SEO for WordPress WordCamp Toronto 2011

SEO for WordPress Ruth Maude, Dandelion Web Design How to do better in Google

Choose the best SEO platform

Keywords: make a list
Know what search terms you want to target before you begin your web project
Poll your client base for terms
List multiple ways to say the same thing
Use the Google Ad-words keyword tool
Check out Google Suggests

Use Keywords in the Naming Structure of Web site
Keyword-rich domain name

Anchor Text
Anchor text is the visible, clickable text in a hyperlink
Search engines give weight to the keywords used in link so don’t use “click here”

Keyword-rich domain name
People use your business name or your domain name as the anchor text of a link
Permalink settings

Permalink settings /%postname%/ /%category% Use Permalinks Migration Plugin for WordPress

Keyword-rich domain name (anchor text)
Permalink settings
Customize permalinks for each page
And customize the permalink for every post you publish

Customize the permalink for each individual page/post

Plugin: WordPress SEO by Yoast
Titles and meta descriptions
Robots Meta configuration
Canonical
Breadcrumbs
Permalink clean up
xml sitemaps
RSS enhancements
Edit your robots.txt and .htaccess
Clean up head section

Titles and Meta Descriptions Title Meta Description

Snippet Preview Tool Enter a 70 character custom Title Enter a 140 character custom description

Page Analysis Tab

xml sitemap
Tells search engines which pages are to be crawled
Links to all the URLs for a site
Metadata about each URL (when it was last updated, how often it usually changes, and how important it is relative to other URLs in the site)
The plugin will automatically update the xml sitemap when you publish a new post

Content
Write for search engines
Write for the way people read on the Web

Write for Search Engines
Images are pretty but search engines need text
Pull out your list of keywords
If you don't have a word on your site – search engines won't return your site for that term
H1 – one per page - used for Page/Post titles
H2, H3 …

Adjust the label Don’t worry if changing your page title messes up your menu. Adjust navigation labels under Appearance -> Menu

H1 – one per page - used for Page/Post titles
H2, H3 …
Use image alt text

H1 – one per page -
H2, H3 …
<h1>Page/Post title with keywords</h1>
Menu
Use image alt text
Use anchor text for internal linking

Page Speed
Keep image file size as small as possible
Don’t scale images
Use the W3 Total Cache plugin

Write for People
People read differently on the Web
Chunk text
Keep sentences and paragraphs short
Call-to-action button
Keep main message above the fold

Google Tools
Google Webmaster Tools
Google Analytics
Google Place Page
Google Plus

Links
Number of inbound back links
How reputable is the link
Relevance of link
Anchor text
Create great content
Social media

Drive traffic to your site with social media

Links
Number of inbound back links
Relevance of link
Anchor text
Create great content
Social media
Guest blogging
Commenting on other blogs

Recommended Plugins
Permalinks Migration Plugin
WordPress SEO by Yoast
Google Analytics for WordPress by Yoast
Rank Reporter
W3 Total Cache
Sexy Bookmarks, Social Media Widget
Related Posts Plugin

dandelionwebdesign.com
@dandelionweb
Web Copy Writer: dawncomber.com

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SEO for WordPress WordCamp Toronto 2011

by dandelionweb on Nov 05, 2011

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SEO for WordPress WordCamp Toronto 2011 — Presentation Transcript