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Governor Henry Lippitt
House Museum Proposal
Bridget gillis Account executive
Sydney Clapp Assistant Account Executive
Kara Bickford Account Coordinator
Sharilynn Brown Account Coordinator
Kristin Peragine Account Coordinator
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Governor Henry Lippitt
House Museum Proposal
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Table of Contents
EXECUTIVE SUMMARY..……………………………………………………………... 6
PROBABLE CLIENT……………………………………………………………………… 7
THE SITUATION…...………………………………………………………..……...…… 7
RESEARCH………………………………………………………………………….……… 7-9
TARGET PUBLICS……………………………………………………………...………… 10
GOAL…………………………………………………………………………………………... 12
OBJECTIVES………………………………………………………………………….…….. 12
MESSAGE…………………………………………………………………………….……… 12
DEVICES……………………………………………………………………………..……… 14
THE MEDIA……………………………………………………………….…….………. 14-15
TACTICS………………………………………………………………………….……… 16-18
EVALUATION……………………………………………………………………..……… 20
BUDGET…………………………………………………………………….………….….. 21
TIMELINE……………………………………………………………….……….…….… 22
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Appendix
TITLE PAGE…………………………………………………………………………………………1
SURVEY………………………………………………………………….………………………….. 2-3
MAP OF AUDIENCE………………...…….…………………………………………………….. 3
PRESS RELEASE………………………………………………...…………….…………………. 4
POSTCARDS……………………………………..…………………………………………………. 5-6
CONCERT FLYER…………………………………….…………………………………….……… 7
RADIO PSA…………………………………………………………………………….….….....… 8
BLOG…………………………………….………………………………………………….……..…. 9
FACEBOOK……………………………………………………………………..............……… 10-11
TWITTER………………………………………………………………………………………..… 12
BROWN SENIOR APP PROJECT HANDOUT….………………………………….…. 13
MASQUERADE BALL FLYER….….………………………….…………………………… 14
TV PSA……………………………………………………..………………..……………………… 15
BUS ADS…………………………………………………………………………………………... 16
RED CROSS FLYER……………………………………………………………..……………...17
MASQUERADE BALL INVITATION………………………………………………………18
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Executive Summary:
Riptide Relations is a boutique public relations firm out of Bristol, Rhode Island. Our firm
goal is to help to build mutually beneficial relationships between Rhode Island business and
organizations and the Rhode Island community.
Our specific client, The Governor Henry Lippitt House Museum, is seeking to further their
networking community and develop a stronger relationship with their surrounding clientele,
Providence residents and college students both specifically within the College Hill area. In
order to please our client as best as possible and achieve our end result, we hope that we can
provide this target public an opportunity to learn about and visit this historical landmark
deeply rooted within the heart of the College Hill Providence and Rhode Island Community.
Preserved by Preserve Rhode Island, and maintained acquisitively nearly untouched since
1865, The Governor Henry Lippitt House Museum celebrates its 150th anniversary this year.
In celebration of this huge event, we have devised a PR plan to increase awareness of the
Governor Henry Lippitt House Museum in 800 Providence residents, increase interest of the
Governor Henry Lippitt House Museum in 400 Providence residents and to increase the
attendance of the House Museum in 75 Providence residents, all of which by the end of 2015.
Our messages for this plan were inspired by the description of the Lippitt provided on the
Preserve Rhode Island. Our message is: The Victorian Governor Henry Lippitt House
Museum is a cultural gem to be shared with the Providence community. A second message
we have is: frozen in time since 1865, the Governor Henry Lippitt House Museum continues
to stand as a community staple promoting civic engagement. With these messages, we hope
to develop our target publics’ positive attitudes regarding the Museum.
In order to relay our messages to our target publics, we must use all applicable forms of
media to achieve our outreach objectives. The channels we have chosen to use include a
local Rhode Island E-Newsletter that appeals to Rhode Island arts and entertainment, a
Providence area radio station, Rhode Island Public Radio, the Providence Journal, PBS
television station, and WJAR morning news show. Between the magazine, radio stations,
newspaper and television stations, we will be able to communicate with the Providence
community and get our messages across to our specific target publics. For more information
on our specific media outlets, and how we will use each, along with the costs to do so, we
have enclosed a more detailed explanation under our “media” section as follows.
We creatively developed each of our detailed tactics to guarantee an increase in awareness
of the Governor Henry Lippitt House Museum throughout the Providence Community. We
have organized our sixteen tactics into six different subtopics consisting of social media
tactics, media relations tactics, filesharing tactics, printed resources, tactics promoting
brand identity and fundraising tactics. Each individual tactic is further broken down and
thoroughly explained under our tactics section. They are each carefully designed to promote
public interest of the House Museum through technology advances, multimedia creation,
new events, and more.
We hope that you enjoy our public relations plan and choose to use our firm to achieve the
Governor Henry Lippitt House Museum’s desire of building a stronger involvement within the
Providence community. We are very grateful for your consideration and appreciate this
wonderful opportunity. Enjoy!
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Research
7
Research:
Client: The Governor Henry Lippitt House Museum
The Governor Henry Lippitt House Museum’s history goes back to 1865 when it was first
completed by textile mill heir, Henry Lippitt, for his family. He was employed in public
service as Governor of Rhode Island from 1875-1877, with his sons and future generation
descendants following suit. The Lippitt women were deeply involved in civic engagement, as
Mary Lippitt Steedman started the Providence chapter of the American Red Cross, and her
sister, Jeannie Lippitt, helped with the creation of the Rhode Island School for the Deaf.
The house was donated to Preserve Rhode Island in the 1970’s, who now manage and run
the house museum. They continue the Lippitt tradition of civic engagement through its
many programs and events:
 Tours
 Weddings
 Discussion groups
 Lectures
 Concerts
Essentially, the Governor Henry Lippitt House Museum is a place to learn about the past to
build strong relationships with the community.
Situation: We have been working with the Governor Henry Lippitt House Museum in
creating a public relations campaign to help targeted publics understand the mission and
overall accomplishments of the organization. This year (2015), the Lippitt House is
celebrating its 150th anniversary since it was completed, and we are using this special time
to make the community aware that it has much more to offer than just a pretty surface. We
have been asked to assist this transformation into a neighborhood staple through promoting
its programs and events throughout the year. It is important the community starts to see the
Governor Henry Lippitt House Museum for what it really is: a gathering place for
discussion, music, bonding, and memories.
