Deconstructing delight
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Deconstructing delight






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Deconstructing delight Deconstructing delight Presentation Transcript

  • Deconstructing DelightPleasure, Flow,& Meaning
  • Marketing QA tester Call center UX designer DevelopmentProduct manager
  • Usable = = noDelightful yes Capital One
  • Delight Flow Meaning Pleasure
  • USAToday weather
  • iPhone versionof Swackett
  • Houdini’sbirthday
  • Anniversary ofthe Eiffel Tower
  • Matt Groening’sbirthday
  • Swackettextendedforecast
  • Pleasure • Shows consideration • Anticipates users’ needs • Responsive to context • Users feel it • Much can come through visual design
  • Sharing Aware of user TreatsBits of thoughtfulness
  • Extra goodness TripIt.comAnticipates needs
  • Virgin America
  • Virgin Americain-flightentertainmentsystem
  • Virgin Americasafety video
  • If I were to take care of thiscustomer, how would I do it?
  • Evidence of Pleasure✤ Smiling✤ Exclamations, “Nice!” or “Got it!”✤ Behaving with infatuation
  • Cautions of Pleasure Habituation decrease in response after repeated exposure Distraction dividing attention Disruption interrupting the user’s activity Don’t force it
  • PleasureAnticipates needs and wantsProduces positive affectUses visual design and voice
  • word processor
  • ...sit down and startmaking the clackity noise.If I make the clackity noiselong enough every day,the “writing” seems to takecare of itself. -- Merlin Mann
  • Ommwriter
  • Flow • Immersive • Empowering • Behavioral, automatic • Plays on mastery and control
  • Flow • Subtle motivation cues • Psychological cues • Language (or lack of) • Social cues • Reinforcement
  • Conversation
  • Tags feed curiosity Related Question questions support serendipity Answers Outlets demonstrate knowledge People
  • Smooth, frictionless Supports serendipity Tangents are useful, meaningful Feeds curiosity Users demonstrate knowledge
  • Heft. Handling. Fit for purpose.
  • Flow by design✤ Affordances and feedback are clear, obvious, invisible✤ IA matches users’ mental models✤ Perception of responsiveness✤ Clutter is minimized✤ Appropriate for context✤ Benefit to user is clear
  • Evidence of Flow✤ Gratification✤ Feeling productive✤ Focused concentration✤ Energized✤ Empowered✤ Stop talking✤ Key strengths tapped
  • Cautions of Flow Could translate as either engagement or frustration Analytics data won’t reveal this User control is key Tangents must be useful acts of autonomy
  • Assessing flowWhen you are using it, do you feel a greaterawareness?How much does it increase your ability toaccomplish new things?How much does it expand your owncapabilities?How much do you feel you have a largerperspective because of using it?
  • FlowImmersiveFrictionless, essentialfunctionalityUses subtlety in design
  • Zipcar.comless wastesaving moneygood for Earth
  • Zipcar.comdoing good
  • Zipcar.comhaving funstrengtheningcommunity
  • Zipcar.comattachmentresponsibilityaccountability
  • Meaning • Flourish through purpose • Connectedness • Making a difference • Belonging • Virtuousness
  • Meaning • Plan the emotional effects • Plan the behavioral effects • Clarity, simplicity, funneling, modeling
  • Wardrobe Refashion
  • Culture of generosity After: ShortsBefore: Gauchos
  • Authenticity Effort confirmed Values supported
  • Meaning by design✤ Effort is encouraged and confirmed✤ Involvement subtly rewarded through support and values✤ Site and interactions feel secure and safe✤ Branding is authentic, built in to business model
  • Evidence of Meaning✤ Connected, yet selfless✤ Virtuous and altruistic✤ Compassion and empathy✤ Expansiveness, openness✤ Devoted, engaged
  • Cautions in meaning Not just a tagline: must be authentic Must come from the business model, out Can’t be layered on
  • Meaning =EngagementGallup CustomerEngagementassessment CE11
  • Meaningdesign with purpose,from mission to fulfillment,not just touch points,but through culture
  • MeaningMust be genuine, from themission, outPurpose comes through on allchannelsResults in belonging,generosity
  • DelightPleasure Flow Meaning
  • Where does your design fit into abeautiful day?
  • Where to learn more about thepsychology of happiness TED Talks: The psychology of happiness - Martin Seligman TED Talks: Play is more than fun - Stuart Brown TED Talks : Happy design - Stefan Sagmeister Flow: The Psychology of Optimal Experience, by Mihaly Csikszentmihalyi Emotional Design: Why We Love (or Hate) Everyday Things, by Donald Norman Happiness: A History, by Darrin M. McMahon Enchantment, by Guy Kawasaki
  • Where to learn more about thepsychology of happiness Anything written by all of these people: Aaron Walter Stephen Anderson Nathan Shedroff Bill Scott Jane McGonigal Clay Shirky
  • 64Where to learn more Dana’s blog: http:// Download templates, examples, and links to other resources from
  • ThankYou.Dana