The public relations plan proposes tactics to increase awareness, interest, and attendance of the Governor Henry Lippitt House Museum in Providence, Rhode Island. The plan targets college students and families with young children living in College Hill. Tactics include expanding social media presence on Facebook, Twitter and Instagram, distributing press releases and PSAs to local media, creating shared digital content, producing printed materials, emphasizing the museum's brand identity, and holding fundraising events. The goal is to share knowledge of the museum as a cultural gem and community staple.
The document proposes a bingo night fundraiser event for the Hopeful Paws organization. It will be held at Market on Main in Hickory, NC on February 23rd from 7-10pm. The event aims to not only raise funds but also increase public awareness of Hopeful Paws. Plans include bingo games, concessions, adoptable cats, and promotional activities. Budget, staffing, and promotional plans are outlined. Evaluations of the event's success will include surveys of volunteers and attendees.
The document outlines primary research conducted to understand how affluent millennials interact with and define fine dining, including 6 in-depth interviews with millennials. The interviews found that millennials see fine dining as an expensive multi-course meal with cocktails and wine, see it as an occasion to dress up and spend more time enjoying food they can't make at home. The research aims to help Ruth's Chris Steak House attract younger consumers to its aging customer base.
Service design and business plan for Friendly Tours, providing curated travel experiences and peace of mind to gluten-free patients and their families. Student project by Jen Minarik, MSC 529 Marketing Strategy at Northwestern University, August 2013.
This PR plan aims to increase attendance and revenue for the Frederick Historic Piano Collection in Ashburnham, MA. The collection currently operates out of a small rented space and struggles with funding. The plan proposes expanding the concert series to new venues, developing a targeted marketing campaign to music enthusiasts, students, and community leaders, and creating a new brand identity to generate more exposure and attract over 2,000 attendees over the summer. The objectives are to boost revenue to cover costs and increase volunteer numbers to support the collection's long-term sustainability.
MY Dandiya 2013 was planned as a follow up event to previous successful programs targeting students and housewives in Udaipur. The event aimed to celebrate the traditional Dandiya festival through a week of music, dancing and movies to engage youth, adults, families and children. Special guests were invited to honor the event, including local politicians and community leaders. Advertising for MY Dandiya 2013 would utilize methods such as FM radio, banners, posters, newspaper coverage and on-site promotion to generate awareness and sponsorship opportunities starting at Rs. 3,00,000 for presenters and Rs. 5,000 for venue banners.
Historically, wedding brides have been bathed with love as well as gifts on t...Maurice Charles
The document discusses several key aspects of planning a bridal shower:
1. Planning responsibilities may be shared between the maid of honor and bridesmaids as a team effort.
2. Choosing the date is important - it should not conflict with holidays and allow enough notice for guests. Often showers are held 1-3 months before the wedding.
3. Invitations should include details on gifts and be sent 6-8 weeks before the event. E-cards save time but personalized invites offer more charm.
This document provides an event proposal and plan for a Hollywood movie-themed trivia night fundraiser to benefit the Children's Wish Foundation. Key details include:
- The event will be held on July 19th at Big Tide Brewing Co. in Saint John, NB.
- The goal is to raise $1,300 for the Foundation by selling tickets, holding a silent auction, selling 50/50 tickets, and collecting food/drink sales.
- Marketing efforts will include posters, social media, and radio/TV advertisements to attract approximately 50 people aged 25-32 to participate.
A Day of Hope 2011 is a free family event being held on May 14th at the Gwinnett County Fairgrounds to connect people in need with resources. The event will provide food, health screenings, and activities for children and teens. It will encourage attendees to join a local church. A Day of Hope 2010 served over 2,000 people and provided groceries to 500 families. Sponsorship opportunities are available starting at $100 to have a logo in promotional materials and at the event.
The document proposes a bingo night fundraiser event for the Hopeful Paws organization. It will be held at Market on Main in Hickory, NC on February 23rd from 7-10pm. The event aims to not only raise funds but also increase public awareness of Hopeful Paws. Plans include bingo games, concessions, adoptable cats, and promotional activities. Budget, staffing, and promotional plans are outlined. Evaluations of the event's success will include surveys of volunteers and attendees.
The document outlines primary research conducted to understand how affluent millennials interact with and define fine dining, including 6 in-depth interviews with millennials. The interviews found that millennials see fine dining as an expensive multi-course meal with cocktails and wine, see it as an occasion to dress up and spend more time enjoying food they can't make at home. The research aims to help Ruth's Chris Steak House attract younger consumers to its aging customer base.
Service design and business plan for Friendly Tours, providing curated travel experiences and peace of mind to gluten-free patients and their families. Student project by Jen Minarik, MSC 529 Marketing Strategy at Northwestern University, August 2013.
This PR plan aims to increase attendance and revenue for the Frederick Historic Piano Collection in Ashburnham, MA. The collection currently operates out of a small rented space and struggles with funding. The plan proposes expanding the concert series to new venues, developing a targeted marketing campaign to music enthusiasts, students, and community leaders, and creating a new brand identity to generate more exposure and attract over 2,000 attendees over the summer. The objectives are to boost revenue to cover costs and increase volunteer numbers to support the collection's long-term sustainability.
MY Dandiya 2013 was planned as a follow up event to previous successful programs targeting students and housewives in Udaipur. The event aimed to celebrate the traditional Dandiya festival through a week of music, dancing and movies to engage youth, adults, families and children. Special guests were invited to honor the event, including local politicians and community leaders. Advertising for MY Dandiya 2013 would utilize methods such as FM radio, banners, posters, newspaper coverage and on-site promotion to generate awareness and sponsorship opportunities starting at Rs. 3,00,000 for presenters and Rs. 5,000 for venue banners.
Historically, wedding brides have been bathed with love as well as gifts on t...Maurice Charles
The document discusses several key aspects of planning a bridal shower:
1. Planning responsibilities may be shared between the maid of honor and bridesmaids as a team effort.
2. Choosing the date is important - it should not conflict with holidays and allow enough notice for guests. Often showers are held 1-3 months before the wedding.
3. Invitations should include details on gifts and be sent 6-8 weeks before the event. E-cards save time but personalized invites offer more charm.
This document provides an event proposal and plan for a Hollywood movie-themed trivia night fundraiser to benefit the Children's Wish Foundation. Key details include:
- The event will be held on July 19th at Big Tide Brewing Co. in Saint John, NB.
- The goal is to raise $1,300 for the Foundation by selling tickets, holding a silent auction, selling 50/50 tickets, and collecting food/drink sales.
- Marketing efforts will include posters, social media, and radio/TV advertisements to attract approximately 50 people aged 25-32 to participate.
A Day of Hope 2011 is a free family event being held on May 14th at the Gwinnett County Fairgrounds to connect people in need with resources. The event will provide food, health screenings, and activities for children and teens. It will encourage attendees to join a local church. A Day of Hope 2010 served over 2,000 people and provided groceries to 500 families. Sponsorship opportunities are available starting at $100 to have a logo in promotional materials and at the event.
Interested in getting involved with the 2016 Republican Convention, but want to be able to give back as well? Find out more about how you can get involved through sponsorships and marketing opportunities at a premier location in Cleveland, just across the river from the Convention arena.