Research: In order to benefit the Governor Henry Lippitt House Museum and aid in
completion of the final project, research concerning the Governor Henry Lippitt House
Museum’s image and reputation was conducted in the form of a survey and communication
audit. This research was essential in understanding how the Lippitt House is portrayed in
the community’s public opinion, and how the museum portrays itself in the media. This
data is necessary for the house to reach its goal of obtaining more interest and visitors.
The first research method, survey, was used to understand the community’s initial public
opinion of the Governor Henry Lippitt House Museum. We chose to use a survey because
we needed knowledge about how many people were aware of the House and how many
people have actually visited. In this way, we could define where the message is being
received most, and further create a call to action for those people. The survey was
distributed in two places: online and on Thayer Street in Providence. The online surveys
were posted to Providence and Rhode Island Yard Sale groups on Facebook because the
group members live in our target public. Also, some surveys were physically administered to
people walking by because they were in the Lippitt House neighborhood.
8
9
The second research method, communication audit, was used to understand how the
Governor Henry Lippitt House Museum portrays itself in the media. The communication
audit was chosen because we needed knowledge about how the client puts its name out to
the community, in order for it to build stronger relationships with the targeted public. The
communication audit was conducted by analyzing the Museum’s past press releases,
website, social media usage, event announcements, and logo placements. There were a total
of nine communication efforts put forth by the Lippitt House.
44%
56%
Branding Lippitt House
Communication Efforts
Lippitt House
Logo
No Lippitt
House Logo
75%
25%
Logo Placement of
Communication Efforts
Top/Center
Bottom/Right
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Target Publics:
The two publics we are reaching within the College Hill audience (zip codes 02912 and
02906) are college students and families with young children. We are choosing these two
groups due to our demographic, psychographic, and geographic research:
 59% of College Hill residents are enrolled in an undergraduate college program
 9% are enrolled in graduate or professional education programs
 Universities include Brown University and the Rhode Island School of Design
 Other elementary schools include Moses Brown and Wheeler School
 Higher population density being 15,695 people per square mile compared to 9,642
people per square mile in Providence
 24% are families with small children
 85% of residents have a household of 2 or 3 members
 Thayer Street is filled with cafes, restaurants, fitness centers, and boutiques
 46% of the community walk to work
Due to the high concentration of college students and young families in the College Hill
area, it is important that the Lippitt House’s messages are tailored specifically these target
publics. We want to give our audience the message that it’s important to recognize and
honor the Lippitt legacy and show off this important piece of Providence history.
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Planning
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Goals & Objectives:
Goal: Provide an opportunity to learn about and visit a historical landmark deeply rooted in
the College Hill and Rhode Island community.
Objective: (Informational) To increase awareness of the Governor Henry Lippitt House
Museum in 800 College Hill residents by the end of 2015.
Objective: (Attitudinal) To increase interest of the Governor Henry Lippitt House Museum
events in 400 College Hill residents by the end of 2015.
Objective: (Behavioral) To increase attendance of the Governor Henry Lippitt House
Museum in 75 College Hill residents by the end of 2015.
Messages:
Our messages for this plan were inspired by the description of the Lippitt provided on the
Preserve Rhode Island website. Our first message is: “The Victorian Governor Henry Lippitt
House Museum is a cultural gem to be shared with the Providence community”. A second
message we have is: “Frozen in time since 1865, the Governor Henry Lippitt House Museum
continues to stand as a community staple promoting civic engagement”. With these
messages, we hope to develop our target publics’ positive attitudes regarding the Museum.
We constructed our messages based on our target publics, college students and families with
young children living in the College Hill neighborhood of Providence, RI. Both of these
groups of individuals are living in the College Hill community and are therefore concerned
with the happenings of this area.
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Implementation
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Media:
E-newsletter: Hey Rhody
 About the local dining and arts & entertainment at $100 per advertisement for one
week.
 The e-newsletter is sent to all the subscribers via email.
 This would greatly benefit our target public because most of the members are the
younger generations, who are always online.
Radio:
 WRNI-FM 102.7 Rhode Island Public Radio
 WBRU 95.5 FM Brown Broadcasting Service Inc.
 PSA and actualities
Television:
 Antiques Roadshow
 Downton Abbey
 Bill Harley perform on WJAR Channel 10 morning news
Newspapers:
 Providence Journal
 Brown University
 RISD
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Media & Devices:
Our messages about the Museum will be put out to our target publics by way of the mass
media, through multiple channels, in order to maximize the penetration of the messages.
The media we would use includes e-newsletters, radio, television, and newspapers. First, a
local Rhode Island magazine sends out weekly e-newsletters called Hey Rhody all about the
local dining and arts & entertainment at $100 per advertisement for one week. The Lippitt
House could purchase space in the e-newsletter and place a picture of the Lippitt House
Museum (with its logo to build brand identity), and promote whichever event happens to be
occurring that week. The e-newsletter is sent to all the subscribers via email. This would
greatly benefit our target public because college students are always online.
Also, the House Museum could send many public service announcements about its events to
local Providence area radio station news departments like WRNI-FM 102.7 Rhode Island
Public Radio and WBRU 95.5 FM Brown Broadcasting Service Inc. Therefore, families
driving on their way to work or dropping their children off at school, and college students
studying at Brown could hear about the Lippitt House’s events.
Next, press releases could definitely be sent to the Providence Journal to reach our family
target public and build awareness of the Museum. The younger generation, college students,
tend not to read the local newspapers as often so another method would be needed.
Moreover, Brown University and Rhode Island School of Design have their own newspapers
for their students, thus the Lippitt House could pay for an advertisement in both to
guarantee student readers will know about the House, and attend.
Additionally, television is a very effective media for the majority of the audience because it
involves visual and audio. The PBS shows, Antiques Roadshow and Downton Abbey, are
very popular among our target publics. The Lippitt House can appear on Antiques
Roadshow with an ornate serving tray that belonged to Mrs. Lippitt. Following that episode,
comes the other show Downton Abbey. The Lippitt House could sponsor that new episode
and have their logo flash on the television screen as one of the partners. In this fashion,
viewers will connect their love for the television shows to the Lippitt House, and want to
visit themselves to see what the House has to offer. After seeing the Lippitt House on TV,
they will feel they would enjoy visiting the Museum since appeared on their favorite
television shows.
