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Usability Testing in Local Jurisdictions

From a talk I did with Whitney Quesenbery and Jenny Greeve at EVN 2011 on working inside local elections departments. Ballot design, usability testing, and plain language FTW!

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Usability Testing in Local Jurisdictions

  1. 1. Meeting Nick Handy 1
  2. 2. Lessons learned 2
  3. 3. DEMONSTRATION BALLOT [Insert Chinese Translation]SAMPLE BALLOT FOR THE GENERAL ELECTION - City of New York - County of Kings - November 2, 2010 [Insert Korean Translation] A B C D E F G RDH H WRITE-IN CANDIDATO POR 1. BEFORE VOTING THIS BALLOT, Democratic Republican Independence Conservative Working Families Green Rent is 2 Damn Libertarian ESCRITO [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] High [Chinese] PLEASE READ THE [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Chinese] [Korean] INSTRUCTIONS ON [Korean] THE OTHER SIDE OF 1A 1B 1C 1D 1E 1F 1G 1H WRITE-IN THIS BALLOT. Andrew M. Carl P. Andrew M. Carl P. Andrew M. Howie Jimmy Warren 1. ANTES DE EMITIR Cuomo Paladino Cuomo Paladino Cuomo Hawkins McMillan Redlich [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] SU VOTO CON [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] ESTA PAPELETA, [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] SÍRVASE LEER LAS [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] INSTRUCCIONES EN EL DORSO DE ESTA PAPELETA. Electors for Robert J. Gregory J. Robert J. Gregory J. Robert J. Gloria Alden Governor and Duffy Edwards Duffy Edwards Duffy Mattera Link [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] Lieutenant [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] Governor [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] 2. BALLOT PROPOSALS [Spanish] ARE LOCATED ON THE1 OTHE SIDE OF THIS [Chinese] K! J ! I " BALLOT. 2. LAS PROPUESTAS DE [Korean] Taxpayers Freedom Anti-Prohibition PAPELETA APARECEN [Chinese] [Chinese] [Chinese] [Korean] [Korean] [Korean] EN EL DORO DE ESTA Vote Once PAPELETA. Vote una vez 1K 1J 1I [Chinese] [Korean] Carl P. Charles Kristin M. Paladino Barron Davis [Chinese] [Chinese] [Chinese] [Chinese] [Korean] [Korean] New York [Chinese] [Korean] [Korean] [Chinese] [Korean] [Korean] MARKING INSTRUCTIONS: Gregory J. Eva M. Tanya INSTRUCCIONES Edwards Doyle Gendelman DE MARCADO: [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] Correct Mark: 3 Marca Correcta:
  4. 4. Sarasota 4
  5. 5. Sarasota 4
  6. 6. Sarasota 4
  7. 7. Good design is invisible 5
  8. 8. No design, no test = 6
  9. 9. No design, no test = lost votes 6
  10. 10. No testing =residual votesKing Co. 2009 undervotes weredisproportionate to other countiesresulted in legislation about ballot design 7
  11. 11. No testing =residual votesKing Co. 2009 undervotes weredisproportionate to other countiesresulted in legislation about ballot design 7
  12. 12. No testing =loss of franchiseMinnesota SoS tests vote-by-mail after 2008senate recounts Before 8
  13. 13. No testing =loss of franchiseMinnesota SoS tests vote-by-mail after 2008senate recounts After 9
  14. 14. Lessons yet to be learned 10
  15. 15. IRV / RCV 11
  16. 16. Vote-by-mail 12
  17. 17. UOCAVA 13
  18. 18. DEMONSTRATION BALLOT [Insert Chinese Translation]SAMPLE BALLOT FOR THE GENERAL ELECTION - City of New York - County of Kings - November 2, 2010 [Insert Korean Translation] A B C D E F G RDH H WRITE-IN CANDIDATO POR 1. BEFORE VOTING THIS BALLOT, Democratic Republican Independence Conservative Working Families Green Rent is 2 Damn Libertarian ESCRITO [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] High [Chinese] PLEASE READ THE [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Chinese] [Korean] INSTRUCTIONS ON [Korean] THE OTHER SIDE OF 1A 1B 1C 1D 1E 1F 1G 1H WRITE-IN THIS BALLOT. Andrew M. Carl P. Andrew M. Carl P. Andrew M. Howie Jimmy Warren 1. ANTES DE EMITIR Cuomo Paladino Cuomo Paladino Cuomo Hawkins McMillan Redlich [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] SU VOTO CON [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] ESTA PAPELETA, [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] SÍRVASE LEER LAS [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] INSTRUCCIONES EN EL DORSO DE ESTA PAPELETA. Electors for Robert J. Gregory J. Robert J. Gregory J. Robert J. Gloria Alden Governor and Duffy Edwards Duffy Edwards Duffy Mattera Link [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] Lieutenant [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] Governor [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] 2. BALLOT PROPOSALS [Spanish] ARE LOCATED ON THE1 OTHE SIDE OF THIS [Chinese] K! J ! I " BALLOT. 2. LAS PROPUESTAS DE [Korean] Taxpayers Freedom Anti-Prohibition PAPELETA APARECEN [Chinese] [Chinese] [Chinese] [Korean] [Korean] [Korean] EN EL DORO DE ESTA Vote Once PAPELETA. Vote una vez 1K 1J 1I [Chinese] [Korean] Carl P. Charles Kristin M. Paladino Barron Davis [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Korean] [Korean] New York [Korean] [Korean] [Korean] [Korean] MARKING INSTRUCTIONS: Gregory J. Eva M. Tanya INSTRUCCIONES Edwards Doyle Gendelman DE MARCADO: [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] Correct Mark: Marca Correcta: 14
  19. 19. Los Angeles County 15
  20. 20. Empowering local elections officials 16
  21. 21. 1 hour: show 1 do 1 teach 1State conferences 17
  22. 22. Countybrown bags Extended lunchtime workshops 18
  23. 23. Advisory committees 19
  24. 24. 20
  25. 25. Observing voters and poll workers is believing 20
  26. 26. Observing voters and poll workers is believingElection directors love data 20
  27. 27. Observing voters and poll workers is believingElection directors love dataUsability testing is a learned skill 20
  28. 28. Observing voters and poll workers is believingElection directors love dataUsability testing is a learned skillLocal election officials get excited about usabilitytesting 20

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