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High ROI Content Strategies for SEO
 

High ROI Content Strategies for SEO

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Let's move into the future with new, up-to-date SEO strategies to replace outdated techniques that Google ignores anyway.

Let's move into the future with new, up-to-date SEO strategies to replace outdated techniques that Google ignores anyway.

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High ROI Content Strategies for SEO High ROI Content Strategies for SEO Presentation Transcript

  • High ROI Content Strategies Cyrus Shepard SEO & Director of Marketing PlaceFull.com @cyrusshepard
  • Ready for Change?
  • Vanishing SEO
  • •Directories
  • •Directories•Link Networks
  • •Directories•Link Networks•Article Marketing
  • •Directories•Link Networks•Article Marketing•Press Releases
  • Title Tags http://www.blindfiveyearold.com/google-changed-my-title
  • Infographics
  • >click here<Anchor Text
  • What will we do?
  • GOOGLE+ The 3rd Sock?
  • NOT A SOCIAL NETWORK
  • FOLLOWED PROFILE LINKS
  • FOLLOWED POST LINKS
  • ONLY MAJOR PLATFORM WITH AUTHOR PHOTOS
  • UGLY PHOTO?
  • What if I Tested This?
  • What if I Tested This?
  • What if I Tested This?
  • Bonus Tool: All My +www.allmyplus.com
  • Infographics
  • Cutts VS Infographics
  • ARE INFOGRAPHICS OVERPLAYED?
  • Why eBooks Beat Infographics http://www.collegeplus.org/ipad/
  • Why eBooks Beat Infographics1. Easy - Like a Kick Ass Blog Post
  • Why eBooks Beat Infographics1. Easy - Like a Kick Ass Blog Post2. Less Expensive
  • Why eBooks Beat Infographics1. Easy - Like a Kick Ass Blog Post2. Less Expensive3. Evergreen Content
  • Why eBooks Beat Infographics1. Easy - Like a Kick Ass Blog Post2. Less Expensive3. Evergreen Content4. No Saturation
  • Why eBooks Beat Infographics1. Easy - Like a Kick Ass Blog Post2. Less Expensive3. Evergreen Content4. No Saturation5. eBook Directories
  • Why eBooks Beat Infographics6. Can Be Repurposed
  • Why eBooks Beat Infographics6. Can Be Repurposed7. Not on Google’s Radar
  • What about Press Releases?99% Earn no EditorialLinks(best guess)
  • Impressive Distribution Report?Makes You Feel Like You’reGetting Your Money’s Worth
  • All With Exact Match Anchors “benign prostatic hyperplasia” “lower back pain”
  • All With Exact Match Anchors “benign prostatic hyperplasia” “lower back pain”
  • This is Not Linkbait #1 Problem:No Linkable Assets
  • Create Linkable Assets•New, Useful & Newsworthy•Tools•Guides, Reports & eBooks•Free•Videos•Data Visualizations
  • Create Linkable Assets•New, Useful & Newsworthy•Tools•Guides, Reports & eBooks•Free•Videos•Data Visualizations
  • Create Linkable Assets•New, Useful & Newsworthy•Tools•Guides, Reports & eBooks•Free•Videos•Data Visualizations
  • Create Linkable Assets•New, Useful & Newsworthy•Tools•Guides, Reports & eBooks•Free•Videos•Data Visualizations
  • Create Linkable Assets•New, Useful & Newsworthy•Tools•Guides, Reports & eBooks•Free•Videos•Data Visualizations
  • Create Linkable Assets•New, Useful & Newsworthy•Tools•Guides, Reports & eBooks•Free•Videos•Data Visualizations http://newsmap.jp
  • Now this is Linkbait!www.seomoz.org/dp/big-news-memeified
  • Hire a Pro
  • HAROCan it help YOU out? www.helpareporter.com
  • 3 Steps to HARO Success
  • 3 Steps to HARO Success1. Gmail Canned Response
  • 3 Steps to HARO Success1. Gmail Canned Response2. Link to “Expert” Page
  • 3 Steps to HARO Success1. Gmail Canned Response2. Link to “Expert” Page3. Link to Top Articles
  • 3 Steps to HARO Success1. Gmail Canned Response2. Link to “Expert” Page3. Link to Top ArticlesAnswer the Phone!
  • >click here<
  • >click here< •Contextual Analysis •Block Analysis •Keyword Proximity •Reading Level >click here< •Term Weighting •Title Tag •Page Relevance •Domain Relevance •Inbound Links •Author Authority
  • >click here< •Contextual Analysis •Block Analysis •Keyword Proximity •Reading Level >click here< •Term Weighting •Title Tag •Page Relevance •Domain Relevance •Inbound Links •Author Authority
  • >click here< •Contextual Analysis •Block Analysis •Keyword Proximity •Reading Level >click here< •Term Weighting •Title Tag •Page Relevance •Domain Relevance •Inbound Links •Author Authority
  • >click here< •Contextual Analysis •Block Analysis •Keyword Proximity •Reading Level >click here< •Term Weighting •Title Tag •Page Relevance •Domain Relevance •Inbound Links •Author Authority
  • >click here< •Contextual Analysis •Block Analysis •Keyword Proximity •Reading Level >click here< •Term Weighting •Title Tag •Page Relevance •Domain Relevance •Inbound Links •Author Authority
  • >click here< •Contextual Analysis •Block Analysis •Keyword Proximity •Reading Level >click here< •Term Weighting •Title Tag •Page Relevance •Domain Relevance •Inbound Links •Author Authority
  • Yes, We Are Ready
  • >thank you<
  • Cyrus ShepardSEO & Director of Marketing PlaceFull.com @cyrusshepard