Field of Heroes Strategic Planning OverviewDavid Wartel
The Field of Heroes event hosted by the Westerville Sunrise Rotary Club provides a unique opportunity for community members to honor personal heroes through the display of 3,000 flags across from the Westerville Community Center. The annual Memorial Day weekend event has grown tremendously in popularity since starting in 2009, attracting 5,000 to 10,000 visitors each year who purchase flags to dedicate to heroes. The Rotary Club developed a strategic plan to ensure the long-term sustainability of the event by formalizing its mission, creating 3-year goals and annual business plans, and expanding volunteer and sponsorship opportunities.
Fast and Furious: Quick and Easy Marketing IdeasWest Muse
How can the public find your excellent educational programming, your engaging member activities or even the front door to your museum in this cluttered marketplace? In this exciting, fun, and fast-paced format, see how various museums have implemented 30 easy-to-create, nuts and bolts initiatives to further marketing, programming, and education projects while engaging museum guests. Explore a wide range of opportunities to better connect with audiences through short presentations of successful programs. #nutsandbolts
The document is a promotional video for a Mad Hatters Tea Party event that raises money for charity. The purpose is to advertise the event, inform people about what happens, raise awareness for the charity, and allow businesses to donate funds. It shows children having fun at the event through documentary-style shots at a botanical garden in Birmingham. The promo aims to entertain its target audience of 35-45 year old business professionals and encourage their donations to support the charity.
The document proposes a three-day Dandiya Night event to be held from October 19-21, 2012 at Koregaon Lawns. Event Engineers will organize the event featuring traditional dancing like Dandiya and Bollywood, along with food, performances, and activities. Their marketing strategy includes advertisements, posters, social media, and word-of-mouth to promote the festive theme and sell 500 tickets, with 30% presales. The event aims to celebrate culture and provide an enjoyable experience for families and all age groups.
The Multicultural Community Project, would like to welcome you our 5th. annual Jazzing in July event. Jazzing in July 2017 Featured artist are Opal Staples and Sax Preacher will be Premier Jazz ,Networking and fundraiser event July 29th at The Renaissance Bronzeville 4641 South King Drive Chicago, Illinois 60653 from 4:00 pm to 8:00 pm. Tickets $55.00 VIP and $25.00 General Admission https://www.eventbrite.com/e/multicultural-community-project-presents-jazzing-in-july-2017-tickets-34047660469
AWS Summit 2011 : Opening Keynote State of the Cloud Werner VogelsAmazon Web Services
1. Amazon operates three main businesses - consumer retail, seller services, and cloud computing infrastructure.
2. The mission of AWS is to enable businesses and developers to build scalable applications using web services (cloud computing).
3. AWS has consistently innovated and expanded its services since its launch, adding numerous new services, features, locations, and lower pricing each year.
Bollywood actor Anupam Kher recently said in a debate organized by The Telegraph newspaper that there is no corruption charge against Modi Government. As scroll presented a article where they counted so many corruption cases in present government.
1) El documento relata la historia de Abimelec y Gaal en Siquem según el libro de los Jueces. Abimelec dominó Israel durante 3 años hasta que se levantaron contra él. Gaal intentó sublevar a los hombres de Siquem contra Abimelec.
2) También narra la historia de Jefté el galaadita, quien fue elegido por Dios para liberar a Israel de los hijos de Amón a pesar de haber sido rechazado por su familia en el pasado.
Wayne MacDonald has over 15 years of experience in customer service, administrative, and supervisory roles across various industries including retail, hospitality, food service, healthcare, security, and law. He has a bachelor's degree from Northeastern University and is ServSafe certified. His resume highlights his self-motivation, communication skills, and ability to work in fast-paced environments while assessing information and making decisions.
Connor Peters will serve as the creative and main director. He has good original ideas and can help keep the group focused and pull the narrative together. Michael Metz will be the main cameraman due to his experience and knowledge of unique camera angles and techniques. He can provide aesthetically pleasing shots. Chris Jupp will be the editor as he has lots of experience editing and is passionate about it. He understands their genre of music and can edit to relate to their target audience while following industry trends.
The AWS cloud infrastructure has been architected to be one of the most flexible and secure cloud computing environments available today. In this session, we’ll provide a practical understanding of the assurance programs that AWS provides; such as HIPAA, FedRAMP(SM), PCI DSS Level 1, MPAA, and many others. We’ll also address the types of business solutions that these certifications enable you to deploy on the AWS Cloud, as well as the tools and services AWS makes available to customers to secure and manage their resources.
Gedeón trata con diplomacia a los Efraimitas que se quejan de no haber sido llamados a la batalla contra los madianitas. Más tarde, Gedeón persigue al ejército enemigo restante de 15.000 hombres con solo 300 de los suyos. Rechaza la oferta de los israelitas de convertirse en su rey hereditario, diciendo que sólo Jehová gobernará sobre ellos. Después de la muerte de Gedeón, su hijo Abimelec mata a todos los demás hijos de Gedeón excepto a Jotam
This document is a resume for Ahmed Sherif Shawkat. He graduated from Eltabary roxi secondary school and earned a Bachelor's degree in Computer Science from Higher Institute of Computers and Information Technology Shorouk Academy in 2013. His skills include C#, Java, ASP.Net, Microsoft SQL Server, and he is fluent in English and Arabic. Currently he works as a teacher assistant at Shorouk Academy and is seeking a challenging position in dot net development or database development.
Chris Jupp will serve as the creative director, editor, and main performer for the music video. As creative director, he has good ideas for shots that will make the video appear high production value. As editor, he has successful past experience and interest in editing. As main performer, he is confident on camera and understands how the artists should act.
Connor Peters will be the director, handle lighting, and be a performer. He will use lighting effectively to achieve high production value. As director, he has creative ideas to discuss with the group. As a performer, he will be one of the band members.
Michael Metz will oversee mise-en-scene, be the cameraman, serve as
The document discusses and summarizes four potential filming locations for a music video:
1) Raynes Park tunnel which would look good lit at night and provide an urban feel.
2) Box Hill with open land showing isolation and a vast landscape.
3) Morden Park stage where the artist could be shown near graffiti, adding creativity against an urban backdrop.
4) Morden Hall Park train track to give a sense of risk and isolation, with the tracks contrasting the green space and architecture.
The document contains links to various websites about vehicles including tanks, LED desk lamps, trash compactors, tree diseases, teleporters, and Ferrari sports cars, providing no clear overall topic or essential information to summarize in 3 sentences or less.
Full analysis of Chipotle in the marketplace and social media objectives for increasing brand awareness via online. Data is not entirely accurate. For college course.
Project 1: Social Media Strategy - Chipotle Mexican GrillRichard Scricca
Chipotle is creating a social media strategy to regain customer trust after an E-coli crisis. The strategy involves growing followers, increasing engagement through shares and retweets, and regaining revenue. Key tactics include creating viral content, prioritizing Twitter due to its high engagement, running contests on Instagram, and using native videos on Facebook. The strategy outlines objectives, brand voice, competitor analysis, roles, and a critical response plan. Progress will be measured by engagement rates, followers, and conversions across Facebook, Twitter, Instagram and Google+.
