This document provides a 9-step guide to using Foursquare for social media marketing. It recommends businesses claim their listing, create a brand identity, add incentives for check-ins, reward top customers, add tips and things-to-do, put up posters, hold badge parties, track analytics, and promote Foursquare across other channels. The guide also suggests integrating Foursquare buttons and activities on a company's website to drive more customers into stores through gamification and rewards on the location-based social network.

1. Find out more online:http://whitetshirtdigital.com/foursquareGet Started TodayA short guide to social media marketing.This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License. 1

2. Social Media provides one of the most effective marketing channels today – for sales & service.2

3. Remember this?3

4. Smart phone 2010Portable media player with 5 mega pixel camera, touch screen, fast 3G+, internet, wifi and … voice and texts 4

5. Smart phone 2013?No … this is a wrist phone watch from 20105

6. 93the percentage of 18 – 29 year old with a mobile6

7. 39the percentage of people in a recent study who use location based services on their mobile7

8. 73percentage of people surveyed who used a mobile app to checkin8

9. 4Million users on Foursquare November 20109

10. 7.1million businesses & locations in Foursquare10

11. Why Foursquare?With over 3,400,000 users this mobile social network is getting interest around the worldIt’s game play provides engaging ways to interact with customersFoursquare is supported with native apps for Android, iPhone & BlackberryA quick search on Twitter will show you how popular Foursquare is11

12. Saturday Nights All Right12

13. Claim your stores on FoursquareClick here to claimBe creative and offer something to your followers and reward MayorsBe fun. Do you want a badge for repeat visitors?13

14. 14Create your own brand identityTo make it easier to manage your stores and marketing create a new Foursquare account in the name of your brand or client.Once created, start looking for customers who checkin to your store.

15. Put up Posters or Stickers15

16. 16Add Tips & To Do’s You can now put a ‘Add this to Foursquare’ button on your website which creates a To Do.But you can also create To Do’s and Tips on other venues like hip destinations or must see places.

17. Reward the Mayor1717

18. Get more people in your store – Hold a Swarm Badge Party18

19. Cross Promote & include Foursquare in all your marketing19Not sure how to integrate your marketing? Then email me hello@damiensaunders.comTip!

20. Track your checkins & trends2020

21. 9 step guide to FoursquareClaim your business on FoursquareCreate your own brand identity in FoursquareAdd a prize or incentives for people to visit your shopReward the MayorAdd Tips & To Do’s to your storesPut Stickers or Posters in StoreHold a Foursquare Swarm Badge PartyTrack Checkins & TrendsCross promote Foursquare using Twitter, Facebook & your website.21Find out more:http://damiensaunders.com/foursquare

22. 22How much time does this take?DON’T WORRY!Looking for an expert team to manage your social media marketing? I provide a personalised proposal tailored to your needs.Find out more: http://whitetshirtdigital.com

23. Trends in digital marketingOl’ SkoolNu SkoolPrint Ads

24. Magazines

25. Expos & Trade Shows

26. Tele-sales

27. Direct Mail

28. Radio

29. TV

30. Social Media

31. E-mail

32. CRM

33. How to Videos

34. Banner Ads

35. Search

36. SEO

37. Viral

38. Blog

39. Mobile23

40. British Interactive Media Association - MemberWhat Next?GET IN TOUCHDamien Saunderswww.whitetshirtdigital.comM: +447919110638E: hello@damiensaunders.comT: damiensaundersThis work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/; or, (b) send a letter to Creative Commons, 171 2nd Street, Suite 300, San Francisco, California, 94105, USA.