A last media the Lippitt House could utilize is Channel 10 WJAR’s morning news show. This
station is often viewed by stay at home parents, children, and other business professions
that happen to have a television on. Furthermore, our family target public is part of the
audience. The Lippitt House director could pitch an in-studio package (pkg) with their star
concert performer, Bill Harley. The director could talk about the House’s upcoming events
and mention Bill Harley’s family concert. Bill Harley could even perform one of his songs on
the show to promote his image. From this show appearance, Bill Harley will be used as a
testimonial to mention how great the Governor Henry Lippitt House Museum is, and how
he can’t wait to perform there. Fans of Bill Harley will believe since he loved the Lippitt
House so much they would too (source credibility). As a result the objectives of this plan
would be met by the increase in awareness, interest, and attendance. Overall, the target
publics need repetition and redundancy in order to remember our messages so they can
follow through with our stated objectives.
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Tactics:
1. Social Media
a. Expand Facebook page
o More likes
o Broaden audience reach
o More intriguing posts
o Interaction
Facebook is a universal way to increase awareness of the Lippitt House out to college
students and young families. It is a cost-effective way to reach a large number of people.
b. Twitter
o Create Twitter account
o Utilize #throwbackthursday #flashbackfriday to show the rich Lippitt
House history
Increase interest in college students and young families.
c. Instagram
o Post on Instagram 3 times a week
o Utilize #throwbackthursday #flashbackfriday to show the rich Lippitt
House history and connect to our messages
o Utilize hashtagging relevant images
o For example: Posting pictures of different areas of the house
and using #Providence #Architecture etc..
Increase interest in Lippitt House by showing what it has to offer. The college students
target public is continuously engaged in searching for hashtags.
2. Media Relations/Newsworthy Info
a. Press Releases
o Promoting events to relevant mass media in the Providence area
b. TV PSA
o Promoting Bill Harley concert in June on broadcast TV
c. Radio PSA
o Promoting Bill Harley concert in June on local Providence radio stations
Increase attendance of Lippitt House events by use of visuals and audio in the mass media.
This appeals to both college students and young families (including children).
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3. Filesharing
a. Update website
o add blog feature
b. Brown University student project
o Build Lippitt House a QR reader app that those on tours can use to
scan codes to find out more information about exhibits
Create interest in Lippitt House history and design through multimedia such as a blog and
an app. This use of technology is prominent in the current generation of college students
and young families.
4. Printed Resources
a. Flyers
b. Posters in local area
c. Postcard mailer
d. Invitations
Usage of resources to increase awareness, interest, and attendance in Lippitt House tours
and events. These traditional forms of tactics can be easily distributed and seen in the
College Hill area where our target publics work and live.
5. Brand Identity
a. Emphasis “L” logo
o Make sure they put it on everything
o Cupcakes at community discussions
b. Social responsibility programs in community
o Partner with Lippitt House associated organizations
o Example: Red Cross Blood Drive at Lippitt House
Create awareness of Lippitt House by continuing to establish a brand identity to the target
publics. Increase attendance and encourage civic engagement through the partnership of
the Lippitt House with other nonprofit organizations.
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6. Fundraising
a. Masquerade ball
o For Brown University students
o $25 per student
o $100 per guest
b. Easter egg hunt
o For young families that live and work in the area
o $5 per child
Increase attendance of Lippitt House events through original and engaging fundraisers
suited to each target public: college students and young families.
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Evaluation
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Evaluation:
Goal: Provide an opportunity to learn about and visit a historical landmark deeply rooted
in the College Hill and Rhode Island community.
Objective: (Informational) To increase awareness of the Governor Henry Lippitt House
Museum in 800 College Hill residents by the end of 2015.
 Event Announcements- Hold an event for the local Providence community and make
an announcement about the Governor Henry Lippitt House Museum. In this way, it
is concluded that everyone who attended was informed about the Museum.
 Meeting Attendance- Go to a local Providence town hall meeting or event and talk
with the people there about the Lippitt House. Keep track of how many people you
inform.
 Media Impressions- This is the potential number of people reached by the mass
media. If a story is placed or an e-newsletter is sent out, it is concluded that they
were all informed of the Governor Henry Lippitt House Museum.
Objective: (Attitudinal) To increase interest of the Governor Henry Lippitt House Museum
events in 400 College Hill residents by the end of 2015.
 Baseline Survey- The best way to evaluate people’s attitudes is by conducting a
survey. To start, the survey could be given to 400 Providence residents (by way of
email, phone calls, and intercept surveys) to get their dispositions about the Lippitt
House before the campaign, as we did for our research. Then, a follow up survey
could be given again after the campaign to see if the efforts changed the public’s
attitudes. Statistical analysis can pinpoint how much of the change is attributable to
the proposal.
 Communication Audit- Informal interviews could be conducted with the Providence
residents to find out their opinions of the Lippitt House. The number of people who
agree they are interested in the House and want more information could be counted
to further prove their interest.
 Meeting Attendance- Meetings could be held to discuss the Governor Henry Lippitt
House Museum’s history and events with Providence residents, and their attitude
changes can be evaluated by their complementary and positive remarks about the
Museum.
Objective: (Behavioral) To increase attendance of the Governor Henry Lippitt House
Museum in 75 College Hill residents by the end of 2015.
 Event Attendance- Hold an event and invite all Providence residents. Evaluate the
increase in attendance by counting the number of people who show up to the event.
 Communication Audit- Conduct an analysis of all communication activities (twitter,
Facebook, phone, email, postcards, flyers, etc) and count how many people are
communicating/posting that they have been to the Lippitt House.
 Promotion- Evaluate the number of Providence residents that have attended the
Lippitt House by sending out direct mailing and return cards. Count how many were
sent back to the Museum saying they have visited there.
 Survey- Conduct a survey after the plan has taken action and ask people if they have
been to the Lippitt House. Count how many said they have to prove the increase in
attendance.
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Timeline: Effective Immediately
Announce Date Subject Content/Status Vehicle Date of Event
ASAP Social Media Create social media presence Facebook
Twitter
Instagram
Continuous
JUNE 2015 Children’s Concert Children’s Concert with Bill Harley 3-
4 PM
Morning Show Performance
Radio/TV PSA
Posters in local schools
Social Media
Community Calendars/Newsletters
June 28 2015
JUNE 2015 Blog Utilize blog about House for posts
about Lippitt History, event recaps,
and photo tours
Blog Posts 2x weekly Continuous
AUGUST 2015 Voices from the Back
Stairs
Jennifer Pustz speaking about
domestic servants in the 19th and 20th
century
Press Release
Social Media
Advertisement before Downton
Abbey
September 21 2015
FALL 2015 App Project Partner with Brown University to
create a QR reader app for interactive
House tour
Senior Project for class of 2016 to
create this app which will start being
utilized fall 2016
Spring 2016
SEPTEMBER 2015 Bus Ads Ads on the side of two RIPTA buses
that go frequently through the
College Hill area
Side Panels of RIPTA buses September –
December 2015
SEPTEMBER 2015 Masquerade Ball Masquerade Ball fundraiser
Fundraise for Rhode Island American
Red Cross?
