Factoids 33 of 41 participants looked online for answers 23 went to county websites
Voters areballot-centricthey’re focused on that act,not conscious of the overall process
What’s on the ballot?
? ? ?
If voters don’t know whatis on the ballot they are more likely to go to third-party sources they are less likely to show up at the right polling place they’re likely to undervote down-ballot they are less likely to turn out
Website design problems arewell understoodsites are hard to ﬁnd ﬁnd other sourcesnavigation reﬂects don’t know where to godepartment don’t know how to get tolabels are jargon contentdates and deadlines don’t know when to actare vague get distracted or lost in thegraphics are gratuitous site, lose trustsites are not accessible disenfranchisement
What’s on the ballot? What are my options for voting? absentee early voting Election Daywhat’s the where do I vote? where do I vote?deadline to apply?what do I have todo to get one?when is it due?
what’s the where do I vote? where do I vote?deadline to apply?what do I have todo to get one?when is it due? who is in ofﬁce now? do I need ID to vote? what’s the deadline for registering?
Elections = process 1. register 2. voting options 3. polling place location 4. voter ID 5. current ofﬁce holders 6. military and overseas voters 7. sample ballot
Establish...you’re on a governmentwebsiteit’s the election websitethis is the source youwantwhen the next election is
Priority contentWhat’s on the ballot?How do I vote if I can’tget to the polling place?Who are my reps now,and what districts am Iin?Where do I vote?Do I have to show ID?
Information architecture the ballot voting options current ofﬁce holders where to vote voter ID registering to vote what to expect how to vote military and overseas voters election results
Field Guides seriesResearch Research Usability and Civic Researchcommissioned by commissioned by Life Project commissioned byEAC NIST NIST
Coming soonDesigning Writing voter Guiding voters Poll workerelection education through the security bestdepartment materials polling place practiceswebsites Research partially Research partially From research Research to be funded by funded by funded by EAC funded by the MacArthur MacArthur and work by National Science Foundation Foundation Design for Foundation Democracy
ComingsoonAnywhereballotfunded by ITIF(EAC AVTI)
Field Guides To EnsuringVoter Intentcivicdesigning.org /ﬁeldguides