasonic, Kingfisher, MAX, Eureka Forbes, and Zee Learn. They aim to deliver innovative, transformative, and cost-effective solutions for their clients.
The document outlines the launch campaign for The Burger Girl, a US-based fast food chain entering the Indian market. The campaign will focus on launching an outlet in Delhi's Satya Niketan area to target local youth aged 16-24 and generate buzz. Key elements of the campaign include inviting a celebrity to launch a pre-launch event, creating branded creatives across press, radio, outdoor advertising and menus, and coordinating all activities including a budget of approximately 30 lacs rupees. The goal is to establish The Burger Girl's brand identity and sell 300 franchise outlets across India over time.
Venkatesh Nayak, also known as Venky, graduated with a Bachelor's degree in Arts from Bangalore University and a post-graduate diploma in Broadcast Journalism from the Indian Institute of Journalism and New Media. He has worked on social media and digital marketing campaigns for brands like Miller High Life, Durex, TVS Scooty, MakeMyTrip, Myntra, and Fastrack. For Fastrack, some of his campaigns included "Arm Yourself" to promote a military-inspired watch collection and "Change the Name" to get more fans for the Fastrack Facebook page within a set time period.
My Pitch for a second year BA (Hons) Public Relations brief, to target;
-UK Print
-Females 25-40
-ABC1C2
Both the pitch itself and the supporting pitch document gained a grade of 85% (1st) and I attained a grade of 79% (1st) overall for the module.
Volkswagen maintains a strong presence on major social media platforms like Facebook, Twitter, YouTube and LinkedIn where they engage customers by sharing company updates, promotions and answering questions, while also using platforms like Twitter to listen to customer feedback and address any issues. They promote their 'Innovations for Everyone' program across social media and leverage viral content and contests to build excitement around new models and drive customers to dealerships.
Soil Tree is an experiential marketing company founded in 2009 that provides end-to-end solutions including events, promotions, exhibitions, and retail solutions. They focus on innovative and cost-effective campaigns for brands across India. Some of their clients include HPCL, Panasonic, Kingfisher, MAX, and Eureka Forbes for whom they have organized various events, roadshows, retail activations, and school programs.
Lokmat Grameen Khel - a unique initiative. Sports activation in rural area with massive promotions in Lokmat paper and in ground brand engagement opportunity. More than 20000 captive audience expected to be part of the event.
Blue ramp - Full Service marketing and events AgencyBhushan Maskay
Blue Ramp provides full-service event management and destination management services. They offer expertise in event ideation, planning, marketing, execution, and management. Their services include brand creation, festival curation, sports facility development, event management, exhibitions, digital marketing, and more. They have experience managing various events such as concerts, cultural festivals, conferences, exhibitions, and more. Their goal is to work collaboratively with clients to ensure event success.
The document summarizes a case study of an Indian fashion brand called Fastrack that celebrated reaching 1 million fans on Facebook by holding an exclusive one-day 50% off sale at their retail stores. The objectives were to thank loyal fans for the milestone and promote their newly launched exclusive retail stores. Only Facebook was used to promote the sale. Over 5000 people visited a microsite promoting the sale. Total sales value was Rs. 2.75 crores. Stores had to operate with half shutters down to control large crowds. Customer feedback on Facebook was very positive.
Breakbounce is a casual street-wear brand with a philosophy based on discovery, individualism, positivity and expression.
Bringing current international trends and designs to forefront of their brand promise; Breakbounce clothing is all about the detailing in terms of washes, accessories, hand feel and color.
This presentation will outline strategies for engaging the online influencers community, hosting a successful blogger event, and measuring success. The presentation will discuss leveraging resources, repurposing and integrating content, and how to make the most out of your user generated content.
Skyfest Facebook Marketing - Case StudyAnish Kholay
The document provides details about the Skyfest event held in Hyderabad from December 23-27, 2015. It discusses the objectives of creating awareness, engaging fans, and increasing footfall through a Facebook marketing campaign. Key activities included posting content like photos, videos and trivia, boosting posts, and running Facebook ads to promote the event and sell tickets. The campaign was successful, receiving high engagement and reaching hundreds of thousands of people, leading to increased ticket sales for the inaugural festival.