Made with Brown students in mind
Poster
Social Media
Press Release
Discounted student tickets
October 23 2015
MARCH 2016 Easter Egg Hunt Children’s Easter Egg Hunt Postcard mailer
Social Media
Community Calendars/Newsletters
March 26, 2016
1
Appendix
2
1) Have you heard of the Governor Henry Lippitt House Museum?
a. Yes
b. No
2) If you answered yes to the first question, how did you hear about the museum?
a. Internet search
b. Social media
c. From a friend/relative
d. Through Preserve Rhode Island
e. Newspaper
f. Flyers or posters
g. Other ___________________________________________
3) Have you been to the Governor Henry Lippitt House Museum?
a. yes
b. no
4) If you have been to the Governor Henry Lippitt House Museum before, how many times have
you been there?
a. 1
b. 2
c. 3
d. 4
e. 5+
5) If you have been to the Governor Henry Lippitt House Museum, for what purpose have you
been there?
a. No, I have not been to the Governor Henry Lippitt House Museum.
b. Yes, for a lecture
c. Yes, for a wedding
d. Yes, for a concert
e. Yes, for a children’s event
f. Yes, for a house tour
g. Yes, Other _____________________________________________
6) With which gender do you identify?
a. Male
b. Female
7) What is your age?
a. 0-17
b. 18-25
c. 26-34
d. 35-44
e. 45- 64
3
f. 65+
8) Do you live in Providence?
a. Yes
b. No, I live in________________________
Map of Audience
4
199 HOPE STREET  PROVIDENCE  RHODE ISLAND  02906
 401-453-0688 TEL 
Press Release
FOR IMMEDIATE RELEASE
Contact: Carrie Taylor  LippittHouse@preserveri.org  401-453-0688
New England Historian and Author Jennifer Pustz to Speak at Governor Henry Lippitt House
Museum
Voices From the Back Stairs: Domestic Service in 19th
and 20th
Century New England
Providence, R.I. – The Governor Henry Lippitt House Museum welcomes renowned Historian
and Author Jennifer Pustz to speak regarding her latest novel, “Voices from the Back Stairs:
Domestic Service in the 19th
and 20th
Century New England” on Monday, September 21st
at 7:30
p.m.
A graduate of the University of Iowa, Pustz received her Ph.D in American Studies and
has worked as a historian, specifically in historic house museums, for more than a decade.
Currently, she conducts and presents research for Historic New England. ”Voices from the Back
Stairs” aims to create a more accurate depiction of the work and lives of domestic servants
during that time period. Additionally, Pustz’s lecture will serve as a resource for educators and
museum professionals by providing the information necessary to depict the lives of those who
lived in the back stairs rather than the parlors.
The Lippitt House, Located in Providence’s historic East Side, is a brick and brownstone
Italianate villa completed in 1865. Built for textile merchant Henry Lippitt, the house features
elaborate faux finished on the walls and ceilings, along with ornately carved woodwork. The
high style Victorian decoration and family collection that fills the museum helps to bring life to
the world of 19th
century Providence. This house is designated as a National Historic Landmark.
www.LippittHouse.org
Preserve Rhode Island is a statewide non-profit which works to protect the historic
properties and unique places across the state through advocacy, stewardship and preservation
programs. In addition to Lippitt House, the organization owns several historic properties.
www.PreserveRI.org
# # #
5
6
7
8
PSA: FOR IMMEDIATE USE
Time: 30 Seconds
Organization: Governor Henry Lippitt House Museum
Title: Bill Harley Concert
(Live Copy)
The Governor Henry Lippitt House Museum is having a FREE concert starring two-time
Grammy award winner Bill Harley on Sunday June 28, from 3:00-4:00 PM. The talented
storyteller, author, poet, and singer will liven up the audience and definitely make it a night
for all to remember. Adults and children of all ages are greatly encouraged to attend.
To find out more information about this event, call the Governor Henry Lippitt House
directly at 401.490.0289
###
9
www.governorhenrylippitthousemuseum.wordpress.com
10
Facebook Suggestions:
o Use Hootsuite to manage all social media posts
o They can be scheduled all together and you can look at Facebook/Twitter all in one
website
o Set up posts to self-publish according to whatever date/time you’re looking for
o Can be scheduled months in advance
o Paid Facebook Ads
Don’t have to constantly post about things pertaining to Lippitt House:
o Current events
o Other events in the area
o Interactive posts
Post ideas:
o #TBT (ThrowBack Thursday) pictures of Lippitt family/house in the past
o Lippitt members birthdays
o “On this day in history” for a significant family/House event
o Live picture posts from events
o Show set up of events/house transformation
o Behind-the-scenes sneak peek at areas of the House many tours don’t get to
see
Examples:
11
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Brown University Department of Computer
Sciences and Technology
Present the 2016 Senior Project
Students will create a fully functioning mobile application which addresses
the interactive nature of the Lippitt House tour. Students will apply their
knowledge of mobile design, interface design, and information architecture
to create an app which serves the Lippitt House college-aged target public
to increase awareness and attendance of this historic renaissance villa.
Project Outcome: For this app you and your partner will create a basic
application involving the scanning of QR codes for a more in-depth tour of
the Governor Henry Lippitt House Museum.
Design Components of This Project:
Creating a QR code reader-The visitor will scan the QR code via this app to
unlock more information and facts about each area of the house.
Adding Graphics-These will be original images of the Lippitt House and
family which can be added to the application and accessed through the QR
reader.
Finalizing the App- Once finished, this app should be posted into the app
store with easy accessibility for Lippitt House visitors to download upon
entering the house for an interactive experience.
Completion of this project determines eligibility for graduation
and will be presented to Lippitt House staff at the end of the
semester
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15
The Governor Henry Lippitt House
Museum is having a FREE concert
starring two-time Grammy award winner
Bill Harley!
The concert will be held on Sunday June
28. Bring some friends and smiling faces
down to the Lippitt House in Providence
from 3:00-4:00 PM. You don’t want to
miss the chance to see Bill Harley play
some tunes!
