2. • After months of producing our print work and
trailer for our audience 15-25 we now feel as
group we should gather audience feed back
about our final pieces. As a group we were
interested in finding out what our strongest
aspects of our print work and music trailer, we
also wanted to no as a group what we could
improve on. It would also be nice to no if we
attracted our audience efficiently and affectively
and if so, it shows that we as a group
understand the codes and conventions of
audiences and horror trailers.
3. Audience feed back on our trailer.
• As a group we decided to show our trailer to a
small focus group of our audience. We created
20 questionnaires for our target audience to fill
out. This informed us of what our audience liked
the most about our trailer, which helped form an
idea of what our target audience is attracted to
the most.
• Here are our results…
4. INFORMATION
Evidently you can see the edit
of our trailer was the most
liked aspect. This gives the
impression that our editing
must have been of a high
conventional quality in order
for the audience to find it most
appealing. As we look back on
our trailer we as the passive
consumer can see how our
editing was of a high quality.
We made it conventional with
fast passed edits which
created the horror genre, also
we felt that the effect of the
picture quality ambled the
audience to feel attracted to
the trailer, as it gave a
daunting feel towards the
audience.
Even though music had only 2% of the vote,
shows what we could work on to create an even
better trailer. However it could be argued that as
we only targeted a small focus group we didn’t
have the most reliable results.
5. • We then asked a direct question so that
we could get a direct response. We asked
weather we attracted them as an
audience. We feel asking a yes or no
question creates a simple and recognising
response so that we as the producers can
identify weather we reached our main goal
and attracted the audience affectively.
6. INFORMATION
As you can see these are
positive results! Our
focus group feels as
though our trailer is
targeted to them. This is
the main aspect of a
trailer which we have
evidently accomplished
successfully, meaning
that our trailer will engage
our audience to want to
view the film.
7. • We also asked the question of what we could have
improved. This question is important as it gives the
publishers an idea of what we need to improve on to
make our trailer even more professional for the viewers.
This was an open question for our audience which
ambled them to give their own opinion about what we
should improve on. As their were a Varity of answers it
was hard to record it down on a graph, however, the
main aspect that our audience felt like we had to improve
on was the use of music change in the middle of our
trailer. We as the producers felt like this was a fair
comment which we tried to sort out during the process of
making the trailer. We tried various techniques such as
fading in and fading out to make the music blend
together. We made sure we edited the music to the best
of our ability. However next time we could improve this
by sticking to the same music which still emphasised the
contrast between the quiet mysterious beginning and the
up beat action placed events at the end, which is
conventional for a horror genre.
8. • Throughout the process of making our trailer we
were intrigued to no weather our location was
located at the right place for the theme “china
dolls coming to life”. As a group we did research
into china dolls and it was evident that china
dolls are based around living at home, or a toy
for the younger generation. This gave us the
idea that basing our trailer at a homely house
linked well with a china doll. And also created a
scarier thought process for the audience as they
could relate to the idea of a china doll coming to
life at their home. However we felt it was a good
idea to see if they felt our location was correctly
conventional theme and for our audience.
9. INFORMATION
As you can see most our target
audience thought that our location was
the correct choice we made which was
a positive result for us a group.
However unfortunately 2% thought that
it wasn’t, however bellow the question
being asked we identified a second
question which ambled our audience to
put why they didn’t think it was the right
location and and what they felt would
be better. Here are a few answers our
audience gave.
1) “ I feel like the scene of a dark wood would appeal to me”
2) “ The house is to bright which isn't conventional; maybe in a darker house”
We took the comments on board and discussed as group what we could have improved, however, we came to
the conclusion that a dark wood wouldn't match the idea of a china doll coming to life as china dolls do not live
in woods. The idea of it being based at a home portrayed the young girl as venerable, creating a sympathetic
audience which engaged them to watch more.
We also felt that the second comment wasn’t an accurate response, as during the making of our trailer we
controlled the use of brightness by toning it down, as it created a more scarier vibe for the audience and was
much more conventional.
10. • To conclude it is evident that we engaged our
target audience through the use of effective
conventional editing, and also in general due to
asking the audience weather we attracted them.
The results were 100% accurate which created a
positive vibe for our group as we accomplished
our main goal, also, asking what we could
improve gives us the insensitive to make sure
we develop a certain part of trailer more than
others so that we can achieve the results we
want for our audience.
11. FACEBOOK
• As we all no Facebook has become one of the main
online sources. Facebook can be a great way for your
film to be promoted, as film companies use facebook
and other social networking sites to promote their own
films. The advantage to advertising on facebook helps
create a wide established audience, the audience now
has there own say in what they feel looks good or what
could be improved, by the comment box bellow the
magazine and front cover, there is even a like button
implying that our audience is attracted to the magazine
and front cover. As a group we decided to promote our
print work online to gain feedback on what we could
improve and weather we have aimed our print work at
the right audience.
12. PROMOTION
As you can see we have published
our front cover and magazine for
approximately 1 hour, and already
we have 14 likes from the public
indicating that they are interested
and engaged to what they are
seeing. This also shows how
quickly social networking sites can
advertise a certain product. The
likes on the print work indicates to
us as the producers that we are
attracting our audience well. I no
from my facebook that my friends
are around the age of 19-25 also
the facebook age is on their
information which lets me as the
producer see weather they are in
the range of our target audience.
This is a positive reaction from our
audience. Hopefully we will be
seeing comments from our target
audience advising us of what we
can change or complimenting
what’s good. This helps us find out
what will attract our audience most
and what already has meaning that
we can develope that certain part
they like even more to become a
successful magazine.
Adverting our magazine on facebook has taught us that it allows the
audience to become the active consumers as they are able to publish their
own opinions about our magazine to make it better. This also helps the
audience engage to what they see and become interested in what can be
develop as we’ve taken their opinions on board.
13. PROMOTION
• As you can see by the
comment our
magazine is become a
success, due to the
positive comments
being published. This
tell us as the
promoters that our
magazine has
targeted the right
audience and has
certain elements
which they find
appealing!
14. PROMOTION
Positive comments again!
“Jake woods” is 19 years
old and male which is
good as its shows our
magazine is attracting
males and females. He
said he’s “loving the
affect of the hand on the
glass” this shows that our
photography is at a good
standard and appeals to
our audience.
15. TO CONCLUDE
• We have over all had great feedback of our final
products. Their were a few negative comments
that we have took on board and changed in
order to create a better final piece that links to
our target audience. Its made us understand the
codes and conventions of horror trailers even
more so then when we created it. We now have
an insight of what attracts our audience and
through the use of facebook and questionnaires
we were able to understand what our audience
wants so that our products can be successful.