AWS Summit Sydney 2014 | Powering a Hybrid Cloud with CommVault and Amazon We...Amazon Web Services
IT organisations are increasingly challenged to protect, manage and access business data. Struggling to keep pace with the rapid data growth means that storage teams are frequently juggling storage requirements.
Many IT departments worldwide are being forced to justify not only incremental spending but also their existing expenses and headcount in the face of potential budget cuts.
CommVault is recognised as a leader in data and information management by industry analysts such as Gartner and Forrester and together with Amazon Web Services deliver cost effective data management solutions to address these challenges.
Measuring the Success of Chipotle's Crisis Response on Social MediaNetBase Solutions Inc.
With deadly eColi and Noro virus outbreaks threatening to cause irreparable damage to their brand, Chipotle leveraged social analytics to measure the impact and reach of the crisis on social media. To protect the brand’s health, the Mexican restaurant chain needed to know what consumers were saying and sharing in real-time to contain the crisis and prevent the spread of misinformation. Social analytics identified the sudden changes in brand mentions and provided the necessary context to the crisis to effectively minimize the impact on brand reputation and the bottom line. Chipotle was able to act effectively and track consumer reaction and maintain their loyal customers
KEY TAKEAWAYS:
How social analytics identified an emerging social decision situation
How and where the brand could have responded faster
How and where the brand could have responded faster
Common themes and issues needed to craft an appropriate response
The success of their “free burrito” campaign to rebuild the brand’s reputation
How consumers reacted and the true impact on the brand
Interested in getting involved with the 2016 Republican Convention, but want to be able to give back as well? Find out more about how you can get involved through sponsorships and marketing opportunities at a premier location in Cleveland, just across the river from the Convention arena.
Field of Heroes Strategic Planning OverviewDavid Wartel
The Field of Heroes event hosted by the Westerville Sunrise Rotary Club provides a unique opportunity for community members to honor personal heroes through the display of 3,000 flags across from the Westerville Community Center. The annual Memorial Day weekend event has grown tremendously in popularity since starting in 2009, attracting 5,000 to 10,000 visitors each year who purchase flags to dedicate to heroes. The Rotary Club developed a strategic plan to ensure the long-term sustainability of the event by formalizing its mission, creating 3-year goals and annual business plans, and expanding volunteer and sponsorship opportunities.
Fast and Furious: Quick and Easy Marketing IdeasWest Muse
How can the public find your excellent educational programming, your engaging member activities or even the front door to your museum in this cluttered marketplace? In this exciting, fun, and fast-paced format, see how various museums have implemented 30 easy-to-create, nuts and bolts initiatives to further marketing, programming, and education projects while engaging museum guests. Explore a wide range of opportunities to better connect with audiences through short presentations of successful programs. #nutsandbolts
The document is a promotional video for a Mad Hatters Tea Party event that raises money for charity. The purpose is to advertise the event, inform people about what happens, raise awareness for the charity, and allow businesses to donate funds. It shows children having fun at the event through documentary-style shots at a botanical garden in Birmingham. The promo aims to entertain its target audience of 35-45 year old business professionals and encourage their donations to support the charity.
The document proposes a three-day Dandiya Night event to be held from October 19-21, 2012 at Koregaon Lawns. Event Engineers will organize the event featuring traditional dancing like Dandiya and Bollywood, along with food, performances, and activities. Their marketing strategy includes advertisements, posters, social media, and word-of-mouth to promote the festive theme and sell 500 tickets, with 30% presales. The event aims to celebrate culture and provide an enjoyable experience for families and all age groups.
The Multicultural Community Project, would like to welcome you our 5th. annual Jazzing in July event. Jazzing in July 2017 Featured artist are Opal Staples and Sax Preacher will be Premier Jazz ,Networking and fundraiser event July 29th at The Renaissance Bronzeville 4641 South King Drive Chicago, Illinois 60653 from 4:00 pm to 8:00 pm. Tickets $55.00 VIP and $25.00 General Admission https://www.eventbrite.com/e/multicultural-community-project-presents-jazzing-in-july-2017-tickets-34047660469
AWS Summit 2011 : Opening Keynote State of the Cloud Werner VogelsAmazon Web Services
1. Amazon operates three main businesses - consumer retail, seller services, and cloud computing infrastructure.
2. The mission of AWS is to enable businesses and developers to build scalable applications using web services (cloud computing).
3. AWS has consistently innovated and expanded its services since its launch, adding numerous new services, features, locations, and lower pricing each year.
Bollywood actor Anupam Kher recently said in a debate organized by The Telegraph newspaper that there is no corruption charge against Modi Government. As scroll presented a article where they counted so many corruption cases in present government.
1) El documento relata la historia de Abimelec y Gaal en Siquem según el libro de los Jueces. Abimelec dominó Israel durante 3 años hasta que se levantaron contra él. Gaal intentó sublevar a los hombres de Siquem contra Abimelec.
2) También narra la historia de Jefté el galaadita, quien fue elegido por Dios para liberar a Israel de los hijos de Amón a pesar de haber sido rechazado por su familia en el pasado.
Wayne MacDonald has over 15 years of experience in customer service, administrative, and supervisory roles across various industries including retail, hospitality, food service, healthcare, security, and law. He has a bachelor's degree from Northeastern University and is ServSafe certified. His resume highlights his self-motivation, communication skills, and ability to work in fast-paced environments while assessing information and making decisions.
Connor Peters will serve as the creative and main director. He has good original ideas and can help keep the group focused and pull the narrative together. Michael Metz will be the main cameraman due to his experience and knowledge of unique camera angles and techniques. He can provide aesthetically pleasing shots. Chris Jupp will be the editor as he has lots of experience editing and is passionate about it. He understands their genre of music and can edit to relate to their target audience while following industry trends.
The AWS cloud infrastructure has been architected to be one of the most flexible and secure cloud computing environments available today. In this session, we’ll provide a practical understanding of the assurance programs that AWS provides; such as HIPAA, FedRAMP(SM), PCI DSS Level 1, MPAA, and many others. We’ll also address the types of business solutions that these certifications enable you to deploy on the AWS Cloud, as well as the tools and services AWS makes available to customers to secure and manage their resources.
Gedeón trata con diplomacia a los Efraimitas que se quejan de no haber sido llamados a la batalla contra los madianitas. Más tarde, Gedeón persigue al ejército enemigo restante de 15.000 hombres con solo 300 de los suyos. Rechaza la oferta de los israelitas de convertirse en su rey hereditario, diciendo que sólo Jehová gobernará sobre ellos. Después de la muerte de Gedeón, su hijo Abimelec mata a todos los demás hijos de Gedeón excepto a Jotam
This document is a resume for Ahmed Sherif Shawkat. He graduated from Eltabary roxi secondary school and earned a Bachelor's degree in Computer Science from Higher Institute of Computers and Information Technology Shorouk Academy in 2013. His skills include C#, Java, ASP.Net, Microsoft SQL Server, and he is fluent in English and Arabic. Currently he works as a teacher assistant at Shorouk Academy and is seeking a challenging position in dot net development or database development.
Chris Jupp will serve as the creative director, editor, and main performer for the music video. As creative director, he has good ideas for shots that will make the video appear high production value. As editor, he has successful past experience and interest in editing. As main performer, he is confident on camera and understands how the artists should act.
