Get started today with foursquare

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How to get started today with social media marketing and Foursquare

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  • Many thanks. Very useful. In Singapore, we don't worry about this type of stalking at all. Such crime is pretty well contained -- and even proactive, social media savvy burgler's best have a solid instantaneous escape strategy -- or face some dire consequences!
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  • Hi Colin.
    this was a UK study published July 2010 which was more about security and geolocation concerns. Read between the lines, they were trying to show that people should 'worry' more.
    [quote 'There are certain parts of our information that should always be private. It comes down to people understanding what they're doing.' ]

    source: http://damien.co/a3edPF




    The research

    Webroot commissioned a survey of 1,645 social network users (including 624 UK-based) who own geolocation-ready mobile devices on June 7 and June 8 2010.
    - 39% (around 600 of the sample) of mobile device users use location-tracking applications on their mobile phone
    – 73% of those use a 'geo-tracking application' to do so
    – Of this 73%, more than a quarter used location-based services to share their whereabouts with 'strangers' and 14% use them to meet new people
    – 55% of respondents said they worry over loss of privacy incurred from using geolocation data
    – One in 11 respondents have used geolocation applications to meet a stranger, either digitally or in person. This is predominantly within the 18-29 age group
    – 64% have accepted a friend request from a stranger
    – 41% are 'aware or extremely concerned' about letting 'potential burglars know when they are not at home'
    – In the UK, 46% of women are 'highly concerned' about 'letting a stalker know where they are,' compared to 27% of men
    – 52% of UK respondents tag their whereabouts in a photograph online
    – In the past year, 30% of UK respondents have shared their geographical location with 'people other than their friends'
    Josh Halliday Posted by Josh Halliday Monday 12 July 2010 07.00 BST guardian.co.uk
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  • ...the percentage of people in a recent study who use location based services on their mobile...can i ask which study? Thanks!
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Get started today with foursquare

  1. Find out more online:<br />http://whitetshirtdigital.com/foursquare<br />Get Started Today<br />A short guide to social media marketing.<br />This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License. <br />1<br />
  2. Social Media provides one of the most effective marketing channels today – for sales & service.<br />2<br />
  3. Remember this?<br />3<br />
  4. Smart phone 2010<br />Portable media player with 5 mega pixel camera, touch screen, fast 3G+, internet, wifi and … voice and texts <br />4<br />
  5. Smart phone 2013?<br />No … this is a wrist phone watch from 2010<br />5<br />
  6. 93<br />the percentage of 18 – 29 year old with a mobile<br />6<br />
  7. 39<br />the percentage of people in a recent study who use location based services on their mobile<br />7<br />
  8. 73<br />percentage of people surveyed who used a mobile app to checkin<br />8<br />
  9. 4<br />Million users on Foursquare November 2010<br />9<br />
  10. 7.1<br />million businesses & locations in Foursquare<br />10<br />
  11. Why Foursquare?<br />With over 3,400,000 users this mobile social network is getting interest around the world<br />It’s game play provides engaging ways to interact with customers<br />Foursquare is supported with native apps for Android, iPhone & Blackberry<br />A quick search on Twitter will show you how popular Foursquare is<br />11<br />
  12. Saturday Nights All Right<br />12<br />
  13. Claim your stores on Foursquare<br />Click here to claim<br />Be creative and offer something to your followers and reward Mayors<br />Be fun. Do you want a badge for repeat visitors?<br />13<br />
  14. 14<br />Create your own brand identity<br />To make it easier to manage your stores and marketing create a new Foursquare account in the name of your brand or client.<br />Once created, start looking for customers who checkin to your store. <br />
  15. Put up Posters or Stickers<br />15<br />
  16. 16<br />Add Tips & To Do’s <br />You can now put a ‘Add this to Foursquare’ button on your website which creates a To Do.<br />But you can also create To Do’s and Tips on other venues like hip destinations or must see places.<br />
  17. Reward the Mayor<br />17<br />17<br />
  18. Get more people in your store – Hold a Swarm Badge Party<br />18<br />
  19. Cross Promote & include Foursquare in all your marketing<br />19<br />Not sure how to integrate your marketing? Then email me hello@damiensaunders.com<br />Tip!<br />
  20. Track your checkins & trends<br />20<br />20<br />
  21. 9 step guide to Foursquare<br />Claim your business on Foursquare<br />Create your own brand identity in Foursquare<br />Add a prize or incentives for people to visit your shop<br />Reward the Mayor<br />Add Tips & To Do’s to your stores<br />Put Stickers or Posters in Store<br />Hold a Foursquare Swarm Badge Party<br />Track Checkins & Trends<br />Cross promote Foursquare using Twitter, Facebook & your website.<br />21<br />Find out more:<br />http://damiensaunders.com/foursquare<br />
  22. 22<br />How much time does this take?<br />DON’T WORRY!<br />Looking for an expert team to manage your social media marketing? <br />I provide a personalised proposal tailored to your needs.<br />Find out more: <br />http://whitetshirtdigital.com<br />
  23. Trends in digital marketing<br />Ol’ Skool<br />Nu Skool<br /><ul><li>Print Ads
  24. Magazines
  25. Expos & Trade Shows
  26. Tele-sales
  27. Direct Mail
  28. Radio
  29. TV
  30. Social Media
  31. E-mail
  32. CRM
  33. How to Videos
  34. Banner Ads
  35. Search
  36. SEO
  37. Viral
  38. Blog
  39. Mobile</li></ul>23<br />
  40. British Interactive Media Association - Member<br />What Next?<br />GET IN TOUCH<br />Damien Saunders<br />www.whitetshirtdigital.com<br />M: +447919110638<br />E: hello@damiensaunders.com<br />T: damiensaunders<br />This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/; or, (b) send a letter to Creative Commons, 171 2nd Street, Suite 300, San Francisco, California, 94105, USA.<br />

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