The talented storyteller, author, poet, and
singer will liven up the audience and
definitely make it a night for all to
remember. Adults and children of all ages
are greatly encouraged to attend.
To find out more information about this
event, call the Governor Henry Lippitt
House directly at 401.490.0289
Two-t imeGrammy
Award Winner,
Bill Harley!
@Governer Henry Lippitt House
June28t h 3- 4pm
FREE
16
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Bridget Gillis Lippitt House PR Plan

  • 1. 1 Governor Henry Lippitt House Museum Proposal Bridget gillis Account executive Sydney Clapp Assistant Account Executive Kara Bickford Account Coordinator Sharilynn Brown Account Coordinator Kristin Peragine Account Coordinator
  • 3. 3 Table of Contents EXECUTIVE SUMMARY..……………………………………………………………... 6 PROBABLE CLIENT……………………………………………………………………… 7 THE SITUATION…...………………………………………………………..……...…… 7 RESEARCH………………………………………………………………………….……… 7-9 TARGET PUBLICS……………………………………………………………...………… 10 GOAL…………………………………………………………………………………………... 12 OBJECTIVES………………………………………………………………………….…….. 12 MESSAGE…………………………………………………………………………….……… 12 DEVICES……………………………………………………………………………..……… 14 THE MEDIA……………………………………………………………….…….………. 14-15 TACTICS………………………………………………………………………….……… 16-18 EVALUATION……………………………………………………………………..……… 20 BUDGET…………………………………………………………………….………….….. 21 TIMELINE……………………………………………………………….……….…….… 22
  • 4. 4 Appendix TITLE PAGE…………………………………………………………………………………………1 SURVEY………………………………………………………………….………………………….. 2-3 MAP OF AUDIENCE………………...…….…………………………………………………….. 3 PRESS RELEASE………………………………………………...…………….…………………. 4 POSTCARDS……………………………………..…………………………………………………. 5-6 CONCERT FLYER…………………………………….…………………………………….……… 7 RADIO PSA…………………………………………………………………………….….….....… 8 BLOG…………………………………….………………………………………………….……..…. 9 FACEBOOK……………………………………………………………………..............……… 10-11 TWITTER………………………………………………………………………………………..… 12 BROWN SENIOR APP PROJECT HANDOUT….………………………………….…. 13 MASQUERADE BALL FLYER….….………………………….…………………………… 14 TV PSA……………………………………………………..………………..……………………… 15 BUS ADS…………………………………………………………………………………………... 16 RED CROSS FLYER……………………………………………………………..……………...17 MASQUERADE BALL INVITATION………………………………………………………18
  • 5. 5 Executive Summary: Riptide Relations is a boutique public relations firm out of Bristol, Rhode Island. Our firm goal is to help to build mutually beneficial relationships between Rhode Island business and organizations and the Rhode Island community. Our specific client, The Governor Henry Lippitt House Museum, is seeking to further their networking community and develop a stronger relationship with their surrounding clientele, Providence residents and college students both specifically within the College Hill area. In order to please our client as best as possible and achieve our end result, we hope that we can provide this target public an opportunity to learn about and visit this historical landmark deeply rooted within the heart of the College Hill Providence and Rhode Island Community. Preserved by Preserve Rhode Island, and maintained acquisitively nearly untouched since 1865, The Governor Henry Lippitt House Museum celebrates its 150th anniversary this year. In celebration of this huge event, we have devised a PR plan to increase awareness of the Governor Henry Lippitt House Museum in 800 Providence residents, increase interest of the Governor Henry Lippitt House Museum in 400 Providence residents and to increase the attendance of the House Museum in 75 Providence residents, all of which by the end of 2015. Our messages for this plan were inspired by the description of the Lippitt provided on the Preserve Rhode Island. Our message is: The Victorian Governor Henry Lippitt House Museum is a cultural gem to be shared with the Providence community. A second message we have is: frozen in time since 1865, the Governor Henry Lippitt House Museum continues to stand as a community staple promoting civic engagement. With these messages, we hope to develop our target publics’ positive attitudes regarding the Museum. In order to relay our messages to our target publics, we must use all applicable forms of media to achieve our outreach objectives. The channels we have chosen to use include a local Rhode Island E-Newsletter that appeals to Rhode Island arts and entertainment, a Providence area radio station, Rhode Island Public Radio, the Providence Journal, PBS television station, and WJAR morning news show. Between the magazine, radio stations, newspaper and television stations, we will be able to communicate with the Providence community and get our messages across to our specific target publics. For more information on our specific media outlets, and how we will use each, along with the costs to do so, we have enclosed a more detailed explanation under our “media” section as follows. We creatively developed each of our detailed tactics to guarantee an increase in awareness of the Governor Henry Lippitt House Museum throughout the Providence Community. We have organized our sixteen tactics into six different subtopics consisting of social media tactics, media relations tactics, filesharing tactics, printed resources, tactics promoting brand identity and fundraising tactics. Each individual tactic is further broken down and thoroughly explained under our tactics section. They are each carefully designed to promote public interest of the House Museum through technology advances, multimedia creation, new events, and more. We hope that you enjoy our public relations plan and choose to use our firm to achieve the Governor Henry Lippitt House Museum’s desire of building a stronger involvement within the Providence community. We are very grateful for your consideration and appreciate this wonderful opportunity. Enjoy!
