Digital Media innovations empowering media & advertising
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Digital Media innovations empowering media & advertising

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This is today's presentation to the Al-Ahram Seminar Interact Egypt organized in Cairo for the media and advertising industry in MENA.

This is today's presentation to the Al-Ahram Seminar Interact Egypt organized in Cairo for the media and advertising industry in MENA.

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Digital Media innovations empowering media & advertising Digital Media innovations empowering media & advertising Presentation Transcript

  • MARKETING FORMATS IN THE DIGITAL WORLD Cairo, Egypt July 2011Sunday, July 10, 2011
  • gaping void // hugh macleodSunday, July 10, 2011
  • From Shouting How? to Listening From Pitching to Offering From Brand Hero to Advocacy “Service is the new advertising. alex gisbert // expediaSunday, July 10, 2011
  • we create...Marketing Formats not ADS. A Marketing Format is a method/solution to: editor of pop africana // oroma elewa - understand expectations - bring value - enable participation - develop target communities - create brand fansSunday, July 10, 2011
  • Content fuels our Marketing Formats on Sold e lin Traditional Campaigns Marketing Formats 3 days = $9.6 Million “Content is the new currency paul isaksonSunday, July 10, 2011
  • ...and Context is King Every platform we use to editor of pop africana // oroma elewa deliver our content is a connection-point with our consumers Every technology influences the way consumer will perceive our message Every community has its own rulesSunday, July 10, 2011
  • in West Africa our Format is called...Sunday, July 10, 2011
  • Sunday, July 10, 2011
  • 2 Marketing Format 1 Cool Valuable Brands Content 3 The 4 ContextSunday, July 10, 2011
  • - Web & Mobile Campaigning w/ local and international contents today (audio and video), - SMS calls-to-actions Sweepstakes - Augmented Reality Promos - Inspirational Music for Streaming and Download - Music events - Branded Mobile Apps - Integrated Streaming Music Platform, tomorrow - Profiled Consumer-Base - Ad Inventory management - Extensive Reports (and more to come..) “Best entertainment project ever launched in Africa!” Chris AnkrahSunday, July 10, 2011
  • our Format with Augmented Reality is called...Sunday, July 10, 2011
  • *Aladdin* The Promise A ugmented L ive A D vertising (4) An Aladdins lamp. In fact it is as if each time we start our smartphone we had one, rubbing it makes us feel the music, for D igital example, or tell us how much a product can help us in our job or how many kilometers we still have to travel or..., I nteractive How can we change the world? N etworksSunday, July 10, 2011
  • SYNC EXTEND ZOOM enriching TV contents TV boundaries with every TV frame using with interactive contents images that appear on your mobile phone that appear on the the smartphone (x-ray 3D, details, etc.) touch-device THE GRAMMAR THE TECHNOLOGY REALITY COMPUTING AUGMENTED TV (SYNC TV-TOUCH DEVICE)Sunday, July 10, 2011
  • In-Ad Injection on billboard, starting from Radio and TV commercials and to complement print A-TV publishing. Aladdin adds a new dimension to all media. A-RADIO A-PRINT A-PRESS “AUGMENTED” ADVERTISING HOW TO HAVE IN-SYNC NEW MEDIA WITH COMMUNICATION OVER PRESS, RADIO AND TVSunday, July 10, 2011
  • *ENEL* Use Case 1 Total Views and Total Unique Visitors per Week 2000 1500 10 Airport, 8 Co untries 1000 500 2 Week 12, 2011 0 Week 14, 2011 Unique visitors Total Views 3 2024 Unique Visitors CONVERSIO N in the first 4 Weeks!Sunday, July 10, 2011
  • our Format for Publisher in Egypt is called...Sunday, July 10, 2011
  • 1 Reach new audiences 1 Monetize valuable content 1 2 (including back issues) 1 1 3 Social Media Ready 1Sunday, July 10, 2011
  • Video Streaming User Friendly UI including: o So ot ci Content Index Ph Sh ry al le ar al in G g Text Search Scrollable Thumbnail Pages Facebook, Twitter and RSS integration A d pp N et In -A e w End-to-end hosted service to te as In or gr h ks rc at bring your content to the Apple Pu i on Extensive Store in only few weeks ReportsSunday, July 10, 2011
  • THANK YOU! andrea@insideout.ioSunday, July 10, 2011