Connor Peters will be the director, handle lighting, and be a performer. He will use lighting effectively to achieve high production value. As director, he has creative ideas to discuss with the group. As a performer, he will be one of the band members.
Michael Metz will oversee mise-en-scene, be the cameraman, serve as
The document discusses and summarizes four potential filming locations for a music video:
1) Raynes Park tunnel which would look good lit at night and provide an urban feel.
2) Box Hill with open land showing isolation and a vast landscape.
3) Morden Park stage where the artist could be shown near graffiti, adding creativity against an urban backdrop.
4) Morden Hall Park train track to give a sense of risk and isolation, with the tracks contrasting the green space and architecture.
The document contains links to various websites about vehicles including tanks, LED desk lamps, trash compactors, tree diseases, teleporters, and Ferrari sports cars, providing no clear overall topic or essential information to summarize in 3 sentences or less.
Full analysis of Chipotle in the marketplace and social media objectives for increasing brand awareness via online. Data is not entirely accurate. For college course.
Project 1: Social Media Strategy - Chipotle Mexican GrillRichard Scricca
Chipotle is creating a social media strategy to regain customer trust after an E-coli crisis. The strategy involves growing followers, increasing engagement through shares and retweets, and regaining revenue. Key tactics include creating viral content, prioritizing Twitter due to its high engagement, running contests on Instagram, and using native videos on Facebook. The strategy outlines objectives, brand voice, competitor analysis, roles, and a critical response plan. Progress will be measured by engagement rates, followers, and conversions across Facebook, Twitter, Instagram and Google+.
AWS Summit Sydney 2014 | Powering a Hybrid Cloud with CommVault and Amazon We...Amazon Web Services
IT organisations are increasingly challenged to protect, manage and access business data. Struggling to keep pace with the rapid data growth means that storage teams are frequently juggling storage requirements.
Many IT departments worldwide are being forced to justify not only incremental spending but also their existing expenses and headcount in the face of potential budget cuts.
CommVault is recognised as a leader in data and information management by industry analysts such as Gartner and Forrester and together with Amazon Web Services deliver cost effective data management solutions to address these challenges.
Measuring the Success of Chipotle's Crisis Response on Social MediaNetBase Solutions Inc.
With deadly eColi and Noro virus outbreaks threatening to cause irreparable damage to their brand, Chipotle leveraged social analytics to measure the impact and reach of the crisis on social media. To protect the brand’s health, the Mexican restaurant chain needed to know what consumers were saying and sharing in real-time to contain the crisis and prevent the spread of misinformation. Social analytics identified the sudden changes in brand mentions and provided the necessary context to the crisis to effectively minimize the impact on brand reputation and the bottom line. Chipotle was able to act effectively and track consumer reaction and maintain their loyal customers
KEY TAKEAWAYS:
How social analytics identified an emerging social decision situation
How and where the brand could have responded faster
How and where the brand could have responded faster
Common themes and issues needed to craft an appropriate response
The success of their “free burrito” campaign to rebuild the brand’s reputation
How consumers reacted and the true impact on the brand
The document discusses strategies for running hybrid IT architectures between on-premises data centers and AWS. It describes common use cases like backup/archival storage, storage expansion, and splitting application tiers between on-prem and cloud. The document also discusses best practices for connectivity options like VPC VPN and AWS Direct Connect, identity federation, operations monitoring, and integrating AWS services into existing processes. Overall, the document provides an overview of approaches for building hybrid architectures that span both traditional IT and cloud-based infrastructure.
El documento presenta una introducción al estudio del derecho y la filosofía del derecho. Explica que todos tenemos algún conocimiento empírico del derecho a través de la experiencia, y que este conocimiento puede variar en profundidad. También habla sobre los diferentes tipos de conocimiento del derecho, como el conocimiento especulativo y reflexivo. Luego describe los diferentes métodos para estudiar el derecho y las disciplinas relacionadas como la política, economía y sociología. Finalmente, define la filosofía del derecho como una reflexión profunda sobre el derecho y
This document discusses marketing environment scanning strategies. It explains that companies can influence the political environment by hiring lobbyists. Trade associations and political action committees also lobby the government. The document notes that marketers cannot always affect environmental forces and must sometimes simply react to changes. However, taking a proactive approach to publics and forces is beneficial. An effective strategy is to create an environmental scanning plan to monitor key areas and trends. This involves collecting reliable and timely data from various sources and interpreting it to inform decision making. The document concludes with key terms related to marketing environments and demographic groups.
The document is Erica P. Brown's 2016 industrial design portfolio, which includes sections on her designs, skills, and projects. One project is a hydration backpack for children designed to encourage drinking water and make it fun. Research found that children often go long periods without water. The backpack aims to allow children to carry their own water bottle and store snacks and toys. Another project is a handbag system called Bijou that allows women to easily carry smartphones and tablets while changing bags for different occasions. A third project is a knee brace for snowmobiling designed for the Bulova brand to prevent knee injuries common in that sport.
The Heart of Steel monument in Sheffield has raised over £580,000 for the British Heart Foundation since 2018 through a campaign allowing people to engrave names of loved ones for a donation. Public relations efforts focused on emotional stories of individuals to generate regional and national media coverage, driving over 21,000 engravings and £450,000 in donations in the first six months, exceeding targets. Ongoing media engagement utilizing awareness days and new stories continues to promote the monument and support the BHF's mission.
The document summarizes a community event held in Birkenhead, UK to discuss the future of the town. Participants engaged in interactive activities like mapping local assets, writing what the future could look like, and discussing challenges and opportunities in small groups. A panel discussion then addressed questions from the audience. Key themes from the event included the need to include more community voices, concerns about gentrification, and the potential of projects like improving parks and transportation to drive regeneration in an equitable way.
Here are the key weaknesses identified in the SWOT analysis:
- Customers have to serve themselves, which some may see as inconvenient compared to full-service restaurants.
- The food offered is seen by some as too expensive for a cafeteria-style environment where customers bus their own tables.
- Limited hours of operation restrict when potential customers can visit.
- There is little variety in the food options and limited alcohol availability.
- When crowded, the restaurant can be loud with limited personal space for sitting.
- Access and parking at Rozzelle Court can sometimes be inconvenient.
Opportunities:
- A significant portion of the target market is currently unaware that Rozzelle
Godsend Ministries is developing a media plan to attract unchurched Catholics in their area. Their strategy uses traditional media like newspapers, radio, and direct mail combined with digital advertising on platforms like Facebook and Instagram. The goal is to raise awareness of Godsend and get more people to attend mass, with tactics like social media ads, local newspaper ads, radio spots, billboards, and a community Easter egg hunt event. The $100,000 budget will be allocated across these various paid, owned, and earned media channels over the next year.
The document provides details of a public relations plan created by The Movement PR for the Herreshoff Marine Museum in Bristol, Rhode Island. The goal is to increase positive perception of the museum. Research through interviews and focus groups with target publics found that families enjoy Bristol's history and water activities while students have varied interests. Objectives include generating positive attitudes and involvement among East Bay families and increasing awareness and involvement among RWU students. Strategies and tactics include media outreach, collateral materials, and special events. The budget is $5,000 with expenses of $4,873.43, leaving $126.57. Execution will occur from January to August 2016 with ongoing evaluation.