  • 7. 7 Research: Client: The Governor Henry Lippitt House Museum The Governor Henry Lippitt House Museum’s history goes back to 1865 when it was first completed by textile mill heir, Henry Lippitt, for his family. He was employed in public service as Governor of Rhode Island from 1875-1877, with his sons and future generation descendants following suit. The Lippitt women were deeply involved in civic engagement, as Mary Lippitt Steedman started the Providence chapter of the American Red Cross, and her sister, Jeannie Lippitt, helped with the creation of the Rhode Island School for the Deaf. The house was donated to Preserve Rhode Island in the 1970’s, who now manage and run the house museum. They continue the Lippitt tradition of civic engagement through its many programs and events:  Tours  Weddings  Discussion groups  Lectures  Concerts Essentially, the Governor Henry Lippitt House Museum is a place to learn about the past to build strong relationships with the community. Situation: We have been working with the Governor Henry Lippitt House Museum in creating a public relations campaign to help targeted publics understand the mission and overall accomplishments of the organization. This year (2015), the Lippitt House is celebrating its 150th anniversary since it was completed, and we are using this special time to make the community aware that it has much more to offer than just a pretty surface. We have been asked to assist this transformation into a neighborhood staple through promoting its programs and events throughout the year. It is important the community starts to see the Governor Henry Lippitt House Museum for what it really is: a gathering place for discussion, music, bonding, and memories. Research: In order to benefit the Governor Henry Lippitt House Museum and aid in completion of the final project, research concerning the Governor Henry Lippitt House Museum’s image and reputation was conducted in the form of a survey and communication audit. This research was essential in understanding how the Lippitt House is portrayed in the community’s public opinion, and how the museum portrays itself in the media. This data is necessary for the house to reach its goal of obtaining more interest and visitors. The first research method, survey, was used to understand the community’s initial public opinion of the Governor Henry Lippitt House Museum. We chose to use a survey because we needed knowledge about how many people were aware of the House and how many people have actually visited. In this way, we could define where the message is being received most, and further create a call to action for those people. The survey was distributed in two places: online and on Thayer Street in Providence. The online surveys were posted to Providence and Rhode Island Yard Sale groups on Facebook because the group members live in our target public. Also, some surveys were physically administered to people walking by because they were in the Lippitt House neighborhood.
  • 8. 8
  • 9. 9 The second research method, communication audit, was used to understand how the Governor Henry Lippitt House Museum portrays itself in the media. The communication audit was chosen because we needed knowledge about how the client puts its name out to the community, in order for it to build stronger relationships with the targeted public. The communication audit was conducted by analyzing the Museum’s past press releases, website, social media usage, event announcements, and logo placements. There were a total of nine communication efforts put forth by the Lippitt House. 44% 56% Branding Lippitt House Communication Efforts Lippitt House Logo No Lippitt House Logo 75% 25% Logo Placement of Communication Efforts Top/Center Bottom/Right
  • 10. 10 Target Publics: The two publics we are reaching within the College Hill audience (zip codes 02912 and 02906) are college students and families with young children. We are choosing these two groups due to our demographic, psychographic, and geographic research:  59% of College Hill residents are enrolled in an undergraduate college program  9% are enrolled in graduate or professional education programs  Universities include Brown University and the Rhode Island School of Design  Other elementary schools include Moses Brown and Wheeler School  Higher population density being 15,695 people per square mile compared to 9,642 people per square mile in Providence  24% are families with small children  85% of residents have a household of 2 or 3 members  Thayer Street is filled with cafes, restaurants, fitness centers, and boutiques  46% of the community walk to work Due to the high concentration of college students and young families in the College Hill area, it is important that the Lippitt House’s messages are tailored specifically these target publics. We want to give our audience the message that it’s important to recognize and honor the Lippitt legacy and show off this important piece of Providence history.
  • 12. 12 Goals & Objectives: Goal: Provide an opportunity to learn about and visit a historical landmark deeply rooted in the College Hill and Rhode Island community. Objective: (Informational) To increase awareness of the Governor Henry Lippitt House Museum in 800 College Hill residents by the end of 2015. Objective: (Attitudinal) To increase interest of the Governor Henry Lippitt House Museum events in 400 College Hill residents by the end of 2015. Objective: (Behavioral) To increase attendance of the Governor Henry Lippitt House Museum in 75 College Hill residents by the end of 2015. Messages: Our messages for this plan were inspired by the description of the Lippitt provided on the Preserve Rhode Island website. Our first message is: “The Victorian Governor Henry Lippitt House Museum is a cultural gem to be shared with the Providence community”. A second message we have is: “Frozen in time since 1865, the Governor Henry Lippitt House Museum continues to stand as a community staple promoting civic engagement”. With these messages, we hope to develop our target publics’ positive attitudes regarding the Museum. We constructed our messages based on our target publics, college students and families with young children living in the College Hill neighborhood of Providence, RI. Both of these groups of individuals are living in the College Hill community and are therefore concerned with the happenings of this area.
  • 14. 14 Media: E-newsletter: Hey Rhody  About the local dining and arts & entertainment at $100 per advertisement for one week.  The e-newsletter is sent to all the subscribers via email.  This would greatly benefit our target public because most of the members are the younger generations, who are always online. Radio:  WRNI-FM 102.7 Rhode Island Public Radio  WBRU 95.5 FM Brown Broadcasting Service Inc.  PSA and actualities Television:  Antiques Roadshow  Downton Abbey  Bill Harley perform on WJAR Channel 10 morning news Newspapers:  Providence Journal  Brown University  RISD
  • 15. 15 Media & Devices: Our messages about the Museum will be put out to our target publics by way of the mass media, through multiple channels, in order to maximize the penetration of the messages. The media we would use includes e-newsletters, radio, television, and newspapers. First, a local Rhode Island magazine sends out weekly e-newsletters called Hey Rhody all about the local dining and arts & entertainment at $100 per advertisement for one week. The Lippitt House could purchase space in the e-newsletter and place a picture of the Lippitt House Museum (with its logo to build brand identity), and promote whichever event happens to be occurring that week. The e-newsletter is sent to all the subscribers via email. This would greatly benefit our target public because college students are always online. Also, the House Museum could send many public service announcements about its events to local Providence area radio station news departments like WRNI-FM 102.7 Rhode Island Public Radio and WBRU 95.5 FM Brown Broadcasting Service Inc. Therefore, families driving on their way to work or dropping their children off at school, and college students studying at Brown could hear about the Lippitt House’s events. Next, press releases could definitely be sent to the Providence Journal to reach our family target public and build awareness of the Museum. The younger generation, college students, tend not to read the local newspapers as often so another method would be needed. Moreover, Brown University and Rhode Island School of Design have their own newspapers for their students, thus the Lippitt House could pay for an advertisement in both to guarantee student readers will know about the House, and attend. Additionally, television is a very effective media for the majority of the audience because it involves visual and audio. The PBS shows, Antiques Roadshow and Downton Abbey, are very popular among our target publics. The Lippitt House can appear on Antiques Roadshow with an ornate serving tray that belonged to Mrs. Lippitt. Following that episode, comes the other show Downton Abbey. The Lippitt House could sponsor that new episode and have their logo flash on the television screen as one of the partners. In this fashion, viewers will connect their love for the television shows to the Lippitt House, and want to visit themselves to see what the House has to offer. After seeing the Lippitt House on TV, they will feel they would enjoy visiting the Museum since appeared on their favorite television shows. A last media the Lippitt House could utilize is Channel 10 WJAR’s morning news show. This station is often viewed by stay at home parents, children, and other business professions that happen to have a television on. Furthermore, our family target public is part of the audience. The Lippitt House director could pitch an in-studio package (pkg) with their star concert performer, Bill Harley. The director could talk about the House’s upcoming events and mention Bill Harley’s family concert. Bill Harley could even perform one of his songs on the show to promote his image. From this show appearance, Bill Harley will be used as a testimonial to mention how great the Governor Henry Lippitt House Museum is, and how he can’t wait to perform there. Fans of Bill Harley will believe since he loved the Lippitt House so much they would too (source credibility). As a result the objectives of this plan would be met by the increase in awareness, interest, and attendance. Overall, the target publics need repetition and redundancy in order to remember our messages so they can follow through with our stated objectives.
