High ROI Content Strategies        Cyrus Shepard     SEO & Director of Marketing           PlaceFull.com           @cyruss...
Ready for Change?
Vanishing SEO
•Directories
•Directories•Link Networks
•Directories•Link Networks•Article Marketing
•Directories•Link Networks•Article Marketing•Press Releases
Title Tags http://www.blindfiveyearold.com/google-changed-my-title
Infographics
>click here<Anchor Text
What will we do?
GOOGLE+ The 3rd Sock?
NOT A SOCIAL NETWORK
FOLLOWED PROFILE LINKS
FOLLOWED POST LINKS
ONLY MAJOR PLATFORM WITH     AUTHOR PHOTOS
UGLY PHOTO?
What if I Tested This?
What if I Tested This?
What if I Tested This?
Bonus Tool:   All My +www.allmyplus.com
Infographics
Cutts        VS   Infographics
ARE INFOGRAPHICS OVERPLAYED?
Why eBooks Beat Infographics         http://www.collegeplus.org/ipad/
Why eBooks Beat                     Infographics1. Easy - Like a Kick Ass Blog Post
Why eBooks Beat                     Infographics1. Easy - Like a Kick Ass Blog Post2. Less Expensive
Why eBooks Beat                     Infographics1. Easy - Like a Kick Ass Blog Post2. Less Expensive3. Evergreen Content
Why eBooks Beat                     Infographics1. Easy - Like a Kick Ass Blog Post2. Less Expensive3. Evergreen Content4....
Why eBooks Beat                     Infographics1. Easy - Like a Kick Ass Blog Post2. Less Expensive3. Evergreen Content4....
Why eBooks Beat                  Infographics6. Can Be Repurposed
Why eBooks Beat                   Infographics6. Can Be Repurposed7. Not on Google’s Radar
What about Press           Releases?99% Earn no EditorialLinks(best guess)
Impressive Distribution   Report?Makes You Feel Like You’reGetting Your Money’s Worth
All With Exact Match Anchors  “benign prostatic    hyperplasia”  “lower back pain”
All With Exact Match Anchors  “benign prostatic    hyperplasia”  “lower back pain”
This is Not Linkbait   #1 Problem:No Linkable Assets
Create Linkable Assets•New, Useful & Newsworthy•Tools•Guides, Reports & eBooks•Free•Videos•Data Visualizations
Create Linkable Assets•New, Useful & Newsworthy•Tools•Guides, Reports & eBooks•Free•Videos•Data Visualizations
Create Linkable Assets•New, Useful & Newsworthy•Tools•Guides, Reports & eBooks•Free•Videos•Data Visualizations
Create Linkable Assets•New, Useful & Newsworthy•Tools•Guides, Reports & eBooks•Free•Videos•Data Visualizations
Create Linkable Assets•New, Useful & Newsworthy•Tools•Guides, Reports & eBooks•Free•Videos•Data Visualizations
Create Linkable Assets•New, Useful & Newsworthy•Tools•Guides, Reports & eBooks•Free•Videos•Data Visualizations            ...
Now                                        this                                         is                                ...
Hire a Pro
HAROCan it help YOU out?      www.helpareporter.com
3 Steps to HARO Success
3 Steps to HARO Success1. Gmail Canned Response
3 Steps to HARO Success1. Gmail Canned Response2. Link to “Expert” Page
3 Steps to HARO Success1. Gmail Canned Response2. Link to “Expert” Page3. Link to Top Articles
3 Steps to HARO Success1. Gmail Canned Response2. Link to “Expert” Page3. Link to Top ArticlesAnswer the Phone!
>click here<
>click here<    •Contextual Analysis                •Block Analysis                •Keyword Proximity                •Read...
>click here<    •Contextual Analysis                •Block Analysis                •Keyword Proximity                •Read...
>click here<    •Contextual Analysis                •Block Analysis                •Keyword Proximity                •Read...
>click here<    •Contextual Analysis                •Block Analysis                •Keyword Proximity                •Read...
>click here<    •Contextual Analysis                •Block Analysis                •Keyword Proximity                •Read...
>click here<    •Contextual Analysis                •Block Analysis                •Keyword Proximity                •Read...
Yes, We Are Ready
>thank you<
Cyrus ShepardSEO & Director of Marketing      PlaceFull.com      @cyrusshepard
High ROI Content Strategies for SEO
High ROI Content Strategies for SEO
High ROI Content Strategies for SEO
High ROI Content Strategies for SEO
High ROI Content Strategies for SEO
High ROI Content Strategies for SEO
High ROI Content Strategies for SEO
High ROI Content Strategies for SEO
High ROI Content Strategies for SEO
High ROI Content Strategies for SEO
High ROI Content Strategies for SEO
High ROI Content Strategies for SEO
High ROI Content Strategies for SEO
High ROI Content Strategies for SEO
High ROI Content Strategies for SEO
High ROI Content Strategies for SEO
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High ROI Content Strategies for SEO

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Let's move into the future with new, up-to-date SEO strategies to replace outdated techniques that Google ignores anyway.