The document summarizes an upcoming conference called Connecting Bloggers and Brands that aims to connect bloggers and brands. It will be holding its first event in Vancouver on April 30th, 2013 and then touring other Canadian cities. The conference focuses on helping bloggers better monetize their blogs and facilitating partnerships between bloggers and brands. It outlines various sponsorship opportunities for brands to connect with bloggers attending the events.
Real World Social Marketing creates "sparks" through bespoke events that inspire sharing and conversation. They design events, engage influencers through outreach and relationship management, and activate spaces like bars and restaurants. They are known for unique, timely ideas executed at the highest level. Their team includes a visionary founder with experience in branding and entrepreneurship, an influencer and lifestyle expert, and an experienced event operator. They have successfully run campaigns for brands like JCPenney to shift perceptions. For JCPenney, they hosted an influencer event at the Ace Hotel showcasing the brand's new "Matters of Style" line through custom lounges, drinks, and partnerships. Over 200 influential attendees generated social
Using Facebook, Twitter & Instagram to build interest in your clubAndrew Hesselden
Using social media platforms like Facebook, Twitter, and Instagram, the presenter discusses how Millwall Rugby Club built interest in their club by capitalizing on attention around the Rugby World Cup. They followed people in the local area discussing rugby-related hashtags and posts to build their audience. During the tournament, they promoted membership offers, return-to-rugby programs for beginners, and opportunities to watch matches at their club. This led to increased attendance at training sessions and the recruitment of 75 new members through their return-to-rugby program. The presenter provides tips for clubs to set goals for their social media use, be realistic about time commitments, and ensure they deliver a good experience for any new members or visitors
15 Fresh Fall Ideas for Filling Your PipelineMarket Leader
Your real estate business doesn’t have to suffer in the off-season. These marketing ideas can help you meet the buyers and sellers in your market even when the weather cools down. This list will give you fresh new ideas on staying connected!
Find recorded webinar at http://learn.marketleader.com/display/learning/15+Fresh+Fall+Ideas+for+Filling+Your+Pipeline
This document provides a career profile and summary for Kunal Biswas. It outlines his 13 years of experience in marketing and communications for brands in FMCG, food and beverage, luxury retail, aviation and media across several countries. It details his educational background and career history, including roles and responsibilities at various advertising agencies and companies. Recent marketing initiatives and works while heading marketing for Big Tree Brands in Africa are also summarized, focusing on brand development, digital strategies, events, trade promotions and consumer activations.
Similar to Agneesh Prosad Ray - Brand Portfolio (20)
1. Agneesh Prosad Ray
SABMiller India
Assistant Marketing Manager
• India Launch
• India Launch
• The Coolest Job – Social Media Property
• Foster’s Art of Chilling Parties
• Foster’s Art of Chilling @ Home
• Foster’s Art of Chilling @ Work
• Foster’s LOL Evenings featuring Weirdass
2. Launched Peroni Nastro Azzurro in India
Marketing Strategy
Brand association with Indian fashion and film fraternity
Executed national events such as
• Lakme Fashion Week
• The Triumph Show
Spearheaded on ground activations such as “Peroni Salute”
Key Accounts branding for Eastern and Western India
Logistics for marketing mechanics
Supervised third party vendors
• Events – Mantra Events
• PR – Perfect Relations
3.
4. Launched Miller High Life in India
Marketing Strategy
Executed on ground activations.
Key Accounts branding for Eastern and Western India
Logistics for marketing mechanics
Supervised third party vendors
• Events – Mantra Events
• PR – Perfect Relations
5. A Social Media initiative was taken up to launch Miller High Life
called “The Coolest Job” on Facebook with the brand guide line of
“Work Hard, Party Harder.”
• Conceptualized the social media property with Freak Media
• 5 Brand Ambassadors would be selected for 5 metropolitan cities
in India.