  • 16. 16 Tactics: 1. Social Media a. Expand Facebook page o More likes o Broaden audience reach o More intriguing posts o Interaction Facebook is a universal way to increase awareness of the Lippitt House out to college students and young families. It is a cost-effective way to reach a large number of people. b. Twitter o Create Twitter account o Utilize #throwbackthursday #flashbackfriday to show the rich Lippitt House history Increase interest in college students and young families. c. Instagram o Post on Instagram 3 times a week o Utilize #throwbackthursday #flashbackfriday to show the rich Lippitt House history and connect to our messages o Utilize hashtagging relevant images o For example: Posting pictures of different areas of the house and using #Providence #Architecture etc.. Increase interest in Lippitt House by showing what it has to offer. The college students target public is continuously engaged in searching for hashtags. 2. Media Relations/Newsworthy Info a. Press Releases o Promoting events to relevant mass media in the Providence area b. TV PSA o Promoting Bill Harley concert in June on broadcast TV c. Radio PSA o Promoting Bill Harley concert in June on local Providence radio stations Increase attendance of Lippitt House events by use of visuals and audio in the mass media. This appeals to both college students and young families (including children).
  • 17. 17 3. Filesharing a. Update website o add blog feature b. Brown University student project o Build Lippitt House a QR reader app that those on tours can use to scan codes to find out more information about exhibits Create interest in Lippitt House history and design through multimedia such as a blog and an app. This use of technology is prominent in the current generation of college students and young families. 4. Printed Resources a. Flyers b. Posters in local area c. Postcard mailer d. Invitations Usage of resources to increase awareness, interest, and attendance in Lippitt House tours and events. These traditional forms of tactics can be easily distributed and seen in the College Hill area where our target publics work and live. 5. Brand Identity a. Emphasis “L” logo o Make sure they put it on everything o Cupcakes at community discussions b. Social responsibility programs in community o Partner with Lippitt House associated organizations o Example: Red Cross Blood Drive at Lippitt House Create awareness of Lippitt House by continuing to establish a brand identity to the target publics. Increase attendance and encourage civic engagement through the partnership of the Lippitt House with other nonprofit organizations.
  • 18. 18 6. Fundraising a. Masquerade ball o For Brown University students o $25 per student o $100 per guest b. Easter egg hunt o For young families that live and work in the area o $5 per child Increase attendance of Lippitt House events through original and engaging fundraisers suited to each target public: college students and young families.
  • 20. 20 Evaluation: Goal: Provide an opportunity to learn about and visit a historical landmark deeply rooted in the College Hill and Rhode Island community. Objective: (Informational) To increase awareness of the Governor Henry Lippitt House Museum in 800 College Hill residents by the end of 2015.  Event Announcements- Hold an event for the local Providence community and make an announcement about the Governor Henry Lippitt House Museum. In this way, it is concluded that everyone who attended was informed about the Museum.  Meeting Attendance- Go to a local Providence town hall meeting or event and talk with the people there about the Lippitt House. Keep track of how many people you inform.  Media Impressions- This is the potential number of people reached by the mass media. If a story is placed or an e-newsletter is sent out, it is concluded that they were all informed of the Governor Henry Lippitt House Museum. Objective: (Attitudinal) To increase interest of the Governor Henry Lippitt House Museum events in 400 College Hill residents by the end of 2015.  Baseline Survey- The best way to evaluate people’s attitudes is by conducting a survey. To start, the survey could be given to 400 Providence residents (by way of email, phone calls, and intercept surveys) to get their dispositions about the Lippitt House before the campaign, as we did for our research. Then, a follow up survey could be given again after the campaign to see if the efforts changed the public’s attitudes. Statistical analysis can pinpoint how much of the change is attributable to the proposal.  Communication Audit- Informal interviews could be conducted with the Providence residents to find out their opinions of the Lippitt House. The number of people who agree they are interested in the House and want more information could be counted to further prove their interest.  Meeting Attendance- Meetings could be held to discuss the Governor Henry Lippitt House Museum’s history and events with Providence residents, and their attitude changes can be evaluated by their complementary and positive remarks about the Museum. Objective: (Behavioral) To increase attendance of the Governor Henry Lippitt House Museum in 75 College Hill residents by the end of 2015.  Event Attendance- Hold an event and invite all Providence residents. Evaluate the increase in attendance by counting the number of people who show up to the event.  Communication Audit- Conduct an analysis of all communication activities (twitter, Facebook, phone, email, postcards, flyers, etc) and count how many people are communicating/posting that they have been to the Lippitt House.  Promotion- Evaluate the number of Providence residents that have attended the Lippitt House by sending out direct mailing and return cards. Count how many were sent back to the Museum saying they have visited there.  Survey- Conduct a survey after the plan has taken action and ask people if they have been to the Lippitt House. Count how many said they have to prove the increase in attendance.
