• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Character creator
 

Character creator

on

  • 16,605 views

This is a talk I gave for the first time at UPA Boston in May 2012. It's about a model I've been using to understand users for several years. What will you do with this tool?

This is a talk I gave for the first time at UPA Boston in May 2012. It's about a model I've been using to understand users for several years. What will you do with this tool?

Statistics

Views

Total Views
16,605
Views on SlideShare
4,189
Embed Views
12,416

Actions

Likes
12
Downloads
88
Comments
2

67 Embeds 12,416

http://usabilitytestinghowto.blogspot.com 5155
http://usabilitytestinghowto.blogspot.in 1943
http://www.jvetrau.com 1238
http://usabilitytestinghowto.blogspot.co.uk 650
http://usabilitytestinghowto.blogspot.ca 503
http://usabilitytestinghowto.blogspot.com.au 356
http://usabilitytestinghowto.blogspot.de 324
http://www.cmsmagazine.ru 288
http://usabilitytestinghowto.blogspot.nl 160
http://usabilitytestinghowto.blogspot.co.nz 142
http://usabilitytestinghowto.blogspot.com.es 94
http://usabilitytestinghowto.blogspot.se 93
http://usabilitytestinghowto.blogspot.ie 89
http://usabilitytestinghowto.blogspot.com.br 86
http://usabilitytestinghowto.blogspot.dk 86
http://usabilitytestinghowto.blogspot.co.il 84
http://usabilitytestinghowto.blogspot.it 82
http://usabilitytestinghowto.blogspot.fi 79
http://usabilitytestinghowto.blogspot.ro 70
http://usabilitytestinghowto.blogspot.com.ar 65
http://www.raketablog.ru 61
http://feeds.feedburner.com 59
http://usabilitytestinghowto.blogspot.sg 56
http://usabilitytestinghowto.blogspot.ch 49
http://usabilitytestinghowto.blogspot.tw 49
http://usabilitytestinghowto.blogspot.no 47
http://usabilitytestinghowto.blogspot.pt 46
http://usabilitytestinghowto.blogspot.mx 45
http://usabilitytestinghowto.blogspot.fr 44
http://usabilitytestinghowto.blogspot.cz 44
http://usabilitytestinghowto.blogspot.ru 36
http://translate.googleusercontent.com 35
http://usabilitytestinghowto.blogspot.hk 29
http://usabilitytestinghowto.blogspot.be 28
http://usabilitytestinghowto.blogspot.co.at 26
http://usabilitytestinghowto.blogspot.gr 26
http://usabilitytestinghowto.blogspot.kr 24
http://usabilitytestinghowto.blogspot.jp 19
http://www.twylah.com 17
http://usabilitytestinghowto.blogspot.ae 15
http://usabilitytestinghowto.blogspot.hu 12
http://theoldreader.com 7
http://usabilitytestinghowto.blogspot.com.tr 7
http://usabilitytestinghowto.blogspot.sk 7
http://www.usabilitytestinghowto.blogspot.ru 6
http://webcache.googleusercontent.com 4
http://www.usabilitytestinghowto.blogspot.com 4
https://twimg0-a.akamaihd.net 3
http://www.usabilitytestinghowto.blogspot.kr 3
http://www.inoreader.com 2
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

12 of 2 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Character creator Character creator Presentation Transcript

    • Seeing audiences take shapePersona modeler@danachis
    • MatthewAttorneyHouse in BrooklynMarriedLoves his BlackberryHates emailReads NYTimes on iPadAddicted to Words With Friends
    • Buying tickets on auniversity web sitefor the Big Game
    • EdithFollows Detroit TigersHates ESPN.comLoves face-to-face online
    • DennisBuilding contractorCell phone is for calling homeVery tuned in to current eventsSees no usefulness in Facebook
    • Jane1,000-acre farmTweets soil chemical readingsTablet instrumented to aggregate data
    • You: Designer How do these people fit into your audience? Think about each of the people as you answer these questions:
    • What can we say about how persistent the person is?
    • How pro-active will this person be in solving problems?
    • How easily will this person become frustrated?
    • How tech savvy is this person?
    • How literate is this person in the domain?
    • Little data, lots of assumptions
    • How old are they? 54 83 28 60Matthew Edith Dennis JaneBlackberry-loving ESPN.com-hating Facebookwhat? Farmer nerdBrooklyn attorney Hangouts fan
    • How old are they? How educated are they?How much money do they make?
    • These don’t matter.
    • If demographics don’t matter, what do you do?
    • Ask the right questions• persistence with tech• tolerance for risk & experimentation• how patient, how easily frustrated• tech savviness, expertise• strength of tech vocabulary• physical or cognitive abilities
    • • Attitude motivation, emotion, risk tolerance, persistence, optimism or pessimism• Aptitude current knowledge, ability to make inferences, expertise• Ability physical and cognitive attributes
    • ! Persona modeler
    • Persona modeler is a tool‣ Focus on the attributes that matter‣ Accounting for what the user brings to the design‣ Checking that personas cover the right things‣ Scales for the amount of data you have
    • Task +functionality Buying tickets on auniversity web site for theBig Game
    • MatthewAttorneyHouse in Brooklyn, marriedAssistant books reservationsLoves his BlackberryHates emailReads NYTimes on iPadAddicted to Words With FriendsDoesn’t spend a lot of time on the WebAvid hiker and birderBad kneesNeeds Rx eyepiece for scope
    • M M M! Where does Matthew fit?
    • EdithAvid sports fanFollows Detroit TigersHates ESPN.comLoves face-to-face onlinePicked up Skype early, quicklyPrefers Google HangoutsDropped FaceTime - gestures were frustrating
    • E E E! Where does Edith fit?
    • DennisBuilding contractorMarried to a nurseThey have 2 kids8-year-old cell phoneGets current events on the WebSees no usefulness in FacebookTrouble sleeping, easily distractedPTSD
    • D D D! Where does Dennis fit?
    • Jane1,000-acre farm12 different systems every dayTweets soil chemical readingsSmartphone alerts from exchangesTablet instrumented to aggregate dataMinimized manual inputArthritic thumbsNeeds stronger progressive lenses
    • J J J! Where does Jane fit?
    • D M E J DM E J D E MJ! Persona modeling
    • How dodesigndecisionschange withtheseattributes?
    • Subtlety ofaffordancesSize of targetsDirectness of thehappy pathFeedback modalitiesLabeling & triggerwordsAmount of copyWording ofinstructions &messages
    • What would you do next if you had this tool?What would be different for your design?
    • Persona modeler• Designing for attitude, aptitude, & ability• Accounting for what the user brings to the design• Checking that personas cover the right things
    • Big ideasPersona modeler: fast way to visualize users byasking important questions framework for talking about who users are can tell which users might be missing works with any amount of data middle ground between demographics and research-based personas
    • Where to learn moreDana’s blog:http://usabilitytestinghowto.blogspot.com/Download templates, examples, and links toother resources from www.wiley.com/go/usabilitytesting
    • DanaChisnelldana@usabilityworks.netwww.usabilityworks.net415.519.1148@danachis