SEO for WordPress Ruth Maude, Dandelion Web Design How to do better in Google
Choose the best SEO platform
Keywords:   make a list <ul><li>Know what search terms you want to target before you begin your web project </li></ul><ul>...
Use Keywords in the Naming Structure of Web site <ul><li>Keyword-rich domain name </li></ul>
Anchor Text <ul><li>Anchor text is the visible, clickable text in a hyperlink </li></ul><ul><li>Search engines give weight...
Use Keywords in the Naming Structure of Web site <ul><li>Keyword-rich domain name </li></ul><ul><ul><li>People use your bu...
Permalink settings /%postname%/ /%category% Use Permalinks Migration Plugin for WordPress
Use Keywords in the Naming Structure of Web site <ul><li>Keyword-rich domain name (anchor text) </li></ul><ul><li>Permalin...
Customize the permalink for each individual page/post
Plugin: WordPress SEO by Yoast <ul><li>Titles and meta descriptions </li></ul><ul><li>Robots Meta configuration </li></ul>...
Titles and Meta Descriptions Title Meta Description
Snippet Preview Tool Enter a 70 character custom Title Enter a 140 character custom description
Page Analysis Tab
xml sitemap <ul><li>Tells search engines which pages are to be crawled </li></ul><ul><li>Links to all the URLs for a site ...
Content <ul><li>Write for search engines </li></ul><ul><li>Write for the way people read on the Web </li></ul>
Write for Search Engines <ul><li>Images are pretty but search engines need text </li></ul><ul><li>Pull out your list of ke...
Adjust the label Don’t worry if changing your page title messes up your menu.  Adjust navigation labels under Appearance -...
Write for Search Engines <ul><li>Images are pretty but search engines need text </li></ul><ul><li>Pull out your list of ke...
 
Write for Search Engines <ul><li>Images are pretty but search engines need text </li></ul><ul><li>Pull out your list of ke...
Page Speed <ul><li>Keep image file size as small as possible </li></ul><ul><li>Don’t scale images </li></ul><ul><li>Use th...
Write for People <ul><li>People read differently on the Web </li></ul><ul><li>Chunk text </li></ul><ul><li>Keep sentences ...
Google Tools <ul><li>Google Webmaster Tools </li></ul><ul><li>Google Analytics </li></ul><ul><li>Google Place Page </li></...
Links <ul><li>Number of inbound back links </li></ul><ul><li>How reputable is the link </li></ul><ul><li>Relevance of link...
Drive traffic to your site with social media
Links <ul><li>Number of inbound back links </li></ul><ul><li>Relevance of link </li></ul><ul><li>Anchor text </li></ul><ul...
Recommended Plugins <ul><li>Permalinks Migration Plugin </li></ul><ul><li>WordPress SEO by Yoast </li></ul><ul><li>Google ...
<ul><ul><li>dandelionwebdesign.com </li></ul></ul><ul><ul><li>@dandelionweb </li></ul></ul><ul><ul><li>Web Copy Writer: da...
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SEO for WordPress WordCamp Toronto 2011

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In this session we’ll look at ways to use keywords within your WordPress site structure, SEO plugins, On-page SEO principles, how to present web content for search engines and a human audience.

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Transcript of "SEO for WordPress WordCamp Toronto 2011"