The document summarizes the recent events and activities at International House in Berkeley. It discusses the naming of the Center for Intercultural Leadership after donors Peter and Candy Robertson. It also describes events like the Global Homecoming celebration for alumni and residents, a speech given by the President of Ireland, a Mozart concert, and the 85th anniversary celebration of International House. The executive director discusses the goal of making International House an even more engaging place for residents through leadership programs and community events.
The document summarizes tips for finding news angles to pitch to media outlets from a webinar on public relations. It discusses brainstorming story ideas, focusing on what is unique about a business or organization, and provides examples of newsworthy topics. Case studies are presented on generating media coverage for charitable fundraising events and the 10th anniversary of a national memorial.
The document summarizes tips for finding news angles to pitch to media outlets from a webinar on public relations. It discusses brainstorming story ideas, focusing on what is unique about a business or organization, and provides examples of newsworthy topics. Case studies are presented on generating media coverage for charitable fundraising events and the 10th anniversary of a national memorial.
The National Campaign for the Arts (NCFA) was formed in 2009 in Ireland to advocate for government funding of the arts during an economic crisis. The NCFA mobilized artists, arts organizations, and the public through online petitions, meetings with politicians, and demonstrations. As a result, proposed budget cuts to arts funding were reduced. The NCFA continued campaigning in subsequent years through meetings with newly elected politicians, online advocacy, and public events. Their goals were to maintain funding for the arts and increase understanding of the value of the arts.
Official Volunteer Information Package 2015Kayla Perna
This document is a volunteer information package for a summer colour festival called "A Midsummer's Dream" taking place in Hamilton, Ontario on August 15, 2015. It provides details on the festival's mission to bring joy and celebrate diversity in the community. Volunteers are needed to help set up, assist attendees, clean up, and promote the festival through activities like flyer distribution. The package outlines the volunteer meeting, shifts, and duties which include park cleanup, providing assistance, and working at art spaces. It also lists some pre-festival promotional activities for volunteers.
The document provides an outline for managing partners of the Flint Hills International Children's Festival. It details the festival's history and objectives of providing arts experiences for children. Festival partners are integral to the success of the festival by offering art activities that educate children and celebrate cultural diversity. The outline estimates that partners will spend $500-1,000 on supplies and activities and recruit an average of 14 volunteers. It provides a planning timeline and estimates of resources required by partners to participate in the festival.
Bloom Fringe Festival Dublin 2015 - All you need to know Elish Godley
All you need to know , open call for the 2015 Bloom Fringe Event in Dublin this June Bank Holiday. Event cluster that features guerrilla gardening, urban interventions, city art installations, tours, workshops,talks and activated citizenry via community led events.
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Here were our goals.
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Thank you to the members of Hispanicize, Latina Mom Bloggers, Web City Girls, Capicu Cultural Showcase, Being Latino, DigiBunch, Novell Research, Media Rumba, Los Tweens, Pa’Lante Latino, Expresso Con Leche, Autism Wonderland, Bloggers of Health, Jesse Luna, LATISM, Divabetic, Deborah Deras, Vista Hispano, United Latino Professionals, Foxy Family, Latina Leadership Institute, NALFO, AARP En Espanol, Latino Rebels and the very passionate Bohemian Babushka. It was your voices that we heard the loudest and focusing attention thru your influence, content creation and curation. We proved to the non-believers that we are truly a united familia online.
Read more: http://www.sofritoforyoursoul.com/thankyou_portufamilia/#ixzz2p5ekdf3p
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1. 1
Governor Henry Lippitt
House Museum Proposal
Bridget gillis Account executive
Sydney Clapp Assistant Account Executive
Kara Bickford Account Coordinator
Sharilynn Brown Account Coordinator
Kristin Peragine Account Coordinator
4. 4
Appendix
TITLE PAGE…………………………………………………………………………………………1
SURVEY………………………………………………………………….………………………….. 2-3
MAP OF AUDIENCE………………...…….…………………………………………………….. 3
PRESS RELEASE………………………………………………...…………….…………………. 4
POSTCARDS……………………………………..…………………………………………………. 5-6
CONCERT FLYER…………………………………….…………………………………….……… 7
RADIO PSA…………………………………………………………………………….….….....… 8
BLOG…………………………………….………………………………………………….……..…. 9
FACEBOOK……………………………………………………………………..............……… 10-11
TWITTER………………………………………………………………………………………..… 12
BROWN SENIOR APP PROJECT HANDOUT….………………………………….…. 13
MASQUERADE BALL FLYER….….………………………….…………………………… 14
TV PSA……………………………………………………..………………..……………………… 15
BUS ADS…………………………………………………………………………………………... 16
RED CROSS FLYER……………………………………………………………..……………...17
MASQUERADE BALL INVITATION………………………………………………………18
5. 5
Executive Summary:
Riptide Relations is a boutique public relations firm out of Bristol, Rhode Island. Our firm
goal is to help to build mutually beneficial relationships between Rhode Island business and
organizations and the Rhode Island community.
Our specific client, The Governor Henry Lippitt House Museum, is seeking to further their
networking community and develop a stronger relationship with their surrounding clientele,
Providence residents and college students both specifically within the College Hill area. In
order to please our client as best as possible and achieve our end result, we hope that we can
provide this target public an opportunity to learn about and visit this historical landmark
deeply rooted within the heart of the College Hill Providence and Rhode Island Community.
Preserved by Preserve Rhode Island, and maintained acquisitively nearly untouched since
1865, The Governor Henry Lippitt House Museum celebrates its 150th anniversary this year.
In celebration of this huge event, we have devised a PR plan to increase awareness of the
Governor Henry Lippitt House Museum in 800 Providence residents, increase interest of the
Governor Henry Lippitt House Museum in 400 Providence residents and to increase the
attendance of the House Museum in 75 Providence residents, all of which by the end of 2015.
Our messages for this plan were inspired by the description of the Lippitt provided on the
Preserve Rhode Island. Our message is: The Victorian Governor Henry Lippitt House
Museum is a cultural gem to be shared with the Providence community. A second message
we have is: frozen in time since 1865, the Governor Henry Lippitt House Museum continues
to stand as a community staple promoting civic engagement. With these messages, we hope
to develop our target publics’ positive attitudes regarding the Museum.
In order to relay our messages to our target publics, we must use all applicable forms of
media to achieve our outreach objectives. The channels we have chosen to use include a
local Rhode Island E-Newsletter that appeals to Rhode Island arts and entertainment, a
Providence area radio station, Rhode Island Public Radio, the Providence Journal, PBS
television station, and WJAR morning news show. Between the magazine, radio stations,
newspaper and television stations, we will be able to communicate with the Providence
community and get our messages across to our specific target publics. For more information
on our specific media outlets, and how we will use each, along with the costs to do so, we
have enclosed a more detailed explanation under our “media” section as follows.
We creatively developed each of our detailed tactics to guarantee an increase in awareness
of the Governor Henry Lippitt House Museum throughout the Providence Community. We
have organized our sixteen tactics into six different subtopics consisting of social media
tactics, media relations tactics, filesharing tactics, printed resources, tactics promoting
brand identity and fundraising tactics. Each individual tactic is further broken down and
thoroughly explained under our tactics section. They are each carefully designed to promote
public interest of the House Museum through technology advances, multimedia creation,
new events, and more.
