High ROI Content Strategies for SEO

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Let's move into the future with new, up-to-date SEO strategies to replace outdated techniques that Google ignores anyway.

Let's move into the future with new, up-to-date SEO strategies to replace outdated techniques that Google ignores anyway.

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Transcript

  • 1. High ROI Content Strategies Cyrus Shepard SEO & Director of Marketing PlaceFull.com @cyrusshepard
  • 2. Ready for Change?
  • 3. Vanishing SEO
  • 4. •Directories
  • 5. •Directories•Link Networks
  • 6. •Directories•Link Networks•Article Marketing
  • 7. •Directories•Link Networks•Article Marketing•Press Releases
  • 8. Title Tags http://www.blindfiveyearold.com/google-changed-my-title
  • 9. Infographics
  • 10. >click here<Anchor Text
  • 11. What will we do?
  • 12. GOOGLE+ The 3rd Sock?
  • 13. NOT A SOCIAL NETWORK
  • 14. FOLLOWED PROFILE LINKS
  • 15. FOLLOWED POST LINKS
  • 16. ONLY MAJOR PLATFORM WITH AUTHOR PHOTOS
  • 17. UGLY PHOTO?
  • 18. What if I Tested This?
  • 19. What if I Tested This?
  • 20. What if I Tested This?
  • 21. Bonus Tool: All My +www.allmyplus.com
  • 22. Infographics
  • 23. Cutts VS Infographics
  • 24. ARE INFOGRAPHICS OVERPLAYED?
  • 25. Why eBooks Beat Infographics http://www.collegeplus.org/ipad/
  • 26. Why eBooks Beat Infographics1. Easy - Like a Kick Ass Blog Post
  • 27. Why eBooks Beat Infographics1. Easy - Like a Kick Ass Blog Post2. Less Expensive
  • 28. Why eBooks Beat Infographics1. Easy - Like a Kick Ass Blog Post2. Less Expensive3. Evergreen Content
  • 29. Why eBooks Beat Infographics1. Easy - Like a Kick Ass Blog Post2. Less Expensive3. Evergreen Content4. No Saturation
  • 30. Why eBooks Beat Infographics1. Easy - Like a Kick Ass Blog Post2. Less Expensive3. Evergreen Content4. No Saturation5. eBook Directories
  • 31. Why eBooks Beat Infographics6. Can Be Repurposed
  • 32. Why eBooks Beat Infographics6. Can Be Repurposed7. Not on Google’s Radar
  • 33. What about Press Releases?99% Earn no EditorialLinks(best guess)
  • 34. Impressive Distribution Report?Makes You Feel Like You’reGetting Your Money’s Worth
  • 35. All With Exact Match Anchors “benign prostatic hyperplasia” “lower back pain”
  • 36. All With Exact Match Anchors “benign prostatic hyperplasia” “lower back pain”
  • 37. This is Not Linkbait #1 Problem:No Linkable Assets
  • 38. Create Linkable Assets•New, Useful & Newsworthy•Tools•Guides, Reports & eBooks•Free•Videos•Data Visualizations
  • 39. Create Linkable Assets•New, Useful & Newsworthy•Tools•Guides, Reports & eBooks•Free•Videos•Data Visualizations
  • 40. Create Linkable Assets•New, Useful & Newsworthy•Tools•Guides, Reports & eBooks•Free•Videos•Data Visualizations
  • 41. Create Linkable Assets•New, Useful & Newsworthy•Tools•Guides, Reports & eBooks•Free•Videos•Data Visualizations
  • 42. Create Linkable Assets•New, Useful & Newsworthy•Tools•Guides, Reports & eBooks•Free•Videos•Data Visualizations
  • 43. Create Linkable Assets•New, Useful & Newsworthy•Tools•Guides, Reports & eBooks•Free•Videos•Data Visualizations http://newsmap.jp
  • 44. Now this is Linkbait!www.seomoz.org/dp/big-news-memeified
  • 45. Hire a Pro
  • 46. HAROCan it help YOU out? www.helpareporter.com
  • 47. 3 Steps to HARO Success
  • 48. 3 Steps to HARO Success1. Gmail Canned Response
  • 49. 3 Steps to HARO Success1. Gmail Canned Response2. Link to “Expert” Page
  • 50. 3 Steps to HARO Success1. Gmail Canned Response2. Link to “Expert” Page3. Link to Top Articles
  • 51. 3 Steps to HARO Success1. Gmail Canned Response2. Link to “Expert” Page3. Link to Top ArticlesAnswer the Phone!
  • 52. >click here<
  • 53. >click here< •Contextual Analysis •Block Analysis •Keyword Proximity •Reading Level >click here< •Term Weighting •Title Tag •Page Relevance •Domain Relevance •Inbound Links •Author Authority
  • 54. >click here< •Contextual Analysis •Block Analysis •Keyword Proximity •Reading Level >click here< •Term Weighting •Title Tag •Page Relevance •Domain Relevance •Inbound Links •Author Authority
  • 55. >click here< •Contextual Analysis •Block Analysis •Keyword Proximity •Reading Level >click here< •Term Weighting •Title Tag •Page Relevance •Domain Relevance •Inbound Links •Author Authority
  • 56. >click here< •Contextual Analysis •Block Analysis •Keyword Proximity •Reading Level >click here< •Term Weighting •Title Tag •Page Relevance •Domain Relevance •Inbound Links •Author Authority
  • 57. >click here< •Contextual Analysis •Block Analysis •Keyword Proximity •Reading Level >click here< •Term Weighting •Title Tag •Page Relevance •Domain Relevance •Inbound Links •Author Authority
  • 58. >click here< •Contextual Analysis •Block Analysis •Keyword Proximity •Reading Level >click here< •Term Weighting •Title Tag •Page Relevance •Domain Relevance •Inbound Links •Author Authority
  • 59. Yes, We Are Ready
  • 60. >thank you<
  • 61. Cyrus ShepardSEO & Director of Marketing PlaceFull.com @cyrusshepard