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SEO for WordPress WordCamp Toronto 2011
 

SEO for WordPress WordCamp Toronto 2011

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In this session we’ll look at ways to use keywords within your WordPress site structure, SEO plugins, On-page SEO principles, how to present web content for search engines and a human audience.

In this session we’ll look at ways to use keywords within your WordPress site structure, SEO plugins, On-page SEO principles, how to present web content for search engines and a human audience.

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    SEO for WordPress WordCamp Toronto 2011 SEO for WordPress WordCamp Toronto 2011 Presentation Transcript

    • SEO for WordPress Ruth Maude, Dandelion Web Design How to do better in Google
    • Choose the best SEO platform
    • Keywords: make a list
      • Know what search terms you want to target before you begin your web project
      • Poll your client base for terms
      • List multiple ways to say the same thing
      • Use the Google Ad-words keyword tool
      • Check out Google Suggests
    • Use Keywords in the Naming Structure of Web site
      • Keyword-rich domain name
    • Anchor Text
      • Anchor text is the visible, clickable text in a hyperlink
      • Search engines give weight to the keywords used in link so don’t use “click here”
    • Use Keywords in the Naming Structure of Web site
      • Keyword-rich domain name
        • People use your business name or your domain name as the anchor text of a link
      • Permalink settings
    • Permalink settings /%postname%/ /%category% Use Permalinks Migration Plugin for WordPress
    • Use Keywords in the Naming Structure of Web site
      • Keyword-rich domain name (anchor text)
      • Permalink settings
      • Customize permalinks for each page
      • And customize the permalink for every post you publish
    • Customize the permalink for each individual page/post
    • Plugin: WordPress SEO by Yoast
      • Titles and meta descriptions
      • Robots Meta configuration
      • Canonical
      • Breadcrumbs
      • Permalink clean up
      • xml sitemaps
      • RSS enhancements
      • Edit your robots.txt and .htaccess
      • Clean up head section
    • Titles and Meta Descriptions Title Meta Description
    • Snippet Preview Tool Enter a 70 character custom Title Enter a 140 character custom description
    • Page Analysis Tab
    • xml sitemap
      • Tells search engines which pages are to be crawled
      • Links to all the URLs for a site
      • Metadata about each URL (when it was last updated, how often it usually changes, and how important it is relative to other URLs in the site)
      • The plugin will automatically update the xml sitemap when you publish a new post
    • Content
      • Write for search engines
      • Write for the way people read on the Web
    • Write for Search Engines
      • Images are pretty but search engines need text
      • Pull out your list of keywords
      • If you don't have a word on your site – search engines won't return your site for that term
      • H1 – one per page - used for Page/Post titles
      • H2, H3 …
    • Adjust the label Don’t worry if changing your page title messes up your menu. Adjust navigation labels under Appearance -> Menu
    • Write for Search Engines
      • Images are pretty but search engines need text
      • Pull out your list of keywords
      • If you don't have a word on your site – search engines won't return your site for that term
      • H1 – one per page - used for Page/Post titles
      • H2, H3 …
      • Use image alt text
    •  
    • Write for Search Engines
      • Images are pretty but search engines need text
      • Pull out your list of keywords
      • If you don't have a word on your site – search engines won't return your site for that term
      • H1 – one per page -
      • H2, H3 …
      • <h1>Page/Post title with keywords</h1>
      • Menu
      • Use image alt text
      • Use anchor text for internal linking
    • Page Speed
      • Keep image file size as small as possible
      • Don’t scale images
      • Use the W3 Total Cache plugin
    • Write for People
      • People read differently on the Web
      • Chunk text
      • Keep sentences and paragraphs short
      • Call-to-action button
      • Keep main message above the fold
    • Google Tools
      • Google Webmaster Tools
      • Google Analytics
      • Google Place Page
      • Google Plus
    • Links
      • Number of inbound back links
      • How reputable is the link
      • Relevance of link
      • Anchor text
      • Create great content
      • Social media
    • Drive traffic to your site with social media
    • Links
      • Number of inbound back links
      • Relevance of link
      • Anchor text
      • Create great content
      • Social media
      • Guest blogging
      • Commenting on other blogs
    • Recommended Plugins
      • Permalinks Migration Plugin
      • WordPress SEO by Yoast
      • Google Analytics for WordPress by Yoast
      • Rank Reporter
      • W3 Total Cache
      • Sexy Bookmarks, Social Media Widget
      • Related Posts Plugin
        • dandelionwebdesign.com
        • @dandelionweb
        • Web Copy Writer: dawncomber.com