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Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
Deconstructing delight
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Deconstructing delight

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  • 1. Deconstructing DelightPleasure, Flow,& Meaning
  • 2. Marketing QA tester Call center UX designer DevelopmentProduct manager
  • 3. EN OK C E BR IEN XPERE
  • 4. Usable = = noDelightful yes Capital One
  • 5. Delight Flow Meaning Pleasure
  • 6. USAToday weather
  • 7. Swackett.com
  • 8. Swackett.com
  • 9. iPhone versionof Swackett
  • 10. Houdini’sbirthday
  • 11. Anniversary ofthe Eiffel Tower
  • 12. Matt Groening’sbirthday
  • 13. Swackettextendedforecast
  • 14. Pleasure • Shows consideration • Anticipates users’ needs • Responsive to context • Users feel it • Much can come through visual design
  • 15. Sharing Aware of user TreatsBits of thoughtfulness
  • 16. Extra goodness TripIt.comAnticipates needs
  • 17. Virgin America
  • 18. Virgin Americain-flightentertainmentsystem
  • 19. Virgin Americasafety video
  • 20. If I were to take care of thiscustomer, how would I do it?
  • 21. Evidence of Pleasure✤ Smiling✤ Exclamations, “Nice!” or “Got it!”✤ Behaving with infatuation
  • 22. Cautions of Pleasure Habituation decrease in response after repeated exposure Distraction dividing attention Disruption interrupting the user’s activity Don’t force it
  • 23. PleasureAnticipates needs and wantsProduces positive affectUses visual design and voice
  • 24. word processor
  • 25. ...sit down and startmaking the clackity noise.If I make the clackity noiselong enough every day,the “writing” seems to takecare of itself. -- Merlin Mann
  • 26. Ommwriter
  • 27. Flow • Immersive • Empowering • Behavioral, automatic • Plays on mastery and control
  • 28. Flow • Subtle motivation cues • Psychological cues • Language (or lack of) • Social cues • Reinforcement
  • 29. Conversation Quora.com
  • 30. Tags feed curiosity Related Question questions support serendipity Answers Outlets demonstrate knowledge People
  • 31. 36Quora.com Smooth, frictionless Supports serendipity Tangents are useful, meaningful Feeds curiosity Users demonstrate knowledge
  • 32. Heft. Handling. Fit for purpose.
  • 33. Flow by design✤ Affordances and feedback are clear, obvious, invisible✤ IA matches users’ mental models✤ Perception of responsiveness✤ Clutter is minimized✤ Appropriate for context✤ Benefit to user is clear
  • 34. Evidence of Flow✤ Gratification✤ Feeling productive✤ Focused concentration✤ Energized✤ Empowered✤ Stop talking✤ Key strengths tapped
  • 35. Cautions of Flow Could translate as either engagement or frustration Analytics data won’t reveal this User control is key Tangents must be useful acts of autonomy
  • 36. Assessing flowWhen you are using it, do you feel a greaterawareness?How much does it increase your ability toaccomplish new things?How much does it expand your owncapabilities?How much do you feel you have a largerperspective because of using it?
  • 37. FlowImmersiveFrictionless, essentialfunctionalityUses subtlety in design
  • 38. Zipcar.comless wastesaving moneygood for Earth
  • 39. Zipcar.comdoing good
  • 40. Zipcar.comhaving funstrengtheningcommunity
  • 41. 46Zipcar.com
  • 42. Zipcar.comattachmentresponsibilityaccountability
  • 43. Meaning • Flourish through purpose • Connectedness • Making a difference • Belonging • Virtuousness
  • 44. Meaning • Plan the emotional effects • Plan the behavioral effects • Clarity, simplicity, funneling, modeling
  • 45. Wardrobe Refashion
  • 46. Culture of generosity After: ShortsBefore: Gauchos
  • 47. 52Kiva.org
  • 48. Authenticity Effort confirmed Values supported
  • 49. Meaning by design✤ Effort is encouraged and confirmed✤ Involvement subtly rewarded through support and values✤ Site and interactions feel secure and safe✤ Branding is authentic, built in to business model
  • 50. Evidence of Meaning✤ Connected, yet selfless✤ Virtuous and altruistic✤ Compassion and empathy✤ Expansiveness, openness✤ Devoted, engaged
  • 51. Cautions in meaning Not just a tagline: must be authentic Must come from the business model, out Can’t be layered on
  • 52. Meaning =EngagementGallup CustomerEngagementassessment CE11
  • 53. Meaningdesign with purpose,from mission to fulfillment,not just touch points,but through culture
  • 54. MeaningMust be genuine, from themission, outPurpose comes through on allchannelsResults in belonging,generosity
  • 55. DelightPleasure Flow Meaning
  • 56. Where does your design fit into abeautiful day?
  • 57. Where to learn more about thepsychology of happiness TED Talks: The psychology of happiness - Martin Seligman TED Talks: Play is more than fun - Stuart Brown TED Talks : Happy design - Stefan Sagmeister Flow: The Psychology of Optimal Experience, by Mihaly Csikszentmihalyi Emotional Design: Why We Love (or Hate) Everyday Things, by Donald Norman Happiness: A History, by Darrin M. McMahon Enchantment, by Guy Kawasaki
  • 58. Where to learn more about thepsychology of happiness Anything written by all of these people: Aaron Walter Stephen Anderson Nathan Shedroff Bill Scott Jane McGonigal Clay Shirky
  • 59. 64Where to learn more Dana’s blog: http:// usabilitytestinghowto.blogspot.com/ Download templates, examples, and links to other resources from www.wiley.com/go/usabilitytesting
  • 60. ThankYou.Dana Chisnelldana@usabilityworks.netwww.usabilityworks.net@danachis

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