We hope that you enjoy our public relations plan and choose to use our firm to achieve the
Governor Henry Lippitt House Museum’s desire of building a stronger involvement within the
Providence community. We are very grateful for your consideration and appreciate this
wonderful opportunity. Enjoy!
7. 7
Research:
Client: The Governor Henry Lippitt House Museum
The Governor Henry Lippitt House Museum’s history goes back to 1865 when it was first
completed by textile mill heir, Henry Lippitt, for his family. He was employed in public
service as Governor of Rhode Island from 1875-1877, with his sons and future generation
descendants following suit. The Lippitt women were deeply involved in civic engagement, as
Mary Lippitt Steedman started the Providence chapter of the American Red Cross, and her
sister, Jeannie Lippitt, helped with the creation of the Rhode Island School for the Deaf.
The house was donated to Preserve Rhode Island in the 1970’s, who now manage and run
the house museum. They continue the Lippitt tradition of civic engagement through its
many programs and events:
Tours
Weddings
Discussion groups
Lectures
Concerts
Essentially, the Governor Henry Lippitt House Museum is a place to learn about the past to
build strong relationships with the community.
Situation: We have been working with the Governor Henry Lippitt House Museum in
creating a public relations campaign to help targeted publics understand the mission and
overall accomplishments of the organization. This year (2015), the Lippitt House is
celebrating its 150th anniversary since it was completed, and we are using this special time
to make the community aware that it has much more to offer than just a pretty surface. We
have been asked to assist this transformation into a neighborhood staple through promoting
its programs and events throughout the year. It is important the community starts to see the
Governor Henry Lippitt House Museum for what it really is: a gathering place for
discussion, music, bonding, and memories.
Research: In order to benefit the Governor Henry Lippitt House Museum and aid in
completion of the final project, research concerning the Governor Henry Lippitt House
Museum’s image and reputation was conducted in the form of a survey and communication
audit. This research was essential in understanding how the Lippitt House is portrayed in
the community’s public opinion, and how the museum portrays itself in the media. This
data is necessary for the house to reach its goal of obtaining more interest and visitors.
The first research method, survey, was used to understand the community’s initial public
opinion of the Governor Henry Lippitt House Museum. We chose to use a survey because
we needed knowledge about how many people were aware of the House and how many
people have actually visited. In this way, we could define where the message is being
received most, and further create a call to action for those people. The survey was
distributed in two places: online and on Thayer Street in Providence. The online surveys
were posted to Providence and Rhode Island Yard Sale groups on Facebook because the
group members live in our target public. Also, some surveys were physically administered to
people walking by because they were in the Lippitt House neighborhood.
9. 9
The second research method, communication audit, was used to understand how the
Governor Henry Lippitt House Museum portrays itself in the media. The communication
audit was chosen because we needed knowledge about how the client puts its name out to
the community, in order for it to build stronger relationships with the targeted public. The
communication audit was conducted by analyzing the Museum’s past press releases,
website, social media usage, event announcements, and logo placements. There were a total
of nine communication efforts put forth by the Lippitt House.
44%
56%
Branding Lippitt House
Communication Efforts
Lippitt House
Logo
No Lippitt
House Logo
75%
25%
Logo Placement of
Communication Efforts
Top/Center
Bottom/Right
10. 10
Target Publics:
The two publics we are reaching within the College Hill audience (zip codes 02912 and
02906) are college students and families with young children. We are choosing these two
groups due to our demographic, psychographic, and geographic research:
59% of College Hill residents are enrolled in an undergraduate college program
9% are enrolled in graduate or professional education programs
Universities include Brown University and the Rhode Island School of Design
Other elementary schools include Moses Brown and Wheeler School
Higher population density being 15,695 people per square mile compared to 9,642
people per square mile in Providence
24% are families with small children
85% of residents have a household of 2 or 3 members
Thayer Street is filled with cafes, restaurants, fitness centers, and boutiques
46% of the community walk to work
Due to the high concentration of college students and young families in the College Hill
area, it is important that the Lippitt House’s messages are tailored specifically these target
publics. We want to give our audience the message that it’s important to recognize and
honor the Lippitt legacy and show off this important piece of Providence history.
12. 12
Goals & Objectives:
Goal: Provide an opportunity to learn about and visit a historical landmark deeply rooted in
the College Hill and Rhode Island community.
Objective: (Informational) To increase awareness of the Governor Henry Lippitt House
Museum in 800 College Hill residents by the end of 2015.
Objective: (Attitudinal) To increase interest of the Governor Henry Lippitt House Museum
events in 400 College Hill residents by the end of 2015.
Objective: (Behavioral) To increase attendance of the Governor Henry Lippitt House
Museum in 75 College Hill residents by the end of 2015.
Messages:
Our messages for this plan were inspired by the description of the Lippitt provided on the
Preserve Rhode Island website. Our first message is: “The Victorian Governor Henry Lippitt
House Museum is a cultural gem to be shared with the Providence community”. A second
message we have is: “Frozen in time since 1865, the Governor Henry Lippitt House Museum
continues to stand as a community staple promoting civic engagement”. With these
messages, we hope to develop our target publics’ positive attitudes regarding the Museum.
We constructed our messages based on our target publics, college students and families with
young children living in the College Hill neighborhood of Providence, RI. Both of these
groups of individuals are living in the College Hill community and are therefore concerned
with the happenings of this area.
14. 14
Media:
E-newsletter: Hey Rhody
About the local dining and arts & entertainment at $100 per advertisement for one
week.
The e-newsletter is sent to all the subscribers via email.
This would greatly benefit our target public because most of the members are the
younger generations, who are always online.
Radio:
WRNI-FM 102.7 Rhode Island Public Radio
WBRU 95.5 FM Brown Broadcasting Service Inc.
PSA and actualities
Television:
Antiques Roadshow
Downton Abbey
Bill Harley perform on WJAR Channel 10 morning news
Newspapers:
Providence Journal
Brown University
RISD
15. 15
Media & Devices:
Our messages about the Museum will be put out to our target publics by way of the mass
media, through multiple channels, in order to maximize the penetration of the messages.
The media we would use includes e-newsletters, radio, television, and newspapers. First, a
local Rhode Island magazine sends out weekly e-newsletters called Hey Rhody all about the
local dining and arts & entertainment at $100 per advertisement for one week. The Lippitt
House could purchase space in the e-newsletter and place a picture of the Lippitt House
Museum (with its logo to build brand identity), and promote whichever event happens to be
occurring that week. The e-newsletter is sent to all the subscribers via email. This would
greatly benefit our target public because college students are always online.
Also, the House Museum could send many public service announcements about its events to
local Providence area radio station news departments like WRNI-FM 102.7 Rhode Island
Public Radio and WBRU 95.5 FM Brown Broadcasting Service Inc. Therefore, families
driving on their way to work or dropping their children off at school, and college students
studying at Brown could hear about the Lippitt House’s events.
