SEO for WordPress WordCamp Toronto 2011

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In this session we’ll look at ways to use keywords within your WordPress site structure, SEO plugins, On-page SEO principles, how to present web content for search engines and a human audience.

Technology Design

SEO for WordPress Ruth Maude, Dandelion Web Design How to do better in Google

Keywords: make a list ,[object Object],[object Object],[object Object],[object Object],[object Object]

Use Keywords in the Naming Structure of Web site ,[object Object]

Anchor Text ,[object Object],[object Object]

Use Keywords in the Naming Structure of Web site ,[object Object],[object Object],[object Object]

Permalink settings /%postname%/ /%category% Use Permalinks Migration Plugin for WordPress

Use Keywords in the Naming Structure of Web site ,[object Object],[object Object],[object Object],[object Object]

Customize the permalink for each individual page/post

Plugin: WordPress SEO by Yoast ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Titles and Meta Descriptions Title Meta Description

Snippet Preview Tool Enter a 70 character custom Title Enter a 140 character custom description

xml sitemap ,[object Object],[object Object],[object Object],[object Object]

Content ,[object Object],[object Object]

Write for Search Engines ,[object Object],[object Object],[object Object],[object Object],[object Object]

Adjust the label Don’t worry if changing your page title messes up your menu. Adjust navigation labels under Appearance -> Menu

Write for Search Engines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Write for Search Engines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Page Speed ,[object Object],[object Object],[object Object]

Write for People ,[object Object],[object Object],[object Object],[object Object],[object Object]

Google Tools ,[object Object],[object Object],[object Object],[object Object]

Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Drive traffic to your site with social media

Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommended Plugins ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object]

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