Usability of County Election Websites


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Usability of County Election Websites

  1. 1. Usability of election websitesDana Chisnell@danachis@ChadButterfly
  2. 2. What questions did you haveabout the election?
  3. 3. How did you find out theanswers?
  4. 4. Cataloged 147 election websitesConducted 41 remote moderatedusability tests
  5. 5. Cataloging
  6. 6. Thank youMichelle Milla Erin LimanKaren McGrane Alessandra BrophyKrysta Chauncey Cyd HarrellKaren Bachmann Whitney QuesenberyRosa Moran Andrea FinemanJosie ScottRachel GoddardSamantha LeVanKate Aurigemma
  7. 7. Factoids 94% of the population lives in a county that has an elections website Of 3,057 counties or equivalent, 966 didn’t have websites (31.5%) “election department” varied by region
  8. 8. Remote moderatedusability testing
  9. 9. What questions did you haveabout the election?
  10. 10. What questions did you haveabout the election?
  11. 11. Just follow the script.
  12. 12. Thank youAndrea Moed Josh KeyesKristen Johansen Josh BrightBoaz Gurdin Doug HankeAshley Pearlman Cyd HarrellDonald A. Cox Whitney QuesenberyKamaria Campbell Andrea FinemanPaul SchreiberJenn DownsJacqui Adams
  13. 13. Factoids 33 of 41 participants looked online for answers 23 went to county websites
  14. 14. Voters areballot-centricthey’re focused on that act,not conscious of the overall process
  15. 15. What’s on the ballot?
  16. 16. ? ? ?
  17. 17. ? ??
  18. 18. ! ?
  19. 19. If voters don’t know whatis on the ballot they are more likely to go to third-party sources they are less likely to show up at the right polling place they’re likely to undervote down-ballot they are less likely to turn out
  20. 20. Website design problems arewell understoodsites are hard to find find other sourcesnavigation reflects don’t know where to godepartment don’t know how to get tolabels are jargon contentdates and deadlines don’t know when to actare vague get distracted or lost in thegraphics are gratuitous site, lose trustsites are not accessible disenfranchisement
  21. 21. What’s on the ballot? What are my options for voting? absentee early voting Election Daywhat’s the where do I vote? where do I vote?deadline to apply?what do I have todo to get one?when is it due?
  22. 22. what’s the where do I vote? where do I vote?deadline to apply?what do I have todo to get one?when is it due? who is in office now? do I need ID to vote? what’s the deadline for registering?
  23. 23. Elections = process 1. register 2. voting options 3. polling place location 4. voter ID 5. current office holders 6. military and overseas voters 7. sample ballot
  24. 24.’re on a governmentwebsiteit’s the election websitethis is the source youwantwhen the next election is
  25. 25. Priority contentWhat’s on the ballot?How do I vote if I can’tget to the polling place?Who are my reps now,and what districts am Iin?Where do I vote?Do I have to show ID?
  26. 26. Information architecture the ballot voting options current office holders where to vote voter ID registering to vote what to expect how to vote military and overseas voters election results
  27. 27. New tools.
  28. 28. Field Guides seriesResearch Research Usability and Civic Researchcommissioned by commissioned by Life Project commissioned byEAC NIST NIST
  29. 29. Coming soonDesigning Writing voter Guiding voters Poll workerelection education through the security bestdepartment materials polling place practiceswebsites Research partially Research partially From research Research to be funded by funded by funded by EAC funded by the MacArthur MacArthur and work by National Science Foundation Foundation Design for Foundation Democracy
  30. 30. ComingsoonAnywhereballotfunded by ITIF(EAC AVTI)
  31. 31. Field Guides To EnsuringVoter /fieldguides
  32. 32. Thank you.
  33. 33. Dana