Next, press releases could definitely be sent to the Providence Journal to reach our family
target public and build awareness of the Museum. The younger generation, college students,
tend not to read the local newspapers as often so another method would be needed.
Moreover, Brown University and Rhode Island School of Design have their own newspapers
for their students, thus the Lippitt House could pay for an advertisement in both to
guarantee student readers will know about the House, and attend.
Additionally, television is a very effective media for the majority of the audience because it
involves visual and audio. The PBS shows, Antiques Roadshow and Downton Abbey, are
very popular among our target publics. The Lippitt House can appear on Antiques
Roadshow with an ornate serving tray that belonged to Mrs. Lippitt. Following that episode,
comes the other show Downton Abbey. The Lippitt House could sponsor that new episode
and have their logo flash on the television screen as one of the partners. In this fashion,
viewers will connect their love for the television shows to the Lippitt House, and want to
visit themselves to see what the House has to offer. After seeing the Lippitt House on TV,
they will feel they would enjoy visiting the Museum since appeared on their favorite
television shows.
A last media the Lippitt House could utilize is Channel 10 WJAR’s morning news show. This
station is often viewed by stay at home parents, children, and other business professions
that happen to have a television on. Furthermore, our family target public is part of the
audience. The Lippitt House director could pitch an in-studio package (pkg) with their star
concert performer, Bill Harley. The director could talk about the House’s upcoming events
and mention Bill Harley’s family concert. Bill Harley could even perform one of his songs on
the show to promote his image. From this show appearance, Bill Harley will be used as a
testimonial to mention how great the Governor Henry Lippitt House Museum is, and how
he can’t wait to perform there. Fans of Bill Harley will believe since he loved the Lippitt
House so much they would too (source credibility). As a result the objectives of this plan
would be met by the increase in awareness, interest, and attendance. Overall, the target
publics need repetition and redundancy in order to remember our messages so they can
follow through with our stated objectives.
16. 16
Tactics:
1. Social Media
a. Expand Facebook page
o More likes
o Broaden audience reach
o More intriguing posts
o Interaction
Facebook is a universal way to increase awareness of the Lippitt House out to college
students and young families. It is a cost-effective way to reach a large number of people.
b. Twitter
o Create Twitter account
o Utilize #throwbackthursday #flashbackfriday to show the rich Lippitt
House history
Increase interest in college students and young families.
c. Instagram
o Post on Instagram 3 times a week
o Utilize #throwbackthursday #flashbackfriday to show the rich Lippitt
House history and connect to our messages
o Utilize hashtagging relevant images
o For example: Posting pictures of different areas of the house
and using #Providence #Architecture etc..
Increase interest in Lippitt House by showing what it has to offer. The college students
target public is continuously engaged in searching for hashtags.
2. Media Relations/Newsworthy Info
a. Press Releases
o Promoting events to relevant mass media in the Providence area
b. TV PSA
o Promoting Bill Harley concert in June on broadcast TV
c. Radio PSA
o Promoting Bill Harley concert in June on local Providence radio stations
Increase attendance of Lippitt House events by use of visuals and audio in the mass media.
This appeals to both college students and young families (including children).
17. 17
3. Filesharing
a. Update website
o add blog feature
b. Brown University student project
o Build Lippitt House a QR reader app that those on tours can use to
scan codes to find out more information about exhibits
Create interest in Lippitt House history and design through multimedia such as a blog and
an app. This use of technology is prominent in the current generation of college students
and young families.
4. Printed Resources
a. Flyers
b. Posters in local area
c. Postcard mailer
d. Invitations
Usage of resources to increase awareness, interest, and attendance in Lippitt House tours
and events. These traditional forms of tactics can be easily distributed and seen in the
College Hill area where our target publics work and live.
5. Brand Identity
a. Emphasis “L” logo
o Make sure they put it on everything
o Cupcakes at community discussions
b. Social responsibility programs in community
o Partner with Lippitt House associated organizations
o Example: Red Cross Blood Drive at Lippitt House
Create awareness of Lippitt House by continuing to establish a brand identity to the target
publics. Increase attendance and encourage civic engagement through the partnership of
the Lippitt House with other nonprofit organizations.
18. 18
6. Fundraising
a. Masquerade ball
o For Brown University students
o $25 per student
o $100 per guest
b. Easter egg hunt
o For young families that live and work in the area
o $5 per child
Increase attendance of Lippitt House events through original and engaging fundraisers
suited to each target public: college students and young families.
20. 20
Evaluation:
Goal: Provide an opportunity to learn about and visit a historical landmark deeply rooted
in the College Hill and Rhode Island community.
Objective: (Informational) To increase awareness of the Governor Henry Lippitt House
Museum in 800 College Hill residents by the end of 2015.
Event Announcements- Hold an event for the local Providence community and make
an announcement about the Governor Henry Lippitt House Museum. In this way, it
is concluded that everyone who attended was informed about the Museum.
Meeting Attendance- Go to a local Providence town hall meeting or event and talk
with the people there about the Lippitt House. Keep track of how many people you
inform.
Media Impressions- This is the potential number of people reached by the mass
media. If a story is placed or an e-newsletter is sent out, it is concluded that they
were all informed of the Governor Henry Lippitt House Museum.
Objective: (Attitudinal) To increase interest of the Governor Henry Lippitt House Museum
events in 400 College Hill residents by the end of 2015.
Baseline Survey- The best way to evaluate people’s attitudes is by conducting a
survey. To start, the survey could be given to 400 Providence residents (by way of
email, phone calls, and intercept surveys) to get their dispositions about the Lippitt
House before the campaign, as we did for our research. Then, a follow up survey
could be given again after the campaign to see if the efforts changed the public’s
attitudes. Statistical analysis can pinpoint how much of the change is attributable to
the proposal.
Communication Audit- Informal interviews could be conducted with the Providence
residents to find out their opinions of the Lippitt House. The number of people who
agree they are interested in the House and want more information could be counted
to further prove their interest.
Meeting Attendance- Meetings could be held to discuss the Governor Henry Lippitt
House Museum’s history and events with Providence residents, and their attitude
changes can be evaluated by their complementary and positive remarks about the
Museum.
Objective: (Behavioral) To increase attendance of the Governor Henry Lippitt House
Museum in 75 College Hill residents by the end of 2015.
Event Attendance- Hold an event and invite all Providence residents. Evaluate the
increase in attendance by counting the number of people who show up to the event.
Communication Audit- Conduct an analysis of all communication activities (twitter,
Facebook, phone, email, postcards, flyers, etc) and count how many people are
communicating/posting that they have been to the Lippitt House.
Promotion- Evaluate the number of Providence residents that have attended the
Lippitt House by sending out direct mailing and return cards. Count how many were
sent back to the Museum saying they have visited there.
Survey- Conduct a survey after the plan has taken action and ask people if they have
been to the Lippitt House. Count how many said they have to prove the increase in
attendance.
