SEO for WordPress WordCamp Toronto 2011

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In this session we’ll look at ways to use keywords within your WordPress site structure, SEO plugins, On-page SEO principles, how to present web content for search engines and a human audience. …

In this session we’ll look at ways to use keywords within your WordPress site structure, SEO plugins, On-page SEO principles, how to present web content for search engines and a human audience.

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  • 1. SEO for WordPress Ruth Maude, Dandelion Web Design How to do better in Google
  • 2. Choose the best SEO platform
  • 3. Keywords: make a list
    • Know what search terms you want to target before you begin your web project
    • Poll your client base for terms
    • List multiple ways to say the same thing
    • Use the Google Ad-words keyword tool
    • Check out Google Suggests
  • 4. Use Keywords in the Naming Structure of Web site
    • Keyword-rich domain name
  • 5. Anchor Text
    • Anchor text is the visible, clickable text in a hyperlink
    • Search engines give weight to the keywords used in link so don’t use “click here”
  • 6. Use Keywords in the Naming Structure of Web site
    • Keyword-rich domain name
      • People use your business name or your domain name as the anchor text of a link
    • Permalink settings
  • 7. Permalink settings /%postname%/ /%category% Use Permalinks Migration Plugin for WordPress
  • 8. Use Keywords in the Naming Structure of Web site
    • Keyword-rich domain name (anchor text)
    • Permalink settings
    • Customize permalinks for each page
    • And customize the permalink for every post you publish
  • 9. Customize the permalink for each individual page/post
  • 10. Plugin: WordPress SEO by Yoast
    • Titles and meta descriptions
    • Robots Meta configuration
    • Canonical
    • Breadcrumbs
    • Permalink clean up
    • xml sitemaps
    • RSS enhancements
    • Edit your robots.txt and .htaccess
    • Clean up head section
  • 11. Titles and Meta Descriptions Title Meta Description
  • 12. Snippet Preview Tool Enter a 70 character custom Title Enter a 140 character custom description
  • 13. Page Analysis Tab
  • 14. xml sitemap
    • Tells search engines which pages are to be crawled
    • Links to all the URLs for a site
    • Metadata about each URL (when it was last updated, how often it usually changes, and how important it is relative to other URLs in the site)
    • The plugin will automatically update the xml sitemap when you publish a new post
  • 15. Content
    • Write for search engines
    • Write for the way people read on the Web
  • 16. Write for Search Engines
    • Images are pretty but search engines need text
    • Pull out your list of keywords
    • If you don't have a word on your site – search engines won't return your site for that term
    • H1 – one per page - used for Page/Post titles
    • H2, H3 …
  • 17. Adjust the label Don’t worry if changing your page title messes up your menu. Adjust navigation labels under Appearance -> Menu
  • 18. Write for Search Engines
    • Images are pretty but search engines need text
    • Pull out your list of keywords
    • If you don't have a word on your site – search engines won't return your site for that term
    • H1 – one per page - used for Page/Post titles
    • H2, H3 …
    • Use image alt text
  • 19.  
  • 20. Write for Search Engines
    • Images are pretty but search engines need text
    • Pull out your list of keywords
    • If you don't have a word on your site – search engines won't return your site for that term
    • H1 – one per page -
    • H2, H3 …
    • <h1>Page/Post title with keywords</h1>
    • Menu
    • Use image alt text
    • Use anchor text for internal linking
  • 21. Page Speed
    • Keep image file size as small as possible
    • Don’t scale images
    • Use the W3 Total Cache plugin
  • 22. Write for People
    • People read differently on the Web
    • Chunk text
    • Keep sentences and paragraphs short
    • Call-to-action button
    • Keep main message above the fold
  • 23. Google Tools
    • Google Webmaster Tools
    • Google Analytics
    • Google Place Page
    • Google Plus
  • 24. Links
    • Number of inbound back links
    • How reputable is the link
    • Relevance of link
    • Anchor text
    • Create great content
    • Social media
  • 25. Drive traffic to your site with social media
  • 26. Links
    • Number of inbound back links
    • Relevance of link
    • Anchor text
    • Create great content
    • Social media
    • Guest blogging
    • Commenting on other blogs
  • 27. Recommended Plugins
    • Permalinks Migration Plugin
    • WordPress SEO by Yoast
    • Google Analytics for WordPress by Yoast
    • Rank Reporter
    • W3 Total Cache
    • Sexy Bookmarks, Social Media Widget
    • Related Posts Plugin
  • 28.
      • dandelionwebdesign.com
      • @dandelionweb
      • Web Copy Writer: dawncomber.com