I Got 99 Local Search Problems But Citations Aren't One
1. LOCAL SEO GUIDE.com
LOCAL SEO GUIDE
| dan@localseoguide.com | Twitter: @danleibson |
www.localseoguide.com
I Got 99 Local
Search Problems
But Citation Building
Ain’t One
Dan
Leibson
2. Forgive the Bullet Points
LOCAL SEO GUIDE.com
Twitter: @danleibson | Email: dan@localseoguide.com
3. /about-us
• Local SEO Guide, Inc. was founded in 2006
• We are a “boutique” SEO consulting service. We are not a “chop
shop”.
• Our Focus:
– SEO for Multi-Location Businesses (e.g. Walmart)
– SEO for Large, Complicated Websites (e.g. Bing Maps)
– SEO for Agencies
– SEO for Single Locations
• We like to get under the hood and solve problems with this
complicated channel
LOCAL SEO GUIDE.com
Twitter: @danleibson | Email: dan@localseoguide.com
5. Citation Stock Is Low
LOCAL SEO GUIDE.com
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6. Their Value Is Decreasing
http://moz.com/local-search-ranking-factors
LOCAL SEO GUIDE.com
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7. Too Much Emphasis On GMB
Traffic from Google My Business Page
Organic Traffic Deep to the Website
LOCAL SEO GUIDE.com
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8. The Great Real Estate Panic Of
’14!
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9. But Impressions Are Up!
20000
18000
16000
14000
12000
10000
8000
6000
4000
2000
0
1 2 3 4 5 6 7 8 9 10 11 12
LOCAL SEO GUIDE.com
Real Estate GWT Impressions
Twitter: @danleibson | Email: dan@localseoguide.com
10. And So Is Traffic!
30000
25000
20000
15000
10000
5000
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
LOCAL SEO GUIDE.com
Real Estate GA Traffic
Twitter: @danleibson | Email: dan@localseoguide.com
11. What About Calls?
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12. What About Them?
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14. 1st Search Converts Are Rare
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15. Pigeon Kinda Broke “Local”
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16. And So Can You!
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Twitter: @danleibson | Email: dan@localseoguide.com
17. It’s As Easy As…
1. Get an exact match domain & put up
crappy, overly optimized website
2. Get a virtual office with mail and call
forward
3. Just a few citations
LOCAL SEO GUIDE.com
Twitter: @danleibson | Email: dan@localseoguide.com
18. Look Ma’ I’m A Spammer
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19. Let’s Talk About Links Baby
LOCAL SEO GUIDE.com
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20. Diversify Yo’ SEO Strategies
LOCAL SEO GUIDE.com
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21. Always Start With An Audit
You can get a free local SEO audit template here
LOCAL SEO GUIDE.com
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22. Fix Technical Problems
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User-agent: *
Disallow: /
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23. Optimize Your Titles
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Use a data driven approach
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24. Find Opportunities on Your Site
LOCAL SEO GUIDE.com
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25. Track Your Calls
What a client call looks like when you can’t prove ROI
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26. Content is King
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27. Enough!
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28. Poach Content From
Competition
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29. Leverage Your Favorite Tool
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30. Get Reviews
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32. Serious Problems With GMB
Locations
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You can read more about it here
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33. Reclaim Your Data
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34. Make It More Useful
800000
700000
600000
500000
400000
300000
200000
100000
0
1 2 3 4
LOCAL SEO GUIDE.com
Clicks
Impression
=SUM(OFFSET(B$2,(ROW()-ROW(B$2))*7,,7,))
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35. Track NAP In Excel
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36. Get The Xpath
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37. Xpath Reference In Excel
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You can just copy it from this Google Doc
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38. Takeaways
LOCAL SEO GUIDE.com
Twitter: @danleibson | Email: dan@localseoguide.com
39. Takeaways
• Local SEO should incorporate specific
vertical (local) tactics into an already solid
SEO strategy.
• Leverage technology whenever possible.
Your brain, passion and experience can’t
be duplicated. Your manual labor can be.
LOCAL SEO GUIDE.com
Twitter: @danleibson | Email: dan@localseoguide.com