9. 35 % of Twitter users are urbanhttp://www.digitalbuzzblog.com/infographic-facebook-vs-twitter-demographics-2010-2011/ Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
10. Pull marketing Produce Market Diversify Distribute Growth through word of mouth/advertising Develop brand loyalty Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
11. Pull marketing online – and the static website produce letterhead signage market business cards advertising newsletter word of mouth .com www. Brand loyalty Small community saturation Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
12. Social Networking and “Push Marketing” .com www. You Internet Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
13. Making the communities work together – managing your input .com www. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
14. Develop a social networking strategy Staff – who will be responsible for what and how often? Objectives – What is your aim? Focus – What are you promoting? Demographic – Who are you targeting? Branding – Ensure you brand consistently over all tools Tools – Which SN tools best suit your objectives? Publicity – How will you build your profile? Results – How will you monitor your SN performance? To be successful you have to be an active member of your communities! Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
