Flow by design✤ Affordances and feedback are clear, obvious, invisible✤ IA matches users’ mental models✤ Perception of responsiveness✤ Clutter is minimized✤ Appropriate for context✤ Beneﬁt to user is clear
Cautions of Flow Could translate as either engagement or frustration Analytics data won’t reveal this User control is key Tangents must be useful acts of autonomy
Assessing ﬂowWhen you are using it, do you feel a greaterawareness?How much does it increase your ability toaccomplish new things?How much does it expand your owncapabilities?How much do you feel you have a largerperspective because of using it?
FlowImmersiveFrictionless, essentialfunctionalityUses subtlety in design
Zipcar.comless wastesaving moneygood for Earth
Meaning by design✤ Effort is encouraged and conﬁrmed✤ Involvement subtly rewarded through support and values✤ Site and interactions feel secure and safe✤ Branding is authentic, built in to business model
Evidence of Meaning✤ Connected, yet selﬂess✤ Virtuous and altruistic✤ Compassion and empathy✤ Expansiveness, openness✤ Devoted, engaged
Cautions in meaning Not just a tagline: must be authentic Must come from the business model, out Can’t be layered on
Meaning =EngagementGallup CustomerEngagementassessment CE11
Meaningdesign with purpose,from mission to fulﬁllment,not just touch points,but through culture
MeaningMust be genuine, from themission, outPurpose comes through on allchannelsResults in belonging,generosity
Where does your design ﬁt into abeautiful day?
Where to learn more about thepsychology of happiness TED Talks: The psychology of happiness - Martin Seligman TED Talks: Play is more than fun - Stuart Brown TED Talks : Happy design - Stefan Sagmeister Flow: The Psychology of Optimal Experience, by Mihaly Csikszentmihalyi Emotional Design: Why We Love (or Hate) Everyday Things, by Donald Norman Happiness: A History, by Darrin M. McMahon Enchantment, by Guy Kawasaki
Where to learn more about thepsychology of happiness Anything written by all of these people: Aaron Walter Stephen Anderson Nathan Shedroff Bill Scott Jane McGonigal Clay Shirky
64Where to learn more Dana’s blog: http:// usabilitytestinghowto.blogspot.com/ Download templates, examples, and links to other resources from www.wiley.com/go/usabilitytesting