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Build aWinning UX Strategyfrom the Kano ModelJared M. Spool (@jmspool)October 25, 2012            UserUIEVS.com           ...
Reactive   Proactive
S top being    Reactive   Proactive
S top being    Sta rt being    Reactive       Proactive
S top being          Sta rt being    Reactive             Proactive         Develop A UX Strategy
Building A Winning UX Strategy
Building A Winning UX StrategyWhat do you need to build?
Building A Winning UX StrategyWhat do you need to build?How do you best allocate limited resources?
Building A Winning UX StrategyWhat do you need to build?How do you best allocate limited resources?What can you say “no” to?
Building A Winning UX StrategyWhat do you need to build?How do you best allocate limited resources?What can you say “no” t...
Building A Winning UX StrategyWhat do you need to build?How do you best allocate limited resources?What can you say “no” t...
Building A Winning UX StrategyWhat do you need to build?How do you best allocate limited resources?What can you say “no” t...
Building A Winning UX StrategyWhat do you need to build?How do you best allocate limited resources?What can you say “no” t...
Delight The Kano ModelInvestment               User Satisfaction             Frustration
Delight The Kano Model                                   Performance                                      PayoffInvestment...
Delight The Kano Model                                     Performance                                        PayoffInvest...
Delight The Kano Model             Excitement             Generators                                                  Perf...
Build aWinning UX Strategyfrom the Kano ModelJared M. Spool (@jmspool)October 25, 2012            UserUIEVS.com           ...
The Kano Model with Jared Spool
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The Kano Model with Jared Spool

  1. 1. Build aWinning UX Strategyfrom the Kano ModelJared M. Spool (@jmspool)October 25, 2012 UserUIEVS.com Interface Engineering
  2. 2. Reactive Proactive
  3. 3. S top being Reactive Proactive
  4. 4. S top being Sta rt being Reactive Proactive
  5. 5. S top being Sta rt being Reactive Proactive Develop A UX Strategy
  6. 6. Building A Winning UX Strategy
  7. 7. Building A Winning UX StrategyWhat do you need to build?
  8. 8. Building A Winning UX StrategyWhat do you need to build?How do you best allocate limited resources?
  9. 9. Building A Winning UX StrategyWhat do you need to build?How do you best allocate limited resources?What can you say “no” to?
  10. 10. Building A Winning UX StrategyWhat do you need to build?How do you best allocate limited resources?What can you say “no” to?How do you tell if you’ve done a good job?
  11. 11. Building A Winning UX StrategyWhat do you need to build?How do you best allocate limited resources?What can you say “no” to?How do you tell if you’ve done a good job?What makes you different from your competitors?
  12. 12. Building A Winning UX StrategyWhat do you need to build?How do you best allocate limited resources?What can you say “no” to?How do you tell if you’ve done a good job?What makes you different from your competitors?Where should you innovate?
  13. 13. Building A Winning UX StrategyWhat do you need to build?How do you best allocate limited resources?What can you say “no” to?How do you tell if you’ve done a good job?What makes you different from your competitors?Where should you innovate?How much should this cost?
  14. 14. Delight The Kano ModelInvestment User Satisfaction Frustration
  15. 15. Delight The Kano Model Performance PayoffInvestment User Satisfaction Frustration
  16. 16. Delight The Kano Model Performance PayoffInvestment Basic Expectations User Satisfaction Frustration
  17. 17. Delight The Kano Model Excitement Generators Performance PayoffInvestment Basic Expectations User Satisfaction Frustration
  18. 18. Build aWinning UX Strategyfrom the Kano ModelJared M. Spool (@jmspool)October 25, 2012 UserUIEVS.com Interface Engineering
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