  1. 1. SEO for WordPress Ruth Maude, Dandelion Web Design How to do better in Google
  2. 2. Choose the best SEO platform
  3. 3. Keywords: make a list <ul><li>Know what search terms you want to target before you begin your web project </li></ul><ul><li>Poll your client base for terms </li></ul><ul><li>List multiple ways to say the same thing </li></ul><ul><li>Use the Google Ad-words keyword tool </li></ul><ul><li>Check out Google Suggests </li></ul>
  4. 4. Use Keywords in the Naming Structure of Web site <ul><li>Keyword-rich domain name </li></ul>
  5. 5. Anchor Text <ul><li>Anchor text is the visible, clickable text in a hyperlink </li></ul><ul><li>Search engines give weight to the keywords used in link so don’t use “click here” </li></ul>
  6. 6. Use Keywords in the Naming Structure of Web site <ul><li>Keyword-rich domain name </li></ul><ul><ul><li>People use your business name or your domain name as the anchor text of a link </li></ul></ul><ul><li>Permalink settings </li></ul>
  7. 7. Permalink settings /%postname%/ /%category% Use Permalinks Migration Plugin for WordPress
  8. 8. Use Keywords in the Naming Structure of Web site <ul><li>Keyword-rich domain name (anchor text) </li></ul><ul><li>Permalink settings </li></ul><ul><li>Customize permalinks for each page </li></ul><ul><li>And customize the permalink for every post you publish </li></ul>
  9. 9. Customize the permalink for each individual page/post
  10. 10. Plugin: WordPress SEO by Yoast <ul><li>Titles and meta descriptions </li></ul><ul><li>Robots Meta configuration </li></ul><ul><li>Canonical </li></ul><ul><li>Breadcrumbs </li></ul><ul><li>Permalink clean up </li></ul><ul><li>xml sitemaps </li></ul><ul><li>RSS enhancements </li></ul><ul><li>Edit your robots.txt and .htaccess </li></ul><ul><li>Clean up head section </li></ul>
  11. 11. Titles and Meta Descriptions Title Meta Description
  12. 12. Snippet Preview Tool Enter a 70 character custom Title Enter a 140 character custom description
  13. 13. Page Analysis Tab
  14. 14. xml sitemap <ul><li>Tells search engines which pages are to be crawled </li></ul><ul><li>Links to all the URLs for a site </li></ul><ul><li>Metadata about each URL (when it was last updated, how often it usually changes, and how important it is relative to other URLs in the site) </li></ul><ul><li>The plugin will automatically update the xml sitemap when you publish a new post </li></ul>
  15. 15. Content <ul><li>Write for search engines </li></ul><ul><li>Write for the way people read on the Web </li></ul>
  16. 16. Write for Search Engines <ul><li>Images are pretty but search engines need text </li></ul><ul><li>Pull out your list of keywords </li></ul><ul><li>If you don't have a word on your site – search engines won't return your site for that term </li></ul><ul><li>H1 – one per page - used for Page/Post titles </li></ul><ul><li>H2, H3 … </li></ul>
  17. 17. Adjust the label Don’t worry if changing your page title messes up your menu. Adjust navigation labels under Appearance -> Menu
  18. 18. Write for Search Engines <ul><li>Images are pretty but search engines need text </li></ul><ul><li>Pull out your list of keywords </li></ul><ul><li>If you don't have a word on your site – search engines won't return your site for that term </li></ul><ul><li>H1 – one per page - used for Page/Post titles </li></ul><ul><li>H2, H3 … </li></ul><ul><li>Use image alt text </li></ul>
  19. 20. Write for Search Engines <ul><li>Images are pretty but search engines need text </li></ul><ul><li>Pull out your list of keywords </li></ul><ul><li>If you don't have a word on your site – search engines won't return your site for that term </li></ul><ul><li>H1 – one per page - </li></ul><ul><li>H2, H3 … </li></ul><ul><li><h1>Page/Post title with keywords</h1> </li></ul><ul><li>Menu </li></ul><ul><li>Use image alt text </li></ul><ul><li>Use anchor text for internal linking </li></ul>
  20. 21. Page Speed <ul><li>Keep image file size as small as possible </li></ul><ul><li>Don’t scale images </li></ul><ul><li>Use the W3 Total Cache plugin </li></ul>
  21. 22. Write for People <ul><li>People read differently on the Web </li></ul><ul><li>Chunk text </li></ul><ul><li>Keep sentences and paragraphs short </li></ul><ul><li>Call-to-action button </li></ul><ul><li>Keep main message above the fold </li></ul>
  22. 23. Google Tools <ul><li>Google Webmaster Tools </li></ul><ul><li>Google Analytics </li></ul><ul><li>Google Place Page </li></ul><ul><li>Google Plus </li></ul>
  23. 24. Links <ul><li>Number of inbound back links </li></ul><ul><li>How reputable is the link </li></ul><ul><li>Relevance of link </li></ul><ul><li>Anchor text </li></ul><ul><li>Create great content </li></ul><ul><li>Social media </li></ul>
  24. 25. Drive traffic to your site with social media
  25. 26. Links <ul><li>Number of inbound back links </li></ul><ul><li>Relevance of link </li></ul><ul><li>Anchor text </li></ul><ul><li>Create great content </li></ul><ul><li>Social media </li></ul><ul><li>Guest blogging </li></ul><ul><li>Commenting on other blogs </li></ul>
  26. 27. Recommended Plugins <ul><li>Permalinks Migration Plugin </li></ul><ul><li>WordPress SEO by Yoast </li></ul><ul><li>Google Analytics for WordPress by Yoast </li></ul><ul><li>Rank Reporter </li></ul><ul><li>W3 Total Cache </li></ul><ul><li>Sexy Bookmarks, Social Media Widget </li></ul><ul><li>Related Posts Plugin </li></ul>
  27. 28. <ul><ul><li>dandelionwebdesign.com </li></ul></ul><ul><ul><li>@dandelionweb </li></ul></ul><ul><ul><li>Web Copy Writer: dawncomber.com </li></ul></ul>

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