22. 22
Timeline: Effective Immediately
Announce Date Subject Content/Status Vehicle Date of Event
ASAP Social Media Create social media presence Facebook
Twitter
Instagram
Continuous
JUNE 2015 Children’s Concert Children’s Concert with Bill Harley 3-
4 PM
Morning Show Performance
Radio/TV PSA
Posters in local schools
Social Media
Community Calendars/Newsletters
June 28 2015
JUNE 2015 Blog Utilize blog about House for posts
about Lippitt History, event recaps,
and photo tours
Blog Posts 2x weekly Continuous
AUGUST 2015 Voices from the Back
Stairs
Jennifer Pustz speaking about
domestic servants in the 19th and 20th
century
Press Release
Social Media
Advertisement before Downton
Abbey
September 21 2015
FALL 2015 App Project Partner with Brown University to
create a QR reader app for interactive
House tour
Senior Project for class of 2016 to
create this app which will start being
utilized fall 2016
Spring 2016
SEPTEMBER 2015 Bus Ads Ads on the side of two RIPTA buses
that go frequently through the
College Hill area
Side Panels of RIPTA buses September –
December 2015
SEPTEMBER 2015 Masquerade Ball Masquerade Ball fundraiser
Fundraise for Rhode Island American
Red Cross?
Made with Brown students in mind
Poster
Social Media
Press Release
Discounted student tickets
October 23 2015
MARCH 2016 Easter Egg Hunt Children’s Easter Egg Hunt Postcard mailer
Social Media
Community Calendars/Newsletters
March 26, 2016
24. 2
1) Have you heard of the Governor Henry Lippitt House Museum?
a. Yes
b. No
2) If you answered yes to the first question, how did you hear about the museum?
a. Internet search
b. Social media
c. From a friend/relative
d. Through Preserve Rhode Island
e. Newspaper
f. Flyers or posters
g. Other ___________________________________________
3) Have you been to the Governor Henry Lippitt House Museum?
a. yes
b. no
4) If you have been to the Governor Henry Lippitt House Museum before, how many times have
you been there?
a. 1
b. 2
c. 3
d. 4
e. 5+
5) If you have been to the Governor Henry Lippitt House Museum, for what purpose have you
been there?
a. No, I have not been to the Governor Henry Lippitt House Museum.
b. Yes, for a lecture
c. Yes, for a wedding
d. Yes, for a concert
e. Yes, for a children’s event
f. Yes, for a house tour
g. Yes, Other _____________________________________________
6) With which gender do you identify?
a. Male
b. Female
7) What is your age?
a. 0-17
b. 18-25
c. 26-34
d. 35-44
e. 45- 64
25. 3
f. 65+
8) Do you live in Providence?
a. Yes
b. No, I live in________________________
Map of Audience
26. 4
199 HOPE STREET PROVIDENCE RHODE ISLAND 02906
401-453-0688 TEL
Press Release
FOR IMMEDIATE RELEASE
Contact: Carrie Taylor LippittHouse@preserveri.org 401-453-0688
New England Historian and Author Jennifer Pustz to Speak at Governor Henry Lippitt House
Museum
Voices From the Back Stairs: Domestic Service in 19th
and 20th
Century New England
Providence, R.I. – The Governor Henry Lippitt House Museum welcomes renowned Historian
and Author Jennifer Pustz to speak regarding her latest novel, “Voices from the Back Stairs:
Domestic Service in the 19th
and 20th
Century New England” on Monday, September 21st
at 7:30
p.m.
A graduate of the University of Iowa, Pustz received her Ph.D in American Studies and
has worked as a historian, specifically in historic house museums, for more than a decade.
Currently, she conducts and presents research for Historic New England. ”Voices from the Back
Stairs” aims to create a more accurate depiction of the work and lives of domestic servants
during that time period. Additionally, Pustz’s lecture will serve as a resource for educators and
museum professionals by providing the information necessary to depict the lives of those who
lived in the back stairs rather than the parlors.
The Lippitt House, Located in Providence’s historic East Side, is a brick and brownstone
Italianate villa completed in 1865. Built for textile merchant Henry Lippitt, the house features
elaborate faux finished on the walls and ceilings, along with ornately carved woodwork. The
high style Victorian decoration and family collection that fills the museum helps to bring life to
the world of 19th
century Providence. This house is designated as a National Historic Landmark.
www.LippittHouse.org
Preserve Rhode Island is a statewide non-profit which works to protect the historic
properties and unique places across the state through advocacy, stewardship and preservation
programs. In addition to Lippitt House, the organization owns several historic properties.
www.PreserveRI.org
# # #
30. 8
PSA: FOR IMMEDIATE USE
Time: 30 Seconds
Organization: Governor Henry Lippitt House Museum
Title: Bill Harley Concert
(Live Copy)
The Governor Henry Lippitt House Museum is having a FREE concert starring two-time
Grammy award winner Bill Harley on Sunday June 28, from 3:00-4:00 PM. The talented
storyteller, author, poet, and singer will liven up the audience and definitely make it a night
for all to remember. Adults and children of all ages are greatly encouraged to attend.
To find out more information about this event, call the Governor Henry Lippitt House
directly at 401.490.0289
###
32. 10
Facebook Suggestions:
o Use Hootsuite to manage all social media posts
o They can be scheduled all together and you can look at Facebook/Twitter all in one
website
o Set up posts to self-publish according to whatever date/time you’re looking for
o Can be scheduled months in advance
o Paid Facebook Ads
Don’t have to constantly post about things pertaining to Lippitt House:
o Current events
o Other events in the area
o Interactive posts
Post ideas:
o #TBT (ThrowBack Thursday) pictures of Lippitt family/house in the past
o Lippitt members birthdays
o “On this day in history” for a significant family/House event
o Live picture posts from events
o Show set up of events/house transformation
o Behind-the-scenes sneak peek at areas of the House many tours don’t get to
see
Examples:
35. 13
Brown University Department of Computer
Sciences and Technology
Present the 2016 Senior Project
Students will create a fully functioning mobile application which addresses
the interactive nature of the Lippitt House tour. Students will apply their
knowledge of mobile design, interface design, and information architecture
to create an app which serves the Lippitt House college-aged target public
to increase awareness and attendance of this historic renaissance villa.
Project Outcome: For this app you and your partner will create a basic
application involving the scanning of QR codes for a more in-depth tour of
the Governor Henry Lippitt House Museum.
Design Components of This Project:
Creating a QR code reader-The visitor will scan the QR code via this app to
unlock more information and facts about each area of the house.
Adding Graphics-These will be original images of the Lippitt House and
family which can be added to the application and accessed through the QR
reader.
Finalizing the App- Once finished, this app should be posted into the app
store with easy accessibility for Lippitt House visitors to download upon
entering the house for an interactive experience.
Completion of this project determines eligibility for graduation
and will be presented to Lippitt House staff at the end of the
semester
37. 15
The Governor Henry Lippitt House
Museum is having a FREE concert
starring two-time Grammy award winner
Bill Harley!
The concert will be held on Sunday June
28. Bring some friends and smiling faces
down to the Lippitt House in Providence
from 3:00-4:00 PM. You don’t want to
miss the chance to see Bill Harley play
some tunes!
The talented storyteller, author, poet, and
singer will liven up the audience and
definitely make it a night for all to
remember. Adults and children of all ages
are greatly encouraged to attend.
To find out more information about this
event, call the Governor Henry Lippitt
House directly at 401.490.0289
Two-t imeGrammy
Award Winner,
Bill Harley!
@Governer Henry Lippitt House
June28t h 3- 4pm
FREE