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  • High ROI Content Strategies for SEO

    1. 1. High ROI Content Strategies Cyrus Shepard SEO & Director of Marketing PlaceFull.com @cyrusshepard
    2. 2. Ready for Change?
    3. 3. Vanishing SEO
    4. 4. •Directories
    5. 5. •Directories•Link Networks
    6. 6. •Directories•Link Networks•Article Marketing
    7. 7. •Directories•Link Networks•Article Marketing•Press Releases
    8. 8. Title Tags http://www.blindfiveyearold.com/google-changed-my-title
    9. 9. Infographics
    10. 10. >click here<Anchor Text
    11. 11. What will we do?
    12. 12. GOOGLE+ The 3rd Sock?
    13. 13. NOT A SOCIAL NETWORK
    14. 14. FOLLOWED PROFILE LINKS
    15. 15. FOLLOWED POST LINKS
    16. 16. ONLY MAJOR PLATFORM WITH AUTHOR PHOTOS
    17. 17. UGLY PHOTO?
    18. 18. What if I Tested This?
    19. 19. What if I Tested This?
    20. 20. What if I Tested This?
    21. 21. Bonus Tool: All My +www.allmyplus.com
    22. 22. Infographics
    23. 23. Cutts VS Infographics
    24. 24. ARE INFOGRAPHICS OVERPLAYED?
    25. 25. Why eBooks Beat Infographics http://www.collegeplus.org/ipad/
    26. 26. Why eBooks Beat Infographics1. Easy - Like a Kick Ass Blog Post
    27. 27. Why eBooks Beat Infographics1. Easy - Like a Kick Ass Blog Post2. Less Expensive
    28. 28. Why eBooks Beat Infographics1. Easy - Like a Kick Ass Blog Post2. Less Expensive3. Evergreen Content
    29. 29. Why eBooks Beat Infographics1. Easy - Like a Kick Ass Blog Post2. Less Expensive3. Evergreen Content4. No Saturation
    30. 30. Why eBooks Beat Infographics1. Easy - Like a Kick Ass Blog Post2. Less Expensive3. Evergreen Content4. No Saturation5. eBook Directories
    31. 31. Why eBooks Beat Infographics6. Can Be Repurposed
    32. 32. Why eBooks Beat Infographics6. Can Be Repurposed7. Not on Google’s Radar
    33. 33. What about Press Releases?99% Earn no EditorialLinks(best guess)
    34. 34. Impressive Distribution Report?Makes You Feel Like You’reGetting Your Money’s Worth
    35. 35. All With Exact Match Anchors “benign prostatic hyperplasia” “lower back pain”
    36. 36. All With Exact Match Anchors “benign prostatic hyperplasia” “lower back pain”
    37. 37. This is Not Linkbait #1 Problem:No Linkable Assets
    38. 38. Create Linkable Assets•New, Useful & Newsworthy•Tools•Guides, Reports & eBooks•Free•Videos•Data Visualizations
    39. 39. Create Linkable Assets•New, Useful & Newsworthy•Tools•Guides, Reports & eBooks•Free•Videos•Data Visualizations
    40. 40. Create Linkable Assets•New, Useful & Newsworthy•Tools•Guides, Reports & eBooks•Free•Videos•Data Visualizations
    41. 41. Create Linkable Assets•New, Useful & Newsworthy•Tools•Guides, Reports & eBooks•Free•Videos•Data Visualizations
    42. 42. Create Linkable Assets•New, Useful & Newsworthy•Tools•Guides, Reports & eBooks•Free•Videos•Data Visualizations
    43. 43. Create Linkable Assets•New, Useful & Newsworthy•Tools•Guides, Reports & eBooks•Free•Videos•Data Visualizations http://newsmap.jp
    44. 44. Now this is Linkbait!www.seomoz.org/dp/big-news-memeified
    45. 45. Hire a Pro
    46. 46. HAROCan it help YOU out? www.helpareporter.com
    47. 47. 3 Steps to HARO Success
    48. 48. 3 Steps to HARO Success1. Gmail Canned Response
    49. 49. 3 Steps to HARO Success1. Gmail Canned Response2. Link to “Expert” Page
    50. 50. 3 Steps to HARO Success1. Gmail Canned Response2. Link to “Expert” Page3. Link to Top Articles
    51. 51. 3 Steps to HARO Success1. Gmail Canned Response2. Link to “Expert” Page3. Link to Top ArticlesAnswer the Phone!
    52. 52. >click here<
    53. 53. >click here< •Contextual Analysis •Block Analysis •Keyword Proximity •Reading Level >click here< •Term Weighting •Title Tag •Page Relevance •Domain Relevance •Inbound Links •Author Authority
    54. 54. >click here< •Contextual Analysis •Block Analysis •Keyword Proximity •Reading Level >click here< •Term Weighting •Title Tag •Page Relevance •Domain Relevance •Inbound Links •Author Authority
    55. 55. >click here< •Contextual Analysis •Block Analysis •Keyword Proximity •Reading Level >click here< •Term Weighting •Title Tag •Page Relevance •Domain Relevance •Inbound Links •Author Authority
    56. 56. >click here< •Contextual Analysis •Block Analysis •Keyword Proximity •Reading Level >click here< •Term Weighting •Title Tag •Page Relevance •Domain Relevance •Inbound Links •Author Authority
    57. 57. >click here< •Contextual Analysis •Block Analysis •Keyword Proximity •Reading Level >click here< •Term Weighting •Title Tag •Page Relevance •Domain Relevance •Inbound Links •Author Authority
    58. 58. >click here< •Contextual Analysis •Block Analysis •Keyword Proximity •Reading Level >click here< •Term Weighting •Title Tag •Page Relevance •Domain Relevance •Inbound Links •Author Authority
    59. 59. Yes, We Are Ready
    60. 60. >thank you<
    61. 61. Cyrus ShepardSEO & Director of Marketing PlaceFull.com @cyrusshepard
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