Digital Media innovations empowering media & advertising


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This is today's presentation to the Al-Ahram Seminar Interact Egypt organized in Cairo for the media and advertising industry in MENA.

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Digital Media innovations empowering media & advertising

  1. 1. MARKETING FORMATS IN THE DIGITAL WORLD Cairo, Egypt July 2011Sunday, July 10, 2011
  2. 2. gaping void // hugh macleodSunday, July 10, 2011
  3. 3. From Shouting How? to Listening From Pitching to Offering From Brand Hero to Advocacy “Service is the new advertising. alex gisbert // expediaSunday, July 10, 2011
  4. 4. we create...Marketing Formats not ADS. A Marketing Format is a method/solution to: editor of pop africana // oroma elewa - understand expectations - bring value - enable participation - develop target communities - create brand fansSunday, July 10, 2011
  5. 5. Content fuels our Marketing Formats on Sold e lin Traditional Campaigns Marketing Formats 3 days = $9.6 Million “Content is the new currency paul isaksonSunday, July 10, 2011
  6. 6. ...and Context is King Every platform we use to editor of pop africana // oroma elewa deliver our content is a connection-point with our consumers Every technology influences the way consumer will perceive our message Every community has its own rulesSunday, July 10, 2011
  7. 7. in West Africa our Format is called...Sunday, July 10, 2011
  8. 8. Sunday, July 10, 2011
  9. 9. 2 Marketing Format 1 Cool Valuable Brands Content 3 The 4 ContextSunday, July 10, 2011
  10. 10. - Web & Mobile Campaigning w/ local and international contents today (audio and video), - SMS calls-to-actions Sweepstakes - Augmented Reality Promos - Inspirational Music for Streaming and Download - Music events - Branded Mobile Apps - Integrated Streaming Music Platform, tomorrow - Profiled Consumer-Base - Ad Inventory management - Extensive Reports (and more to come..) “Best entertainment project ever launched in Africa!” Chris AnkrahSunday, July 10, 2011
  11. 11. our Format with Augmented Reality is called...Sunday, July 10, 2011
  12. 12. *Aladdin* The Promise A ugmented L ive A D vertising (4) An Aladdins lamp. In fact it is as if each time we start our smartphone we had one, rubbing it makes us feel the music, for D igital example, or tell us how much a product can help us in our job or how many kilometers we still have to travel or..., I nteractive How can we change the world? N etworksSunday, July 10, 2011
  13. 13. SYNC EXTEND ZOOM enriching TV contents TV boundaries with every TV frame using with interactive contents images that appear on your mobile phone that appear on the the smartphone (x-ray 3D, details, etc.) touch-device THE GRAMMAR THE TECHNOLOGY REALITY COMPUTING AUGMENTED TV (SYNC TV-TOUCH DEVICE)Sunday, July 10, 2011
  14. 14. In-Ad Injection on billboard, starting from Radio and TV commercials and to complement print A-TV publishing. Aladdin adds a new dimension to all media. A-RADIO A-PRINT A-PRESS “AUGMENTED” ADVERTISING HOW TO HAVE IN-SYNC NEW MEDIA WITH COMMUNICATION OVER PRESS, RADIO AND TVSunday, July 10, 2011
  15. 15. *ENEL* Use Case 1 Total Views and Total Unique Visitors per Week 2000 1500 10 Airport, 8 Co untries 1000 500 2 Week 12, 2011 0 Week 14, 2011 Unique visitors Total Views 3 2024 Unique Visitors CONVERSIO N in the first 4 Weeks!Sunday, July 10, 2011
  16. 16. our Format for Publisher in Egypt is called...Sunday, July 10, 2011
  17. 17. 1 Reach new audiences 1 Monetize valuable content 1 2 (including back issues) 1 1 3 Social Media Ready 1Sunday, July 10, 2011
  18. 18. Video Streaming User Friendly UI including: o So ot ci Content Index Ph Sh ry al le ar al in G g Text Search Scrollable Thumbnail Pages Facebook, Twitter and RSS integration A d pp N et In -A e w End-to-end hosted service to te as In or gr h ks rc at bring your content to the Apple Pu i on Extensive Store in only few weeks ReportsSunday, July 10, 2011
  19. 19. THANK YOU! andrea@insideout.ioSunday, July 10, 2011