• The Brand ambassadors would be paid Rs. 1,00,000 a month and
they could also keep their old jobs.
• The Brand Ambassadors would promote Miller High Life in their
respective cities at clubs, pubs and fine dines with the events
held by Miller High Life team.
• The Brand Ambassadors would be selected on basis of their
social structure in their city and reputation of being a party
animal.
• The Grand Finale would be held in Goa.
6.
7. Independently manage monthly execution of Marketing Program
for Key Accounts for Eastern & Western region of India
Involve & co-ordination of all marketing execution with sales &
regional marketing team.
Planning & Co-Ordination Plan & define the roster of activities
varying across channel for 3rd party execution force.
Vendor Management
Execution Management & monitoring- tracking & execution
marketing activities with daily MIS
Responsible for training & development of 3rd party execution
force
Implementing a verity of brand promotion & marketing activities
8. Foster’s with the brand guideline of "Art of Chilling", organized
weekend sunset parties for lucky winners, creating a chilling ambience
with unlimited Foster’s and barbeque.
1. Conceptualizing team in association with Mid Day
2. Executioning the on ground activations.
• Foster’s promotions were held where lucky winners could win Foster’s
merchandise or an invite to a Foster’s Art of Chilling Party.
• This was carried at all leading pubs, fine dines and clubs.
• Unlimited Foster’s Beer and Barbeque were offered at the party.
3. Created Branding Mechanics
• Art of Chilling ambience was created by selecting a venue with a swimming
pool.
• The bar counter, barbeque counter and DJ console were shack replicas
found in Goa.
• To add to the chilling experience branded deck chairs, hammocks,
umbrellas and surf boards were created
4. Logistics
• Foster’s Art of Chilling parties were held in Mumbai, Pune and Calcutta.
5. PR for Art of Chilling Events – Press and Online with
Perfect Relation.
9.
10. Foster’s in association with Mid Day threw 300 House parties during 2010
IPL and 500 House Parties on Christmas Eve of 2010 in Mumbai and Pune.
1. Part of conceptualizing team in association with Mid Day
2.Executioning the on ground activations
• Foster’s promotions were run where Foster’s merchandise or Foster’s Art of
Chilling @ Home invite could be won and were carried at all leading pubs, fine
dines and clubs all over Mumbai and Pune.
• Lucky Winners were called after the 4 week promotion.
• Crates of Foster’s Beer , Dominos Pizzas and Foster’s and Mid Day
Merchandise were sent over.
3. Logistics
4. Handled the association with Mid Day
• Foster’s Cheerleaders did rounds of the winning houses and photographs were
featured on Mid Day
11.
12.
13. Foster’s in association with Mid Day started an innovative way to chill
during office hours. This activity was held in130 offices in Mumbai, Pune
and Calcutta.
1. Part of conceptualizing & Execution team in association with
Mid Day
• Foster’s placed ads in Mid Day for Offices around Mumbai, Pune and Kolkata
to contact Foster’s to throw an Art of Chilling Party at their office.
• This promotion was carried out for office goers to feel an Art of Chilling
Experience.
2. Created Branding Mechanics
• A Chilling ambience was created at these offices with deck chairs, foot
massagers, live DJ, yummy barbeque and of course Foster’s
3. Logistics
4. Handled the association with Mid Day
14. Foster’s organized LOL evenings featuring Weirdass in all metropolitan
cities where lucky winners could win passes to watch the finale featuring
Veer Das.
1. Part of conceptualizing and execution team in association with Mid
Day, Weirdass and Mudra
• Foster’s LOL evening ads were published in Mid Day nationally
• LOL evenings were held in a duration of 6 weeks across all Indian
Metropolitan cities resulting in 40 LOL evenings.
• Promotions were run with the audiences during these evenings and
lucky winners got the chance to be a part of the Finale with India’s
leading comedian Veer Das
• The Finale was an exclusive event held in Delhi, Mumbai and Bangalore
2. Handled the association with Mid Day, Weirdass and Mudra