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Client analysis

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Ionut Danifeld
Ionut Danifeld
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Social Media Facts 85% of all businesses that have a dedicated social media platform as part of their increase in their market exposure marketing strategy reported an 58% of businesses that have used social media marketing for over 3 years reported increase in sales over that an period
1 Facebook
Role of Facebook get found by visitors searching for company products or services create a community to connect and engage with current and potential followers promote marketing offers to convert followers into leads and customers
Tactical Role of Facebook #1 Create Engaging Content #2 Engage with Fans #3 Don’t Oversell The Product #4 Create Custom Tabs #5 Connect Other Channels #6 Use Questions/Polls for Fan Feedback #7 Launch Contests #8 Use Hashtags #9 Facebook Insights
2 Twitter
Role of Twitter interact and support fan base monitor what people are saying about the company and brand create buzz around upcoming promotions and events promote thought leadership and industry expertise
Tactical Role of Twitter share expertise drive traffic new content direct attention to special offers market the products release news
3 LinkedIn
Role of LinkedIn grow reach spread product awareness generate more leads
Tactical Role of LinkedIn C B A A Posting relevant content B Monitoring C Respond to comments
Website
Role of Website Increase customer confidence Reason why a customer should choose us over competitors Generate leads Offer Support
Tactical Role of Website 1 Integrate Social Media 2 Mechanics, structure and content of the website are optimised for SEO 3 Credible and Informative 4 Organize Webinars 5 Insert on website CTA and redirect them to a landing page content
Mobile Sites
Mobile Site Facts 1 in 4 users expect to access the web from their devices at least once per of
Role of Mobile Websites Mobile friendly website also helps in SEO Mobile Usage is on the rise Mobile Optimization boosts Engagement Don’t get beaten by competition
Tactical Role of Mobile Websites ! Easy and fast to use mobile website
Mobile Apps
Role of Mobile Apps Increase and Reinforce brand visibility Position as an expert Offer support
2 Website Insert on website CTA and redirect them to a landing page with information regarding the new features of the winter tires Visuals with the new winter tires
3 Mobile App Safety App, why you should use the best winter tires FAQ regarding the new winter tires
Project Management Methodology – Gantt Chart Task Resources Steakholders Month 1 Design Stock Images Photoshop Site Structure Extern Agency Extern Agency & IT team Simple Message IT Team Extern Agency & IT team CMS Copywriting Development Extern Agency & IT team Testing Extern Agency & IT team Launching Business Stakeholders Timing Month 2 Month 3
Migration Solution Step 1 Break the project (development & design) into phases Step 2 Contract freelancers to help the agency with parts of the development & design Step 3 Push to launch in time a functional Beta version of the website, approved by business stakeholders

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Client analysis

  • 1. Social Media Facts 85% of all businesses that have a dedicated social media platform as part of their increase in their market exposure marketing strategy reported an 58% of businesses that have used social media marketing for over 3 years reported increase in sales over that an period
  • 3. Role of Facebook get found by visitors searching for company products or services create a community to connect and engage with current and potential followers promote marketing offers to convert followers into leads and customers
  • 4. Tactical Role of Facebook #1 Create Engaging Content #2 Engage with Fans #3 Don’t Oversell The Product #4 Create Custom Tabs #5 Connect Other Channels #6 Use Questions/Polls for Fan Feedback #7 Launch Contests #8 Use Hashtags #9 Facebook Insights
  • 6. Role of Twitter interact and support fan base monitor what people are saying about the company and brand create buzz around upcoming promotions and events promote thought leadership and industry expertise
  • 7. Tactical Role of Twitter share expertise drive traffic new content direct attention to special offers market the products release news
  • 9. Role of LinkedIn grow reach spread product awareness generate more leads
  • 10. Tactical Role of LinkedIn C B A A Posting relevant content B Monitoring C Respond to comments
  • 12. Role of Website Increase customer confidence Reason why a customer should choose us over competitors Generate leads Offer Support
  • 13. Tactical Role of Website 1 Integrate Social Media 2 Mechanics, structure and content of the website are optimised for SEO 3 Credible and Informative 4 Organize Webinars 5 Insert on website CTA and redirect them to a landing page content
  • 15. Mobile Site Facts 1 in 4 users expect to access the web from their devices at least once per of
  • 16. Role of Mobile Websites Mobile friendly website also helps in SEO Mobile Usage is on the rise Mobile Optimization boosts Engagement Don’t get beaten by competition
  • 17. Tactical Role of Mobile Websites ! Easy and fast to use mobile website
  • 19. Role of Mobile Apps Increase and Reinforce brand visibility Position as an expert Offer support
  • 20. 2 Website Insert on website CTA and redirect them to a landing page with information regarding the new features of the winter tires Visuals with the new winter tires
  • 21. 3 Mobile App Safety App, why you should use the best winter tires FAQ regarding the new winter tires
  • 22. Project Management Methodology – Gantt Chart Task Resources Steakholders Month 1 Design Stock Images Photoshop Site Structure Extern Agency Extern Agency & IT team Simple Message IT Team Extern Agency & IT team CMS Copywriting Development Extern Agency & IT team Testing Extern Agency & IT team Launching Business Stakeholders Timing Month 2 Month 3
  • 23. Migration Solution Step 1 Break the project (development & design) into phases Step 2 Contract freelancers to help the agency with parts of the development & design Step 3 Push to launch in time a functional Beta version of the website, approved by business stakeholders