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  • 22. 22 Timeline: Effective Immediately Announce Date Subject Content/Status Vehicle Date of Event ASAP Social Media Create social media presence Facebook Twitter Instagram Continuous JUNE 2015 Children’s Concert Children’s Concert with Bill Harley 3- 4 PM Morning Show Performance Radio/TV PSA Posters in local schools Social Media Community Calendars/Newsletters June 28 2015 JUNE 2015 Blog Utilize blog about House for posts about Lippitt History, event recaps, and photo tours Blog Posts 2x weekly Continuous AUGUST 2015 Voices from the Back Stairs Jennifer Pustz speaking about domestic servants in the 19th and 20th century Press Release Social Media Advertisement before Downton Abbey September 21 2015 FALL 2015 App Project Partner with Brown University to create a QR reader app for interactive House tour Senior Project for class of 2016 to create this app which will start being utilized fall 2016 Spring 2016 SEPTEMBER 2015 Bus Ads Ads on the side of two RIPTA buses that go frequently through the College Hill area Side Panels of RIPTA buses September – December 2015 SEPTEMBER 2015 Masquerade Ball Masquerade Ball fundraiser Fundraise for Rhode Island American Red Cross? Made with Brown students in mind Poster Social Media Press Release Discounted student tickets October 23 2015 MARCH 2016 Easter Egg Hunt Children’s Easter Egg Hunt Postcard mailer Social Media Community Calendars/Newsletters March 26, 2016
  • 24. 2 1) Have you heard of the Governor Henry Lippitt House Museum? a. Yes b. No 2) If you answered yes to the first question, how did you hear about the museum? a. Internet search b. Social media c. From a friend/relative d. Through Preserve Rhode Island e. Newspaper f. Flyers or posters g. Other ___________________________________________ 3) Have you been to the Governor Henry Lippitt House Museum? a. yes b. no 4) If you have been to the Governor Henry Lippitt House Museum before, how many times have you been there? a. 1 b. 2 c. 3 d. 4 e. 5+ 5) If you have been to the Governor Henry Lippitt House Museum, for what purpose have you been there? a. No, I have not been to the Governor Henry Lippitt House Museum. b. Yes, for a lecture c. Yes, for a wedding d. Yes, for a concert e. Yes, for a children’s event f. Yes, for a house tour g. Yes, Other _____________________________________________ 6) With which gender do you identify? a. Male b. Female 7) What is your age? a. 0-17 b. 18-25 c. 26-34 d. 35-44 e. 45- 64
  • 25. 3 f. 65+ 8) Do you live in Providence? a. Yes b. No, I live in________________________ Map of Audience
  • 26. 4 199 HOPE STREET  PROVIDENCE  RHODE ISLAND  02906  401-453-0688 TEL  Press Release FOR IMMEDIATE RELEASE Contact: Carrie Taylor  LippittHouse@preserveri.org  401-453-0688 New England Historian and Author Jennifer Pustz to Speak at Governor Henry Lippitt House Museum Voices From the Back Stairs: Domestic Service in 19th and 20th Century New England Providence, R.I. – The Governor Henry Lippitt House Museum welcomes renowned Historian and Author Jennifer Pustz to speak regarding her latest novel, “Voices from the Back Stairs: Domestic Service in the 19th and 20th Century New England” on Monday, September 21st at 7:30 p.m. A graduate of the University of Iowa, Pustz received her Ph.D in American Studies and has worked as a historian, specifically in historic house museums, for more than a decade. Currently, she conducts and presents research for Historic New England. ”Voices from the Back Stairs” aims to create a more accurate depiction of the work and lives of domestic servants during that time period. Additionally, Pustz’s lecture will serve as a resource for educators and museum professionals by providing the information necessary to depict the lives of those who lived in the back stairs rather than the parlors. The Lippitt House, Located in Providence’s historic East Side, is a brick and brownstone Italianate villa completed in 1865. Built for textile merchant Henry Lippitt, the house features elaborate faux finished on the walls and ceilings, along with ornately carved woodwork. The high style Victorian decoration and family collection that fills the museum helps to bring life to the world of 19th century Providence. This house is designated as a National Historic Landmark. www.LippittHouse.org Preserve Rhode Island is a statewide non-profit which works to protect the historic properties and unique places across the state through advocacy, stewardship and preservation programs. In addition to Lippitt House, the organization owns several historic properties. www.PreserveRI.org # # #
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  • 30. 8 PSA: FOR IMMEDIATE USE Time: 30 Seconds Organization: Governor Henry Lippitt House Museum Title: Bill Harley Concert (Live Copy) The Governor Henry Lippitt House Museum is having a FREE concert starring two-time Grammy award winner Bill Harley on Sunday June 28, from 3:00-4:00 PM. The talented storyteller, author, poet, and singer will liven up the audience and definitely make it a night for all to remember. Adults and children of all ages are greatly encouraged to attend. To find out more information about this event, call the Governor Henry Lippitt House directly at 401.490.0289 ###
  • 32. 10 Facebook Suggestions: o Use Hootsuite to manage all social media posts o They can be scheduled all together and you can look at Facebook/Twitter all in one website o Set up posts to self-publish according to whatever date/time you’re looking for o Can be scheduled months in advance o Paid Facebook Ads Don’t have to constantly post about things pertaining to Lippitt House: o Current events o Other events in the area o Interactive posts Post ideas: o #TBT (ThrowBack Thursday) pictures of Lippitt family/house in the past o Lippitt members birthdays o “On this day in history” for a significant family/House event o Live picture posts from events o Show set up of events/house transformation o Behind-the-scenes sneak peek at areas of the House many tours don’t get to see Examples:
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  • 35. 13 Brown University Department of Computer Sciences and Technology Present the 2016 Senior Project Students will create a fully functioning mobile application which addresses the interactive nature of the Lippitt House tour. Students will apply their knowledge of mobile design, interface design, and information architecture to create an app which serves the Lippitt House college-aged target public to increase awareness and attendance of this historic renaissance villa. Project Outcome: For this app you and your partner will create a basic application involving the scanning of QR codes for a more in-depth tour of the Governor Henry Lippitt House Museum. Design Components of This Project: Creating a QR code reader-The visitor will scan the QR code via this app to unlock more information and facts about each area of the house. Adding Graphics-These will be original images of the Lippitt House and family which can be added to the application and accessed through the QR reader. Finalizing the App- Once finished, this app should be posted into the app store with easy accessibility for Lippitt House visitors to download upon entering the house for an interactive experience. Completion of this project determines eligibility for graduation and will be presented to Lippitt House staff at the end of the semester
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  • 37. 15 The Governor Henry Lippitt House Museum is having a FREE concert starring two-time Grammy award winner Bill Harley! The concert will be held on Sunday June 28. Bring some friends and smiling faces down to the Lippitt House in Providence from 3:00-4:00 PM. You don’t want to miss the chance to see Bill Harley play some tunes! The talented storyteller, author, poet, and singer will liven up the audience and definitely make it a night for all to remember. Adults and children of all ages are greatly encouraged to attend. To find out more information about this event, call the Governor Henry Lippitt House directly at 401.490.0289 Two-t imeGrammy Award Winner, Bill Harley! @Governer Henry Lippitt House June28t h 3- 4pm FREE
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